Corporate Social R esponsibility & New Media Marketing
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Corporate Social Responsibility & New Media Marketing BM0387 - New Media Marketing - ICA 1 Yeung Lok Hang (080859E) MD/MK0804 Date of Submission: 6 th January 2010
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Corporate Social R esponsibility & New Media Marketing. BM0387 - New Media Marketing - ICA 1 Yeung Lok Hang ( 080859E) MD/MK0804 Date of Submission: 6 th January 2010. CSR & New Media. Interacting on Facebook, Twitting and Blogging have become the new trend. - PowerPoint PPT Presentation
Transcript of Corporate Social R esponsibility & New Media Marketing
Corporate Social Responsibility & New Media Marketing
BM0387 - New Media Marketing - ICA 1
Yeung Lok Hang (080859E)MD/MK0804
Date of Submission: 6th January 2010
CSR & New Media
• Interacting on Facebook, Twitting and Blogging have become the new trend.
• Corporate social responsibility (CSR) is not only about what companies do with their profits, but also how they make them.
• More & more companies are marrying the two
CASE STUDIES - TOMS
• For-profit shoes company • Founded by Blake Mycoskie in 2006 – Argentina - extreme poverty & poor health
conditions• Matches One-for-One• Transforms customers into benefactors – allows them to operate as a truly sustainable
business
CASE STUDIES - TOMS
CASE STUDIES - TOMS
Giving Report
CASE STUDIES - TOMS
People of TOMS
CASE STUDIES - TOMS
Friends of TOMS & TOMS shoes
CASE STUDIES - TOMS
CASE STUDIES - TOMS
CASE STUDIES - TOMS
Tag Cloud & Giving Report
Next Up …..
CASE STUDIES - Starbucks
Giving Report
CASE STUDIES - Starbucks
Websites
CASE STUDIES - Starbucks
Websites
CASE STUDIES - Starbucks
Pledge 5 Facebook App
CASE STUDIES - Starbucks
Facebook & Twitter
CASE STUDIES - Starbucks
YouTube Channel
CASE STUDIES - Starbucks
Blog
ADVANTAGES AND DISADVANTAGES
Advantages Disadvantages
New methods of communicating ideas to targeted groups of people Complements main business Gather lots of participation needed for CSR Campaign Influencing customers as citizensGetting your good work out there
Focus on the CSR effort might be blurredNew media tools must be updated
• (Takes up a lot of time)Easier attacks by antisMight not go with Branding, industry or target market
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