CORPORATE REPORT 2015 - csrcp.com Data Base/Search Reports/2015/reports... · • Reporting...
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Transcript of CORPORATE REPORT 2015 - csrcp.com Data Base/Search Reports/2015/reports... · • Reporting...
CORPORATERESPONSIBILITY
REPORT 2015
TABLE OF CONTENTS
Table of ContentsAbout the report 05
• ReportingCorporateResponsibility
- Introduction
- Scope
- IntendedAudience
- ReportingGuidance
- Assurance
Message from the President & CEO, Mobilink 06
VimpelCom - At a Glance 09
Mobilink The Prelude 10
Customer Excellence 12
Institutional Memberships 14
Mobilink Foundation 17
- MobilinkFoundation 18
- SharingValue 19
- VolunteerismatMobilink 20
- TheTorchbearers 21
- AwardsandRecognition 22
Business Beyond Usual 25
• SustainabilityatMobilink 26
• TripleBottomLine 26
-HumanResources&People@Mobilink 27
-PlanetandSustainability 32
-ProfitsandSustainability 33
• UnitedNationsGlobalCompact 34
Social Investments 37
• CSRActivitiesin2014 38
- MakeYourMark 41
- Health 44
- Education 46
- Environment 49
- DisasterRelief 50
- Sponsorship&OtherActivities 52
• PartneringwithMobilinkFoundation 55
• GRIFramework 58
REPORTINGCORPORATE
RESPONSIBILITY
It gives me immense pleasure to present ourannual Corporate Responsibility Report, acomprehensive guide into Mobilink’s ambitionto contribute towards the sustainable living ofourconsumersthroughmobileconnectivityandinnovative services whilst upholding corporateethicsandsocialresponsibility.
As Pakistan’s leading cellular operator, it hasalways been Mobilink’s resolve to find newavenues through which people can improvetheirlivesandlivelihoodwhilstusingourmoderntechnology.Thisresolvehasgarneredconsumertrust and for stakeholders pride who wish tocreatelong-termvalueforthesocietyatlargeandourbusiness.
We also pride ourselves in our concern forconsumerprivacyandhavesetthisfundamentalrightasourtoppriority.Ourconsumersareawareofthisandappreciateourefforts.
ThereportisaneffectiveshowcaseofMobilink’scorporate culture that values sustainablegrowth rooted in benevolence, empathy andvolunteerism. We are hopeful that we will beabletoclearlyelucidatehowourgloballyalignedbusinessstrategyandmarketoperationsplayanactiveroleinaddressingarangeofcriticalsocialissues.
Scope The 2015 CR Report covers the full range of economic, environmental and social impact theorganizationhasmadeacrossPakistan.Thedataaccumulated is from 1st January 2015 to 31stDecember2015.
Thereportalsoencloseshighlightsofourfinancialaccounts.Pleasenotehowever,thatthecontent
isnotrepresentativeofourfinancialperformanceduringthetimeperiodstatedabove.
AudienceOur primary focus is on sustainability activities andreportsonissuesthatareofimportancetoourbusinessandstakeholders.Thisreportisintendedfor the use of by our customers, employees,communities, policy makers, government andregulatory bodies, international aid agencies,supplychainpartnersandotherindustryplayers.
Reporting GuidanceInthepreparationofthisreport,wehavetaken referencesfromtheCorporateTripleBottomLineReportingapproach.TBLhashelpedusoptimizeand communicate the impact of Mobilink’sinvestmentsineconomicvitality,naturalresourcestewardship and community well-being. Here,Mobilink has also disclosed significant businessparametersasstipulatedbytheGlobalReportingInitiative.ThishasbeeninitiatedsothatMobilink’sCR reports are strictly aligned with the corerequirementsofGRIinsubsequentyears.
AssuranceAlldatacollectedanditscollectionmethodologies presented in this report has been internallyreviewed. The reported facts and figures areaccuratetothebestofourknowledge.However,it is our utmost effort that we continue toconstantlyimproveourreportingandverificationmethodologiesintheyearstocome.
Omar ManzurHeadofCorporateCommunications,[email protected]
We are determined to succeed in a responsible and sustainable way.
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Omar ManzurHead of Corporate Communications, [email protected]
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MESSAGE FROMPRESIDENT& CEOMOBILINK
The responsibility of being Pakistan’s leadingtelecomoperatorbringswithittheaddedweightof societal expectations.Not only dowe striveon a daily basis to provide the best and mostinnovative services to our customers but weensurethatmaximumeffortgoesintocreatingamore supportive, caring andhumaneenterprisethat is attentive to the needs of its employees,customers, vendors, distributors and the widercommunityasawhole.
Ifirmlybelievethatwecancreateaworldwithequalopportunitiesbybridgingprevalentsocietaldividesthroughourservicesandsocialinitiatives.
ForMobilink,beingresponsiblemeanscreatingahost of telecommunication services that enablepeopletoconnectonagloballevelandeffectivelydiminish the divide caused by distances. ThiscomeswiththepromisethattelecommunicationusageismadesoprevalentinthecountrythateachPakistani benefits from the empowerment theserviceprovides. Italsoentailsavertingadigitaldividethatcanonlybepossiblebyspreadingthebenefitsofthedigitalworldthroughoursuperior
3Gservices to thecornersofPakistan,openingup new avenues of education, knowledge andhealthcare.
Over the years, our social initiatives haveexponentially increased since the MobilinkFoundation came into being in 2007. Thisorganization has been the flagship of allsocial investments by Mobilink in the fields ofeducation,health,environmentandhumanitarianefforts.IsincerelylaudtheeffortsofourMobilinkTorchbearers - our employee volunteers, whohavededicatedtheirtimeandenergyinreshapingMobilinkasamorehumaneenterprise.
Being a responsible humane enterprise entailsbeing able to communicate and motivateemployees to believe in our ideals. It meanscreating an internal culture which encouragesresponsibility, ownership and promulgation ofourvaluesacrossandatall levelsofbusiness. Ithas been throughour collective hardwork andfinancial clout that we have surpassed all thecorporate responsibility (CR) goals set forth in2014andensuredthatthestridesmadethatyeardidnotfizzleout.Hence2015hasbeenanotheryearofachievementsforusontheCRfront.
Istronglybelievethatintoday’sworld,theprivatesectorcanredefineitsresponsibilitiesanditsowntermsofsuccessbyenablingtheirbusinessestobethedrivingforceforsocial,environmentalandeconomicbenefits.IfeelthatthisiswhatMobilinkwasable toachieve in2015through itsGroup-wide‘MakeYourMark’(MYM)initiative.
Our goal for the coming years is to take theMYMprogram forwardby leveraging themanypositivespresent inourbusiness– the spirit ofour enterprise, the innovation that has helpedthecountryandthe industry tomakestrides intheimprovementofqualityof life,technologicalandscientificprogress-toassisttheyouthofthenationinforginganunparallelederaofsustainableand inclusiveprogressive future for generationsofPakistanis.
Beingresponsiblealsomeansknowledgesharingandwiththe2015CRReport, Iamcertainthatour efforts will be appreciated by all of you. Ihopethatthisreportmotivatesandpromptsyoutostepupinhelpingthe‘youthful’populationofPakistanattainapositiveandprogressivefuture.
WarmRegards,
Jeffrey HedbergPresident & CEO MobilinkM
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Ifirmlybelievethatwecancreateaworldwith equal opportunities by bridgingprevalent societal divides through ourservicesandsocialinitiatives.
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Jeffrey HedbergPresident & CEO, Mobilink.
Kazakhstan9.5 million
Kyrgyzstan2.7 million
Tajikistan1.2 million
Uzbekistan9.9 million
Laos0.2 million
Bangladesh32.3 million
Pakistan36.2 million
Russia59.8 million
Ukraine25.4 million
Georgia1.3 million
Armenia0.8 million
Italy21.1 million
Algeria17 million
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VimpelCom is one of the world’s largestintegratedtelecommunicationsserviceoperator,withover217millionusersacross13countries.Sinceitscommerciallaunchalmost20yearsagowhenVimpelComcomprisedoffivebasestationsystems and connected a total of a thousandmobilephones,ithascomealongwaytobecomea global service operator, providing voice anddata to cover territories with populations ofover 740 million people. VimpelCom providesservicesunderthe“Beeline”,“Kyivstar”,“djuice”,“Wind”,“Infostrada”“Mobilink”,“Banglalink”,and“Djezzy”brands.
VimpelCom functions in a broad range ofmarketswhere prevalent social, economic andenvironmental conditions vary enormously. Asa major international company, VimpelCom’scommercial growth maintains a profound andvisible congruence with responsible businessoperations. The manifestation of the saidcommitment is in the form of its benevolentcontributions to fosteringmoreeducated, self-reliant,resilientandenterprisingcommunities.
VimpelCom is headquartered in Amsterdam,theNetherlands,andistradedontheNASDAQGlobalSelectMarketunderthesymbol“VIP”.
VimpelCom at a GlanceFocusing Locally. Empowering People. Connecting Globally.
Our History2991
VimpelCom founded by a Russian scientist and an American entrepreneur
Company registered asa joint stock company
6991
First Russian company since 1903 to be listed on the New YorkStock Exchange(NYSE)
5002
A successful re-branding campaign completed
1102
VimpelCom acquired Wind Telecom
Mobile subscriber base surpassed 200m mark in October
Announcement of the Value Agenda
2102
Sale of joint venture stake in GTEC-Mobile (Vietnam)
Ownership interest in Euroset increased to 50%
3102
Included in the NASDAQIndex under the tickersymbol ’VIP’
Sale of stakein Sotelco Ltd.(Cambodia)
4102 5102
Sale of stakein Wind Canada(Canada),Telecel CAR(Central AfricanRepublic) andLeo (Burundi)
CK Hutchison and VimpelComto form joint venture of theirtelecoms businesses in Italy
VimpelCom andGlobal Telecom Holding combinePakistan telecom business with Warid Telecom
2008
Merger with Golden Telecom completed – enhancing integrated telecommunications and internet services in Russia and the CIS
49.9% stake in Euroset, the largest mobile retailer in Russia and the CIS, acquired
2010
VimpelCom and Kyivstar merged into a new entity VimpelCom Ltd.
