CORPORATE PROFILE 07012020 - Uncle Don'sThe BrandLaureate SMEs BestBrands Award 2018-2019 &...

CORPORATE PROFILE

AN INTRODUCTION

TO UNCLE DON’S

Uncle Don’s is a progressive chain

of restaurants & bar specializing in

the development of affordable

quality dining experiences

throughout Malaysia with

additional diversified businesses

associated with the food &

beverage and hospitality industry.

Founded and driven by experts in the industry, the group was established on the 11th of

September 2015 and now comprise 18 high performance restaurants and bars with 3

exciting projects concurrently under development.

It’s brand slogan “Dine like a Don everyday” conveys the brand’s spirit of affordable

dining in the simplest of ways and is today recognized as a leading brand for generating

huge amount of traffic volume. It is themed as a family styled restaurant suitable for

bringing family and friends together.

MISSION STATEMENT

To exceed customer expectation in relation to

the areas of cuisine, service and ambiance

while strengthening the growth and viability of

all segments of the company for the long term

benefit of employees, customers, suppliers,

trade partners and landowners.

OBJECTIVE & MODEL

We aim for total customer satisfaction by

creating a dining experience in a relaxed,

friendly environment at prices that

represent excellent value for money.

Our business model is defining our

products, awareness of our family

oriented customer base, developing

loyalty through comments and feedback,

implementation of consistent training and

effective promotions and marketing.

OPERATING PHILOSOPHY

&VISION

The philosophy of Uncle Don’s is to efficiently produce

high quality fusion cuisine in an interactive kitchen

environment with ingredients that are mostly fresh local

produce.

The predominant theme of commitments and vision are:

To conceive, create and maintain products and

services of genuine quality

To offer our products and services at a value-for-

money price point

To motivate and support members of our team at

all levels

To continuously grow and achieve nationwide

status by 2021

International exposure by 2022

CONSISTENT QUALITY

To maintain consistently good quality, we

built our central kitchen in September 2018.

Within its 11,000sqft parameter, fresh

ingredients supplied daily, are blended from

scratch creating our own marinades under

strict hygiene and food safety standards of

practice.

Strict practices include:

Defined cold and dry storage areas

Temperature controlled supply chain

Typhoid vaccination and food handler’s

certificate for all chefs and kitchen

staffs

Full and proper attires

Drivers trained to handle shipments in

temperature controlled refrigerated

trucks

TRAINING

Training is imperative to our success and is

reflected in the level of service and knowledge

provided to our guest.

Regular training sessions are undertaken to

increase the knowledge and upgrade the skill of

team members to enhance performance and

competency levels.

Staff are trained in all aspects from

products, menus, restaurant features,

service skills, customer service,

complaint handling to reservation

techniques.

A comprehensive operating manual for

managers and staff are maintained and

carried in each restaurant.

AWARDS

The collective dedication, perseverance and

sacrifices by the staff, suppliers and trade

partners earned us the The BrandLaureate

SMEs BestBrands Award for Food &

Beverage in the Restaurant & Bar category

Accolades include:

The BrandLaureate SMEs BestBrands

Award 2018-2019 & 2019-2020 for

Food & Beverage in the Restaurant &

Bar category

Best Beer Bar 2018 by The Bar Awards

Kuala Lumpur

Top 10 Nightlife in Petaling Jaya by

www.kuala-lumpur.ws

Shortlisted Best Neighbourhood Bar 2018

by Time Out KL Food & Drink Awards

Best Casual Restaurant & Bar Chain

(Malaysia) by Lux Life Magazine for Food

And Drink Awards 2019

Most Successful Food & Beverage Enterprise

(South East Asia) by Lux Life Magazine for

Food And Drink Awards 2019

CORPORATE

RESPONSIBILITY

Corporate responsibility is actioned

throughout our operations with respect to

community, charitable organizations, trade

partners and staff.

The company actively participates in events

for the socially disadvantaged, providing

them meals, including school supplies and

uniforms for underprivileged children.

MANAGEMENT TEAM

IAN ONG FOUNDER, CEO & DIRECTOR

CEO and founder of Uncle Don’s, Ian Ong

graduated in 1992 for University of London

(External) with an award winning Second Class

(Upper) Honours and went on to complete his

Certificate in Legal Practice in 1993.

In 2005, after lecturing law for over 12 years,

Ian embarked his career in the food & beverage

industry. Through the years and armed with a

wealth experience, he launched Uncle Don’s in

2015 with a perfected business model and under

his leadership, guided the brand to be

recognized as a distinguished food & beverage

group.

As the CEO, Director and a former lecturer, Ian is regularly approached by Universities,

Colleges and media for industry comment, direction, quotes and motivation speeches.

He was conferred the prestigious Brand Leadership Award, The BrandLaureate Master

Brand Builder of the Decade for 2019-2020

DON DANIEL THESEIRA CO-FOUNDER & DIRECTOR

Born to a family of chefs, Don discovered his

interest and passion for culinary arts at the age

of just 10.

