Ranez Marketing

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Profile

• was set up 8 years ago and run research projects and number of Below-The-Line(BTL) marketing activities.

• Has a database of 4,200 retail outlets and Modern retailsand well-identified territories of Addis Ababa.

• Has surveyed 44 towns across Ethiopia and the major towns that we covered: Mekelle, Dessie, Bahir Dar, Gonder, Dire Dawa, Awassa, Arba Minch, Adama, Debrezeit, Sebeta, Gambella, Adwa,Axum and Afar

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Experience: Merchandising

MULLEGE: P&G and Nestle DistributorThe merchandising project was conducted in 48 supermarkets. It helps the distributor avoid out of stock situation and maintain constant sales order

Pampers Wyeth- S- 26 NIDO

Always

Nescafe

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Experience: Below –The- Line Activities

Open Market Activation We are currently managing an open market activation in

MERCATO. The activation cover 98 whole stores. It is the most

effective campaign that grows sales by 120%

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Ezylife Survey and Activation Team

These team of ten covered 44 towns across Ethiopia to do

sales promotion and marketing activities for renewable technology

such as solar light lanters and efficient cookstoves across Ethiopia.

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Team Mekelle- Rol Activation

A campaign to activate ROL powder soap in 60 wholesale

distributor was run for two months. It was effective in

securing shelf space and achieve deep penetration across

Tigray Region.

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PVM – Mentos Chewing gum

We are currently managing Mentos Pure Fresh free sampling project at Taste of Addis Food festival and will start in and out of store sampling of Mass Monopiece candy brand. Our marketing booth is below:

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Experience : Market Research

Availability survey for PVM- MENTOS Chewing Gum: The

campaign was conducted in 72 supermarkets and 32

wholesale shops. The product was available in 72% of the

stoves.

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Experience…….. Continued

Macro economic survey for UNISA

We partnered with UNISA to conduct a macro economic

survey and surveyed all universities and colleges

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Experience……….. Continued

New product test and house-to-house Survey- Nestle

TNS outsourced market research on the launch of 25 gm, 50

gm and 100 gm NESTLE sachet to Global Edge in South

Africa and we conducted the survey here in Ethiopia

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Experience ………. Continued

EzyLife Carbon Offsetting Projects

New Product Test and Market Survey for The Paradigm

Project on renewable energy product( EzyStove and solar

light).

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Experience………. Continued

Media Monitoring for INTERNEWS

We conducted media monitoring for three consecutive

years for a US based media group. We did the monitoring

twice in a year

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Experience: Business Development Projects

Black Lion Coffee:

It is a holistic business development project that assist one

of the biggest holdings in Ethiopia in venturing into coffee

roasting and marketing business

The BD projects consists

Online Marketing Strategy: help company develop online

sales strategies

International Market Development

Retail Operation Development

Coffee Chain Development

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Experience……….. Continued

Focus Group Discussion for HEINKEIN

Due Diligence for a Private Equity Firm and helped a firm

raise 60 million USD from JP Morgan, DFID and NORFUND

Have worked with Cactus on outsourced research and short

term projects.

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Profile…….. Continued Has its office and warehouse

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Profile…….. Continued

Two vans that are fully dedicated for BTL and Road Show

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Management Profile

Alazar Ahmed: General Manager

Has an a 15 years experience in retail and consumer

goods industry and managed complex research and

campaign projects for the last 15 years

Elias Ahmed: Deputy General Manager

Global Relationship Manager. He has an experience of

working with DHL and has a degree in marketing and

applied geology

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Management Profile……..Continued

Halewat Abebe- Account Manager

Has managed all campaigns under Ranez Business PLC for

INTERNEWS and NESTLE for extended period of time.

Shehas a good analytical skills and managed seven data

capturing teams on almost retail audits and carbon

tracking, cloud and enterprise software

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Management Profile….. Continued

Moges Sintayehu- Campaign and field research Supervisor

He has supervised on field how campaigns are

implemented and monitored all house to house surveys

and retail outlets and evaluate effectiveness of

research team and sales promoters against a set

standard.

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Thank YouRanez Marketing

Tel: +251114167474

Email: alazar.ahmed@ranezplc.com

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@ Ranez Marketing

www.ranezmarketing.com

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