Headquarters moved to Amsterdam
Kazakhstan9.5 million
Kyrgyzstan2.7 million
Tajikistan1.2 million
Uzbekistan9.9 million
Laos0.2 million
Bangladesh32.3 million
Pakistan36.2 million
Russia59.8 million
Ukraine25.4 million
Georgia1.3 million
Armenia0.8 million
Italy21.1 million
Algeria17 million
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Mobilink – The Prelude Mobilink GSM dates back to 1994 whenit surfaced as Pakistan’s first GSM MobileOperator. Two decades on, Mobilink remainsthe country’s largest cellular communicationscompanyprovidingitscustomerswithintegratedtelecommunications services across 20,000+cities throughout Pakistan as well as roamingconnectivityin147countries.Mobilinkisservingmorethan37millioncustomersnationwidewiththe country’s largest voice and data networkcomprisingof10,000cellsites.
Mobilink’snetworkandbusinessoutreachextendsacrossthecountryandisconnectingthesmallestofthevillagestothelargestofthemetropolises.Powered by a fiber optic infrastructure of over6,500kilometers,Mobilink’sconnectivityremainsunparalleled and unmatched and is furtherreinforcedbyacustomerserviceexperiencethatis personalized, empowering, transparent andvaluable.
Mobilink maintains market leadership throughcutting-edge integrated technology, affordableand individualized tariff plans, a consolidated
brandphilosophy,anenergeticcustomerserviceandthelargestportfolioofvalueaddedservices.Asoneofthecountry’slargestcorporateentities,Mobilink is mindful of its social responsibilitiesand has diligently worked to supplement thesocio-economic prosperity and livelihood ofits communities. The ethos, values and spiritof altruism and social innovation is reflected inMobilink’sorganizationalculture,thetestimonyofwhichareitsremarkablesocialinvestmentsthatveryoftenfindtheirwaytothemostdeserving.
The setting up of the Mobilink Foundationin 2007 as an independent body to manageMobilink’s Corporate Responsibility functionwasaneloquentattestationtothedevelopmentandprogressof thecommunities itoperates in.Till date, the Mobilink Foundation is the onlyregistered non-profit organization in Pakistan’stelecom sector. In 2012, Mobilink FoundationwascertifiedbyPakistanCentreforPhilanthropyin recognition of its efforts that have made averitable impact in the lives of thousands ofcountrymen.M
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Mobilink launches GSM services in Pakistan and becomes the leading operator in the country
Pakistani customers had access to analog based (AMPS) mobile services only
Jazz – Pakistan’s first prepaid mobile brand is launched. Mobilink re-brands, with anew logo and brand positioning
Mobilink becomes first operator to win a GSM license in Pakistan
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05Star – Mobilink’s postpaid brand is launched
Mobilink re-brands, with a new logo &brand positioning
Mobilink World – Comprehensive collectionof cutting edge Value Added Services (VAS)
launched
Mobilink crosses ten (10) million customers
10 million
Mobilink launches first call center in Lahore,becoming the first to service customers
in local and regional languages
Mobilink becomes the first operator to launch SMS and free incoming calls.
Orascom Telecom acquires 89% of the company’s stakes
5 million Mobilink crosses five (5) millioncustomers
Star re-brands as ‘Indigo’
Jazz re-brands, with a new logo &brand positioning
Mobilink crosses thirty (30) million customers7500+ cities, towns, villages & countless destinations covered across Pakistan
30 million
Mobilink launches ‘Jazba’ prepaid package targeted towards the youth market
20 millionMobilink crosses twenty (20) million customers
Mobilink Foundation established as a custodian of Mobilink’s CR initiatives
Jazz Octane – Jazz’s youth package launched
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Mobilink
Timeline22YEARS
Mobilink rebrands, with a new logo and brand positioning
20,000+ cities, towns, villages & countless destinations covered
across Pakistan
‘Jazba’ package upgraded to astand-alone brand
Mobilink launches nationwide 3G network(2x10 MHz spectrum at 2100 MHz band)
Biometric Verification
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Beingthetrustedcellularproviderofthelargestnumber of individuals and corporations inPakistan, Mobilink places great emphasis ondeliveringanexperiencethatisbuiltfirmlyaroundcustomersatisfaction.Withanambitiontobetheloyaltyleaderandthemostrecommendedbrandin the industry, Mobilink has consolidated itsfocusandeffortsalongthekeymomentsoftruthinacustomer’sjourneyandachievedimpressivesuccessin2015.
Since the network experience is a key driverof promotion or detraction for our customers,the roll out of 3G and the modernization ofMobilinknetworkinthelastyearandahalfhasgivencustomerexperienceadefiniteboost.The
largest cellular footprint is now delivering evenbettervalueforourcustomers.Oneoftheotherkeydriversincustomerexperienceimprovementhasbeenthesimplificationofchargingpracticesforcertainproducts inMobilink’sportfolio.Thetransparent and attractive rates on our dataproductsaswellasintroductionofindustry-bestpackagesliketheChampion’sPackagehavebeenextremelywellreceivedbyitscustomers.
In addition to these broad based moves thathaveimpactedalargenumberofourcustomersin a positive way, Mobilink has systematicallystartedtocollect,analyzeandactuponthevoiceofthecustomer,collectedfromitsvarioustouchpoints.Thisbottom-upapproachofcapturingand
Customer ExcellenceDelivering A Better Everyday
circulatingtheissuesofourcustomershasputusonthepathofcontinuousimprovement.
TheresultsofMobilink’scommitmenttocustomer excellencehavenotonlytranslated intoasteep
improvementinourNPS(NetPromoterScore-aglobal measure of customer recommendation),butarealsodrivingourbusinessgrowthandarereflectedinthereaffirmationofcustomer’strustinMobilink.
Billed Traffic in Minutes (Mobile)
Prepaid and Postpaid Stats for 2015
58,594MILLION
84,153MILLION
150,469MILLION
Total SMS Originated
16.76MILLION
9,963MILLION
36.21MILLION
Data 90 Days Subscribers BTS (Units)Total Subscriber Base
Total Data Customer Traffic carried by Network in MB (Mobile)
GSM ASSOCIATIONMobilink is a member of the GSM Association(GSMA), which represents the interests ofmobile operators worldwide. Spanning across220 countries, the GSMA unites nearly 800of the world’s mobile operators with morethan 250 companies in the broader mobileecosystem.Theseorganizations includehandsetmanufacturers, software companies, equipmentproviders and internet companies, as wellas organizations in industry sectors such asfinancial services, healthcare, media, transportand utilities. GSMA is accredited for organizingindustry-leading events and forums includingMobileWorldCongressandMobileAsia.
Mobilink received premier recognition at theGSMA Mobile World Congress in February2008, which served to highlight the company’scontribution to Pakistan’s economic and socialgrowth.TheGSMAdeclaredMobilink’sflagshipmLiteracy Project the winner of ‘Best MobileEducationorLearningProductorService’atthe2013GlobalMobileCongress. WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENTThe World Business Council for Sustainable Development (WBCSD) is a CEO-led, globalassociationofsome200internationalcompaniesdealingexclusivelywithbusinessandsustainabledevelopment.Itwascreatedin1995andisbasedinGeneva,Switzerland.
The Council provides a platform for companiesto explore sustainable development, shareknowledge,experiencesandbestpractices,andtoadvocatebusinesspositionsontheseissuesinavarietyof forums,workingwithgovernments,non-governmental and intergovernmentalorganizations.
Itworksonavarietyofissuesrelatedtosustainabledevelopment.Whileitsfocusisontheoverarchingareas of Energy & Climate, Development,EcosystemsandtheRoleofBusinessinSociety,italsoexecutessectorspecificprojectsoncement,mobility,tires,chemicals,wateraswellasenergyefficiencyinbuildingsandforestry.
BCSD Pakistan was formally launched in November2006withthehigh-levelparticipationof businesses and governments and Mobilinkbecame amember of the council in September2007.Tilldate,MobilinkremainstheonlyTelecomOperatoronthisprestigiouspanel.
OVERSEAS INVESTORS CHAMBER OF COMMERCE AND INDUSTRY
MobilinkisamemberoftheesteemedOverseas Investors Chamber of Commerce & Industry(OICCI).Establishedin1860s,OICCIisaplatformwhichservestopromotetheforeigninvestments,thereby playing a vital role in the growth ofcommerceandindustryinthecountry.
As the oldest and largest investment Chamber,OICCI draws on a diverse membership both intermsofsectorandgeographywiththecurrent
Institutional Memberships
GSM ASSOCIATION OVERSEAS INVESTORS CHAMBER OF COMMERCE
AND INDUSTRY
WORLD BUSINESS COUNCIL FOR
SUSTAINABLE DEVELOPMENT
189membersrepresenting33differentcountriesand14differentsectorsoftradeandindustry.In2010,MobilinkwasrecognizedbytheOICCIasthetopdonoramongstitsmembercompaniesforreliefofthefloodaffectedpeople.
ISLAMABAD CHAMBER OF COMMERCEIslamabadChamber of Commerce and Industry (ICCI)wasestablishedin1984andincorporatedunder the Companies Act VII of 1913 on 26thAugust,1984asaLimitedCompanybyGuarantee.AsthepremierChamberofCommerce&Industrywithnationalandinternationallinkages,ICCIaimstoenhanceitsleadershiprolebybeingproactiveand providing quality services to its membersand to act as a catalyst for rapid economicdevelopment in this region through promotionof trade, industry, services and development ofyouthentrepreneurshipculture.
ASSOCIATION OF CORPORATE COUNSEL ACC is the World’s Largest Community of In-houseCounsel.ItwasfoundedinMarch11,1982.ACC is a Global Bar Association that promotesthecommonprofessionalandbusiness interestsof in-housecounselwhowork forcorporations,associations and other private-sectororganizations through information, education,networking opportunities and advocacyinitiatives. For the aforesaid purposes, theACChastakenvarious initiativestobetterequipandtrain itsmemberstoenhancetheircompetency,
efficiency andknowledge sharing about variouslegal practices/approaches exercised in variousjurisdictions.ThemembersmaybenefitthroughlistedinitiativesofACC:
•LegalResourcesTailoredforIn-houseCounsel•In-houseSpecificTrainingandEducation•StrategicBusinessPerspective•TimelyLegalandRegulatoryupdates•CareerDevelopment•GlobalPerspectiveandLocalSupport
MobilinkisamemberofACCsince2014.
INTERNATIONAL TELECOMMUNICATION UNION (ITU)ITU is United Nation’s specialized agency for information and communication technologies.Initially founded in 1865 at the InternationalTelegraph Convention, it became a UnitedNations specialized agency in 1947. Based inGeneva,Switzerland,ITU’smembershipincludes193MemberStatesandaround700publicandprivatesectorcompaniesaswellasinternationaland regional telecommunication entities knownas “Sector Members and Associates”. Thesemembers undertake most of the work of thesectors.