After serving as apprentice for 2 years under his

father, he would ply his trade from 1979 to

1993 at The Dynasty Hotel (today known as

Singapore Marriott Tang Hotel) achieving sous

chef status, before moving on to The Royal

Plaza On Scotts Singapore until 1997, reporting

directly to the executive chef.

From 1997, Don mentored and trained chefs in

Ecco Italian Ristorante, an exquisite fine dining

restaurant in Perth boasting 84 tables.

Don Daniel is popularly known as “Uncle Don” and the name of the brand was born. His

immense 40-year culinary experience is embedded in all aspects of kitchen practices

today.

JAHNEL AGUARON CO-FOUNDER & DIRECTOR

Jahnel Aguaron arrived from Philippines in 2011 as a student and

duly completed her Diploma in Business Administration in 2013

with Lincoln University College. As a founding member of the

group, Jahnel’s contributions have been instrumental in the

success and expansion of the company.

She is tasked with staff recruitment, training, maintaining

profitable operations and service standards for each outlet.

ATKINS RISHA ABRAHAM DIRECTOR

Graduated with Bachelor of Science & Masters in

Technology Management, Atkins has a 13-year

experience in oil and gas industry and software

engineering.

He oversees the all aspects of IT infrastructure for server

management, Point of Sales and software management.

ELVAS ERICADOS THESIERA HEAD CHEF

Elvas Ericados Theseira oversees the main operation

of the central kitchen by controlling and directing the

food preparation process.

With exceptional kitchen management ability,

communication and leadership, he is able to foster a

climate of cooperation and respect between co-

workers that is second to none.

SUNEETA GOPAL

LEGAL ADVISOR & HUMAN RESOURCE Suneeta Gopal obtained her LL.B (Hons) from the

University of London (External) in 1998 and Certificate in

Legal Practice in 1999. She practiced civil litigation,

corporate, family and labour law for over 10 years.

In 2010, she was appointed as independent advisor for an

established financial firm on matters of human resource.

She joined the group in 2015 from inception to advise on

legal and human resource matters

LEE KIM WAY ACCOUNTANT

ACCA qualified and with a financial background

exceeding 37 years, Lee is responsible for the group’s

accounting and financial operations.

The finance department oversees the financial control

of income and expenditure for each individual outlet

and associated businesses. Lee also advises on tax

matters and the consolidation of accounts for all

subsidiaries.

ANNURADHA CHANDERAN

LOGISTICS & OPERATIONS

A graduate in Advanced Diploma in Purchasing &

Supply Chain Management, as well as with a

Professional Certificate in Finance, Accountancy &

Banking.

Annuradha has18 years experience, and is responsible

for controlling logistics, purchasing, inventory,

material and warehouse management.

OUTLETS

No 183 & 181-1,

Jalan SS2/24, 47300,

Petaling Jaya, Selangor

D2-G4-2, Solaris Dutamas,

(Publika), Jalan Dutamas

50480, Kuala Lumpur

No 17, Jalan Wan Kadir 2,

Taman Tun Dr Ismail,

60000, Kuala Lumpur

No 55A, Jalan USJ 10/1F,

47610, Subang Jaya,

Selangor

No 10, Jalan 22A/70A,

Desa Sri Hartamas,

50480, Kuala Lumpur

F-G-19, IOI Boulevard,

Jalan Kenari 6, Bandar

Puchong Jaya, 47170,

Puchong, Selangor

No 21-G, Jalan Radin Bagus 5,

Bandar Baru Sri Petaling,

57000, Kuala Lumpur

No 8 & 10, Lorong Batu

Nilam 3A, Bandar Bukit Tinggi,

41200, Klang, Selangor

No 1-1, Jalan PJU 5/6,

PJU 5 Dataran Sunway,

47810, Kota Damansara,

Petaling Jaya, Selangor

No 55-G & 56-G,

Jalan Dataran Cheras 3,

Dataran Perniagaan Cheras,

Balakong, 43200, Selangor

No 52, Lorong Rahim Kajai 14,

Taman Tun Dr Ismail,

60000, Kuala Lumpur

No 64, Jalan SS15/4C,

47500, Subang Jaya,

Selangor

Lot G23 to G28, GF, Cheras

Leisure Mall, Jalan Manis 6,

Taman Segar, Cheras,

56100, KL

B11, Sunsuria Forum@ 7th

Avenue, No 1, Jalan Setia

Dagang AL U13/AL, Setia

Alam, Seksyen U13, 40170,

Shah Alam, Selangor

C-G-20, Fortune Avenue

Block C, Jalan Metro

Perdana 3, Taman

Usahawan Kepong, 52100,

Kuala Lumpur

No. 21 & 23, Plaza Danau

Desa 2, Jalan 4/109F,

Taman Danau Desa,

58100, Kuala Lumpur

Shop 14, The Palette Hab

Komersial Danau Kota, No.