ITUcoordinatesthesharedglobaluseoftheradiospectrum,promotinginternationalcooperationinassigningsatelliteorbits.Thishelpsitinachievingits goal of improving telecommunicationinfrastructure in the developing world, andassisting the development and coordination ofworldwidetechnicalstandards.
ISLAMABAD CHAMBER OF COMMERCE
ASSOCIATION OF CORPORATE COUNSEL
INTERNATIONAL TELECOMMUNICATION
UNION (ITU)
MobilinkFoundation• Sharing Value
• Volunteerism at Mobilink
• The Torchbearers
• Awards and Recognition
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In December 2007, Mobilink took a concerteddecision to establish a distinct legal entity as avehicle for corporate giving. Registered underSection 42 of Pakistan Companies Ordinance1984,MobilinkFoundationcame intoexistenceas a separate corporate foundation to assistmanagement in deploying a more focusedand hands-on approach to Corporate SocialResponsibility(CSR),whichinsomecasesdrawson theexpertiseandknowledgeof the fundingcompanytoaddresssocio-economicchallenges.
TheFoundation’sclosealignmentwithMobilink’score activities and long-term business interestsallowsittoachieveagreaterimpactandensuresthat the Foundation’s efforts can be sustained.The CSR strategy draws on the Foundation’sknowledge and networks of organizations itcooperateswith,whileatthesametimebenefitsfrom Mobilink’s financial clout and humanresources. This collaborative approach allowsMobilinkanditsFoundationtogobeyondwhateach entity could achieve on its own to reachscaleandachievealastingtransformativeimpact,acrossthecountry.
In line with Mobilink’s group-wide approach,the Foundation strives to provide marginalizedsocietieswithaccesstofreeeducation,healthcare,relief during times of natural catastrophes,and also undertakes initiatives to preservethe environment for future generations. TheFoundationhasbeenknowntoextendassistanceto individuals in need and institutional partnersnotjustinfinancialterms,butalsowiththehelpofthousandsofdedicatedvolunteerhours.
Withtruealtruismasoneofthemainobjectivesof the Foundation, the administrative and theoverheadcostshavebeenkept low, inorder toensure that every rupee donated to MobilinkFoundation is invested towards making adifference.
MobilinkFoundationenvisionsadevelopedandprogressivePakistanbybringingaboutachangeinthelivingstandardsoftheunderprivilegedbyutilizingMobilink’s innovationandbypartneringwithcommunitiestocollectivelyfindsolutionstoaddresssomeofPakistan’smostpressingsocio-economicproblems.
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SharingValueisastrategyatMobilinkFoundationfocusedoncreatingmeasurablebusinessvaluebyidentifying and addressing social problems thatintersectwithMobilink’sbusiness.Thisframeworkcreatesnewopportunitiestomaximizevalueforinternalandexternalstakeholders.
TheprincipleofSharedValue looks tocombineMobilink’s strengths i.e. innovative technology,infrastructure, its outreach and the subscriberbase,withthoseofitscriticalstakeholdersinabidtogeneratevalueandsynergyprovidingmaximum
value toallpartiesandthesocietyasawhole.MobilinkFoundation’sSharedValueFrameworktakesthefollowingaspectsintoconsiderationinordertomaximizetheimpactandrecognitionofitsinterventions:
•CatalyzingPublicSectorStakeholders• MaximizingSocialReturnonInvestments(SROI)•AligningCRObjectiveswithBusinessPriorities•LeveragingSocialandBusinessInnovation
Sharing Value
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In accordancewith its fundamental principle ofcontributiontoeconomicandsocialdevelopmentthrough corporate activities, Mobilink supportsvolunteer activities by employees with theadditionalmotiveofcreatingcommunitieswherepeoplefeelproudofsuchinitiatives.
MobilinkFoundation’sactivitiesarespearheadedbytheMobilinkTorchbearerswhonotonlyleadtheCorporateResponsibilitydrivesbutalsoassistwith baseline studies, community mobilization,projectmonitoringandimpactevaluations.
Torchbearers have also accompanied Mobilink Humanitarian Relief Caravans to disaster-struckareas and have been involved in various on-
groundinitiativeseveninthemostremotepartsofthecountry.
Mobilink plans and implements volunteerprograms that will lead to solutions to variouschallenges that local communities are facing,withemphasisontheFoundation’scoreareasofoperation.Asabestpractice,Mobilink involvesitsstafftoleadandparticipateinCSRinitiativesbothbypayrollcontributionandtimededication.
MobilinkFoundation’svolunteersarerecognizednationwide as Torchbearers and comprise of hundreds of active employees who lead andsupporttheFoundation’sinitiativesinallprojectareas.
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The Torchbearers
‘TheTorchbearerMentors’managevariousCRinitiativesintheirrespectiveregionsandarebackedbyorganizationalsupport.TheTorchbearershaveplayedacriticalrole inbuildingareputablenameforMobilinkFoundationwithinthelocalcommunities.
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CSR Excellence AwardMobilinkwontophonorsatthe8thAnnualCSRExcellenceAwards2015,whichwereconductedbytheCSRAssociationofPakistan.Theawardwasreceivedunderthe‘Innovation’categoryforitsCSR activitieswhichwereendorsedasone that leveragesbusiness strengths toofferhigh impact socialsolutions.
Awards & Recognition Mobilink HQ’s Certification as a Green Office MobilinkbecamethefirstandonlyTelecomoperatorinthecountrywith threeofitsofficepremisesconsidered“GreenOfficeCertified”.ThiswasaftertheIBCI&IIbuildingspassedtheWWF’sGreenOfficeAuditasaresultofconsiderabledeclineinthebusiness’carbonfootprint.
Thefeatwasonlymadepossiblethroughahostof initiativestakenby theCSRand theHSSE teamsand the supportexhibitedby theentireMobilinkteamthatenabledustoaddyetanotherinternationalaccoladetoourname.
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Shaukat Khanum CSR AwardMobilinkreceivedtheAnnualShaukatKhanumSocialResponsibilityAward,forthethird consecutiveyearforextendinggeneroussupporttotheHospitalandtheTrust.
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2Business Beyond Usual • SustainibilityatMobilink
• TripleBottomLine
• HumanResources&People@Mobilink
• PlanetandSustainability• ProfitsandSustainability
• UnitedNationsGlobalCompact
Sustainability at Mobilink
Triple Bottom LineAtMobilink, themanagement is aware that ourbusiness footprint and dividends go beyondthe traditional profit and loss approach. It isunderstood that Mobilink’s realm of influenceincludes the people, planet and of course thereturn for investors.For thesamereasonssocialinvestments, the drive to sustainability andcorporatecitizenshiparecentral toourbusinessphilosophy.
CorporateResponsibility,asviewedbyVimpelCom,isastrategicandoperationalperformanceindicatorwhichassessestheimpactofourbusinessanditsnexuswith the society. For anorganization thattakesprideinitsaltruisticbusinessculture,ethosand practices, Mobilink resolutely subscribes totheTripleBottomLineapproach.
Triple Bottom Line is a three dimensionalframework of performance which is built upontheconceptofsustainabilityofPeople,PlanetandProfit.Theapproachcommonlyreferredtoas3P. • Peoplereferstotheemployeesaswellasthecommunities a corporateworkswith.A sociallyresponsibleenterpriseconsiders thebettermentof its employees and constantly works as abeneficiaryofthesociety.
AtMobilink,westrivetofurnishtheevolvingdemandsofourstakeholdersandunderstandthattheroleofcorporateorganizationsiscontinuouslytransforming.Modernbusinessesarenotdescribedonlythroughthe prism of economic categories and financial returns, as the concept of Corporate Responsibilityhasbeenaddedtothebenchmarksandtheimpactoftheenterpriseanditsnexuswiththesocietyiscontinuouslyjudged.
• Planet referstoanefficientuseofthenaturalresources so as to conserve them for futuregenerations. Carbon/ecological footprintreductionandenergyconservationhasemergedas one of the core values of a responsiblecorporatecitizen.
• Profit referstotherevenuegenerated whilstthesocial,environmentalandeconomicresponsibilityisapriority.
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Human Resources & People @Mobilink
Talent Attraction and AcquisitionAttractingandacquiringtalent thatwouldbring considerablevaluetothecompanyandprovetobeavaluableassetinthelongrunisanimperativepartofHR’sphilosophy.
Weaim towardsmakingMobilink theEmployerof Choice by undertaking Employer Brandinginitiativesandprovidingamemorablecorporateexperience to all those who become a part ofMobilinkthroughinternshipsandemployment.To ensure that the right fit is hired in the rightdepartment, we have implemented a thorough
hiringandonboardingprocessthatwouldproveto be the best experience for the applicants aswellastheorganization.Moreover, we strive towards improving and
implementingall internalprocessestomaketheMobilinkexperienceevenbetterthanbeforeforallcurrentandpotentialMobilinkers.
Summer Internship - DiscoverSummer Internships are offered to groom anddevelop young talent thatwill be the future ofourcountry.AtMobilink,animportantobjectivefor us is to equip the youth with hands-oncorporate experiences that would help themdevelopexpertisefortheirfuturecareers.UnderthenameofDiscover, internshipsareofferedtostudentsduringtheirtimeoffprovidingmultiplelearning opportunities through department
specific projects and development trainings. Byofferingtheseprospectstotheupcomingyouth,westrivetoestablishtheMobilinkbrandamongthetargetaudience.
Human Resources@Mobilink aims to provide the bestMobilink experience for all. To achieve thisobjective,anumberofinitiativeswereundertakenandimplementedthatincludedattractingthebest
talent,providinglearninganddevelopmentopportunities,workingtowardsimprovingemployeewell-beingandequippingMobilinkerswiththebestbenefits.
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Student Development WorkshopsFulfillingourgoaltoestablishastrongbrandimage of Mobilink among the youth, we conductedstudentdevelopmentworkshopsunderthenameofMasterYourFuturethatcomprisedofdeliveringcontenttostudentsonvarioustopics,givingthemguidanceonhowtobe ready for thecorporateworldbeforehand.OuraimistocreateMobilink’spresenceamongthesestudentswhile impartingcorporate knowledge. These sessions wereconducted nationwide in reputable universitiesnamely,LUMS,UCP,NUST,AIOU,Air,COMSATSandFASTetc.Additionalprogramsliketheseareplannedfortheyearaheadtofurthercreateandmaintain the Mobilink presence, more than itscompetitors.
Social Media PresenceCreating a strong Mobilink existence on thedigitalmapandsocialmediachannelswasdonebyrigorouslyfollowingandupdatingourMobilinkCareersplatforms(Facebook,Twitter,LinkedIn&CareersBlog).Wehaveabaseof116,749fansonFacebook,4665followersonTwitterand15,407membersonLinkedIn.
These platforms are in place tomake sure that
Mobilink is able to attract potential candidatesand to create an affiliation with all those whofollowtheMobilinkbrandonsocialmedia.
Recognizing Our People!Mobilink appreciates, recognizes and rewardsthe hardworkofourpeoplewhoplayapivotalrole in the achievement of organizational goals.To achieve this objective, the RecognitionFrameworkwaslaunchedwithanaimtocreateacultureofappreciationandcelebrationthroughafairandequitablesystem.
This allowed formal recognition in various categories for individual, team, businessachievement and leadership areas. Under this,many avenues of recognition were openedand that allowed Mobilinkers to celebrate and
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recognize their endeavors as they live a bettereverydayatMobilink.
Employee Learning & DevelopmentTo upgrade the skill sets of all our employeesneeded to facilitate their career advancementand growth, various learning and developmentopportunities are provided by Mobilink. Thesehelp them grow in their current roles andresponsibilities as well as learn new skills thatwouldincreasetheirworkscope.
Throughout the years, we have aimed toprovideMobilinkerswith the best learning anddevelopment tools to ensure a steady trend inemployeeandcompanygrowth.
Employee Engagement
Amidst other employee engagement initiatives launched and tested during 2015, an employeeopinion surveywas conducted as a pulse checkto gather employee feedback on various workrelatedaspects.
Action plans for improvement were built onsurveyresultsandanumberofsignificantchangeshavesincebeen implemented i.e.revisionoftheperformancemeasurementapproachetc.Anotherwell received initiativewas Mobilink’s Values &Behaviorse-LearningModule‘LEAP’–LeveragingEveryActionforPerformance.
Throughan interactive, scenariobasedplatform, theinitiativeprovidedemployeesanopportunity
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to seek simple solutions to everyday workchallenges and empowered them to makedecisionsinalignmentwithMobilink’sValues.
Leadership Development Programs
Under theumbrellaof LeadershipDevelopment,the Advanced Management Practice Programfor SeniorManagerswas launched in 2015 andincluded 360 survey and coaching sessions.The Executive Leadership Program for Senior
infrastructure and enables the organization toreachitsentireemployeebasewithlearninganddevelopment initiatives through a single click,reducing executiontimebyweeks and costs bymultiplefolds,resultinginevengreaterefficiencyandmobility.
ItisalsothefirsteverMobilinkapplicationtobeavailable toallemployeesover the internet.Therobust IT security framework built into the appmakesitcomplianttolatestITsecuritystandards.
Thee-learningplatformcanbeaccessedonhttps://digitalfactory.mobilink.netwhereMobilinkerscanaccess e-learning programs, assessments, videosandanyknowledge-sharingmaterial.
Facebook@work
“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein.
Digital social collaboration has completelyredefined the way employees collaborate witheach other, and organizations thriving in DigitalLeadershipkeepdigitalcollaborationattheheartof their business. However the most essentialelement in ensuring that employees adoptdigital social collaboration is not a huge set offeaturesandtechnicalcomplexity,infactitliesinintroducingsomethingsimpleandclosetonativehumanbehavior.
Executiveswas also launched and comprised ofthesametoolsi.e.360surveyandonlinecoachingsessions.These initiativesmarktheachievementofanessentialmilestoneindevelopingtheleadersofMobilink.Moreprograms like thesewouldbelaunchedinthefuture,todevelopandstrengthen
the leadershipwithinMobilink thatwould steertheorganizationtowardsapathofsuccess.
Digital Factory InanerawhereDigitalLeadershipistheultimategrowth catalyst, internal digital transformationis imperative to deliver business excellence.DigitalFactoryisoneexcellentinitiativethataimstowards expanding the organization’s learningand development. It leverages the use of digitalM
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Mobilinkherewasable tomakeawinningmark on a global level by becoming the first telecomgloballytogetFacebookforitsemployees.SimilartotheregularFacebookthateverybodyisfamiliar
with,thistoolwasquicklyacceptedandisgainingengagementonquiteanenhancedpace.
TheFacebook@workAppandtheWorkChatApp
isavailableoniOSandAndroidtoensurefurtherconnectivityamongstallMobilinkers.Theeaseofuseandpriorfamiliaritywiththetoolhashelpedemployees to communicate better and easier.
Every day, an increasing number ofMobilinkersare using the platform which has helped in itsphenomenalsuccess.
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Mobilinkunderstandsthatthegreatestchallenge facing humanity is the alarming adverse effectson the environment aroundus. The leadershipbelieves that Mobilink can utilize its marketposition toensurenoharm to theenvironmentis done on its behalf. This is the reason whyMobilinkincludestheenvironmentasoneofthecoreelementsofitscorporateframework.
Since its inception, Mobilink has focused itsresourcesand technical expertise in stimulatingenvironmentalawareness,preservingnatureandbringingaboutsustainabledevelopment.Itsstrategytoreduceenvironmentalharmandbringaboutenvironmentalsustainabilityandconservationincludesathreeprongedapproachacrosstheorganization:
•MinimizingMobilink’scarbonfootprintthroughanenvironmentalmanagementsystem• Recyclingandreusingredundantorganicandinorganicwastematerials• Introduction of alternative energy solutionsand championing the adoption of eco-friendlypracticeswithintheorganization
Acrossallcommercialandnoncommercialva luechains that fall under Mobilink, environmentalimpactisverycarefullymonitored.EnvironmentalManagement System (EMS) benchmarks arestrictly followed with a greater concentrationon energy consumption, water usage andwaste generation. Mobilink’s organizationalethics policies and practices for employees arecentered on the respect for environment andarecircumspectofthevalueofresourcesforthefuturegenerations. During the year 2015, Mobilink continued itsdrivetochampionWWF’sGreenOfficeinitiativebyverifyingitsHeadOffice,MobilinkHouseandadjacent IBC II building as Green Offices. Thisaward is a testament to Mobilink’s successfulimplementation of Environmental ManagementSystem throughoutitsofficesinPakistan.
The Green Office Award is a result of acomprehensive audit conducted byWWF. Thecertificationeffortwaslargely e m p l o y e e -driven. The project included deployment ofMobilink’s employee volunteers as ‘GreenWardens’, who advocated the recycle-reuse-
reduce scheme in addition to their day to dayduties.Aspartofthefinalaudit,WWFinterviewedemployeesofMobilink’sIslamabadHQtosenseand assess the employee involvement in theinitiative.
Mobilink’s Corporate Responsibility andHealth Safety & Environment (HSE)teams have helped to reduce theconsumptionofwater,electricityand the production of solidwaste.Aftera thoroughauditofitscorporateoffices’carbonblueprint,itwasassessedthatMobilink’s carbon emissionshave reduced by 35%, whilesolid waste production hasdroppedby50%.
Throughout last year, GreenWardenshaveproactivelyadvocated
the ‘recycle-reuse-reduce’ philosophyacrosstheorganization.TheseGreenWardensare tasked with educating and inculcatingamongstfellowcolleaguesthecriticalimportanceofeco-friendlybusinesspracticesandthebenefitsgainedthroughtheseactivities. In the area of Network Energy Reductionand Efficiency, power system optimizationwas initiated by Admin and Technical Teamsnationwide. The projects targeted remodelingof HQ Power backup system, introduction ofthe energy- efficient low carbon emissionGen-Sets, office lighting system rearrangement,remodelingofchilleroperationsandpowerfactorimprovement.
Furthermore, Mobilink promotes amongst itsstaffthemaximumuseofdaylightforday-to-dayactivities.TheCorporateResponsibilityfunctionand Green Wardens regularly organize eco-preservation walks and cleaning campaigns inselected endangered eco-systems across thecountry. Mobilink Foundation commemoratedWorldEarthDay2015byusing itssocialmediaassetstoeducatemassesaboutlitterandwastemanagement concerns by sharing the 3R’s:Reduce,Re-useandRecycle.
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Profits and Sustainability Mobilink’sambitionistocontributetoPakistan’sliving standards by delivering connectivity andinnovativeservicestocustomers,whilemaintainingthetrustofitsstakeholdersbybehavingethicallyandresponsiblyineveryareaofoperation.
Mobilink has been an integral part of Pakistan’stelecommunicationslandscapeandhasremainedtheleadingcellularservicesproviderofthecountrydespitecompetitiveandeconomicchallenges.
Throughout this journey, Mobilink has made asignificant economic contribution to Pakistan’spublic finances and is committed to actingwithintegrity and transparency in all tax relatedmatters.Thecompanyalsoplaysanactiveroleinassistinggovernmentinpolicymattersrelatedtothetelecomindustry.
Mobilink has also tapped in to Pakistan’s vastyouthbulgetocreatecountlessjobopportunitiesfor them, which also includes comprehensivetrainingprogramstoensuretheystayup-to-dateregardingchangesintheirfieldofexpertiseacrosstheglobe.
Apart from these initiatives,Mobilink’s products andserviceshavesetabenchmarkintheindustryforotherstofollow,whileensuringthecountry
continuesonapathtodigitalprosperityinlinewithitslocalandglobalobjectives.Theleadershipiswellawareofthefactthat,inthelongrun,thecompany’s financial success is intertwined withPakistan’s economicwellbeing. For this purpose,Mobilink shapes business strategies looking toprovidesolutionstotheneedsofthemasses.
2013
1,065,916
442,345
41.5%
190,405
2014
1,010,460
386,277
38.2%
641,107
2015
1,013,738
409,050
40.4%
237,754
USD ‘000
Revenue (USD)
EBITDA (USD)
EBITDA Margin
Capex (USD)
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United Nations Global Compact Mobilink is the first cellular provider in Pakistanto endorse the United Nations Global Compact(UNGC) and further the country’s developmentonaglobalscale.TheUNGCisacalltocompaniesto align strategies and operations with universalprinciples on human rights, labor, environmentandanti-corruption,andtakeactionsthatadvancesocietalgoals.
The Global Compact provides a practical CRframework for the development, implementationand disclosure of sustainability policies andpractices.Itoffersparticipantsawidespectrumofwork streams, management tools and resources,alldesigned tohelpadvancesustainablebusinessmodelsandmarkets.
Mobilink’s commitment to UNGC has enabledit to implement responsible business practicescombined with innovation and collaboration tobringaboutpowerfulchange,locally.Ithasensuredthat the company enhances its engagementtowardscommunitiesintherealmofenvironment,societyandgovernance.