8, Jalan Langkawi, Taman

Danau Kota Setapak,

53000 Kuala Lumpur

MANAGEMENT OFFICE

Address : No 24A & 24B, Jalan Tun Mohd Fuad 1,

Taman Tun Dr Ismail, 60000, Kuala Lumpur

Tel : +603 7733 4755

E-mail : [email protected]

OUTLET BRAND DETAILS

Trade Name : Uncle Don’s

Category : Family Restaurant

Seating Capacity : 150 to 300pax

Staffing per Outlet : 25 to 45 Opening Hours : 12.00 pm (10.00 am if required by building management)

Closing Hours : 1.00 am (2.00 am on Fridays, Saturdays and eve of public holidays)

Type of Cuisine : Fusion

Monthly Revenue per Outlet : RM350,000.00 to RM550,000.00

Trade Name : Dukes & Duchess

Category : Gastrobar Seating Capacity : 150 to 200pax

Staffing per Outlet : 16 to 20

Opening Hours : 3.00 pm

Closing Hours : 2.00 am

Type of Cuisine : Fusion

Monthly Revenue per Outlet : RM200,000.00 to RM250,000.00

CORPORATE INFORMATIONS

COMPANY NAME : D & D FOOD & BEVERAGE SDN BHD

REGISTRATION NUMBER : 1165208-K

REGISTERED ADDRESS : NO 24A, JALAN TUN MOHD FUAD 1, TAMAN TUN DR ISMAIL, 60000, KL

GROUP FUNCTION : REGISTERED TRADEMARK OWNER

OUTLET MANAGEMENT

BOARD OF DIRECTORS : IAN ONG MING HOCK

DON DANIEL THESEIRA

ATKINS RISHA ABRAHAM

JAHNEL TORTOGO AGUARON

MEMBERS : WHOLLY OWNED BY UNCLE DON’S HOLDINGS SDN BHD

PAID UP CAPITAL : RM1,000,000.00

BANK : ALLIANCE BANK, SINARAN TTDI

BANK ACCOUNT NUMBER : 142060010017974

SST NUMBER : B16-1808+31019143

COMPANY SECRETARY : NALINI A/P SUBRAMANIAM

COMPANY NAME : RETRODREAMS SDN BHD

REGISTRATION NUMBER : 1165734-P

REGISTERED ADDRESS : NO 24A, JALAN TUN MOHD FUAD 1, TAMAN TUN DR ISMAIL, 60000, KL

FACTORY ADDRESS : NO 1, JALAN PJU 3/46, SUNWAY DAMANSARA TECHNOLOGY PARK,

47810, PETALING JAYA, SELANGOR

RAW MATERIAL FACTORY : B-G-12, NO 1, JALAN PJU 3/31, SPRING COMMERCE, SUNWAY DAMANSARA, PJU 3,

47810, PETALING JAYA, SELANGOR

GROUP FUNCTION : CENTRAL KITCHEN

LOGISTICS


SUNEETA GOPAL A/P N. NANDA GOPAL



MEMBERS : WHOLLY OWNED BY UNCLE DON’S HOLDINGS SDN BHD

PAID UP CAPITAL : RM500,000.00



SST NUMBER : -


COMPANY NAME : UNCLE DON’S HOLDINGS SDN BHD

FORMERLY KNOWN AS : FRONTIER TOUCH HOLDINGS SDN BHD

REGISTRATION NUMBER : 1301395-T

REGISTERED ADDRESS : NO 24A, JALAN TUN MOHD FUAD 1, TAMAN TUN DR ISMAIL, 60000, KUALA LUMPUR

GROUP FUNCTION : INVESTMENT IN FOOD & BEVERAGE INDUSTRY


DON DANIEL THESEIRA



MEMBERS : IAN ONG MING HOCK

DON DANIEL THESEIRA



ROMBUSTUS CAPITAL SDN BHD





COMPANY NAME : ASIA POLY FOOD AND BEVERAGE SDN BHD

REGISTRATION NUMBER : 1171539-W

REGISTERED ADDRESS : 308, BLOCK A (3RD FLOOR), KELANA BUSINESS CENTRE, 97, JALAN SS7/2,

KELANA JAYA, 47301, PETALING JAYA, SELANGOR

MANAGEMENT OFFICE : E-G-3A, BLOCK E, OASIS SQUARE, NO 2, JALAN PJU 1A/7A, ARA DAMANSARA,

PJU 1A, 47301, PETALING JAYA, SELANGOR

GROUP FUNCTION : JOINT-VENTURE FOR NATIONWIDE RESTAURANT EXPANSION


DATO’ YEO BOON LEONG

MEMBERS SHAREHOLDINGS : UNCLE DON’S HOLDINGS SDN BHD - 1,020,000.00

ASIA POLY HOLDINGS BHD - 980,000.00




SST NUMBER : W10-1908-32100021

COMPANY SECRETARY : HO MENG CHAN

CORPORATE PROFILE 07012020 - Uncle Don'sThe BrandLaureate SMEs BestBrands Award 2018-2019 &...

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