Mobilinkhasstrivedtoshape itsbusinessactionsand operations in consonance with the tenprinciples highlighted by UNGC. As one of theleading corporates of Pakistan, Mobilink pledgesto serve the communities with well sustainedsocialandenvironmentalamenities in thebestoftheirinterests,andpromisestoleaveabenchmarkas a socially responsible corporate for the futuregenerationstocome. Mobilink, its leadership and employees remaincommittedtoprogressivelymakingitasharedvalue-drivenbusiness.ThroughtheGlobalCompact,thecompany looks to increasingly play an importantrole in shaping the drivers of business conductand have a flow-on effect to thewider businesscommunitybeyonditsimmediatestakeholderbase.
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3Social Investments
• Make Your Mark
• Health
• Education
• Environment
• Disaster Relief
• Sponsorships and Other Activities
• Partnering with Mobilink Foundation
CSR Activities in 2015Education
Health
Description
Theatrical Play by Cancer Patients
Mobilink’s Pink Ribbon Campaign 2015
Nationwide Blood Donation Drive 2015
Region/City
Lahore
Nationwide
Nationwide
Sr. No.
1
2
3
Environment
Description
The Green Office Quiz
Adopt a Plant 2.0
Walk to Preserve
Green Office Certification
Region/City
Islamabad
Islamabad
Islamabad
Islamabad
Sr. No.
1
2
3
4
Disaster Relief
Description
Heatwave Relief Activity
Region/City
Karachi/Hyderabad
Sr. No.
1
Region/City
Islamabad
Islamabad
Lahore
Islamabad
Islamabad
Islamabad
Islamabad
Sr. No.
1
2
3
4
5
6
7
Description
Activity with the residents of Safina Children Home
Pehli Kiran School System Annual Day
Book Reading Activity at Greenland Society of Special Education
Mobilink Upgrades Women Welfare and Development Center
Mobilink Connectivity Drive
Teach to Transform
Torchbearer Visit to Al-Farabi National Special Education Center
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Make Your Mark
Other Activities
Description
Donation Appeal - Shaukat Khanum Memorial Hospital
Donation Appeal - Layton Rahmatullah Benevolent Trust
Donation Appeal - Pink Ribbon Pakistan
Torchbearer Visit at Dar-ul-Atfal
Iftar Dinner at Bint-e-Fatima Old Age Home
Iftar Dinner at Aafiat Old Age Home
Iftar Dinner at Aafiat Old Age Home
Spring Gala Fund Raiser
Subh-e-Nau Fund Raiser
Organization of Pakistani Entrepreneurs (OPEN)
Region/City
Karachi, Lahore, Islamabad
Karachi, Lahore, Islamabad
Karachi, Lahore, Islamabad
Peshawar
Karachi
Islamabad
Lahore
Islamabad
Islamabad
Islamabad
Sr. No.
1
2
3
4
5
6
7
8
9
10
Region/City
Azad Jammu & Kashmir, Hyderabad,
Gilgit, Quetta, Mardan, Karachi
Nationwide
Mardan, Swabi, Nowshera, Buner,
Malakand, Harripur, Mansehra, Kohat
Sr. No.
1
2
3
Description
ICT Enhancement Program
Mobilink MYM Entrepreneurism Program - 1
SMS Based Literacy Program
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Activities inNorth - IHealthEducationEnvironmentDisaster ReliefOther Activities
55415
Activities inNorth - IIHealth EducationDisaster Relief
112
Activities inSouthHealthEducationEnvironmentDisaster ReliefOther Activities
24232
Activities inCentralHealthEducationDisaster ReliefOther Activities
4421
Health
Education
Environment
Disaster Relief
Make Your Mark
Mardan
Nowshera
Lahore
PUNJAB
KPK
FATA
SINDH
BALUCHISTAN
Karachi
Hyderabad
Quetta
Swabi
Haripur
Gilgit
AJK
Faisalabad
Bannu
Buner
KohatMansehra
Malakand
Peshawar
Multan
Islamabad
Make Your Mark
Make Your Mark includes three sets of activities: • Educate–usingtechnologyandresourcestobringeducationtopeoplewhowouldotherwisenothaveaccesstoit. • Support–foryoungpeoplewithcreativedigitalcommercialideas,helpingthembuildbusinesses.• Inspire – youngpeople to turn their energy,enthusiasmandinsightsintodigitalsolutionswhichtargetchallengesinareassuchashealthcare,foodproduction,educationandaccesstofinances.
Thethreethemeshavebeenchosenbecausetheyprofoundly affect communities, customers andwiderstakeholdersandalsobecauseVimpelComandthebusinessunitscantogethermakearealdifferenceinthesaidareas.TheCompanyandthebusinessunitscantogetherofferthebelowskillsandresourcestoenablethefutureoftheyounganddiscerning;•ourexpertiseandinvestmentincommunicationtechnologies •ourcommercialexpertise •ourowntrackrecordindelivering‘servicesforsociety’•ourscaleandinternationalpresencecombinedwithlocalknowledge •ourpolitical,commercialandfinancialcontacts •thecommitmentofouremployees •ourfinancialresources
Make Your Mark Pakistan
Mobilink, under the strategic guidance of VimpelCom launched the program in Pakistan.Theinitiativesplannedundertheprogramofferssupport to a variety of beneficiaries to tacklethe socio-economic challenges in Pakistan. TheultimateaimofMYMisenablingagenerationofeducatedandtech-literateyoungpeople.Forthispurpose, Mobilink partnered with three globalorganizationsthatincludeLUMS,PakistanCentrefor Philanthropy andGuarantCo. Details of the
threeinitiativeslaunchedundertheprogram,are:
2) MYM’s ICT Enhancement
Program
In2014,VimpelComlaunchedaGroup-wideprogramcalledMakeYourMark,whichfocuseson‘HelpingYoungPeopleShapeTheirFuture.’Theprogram’sbrandreflectstheCompany’saimtohelpyoungpeopleleavetheirfingerprintsontheworld–tomaketheirmark.
MakeYourMarkenablesVimpelComtomakeasignificantpositive impactonsocietyby involvingallbusinessunitsandOpCosincontributinginitiativesandprojectsunderonecommontheme.Itincorporatesongoingprojects,butisalsoleadingtothecreationofmanymore.
MakeYourMark,asVimpelCom’sflagshipprogramisaimedathelpingthenextgenerationfindsolutionstothechallengesthefuturewillbring–climatechangeandresourcescarcity,risingpopulationandthepressurethesewillbringonaccesstothefundamentalsofsocietylikehealth,education,employmentandfood.ThegoalofMakeYourMarkistoempoweryoungpeopletomakeapositivedifferencethroughincreasedaccess toeducationandthrough inspiringsocialentrepreneurship,particularly in thedigitalarena.
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2) MYM’s ICT Enhancement Program
Supportingeducationalprovisionstoenableyoungpeopletotakecontroloftheirfuture,Mobilinkhas established6state-of-theartICTLabs(10computersineachlab)atschoolsadoptedbyNGOs.
This initiative sawMobilink and PCP join hands to identify schools in need of ICT labs, with PCPresponsible for ensuring that the recipients are marginalized social classes. PCP’s involvement alsomadetheprocesstransparentandimpartial.Theprogramwillnowreachouttoalmost3500deservingstudentsofprimaryandsecondaryschoolsoperatinginruralandperi-urbanareaseverysixmonths.
1) Mobilink Entrepreneurship Support Initiative
Mobilink partnered with LUMS Center for Entrepreneurship (LCE), an all-inclusive developmentincubatorforbuddingentrepreneursthatformalizestheprocessofscouting,mentoringandfacilitatingstartupfounders.SetupundertheumbrellaofLahoreUniversityofManagementScience(LUMS)asanautonomousplatform,LCEaimstobuildanentrepreneurialecosystemthatwillbringtogethernecessaryresources&acumenrequiredtomaximizethegrowthpotentialoflocalentrepreneurs.
LCErepresentativeswereinvitedasjudgesatTiE,OPEN,P@SHA,StartupWeekends,CivicHackathons,StartupCupandMobileCodingJamswheretheygotachancetoassessandreviewhundredsofbusinessplans.Underthepartnership,13Start-upshavebeenscoutedfromacrossthecountryandarecurrentlyincubatedatthecenter.Theselectedprospectivebusinessesreceivedmentoringfromindustryexperts,followingwhichtheywillgetanopportunitytosecurefundingand/orcommercialcontractsatInvestor’sDay.
ThelistofStart-upssupportedbyMobilinkareasfollows:•Dockit • Aitomation •EventBazar•ShadiBox• Mezaaj•Treble•ShahiSawari• Paperpk.com•Nearpeer.org•DoorDrop• NAROPE
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TheProgram,initsfirstyear,reachedoutto6000+deserving students of primary and secondaryschools,operating inruralandperi-urbanareas.Thedetailsoftheschoolswherethesixcomputerlabsweresetupareasfollows:
•Govt.GirlsHighSchool,DhakRangla,BaghAJK•ZunairaMallahSchool,VillageSumaarMallah,Hyderabad• Read Foundation Higher Secondary School,Jutial,Gilgit•GovernmentGirlsHighSchoolShafiqShaheed,KilliShadiKhan,Quetta• HDF Model School, Dosehara Road, MahuDheri,Mardan•NasraSchool,KachiAbadi,DepotLines,Karachi
The overall aim of Mobilink’s latest socialinvestmentistocontributetowardstheacademic nurturingofyoungscholarswhowillbecomepartoftheemergentdigitaleconomyandtoestablishagenerationofsuccessfulentrepreneurswhocanprovide for themselves and their families.Withthe addition of the 6 recently established labs,Mobilink till date has established a total of 11computerlabsinvariouseducationalinstitutionsacrossthecountry.
3) SMS Based Literacy ProgramIn2009,Mobilinkdevelopedapilotschemewith UNESCOandtheBunyadFoundationtoeducateruralwomen,agroupmostlyexcludedfromtheconventionaleducationalsysteminPakistan.Theprojectstartedin2009with250femalelearnersin rural Punjab, and by the endof 2013, it hadembraced 5,000 women across the country.Mobilink’s mLiteracy program helps teachersofferabasicliteracycurriculumusingSMS–withfreeconnectivityforteachersand learners.Theprogram’s project facilitators organize classesinsmall learningcenters invillages,often in thehousesoflocalelders,andlearners’responsesareloggedintomonitortheirprogress.
Theprojecthasexpandedtoenableruralwomentobettermanagedomesticfinance,andtoraisesubjects such as religious tolerance and equalopportunity.Theprogramhasnoticeablyreduced gender bias to mobile use, andparticipants have reported a heightened sense
of security by having access to this means ofcommunication.
With the additional budgetary support ofGuarantCo,Mobilinkintheprogram’s6thphasepartneredwithTheInstituteofSocialandPolicySciences(I-SAPS)andGuarantCofor‘SMS-basedAdultFemaleLiteracyProgram’,whichisenablinglearnerstoreceiveICTbasededucationincloseproximitytotheirhomes.Throughthisinitiative,Mobilink is educating around 4,050 women ineight rural districts of KPK, including Mardan,Swabi,Nowshera,Malakand,Haripur,Mansehra,KohatandBuner.
Since community mobilization was deemed acornerstone to make this initiative sustainable,‘Village Education Support Committees’ werecreated throughout the eight districts, whosemembersincluderespectedeldersandinfluentialindividuals. As a result, Mobilink with the helpof their implementing partners not only hadan all-out community support in identificationof teachers and learners in each of the 154villages,butalsomanagedtoestablish160easily-accessible Adult Literacy Centres, where adultfemalesof agesbetween15and35havebeenenrolledandimpartedbasicliteracyskills.
Under the ‘SMS-based Adult Female LiteracyProgram’, learners gain some level of literacyduringtheirsix-monthbasic literacycourseworkalong with the provision of a mobile phone inordertopracticeandfurtherdeveloptheirnewlyacquiredskills.
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HealthAsasociallyresponsiblebusiness,Mobilinkstrivesto adapt to the evolving needs of the societyand is committed toprovidebasic,yet essentialhealthservicesacrossPakistan.Mobilink’s socialinvestments in the domain of public health aredirectedtoreputableinstitutionsprovidingqualityandcomprehensivehealthcare.
The companyhasnotonly supportedanumberof medical institutions but has also put inimmense effort to provide the best-in-classhealthcare facilities to the local communities.Throughout the year, the Mobilink Foundationmadevaluableinvestmentsintheup-gradationofhealthinfrastructures,organizingblooddonationdrivesandmedicalcamps,markingworldhealthrelateddaysbesidesvisiting residentpatientsatvarioushospitals,andhence,makingadifferencein alleviating healthcare conditions across thecountry.
Theatrical Play by Cancer PatientsIn September, 2015, Mobilink organized a theatrical play in collaboration with ShaukatKhanumMemorialHospital.Theveryspecialshowfeaturedacastofchildperformers,allofwhomwereeithercancersurvivorsorundertreatment.Theperformersenthralledtheaudiencewiththeirsuperbperformance.ProceedsfromthesalesofticketsweredonatedtotheHospitalfacilitatingittoprovidefreecancertreatmenttopoorpatients.The event that attracted various national andinternational media was chaired by Mobilink’sCFO,AndrewKemp.
Nationwide Blood Donation Drive 2015 AtMobilinkFoundation,westrivehardtoinstillthevaluesofhumanity,servicetocommunityandcorporate responsibilityacross theorganization.InDecember2015,MobilinkorganizedPakistan’slargest corporate blood donation drive. ThenationwidedrivewasorganizedbyMobilink’sCRteamalongwithitsteamofactiveTorchbearersallacrossMobilinkofficesandresultedincollectionof over1201pints of bloodover a periodof 7days, benefiting over 3,500 young ThalassemiapatientsacrossPakistan.
TheactivitysawMobilinkpartneringwithSundusFoundation and Indus Hospital, setting upblood donation camps at 15Mobilink premisesacross the three regions. Contributing furthertothecause,Mobilinkbroughtonboard6ofthecountry’sleadingeducationalinstitutestorunthecampaignamongstuniversitystudents.
The drive was a means of collecting blood forchildrensufferingfromarangeofchronicandlifethreateningillnessesincludingThalassemia,whichisahereditarygeneticblooddisorder.Over5,000children are born with this disease in Pakistaneveryyearandtheirsurvivaldependsonregularbloodtransfusionfortherestoftheirlives.M
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Mobilink’s Pink Ribbon Campaign 2015Pakistan has the highest rate of female breast cancer inAsia,as1outof9Pakistaniwomen islikelytosufferfrombreastcanceratsomepointintheirlives.Approximately90,000casesofbreastcancer are reported every year in Pakistan andabout40,000womendiefromthisdeadlyailment.Morethan90%womenhaveachanceofsurvivingbreast cancerwithearlydiagnosis; howeverduetolackofawarenessandmedicalfacilities,womenarediagnosedat later stageswhich is theprimereasonforthehighmortalityrate.
MobilinkhadbeenasupporterofthePinkRibbonCampaign for the past eight years. Mobilinkassistedthecampaignbycarryingoutanadvocacydrive which involved sending out informationalmessagestoitscustomerbase,nationwide.
On October 25, 2015, Minar-e-Pakistan was litup in rosy pink lights to symbolize support forthe Breast Cancer Awareness Month, and toshow solidarity topatientsandsurvivorsat theInternationalMammogramDay.This initiativebythePinkRibbonCampaignsupportedbyMobilinkwas inaccordancewith internationalsupportfor‘Pinktober’, which had seen famousmonumentssuch as the Empire State Building, the WhiteHouse, the Eiffel Tower and the Sydney OperaHousealsoturningpink.
Global Hand Washing Day (GHWD)According to the Pakistan Demographic andHealthSurveyconductedin2013,almost53,000children under five years of age die, because ofdiarrhea -adiseasewhich isdirectly linkedwithpoor quality water, sanitation and hygiene. Outofevery1000livebirthsalmost104childrendiebefore reaching theirfifthbirthday.Livescanbesavedby improvedwatersanitationandhygienefacilitiesandaccesstohealthservices.
Various studies and researches have provedthat the hand washing with soap can avert theincidenceofdiarrheaandpneumoniabyupto16%.MobilinkalsodisseminatedhygieneawarenessviainformationalTextMessagesnationwideandalsotookpart intheGHWDeventorganizedbyPlanInternationalPakistanincollaborationwithPunjabWaterAidandtheUNICEFonOctober15,2015.
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EducationEducation remains one of the most significantindicators of social progress playing a decisiveroleforasocietytoachieveself-sustainabilityandequitabledevelopment.EducationisrecognizedasoneofthetopprioritiesbytheUNandisacriticalparameter of the UN Millennium DevelopmentGoals;onlysecondtoextremepovertyeradication.
AtMobilink,theleadershipbelievesthatthelong term socio-economicwell-beingof communitiesis dependent on proliferation of educationand strengthening of educational institutions.Education, because of the remarkable socialuplift that itpromises, remains the foremostCRpriorityasitisconsideredtobetheonlyveritablesustainabledevelopmenttool.
Activity with the residents of Safina Children Home (SCH)
MobilinkFoundationorganizedafunfilledactivity for the residents of Safina Children’s Home, anorphanageestablishedbySafinaWelfareServices,Islamabad. 30 Mobilink Torchbearers spent theeveningwith the children orphaned due to the
devastatingearthquakeinOctober2005.
Mobilink Torchbearers hosted the activity forthe 60 residents of Safina Children Home atFatima Jinnah Park, where they took part inentertaining activities, games and sports. Theseincluded painting, tug-of-war, sack race, frisbeeand football. The day was concluded with theTorchbearersdistributingschoolbagsamongthechildren.
Book Reading Activity at Book Reading Activity at Greenland
Mobilink upgrades Women Welfare & Development Center, IslamabadIn June 2015, Mobilink upgraded the WomenWelfare & Development Center, Islamabad bysetting up a stitching and sewing facility. The
facility,with10sewingmachines,wasinauguratedby Mobilink’s CR Team and Torchbearers inan activity held at the Center. The upgradedvocational training center will organize sewing,cutting and stitching classes for the women ofIslamabadandsurroundingareas.Thesixmonths’course,offeredattheCenter,aimsatempoweringwomenbeneficiarieswithskillsthattheycanutilizeinearningalivingfortheirfamilyandsubsequentlyteach others. Contribution to this Center wasmonetaryaswellasinvolunteerhours.TheCenterislocatedinthenorthofIslamabad.
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Society of Special Education
MobilinkFoundationcontinueditsinitiativetosupportlocaleducationalinstitutesbyvisitingtheGreenlandSocietyofSpecialEducation (GSSE),anon-commercial institute inLahore.TheMobilinkTorchbearersalignedahostofactivitiesincludingapoemrecitationcompetition,storytellingandinteractivesessionstomakethedaymemorableforthestudents.Goodybagscomprisingofcoloringbookandpencils,ludo,toysandediblesweredistributedamongstthestudentsattheconclusionoftheactivity.
GSSEwasestablishedin2000forthedevelopmentofspecialchildrenandhasbranchesinGarhiShahu,Lahore and Kot Radha Kishan, Kasur district. It has professionally qualified and experienced teamsprovidingatailor-made individualizededucationalprogram(IEP)aspereachchild’sneedsothat theyutilizetheirpotentialandbecomeindependent.
Mobilink Foundation has been associatedwith the institute since 2009 and has previously providedclassroom furniture, playground equipment and conducting other activities to upgrade the schoolpremises.
Mobilink Connectivity Drive
Mobilinkdonated10SmartphoneswiththedataenabledSIMStoPehliKiranSchoolSystem Campuses.Themobile phones are being used for installation ofGovernment providedMobile EmergencyAlertSystemforSchools.TheyconnectlocalschoolswiththePoliceandotherlawenforcementagencies.Thesoftware,downloadedontoanAndroidsmarthandset,canbepromptedtonotifytheabovementionediftheeducationalestablishmentfacesathreatoforapotentialoccurrenceofterrorism,fire,kidnappingorrobbery.
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Teach to Transform
Mobilink Foundation launched its ‘Teach to Transform’ (T2T) program by conducting a 90 minutesmentorshipsessionatMasterAyub’sParkSchoollocatedatF-6,Islamabad.
Undertheprogram’sguidelines,Mobilink’semployeevolunteersspenttheirtimeattheschoolbyprovidingteachingsupporttostudentswhowerestrugglingacademicallyandrequiredadditionaltuition.
JeffreyHedberg,CEO–Mobilink,wasalsopartofthevolunteerteamanddedicatedhistimetoabookreadingactivitywiththestudents.Theactivitywasconcludedafterthedistributionofnecessarycoursebooks,self-helpreadingmaterialsandstationeryamongststudents.
T2TisastudentmentorshipprogramthatassignsMobilinkTorchbearerstounderprivilegedschoolsacross thecountry.Launchedin2013,itisyetanotherinnovativecorporatesocialresponsibilityinitiativebytheMobilinkFoundation.ThepilotphaseoftheprojectwaslaunchedattheDSRASchoolinKarachiwhere46studentsbenefitedfromtheteachingassistanceprovided.
Torchbearers Visit to Al-Farabi National Special Education Center
InDecember2015,MobilinkFoundationcommemoratedtheNationalDayforDisabilitybyorganizinga“DisabilityEqualityTraining”attheMobilinkHouse,Islamabad.Thetrainingwasaimedtoequipparticipantswithaworkingknowledgeofdisabilityandtorecognizediscriminatorylanguageandpractices.Followingthetraining,MobilinkTorchbearersvisitedtheAl-FarabiNationalSpecialEducationCenterforPhysicallyHandicappedinG-8/4,Islamabad.
AttheCenter,theyengagedinaninteractivesessionwithchildrenwithspecialneeds,whichincludedadiscussionontheiraspirationsandplansforthefuture.ThisactivitywaspartneredwithSTEPPakistan.
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EnvironmentEnvironmental sustainability is one of the basiccomponents of a prosperous society. The CRfunction at Mobilink strives to inculcate theconcernfortheplanetanditsresourcesamongstits internal and external stakeholders. Eco-friendlypracticeshavebeenintroducedwithinanentirerangeofbusinesssegmentsbydemandingsustainable consumption of bio-degradable aswellasnon-degradableresources. The Mobilink Foundation has also adopted anEnvironmentalManagementSystem(EMS)atthe
workplacewhichensuresjudiciousconsumptionofelectricity,waterandfuel.Mobilink’sTorchbearerspro-actively sensitize the employees to helpindoctrinate environmental responsibility byorganizinginternalcampaignsanddrives.
Walk to Preserve TheMobilink Foundation kicked off this year’s CorporateResponsibilityactivitiesbyconductingthe“WalktoPreserve”atTrail-3,MargallaHills.61energeticvolunteerstookpartintheclean-upand preservation of the eco-system activity bypickingupthetrashastheymovedupthehill.
Besides realizing civic responsibility, aiding topreserve the environment and learning aboutenvironmental custodianship, the activity alsoserved as an opportunity for the volunteers toputtheirstaminatothetest.
The Green Office QuizThisinitiativewaslaunchedtoinstillthe awarenessoftheGreenOfficecampaignamongtheMobilinkemployees.ItwasaMCQsbasedquizthattestedknowledge about our heritage, the planet anditsecologicalwealth.Thecampaignreceivedanastoundingresponseandthequizwinner-havingthemostnumberofcorrectanswers-wasawardedanAppleIPad2.
The quiz played an instrumental role in gettingIBC1and2,theGreenOfficeCertification.
Adopt a Plant 2.0Afteraresoundinginthefirstphasesuccess;theGreenOfficeTeamintroducedthe‘AdoptaPlant2.0’attheIslamabadoffice.
Avarietyofindoorandoutdoorplantswereputup for adoptionwhile theGreenWardens andHorticultureexpertsweretaskedwithprovidingplantcaretakingtipsandadoptionprocedures.
Thecampaign receivedanastounding responsewithmore than500plantsadoptedby theHQemployees.
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Disaster Relief
TheMobilinkFoundationhasanillustrioushistoryof displaying corporate social responsibilitytowardsthesocietyatlargeespeciallyinprovidinghumanitarian assistance to disaster strickencommunities. In the nation’s time of need,Mobilinkand itsTorchbearershavemarkedtheirpresenceintheremotestpartsofthecountryandhavewholeheartedlyextendedassistance to theaffected communities. Mobilink played a majorrole to play in alleviating the suffering of thosewhose livesand livelihoodshavebeendisrupteddue to such calamities. Mobilink has workedclosely with national and provincial disastermanagement authorities and the armed forcesbesidesotherrelevantgovernmentauthorities inensuring that Mobilink’s assistance of food andnon-foodconsignmentsreachthemostdeserving.
Heat Wave Relief Activity- Karachi & HyderabadTheheatwavethatgrippedKarachiandinteriorSindh in the month of Ramzan claimed over1300lives.Asaresponse,MobilinkFoundationtook the lead and initiated a relief campaignthatreachedouttothevictimsofheatstrokes,hospitalized for treatment at health units andhospitals. Mobilink Torchbearers carried outseveralreliefaiddistributionsactivitiesat:
•AbbasiShaheedHospitalKarachi,•QatarHospitalKarachi•ShahBhitaiHospitalHyderabad•CivilHospitalHyderabad
Morethan3,300people,affectedbysevereheat,were provided assistance. The relief activitiessaw distribution of 10,000 bottles of mineralwater,6000boxesofjuice,4000icepacks,4000handsizedtowelsand40coolingmistfans.
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Sponsorships and Other Activities Mobilink’s Fundraising Campaigns Mobilink’s fundraising campaigns for the year includedtheFoundationpartneringwith:
•ShaukatKhanumMemorialHospital•LRBT•PinkRibbon
The commitment made under the campaignincludedinstallationofOutofHomeHoardingsinKarachi,LahoreandIslamabadforaperiodof10daysforeachoftheimplementingpartner.
OthercontributionsincludedSMSdisseminationfor raising awareness and generation of funds.ThenationwideSMSdisseminationforthethreepartners, reached out to more than 30 millioncustomersnationwide.
Torchbearer Visit to Dar ul Atfal - PeshawarMobilink continued its efforts of providingassistance to the deserving and marginalizedsegmentsbyhavingthefirstofthesocialinclusionactivities in Peshawar. The activitywas held atDar ul Atfal, a privately managed orphanage,housingchildrenfromtheIDPcommunities.Morethan100childrenofthefacilityand15Mobilink
Torchbearers took part in the activity whichincluded interactive sessions with the residentchildren,boardgamesandrefreshments.
Iftar Dinner at Bint-e-Fatima Old Age Home - KarachiInthespiritofHolymonthof Ramadan,MobilinkFoundation initiated a number of charitableprojects with the aim to reach out to the
marginalizedandoftenforgottenmembersofthesociety.IntheSouthregion,theIftaractivitywasheldatthewellreputedBint-e-FatimaOldHome,Karachi.Bint-e-FatimaOldHome(trust)isanon-governmental&nonprofitorganizationprovidingshelter to the senior citizens and gender basedviolencesurvivorsofsociety.
The activity was managed by the Foundationvolunteerswhospenttheirtimesocializingwiththe residents.Theevening featuredanoutdoorIftardinner.
The activity also included distribution of gifthampers amongst the residents including newbedding,clothesandotherhouseholditems.
Iftar Dinner at Aafiat Old Age Home - IslamabadThe Mobilink Foundation conducted the third Iftar activity at Aafiat Old Home, Islamabad,an old home established by the SocialWelfareDepartment. The Iftar was managed by the
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Mobilink FoundationMentors and Torchbearersand was attended by more than 50 residentspresentat the facility.Theactivity included iftaranddinnerwithresidentsaswellasdistributionofEidgifts.
Iftar Dinner at Aafiat Old Age Home - LahoreAnnualIftardinnerforseniorcitizenswasheldatAafiatOldHomeinLahore.TheIftarwashosted
by the devotedMobilink Torchbearers and theirfamilies who spent their time interacting withthe elderly residents. The activity also includeddistribution of giveaways amongst 40 residentsand 15 caretakerswhich included new bedding,clothesandotherhouseholditems.
Mobilink Foundation’s Sponsorships:
Spring Gala Fund Raiser
MobilinksponsoredSpringGala,hostedbySerenaHotel.Theproceedsandcollectionsweredonated
by theHotel to Jamila SultanaFoundation.TheJamila Sultana Foundation provides assistanceandtreatmenttochildrenaffectedbyThalassemia.
Subh-e-Nau Fund Raiser
Subh-e-Nau,aregisteredNGO,heldafundraisingevent in collaboration with renowned singerRahat FatehAliKhan at the IslamabadMarriotton21stFebruary,2015.AllproceedswenttotheSubh-e-NauDisabilityProgram.
Organization of Pakistani Entrepreneurs (OPEN)
Mobilinksponsoredanetworkingsessionofthelocalentrepreneurialcommunity.
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Partnering withMobilink Foundation• Due Diligence
• Partner Selection Process
• GRI Framework
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Partnering with Mobilink FoundationAtMobilinkFoundation,webelieve in forming long-term, sustainableassociationswithavarietyofstakeholders.PartnershipsareacornerstoneofourCRstrategy,whichbenefitourcommunitiesthroughtheintroductionofdynamism,innovationandefficiencies.
EffectiveapplicationofMobilink’sCorporateResponsibilitymodelisdependentontheselectionofgood,crediblepartnerorganizationswithsimilarsubject interests.Collaborativeprogramsenablevaluechainsintegrationwhichinturnhelpstoleverageindividualstrengthsandgeneratessynergy.
Due DiligencePre-awardduediligence is theprocessused toassess theappropriatenessofapotentialpartnerorintendedrecipientofadonationoragrant.Thepre-awardduediligenceisanimportantpartofconceivingeffectiveandresponsiblepartnerships.
MobilinkFoundation’spartnerselectionprocessaimstoensurelong-termvaluefromCRinvestmentsby identifyingpossibleweaknessesand risks, andconsideringopportunities toenhancecapacityofthepotentialpartnerbeforeinitiatingaprogram.Theprocessaimstoreducetheriskoffundsandprojectfocusbeingdivertedfromagreeddevelopmentobjectives,whichinevitablyreducesthedesiredimpact.Duediligencealsohelpstoreducemisunderstandingsandestablishesanenvironmentofaccountabilityandtransparency.
Partner Selection ProcessAsetof25 standards areused to assess an applicant’s organizational structure in the followingcategories:
Following the evaluation process, applicants will be ranked as follows:
An applicant attaining a minimum of a ‘GOOD’ ranking will be eligible to partner with Mobilink Foundation.
Percentage Score Obtained
80-100
65-79
50-64
Below 50
TIERS
Tier 1
Tier 2
Tier 3
Tier 4
Ranking
Excellent
Good
Average
Below Average
Categories
Organizational Governance
Financial Systems
Program Implementation
Maximum Possible Score
Total
100
100
200
400
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Corporate Responsibility KPI Summary
2015 2014
Entry level wage vs minimum wage (%) Male 166.7% 164.9%Female 166.7% 164.9%
Total Network Direct energy consumed kWh 57,426,110 87,092,861 Total Non-network (Buildings) Direct energy consumed kWh 5,252,140 5,396,155 Total Network indirect energy consumption kWh 204,645,776 169,512,907 Total Non-network (Buildings) indirect energy consumption kWh 19,179,009 18,624,212 Number of BTS with solar and / or wind energy technology BTS - - Number of BTS with free-cooling technology BTS - - Number of BTS with hybrid-diesel technology BTS 5,733 5,700 Number of BTS which are outdoor sites BTS 8,164 7,322 Number of BTS which use power-saving technology BTS 9,963 8,942 Purchased and certified CO2-quotas or Emission Reductions Tonnes of CO2 Offset - -
PKR 0 0Total energy used by motor vehicles owned and leased kWh 5,687,634 5,951,782
Total Workforce Total Male 2,411 2,636 Total Female 353 393 Total Workforce 2,764 3,029
New employee hires Male 263 315 Female 30 53 Rate of staff turnover (New hire ratio) 10.60% 12.15%
0.0% 0.0%Number of fatalities Work-related / Employee - -
Work-related / Contractor 2 - Not work-related / Employee 1 1
3 1Work related Special Security Incidents 5 0Injury rate per million hours 0.437855977 7.18971583Injury rate per 000 workforce days 0.003502848 0.057517727
Incidents where employees were dismissed or disciplined for breach of Code 0 2Not renewed business partner contracts due to violations of Code 0 0Report any concluded legal cases regarding breach of Code 0 0
PKR 0 0Monetary value of significant fines PKR - - Number of non-monetary sanctions 0 0Cases brought through dispute resolution mechanisms 0 0
Incidents of non-compliance resulting in a fine or penalty 0 0Incidents of non-compliance resulting in a warning 0 0Incidents of non-compliance with voluntary codes 0 0Substantiated complaints received from outside parties and by the organization 0 0Substantiated complaints from regulatory bodies 0 0Number of identified leaks, thefts, or losses of customer data 5 1Total monetary value of significant fines PKR - -
Social Investments - cash donations PKR 12,622,443 34,671,543 Social Investment: Employee volunteering during paid working hours Hours 2,902 4,320 Social Investment: In-kind giving - product or service donations PKR 19,210,454 -
5/26/16 PakistanCurrency: PKRScenario: ActualYear: 2015Period: December
EC EconomicEC-05 Standard entry level wage by gender compared to minimum wage
EN Environment
EN-03A Direct Energy Consumed (Scope 1) NetworkEN-03B Direct Energy Consumed (Scope 1) Non-NetworkEN-04A Indirect Energy Consumed (Scope 2) NetworkEN-04B Indirect Energy Consumed (Scope 2) Non-NetworkEN-05 Energy saving projects (Number of BTS with Carbon emission reducing technologies)
EN-28 Monetary value of significant fines for non-compliance with environmental laws and regulationsEN-29 Environmental impact of transporting products and employees of workforce
LA Labour Practice and Decent Work
LA-01 Total number of employees split by gender
LA-02 Number of new employee hires and rate of employee turnover by gender
LA-04 Percentage of employees covered by collective bargaining agreementLA-07 Rates on fatalities, serious injuries and work relates special security incidents
SO Society
SO-04 Confirmed incidents of corruption and actions taken
SO-06 Total value of contributions to political institutionsSO-08 Fines and legal sanctions for non-compliance with anti-competitive behavior, anti-trust and monopoly practices
PR Product Responsibility
PR-07 Non-compliance with Marketing communications regulations and voluntary codes
PR-08 Number of substantiated complaints regarding breaches of customer privacy and losses of customer data
PR-09 Fines for non-compliance with laws and regulations concerning the provision and use of products and servicesVC VimpelCom specific
VC-01 Social Investment indicators
VC-02 Network Information indicators Mobile Network Traffic GB 100,287,801 44,470,623
Mobile Network Sites Integrated BS 4G (ENodeB) - - Integrated BS 3G (NodeB) 4,912 2,519 Integrated sites 2G 9,963 9,566 Mobile Network Sites 14,875 12,085
GRI Framework
Global Reporting Initiative (GRI) is acomprehensive Sustainability ReportingFramework that iswidelyacceptedandusedaround theworld. GRI parameters, enclosedwithin periodic sustainability reports, arereflective of organization’s values and
governancemodel, anddemonstrate the linkbetween its strategy and its commitmentto a sustainable global economy. Mobilink’scomprehensive GRI Sustainability ReportingFramework (below) illustrates the company’seconomic, environmental and social impact
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Corporate Responsibility KPI Summary
2015 2014
Entry level wage vs minimum wage (%) Male 166.7% 164.9%Female 166.7% 164.9%
Total Network Direct energy consumed kWh 57,426,110 87,092,861 Total Non-network (Buildings) Direct energy consumed kWh 5,252,140 5,396,155 Total Network indirect energy consumption kWh 204,645,776 169,512,907 Total Non-network (Buildings) indirect energy consumption kWh 19,179,009 18,624,212 Number of BTS with solar and / or wind energy technology BTS - - Number of BTS with free-cooling technology BTS - - Number of BTS with hybrid-diesel technology BTS 5,733 5,700 Number of BTS which are outdoor sites BTS 8,164 7,322 Number of BTS which use power-saving technology BTS 9,963 8,942 Purchased and certified CO2-quotas or Emission Reductions Tonnes of CO2 Offset - -
PKR 0 0Total energy used by motor vehicles owned and leased kWh 5,687,634 5,951,782
Total Workforce Total Male 2,411 2,636 Total Female 353 393 Total Workforce 2,764 3,029
New employee hires Male 263 315 Female 30 53 Rate of staff turnover (New hire ratio) 10.60% 12.15%
0.0% 0.0%Number of fatalities Work-related / Employee - -
Work-related / Contractor 2 - Not work-related / Employee 1 1
3 1Work related Special Security Incidents 5 0Injury rate per million hours 0.437855977 7.18971583Injury rate per 000 workforce days 0.003502848 0.057517727
Incidents where employees were dismissed or disciplined for breach of Code 0 2Not renewed business partner contracts due to violations of Code 0 0Report any concluded legal cases regarding breach of Code 0 0
PKR 0 0Monetary value of significant fines PKR - - Number of non-monetary sanctions 0 0Cases brought through dispute resolution mechanisms 0 0
Incidents of non-compliance resulting in a fine or penalty 0 0Incidents of non-compliance resulting in a warning 0 0Incidents of non-compliance with voluntary codes 0 0Substantiated complaints received from outside parties and by the organization 0 0Substantiated complaints from regulatory bodies 0 0Number of identified leaks, thefts, or losses of customer data 5 1Total monetary value of significant fines PKR - -
Social Investments - cash donations PKR 12,622,443 34,671,543 Social Investment: Employee volunteering during paid working hours Hours 2,902 4,320 Social Investment: In-kind giving - product or service donations PKR 19,210,454 -
5/26/16 PakistanCurrency: PKRScenario: ActualYear: 2015Period: December
EC EconomicEC-05 Standard entry level wage by gender compared to minimum wage
EN Environment
EN-03A Direct Energy Consumed (Scope 1) NetworkEN-03B Direct Energy Consumed (Scope 1) Non-NetworkEN-04A Indirect Energy Consumed (Scope 2) NetworkEN-04B Indirect Energy Consumed (Scope 2) Non-NetworkEN-05 Energy saving projects (Number of BTS with Carbon emission reducing technologies)
EN-28 Monetary value of significant fines for non-compliance with environmental laws and regulationsEN-29 Environmental impact of transporting products and employees of workforce
LA Labour Practice and Decent Work
LA-01 Total number of employees split by gender
LA-02 Number of new employee hires and rate of employee turnover by gender
LA-04 Percentage of employees covered by collective bargaining agreementLA-07 Rates on fatalities, serious injuries and work relates special security incidents
SO Society
SO-04 Confirmed incidents of corruption and actions taken
SO-06 Total value of contributions to political institutionsSO-08 Fines and legal sanctions for non-compliance with anti-competitive behavior, anti-trust and monopoly practices
PR Product Responsibility
PR-07 Non-compliance with Marketing communications regulations and voluntary codes
PR-08 Number of substantiated complaints regarding breaches of customer privacy and losses of customer data
PR-09 Fines for non-compliance with laws and regulations concerning the provision and use of products and servicesVC VimpelCom specific
VC-01 Social Investment indicators
VC-02 Network Information indicators Mobile Network Traffic GB 100,287,801 44,470,623
Mobile Network Sites Integrated BS 4G (ENodeB) - - Integrated BS 3G (NodeB) 4,912 2,519 Integrated sites 2G 9,963 9,566 Mobile Network Sites 14,875 12,085
resultant of its business activities. The keyperformanceindicatorsusedintheframeworkhavebeenselected to recordand reportourmostmaterialissues,and,whereappropriate,representdataalreadybeingusedfordecisionmakingandothermanagementpurposes.The
companyhasmade sustainability reporting astandard operating procedure as it enablesgreater organizational transparency andaccountability and helps our stakeholdersdeveloptrustinourbusiness.
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Foundation
Mobilink Foundation Partnership Application
REGISTRATION STATUS
TYPE OF ORGANIZATION
AREA OF ACTIVITY
BRIEF DESCRIPTION OF MAJOR ACTIVITIES OVER THE LAST 3 YEARS
ADDITIONAL INFORMATION
Registered under: Date of registration: Operational since:
Advocacy
Other (Please specify):
Service delivery Capacity building
Funding Support Intermediary
Education
Human rights / Social Justice
Other (Please specify):
Arts & Culture Water & sanitation
Health Environment
Note: Photocopies of this form are also acceptable - Download the form at www.mobilinkfoundation.org
Disaster relief Micro-credit Women’s rights
Applicants desiring to work with the Mobilink Foundation can share their proposal along with this application at
Corporate Communications DepartmentMobilink HouseF8 Markaz, [email protected]
PARTNERSHIP REQUESTED FOR
DESCRIPTION OF THE PROJECT
PROPOSED PROJECT
Technical assistance
Title of the project:
Financial assistance Sponsorship of an event
Note: Photocopies of this form are also acceptable - Download the form at www.mobilinkfoundation.org
Monetary contributions can be made to the Mobilink Foundation via:NIB BankSwift Code: NIBPPKKAMobilink Foundation IBAN: PK06 NIBP 0000 0000 0488 0617Branch: Post Mall Branch – IslamabadBranch Code: 10111Foundation
Pakistan Mobile Communications LimitedMobilink House, IBC 1, Kohistan Road, F-8 Markaz, Islamabad, Pakistan+92 (51) 2273984-9 • www.mobilink.com.pk
This report is printed on recycled paper.
