Corporate Presn 120910

8/3/2019 Corporate Presn 120910

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Divya Bhaskar Welcomes its Business Associates


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Welcome to GUJARAT

5.64Crores Population

2.20CroresUrban Population

Source: Indicus Analytics, Market Skyline of India, 2008


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Gujarat as a state

Gujarat, in 2009-10 registered 12.99% Gross State Domestic Product

(GSDP) growth, as against Indias GDP growth in 2009-10 of 7.2%.(DNA, Feb 28, 2010)

To help India achieve the 8% growth in the current year Gujarat is

contributing higher growth than most of the other states.

Most Urbanized state with 39% Urban population vis a vis National

Average of 29%.

The per capita income at current prices (2005-06) is $833, 33%higher than the national average of $627.2.


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Facts Gujarat

Gujarat holds many records in India for economic development

20%20% of India's Industrial Output

22%22% of India's exports

24%24% of India's textile production

35%35% of India's pharmaceutical products

51%51% of India's petrochemical production


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Print Media Market Overview

Leading Publications

Circulation

Readership


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Print Publications in Gujarat

LeadingGujarati Dailies

Divya Bhaskar

Gujarat Samachar

Sandesh

Gujarat Mitra (Surat)

Kutch Mitra (Bhuj)

Leading English Daily

Times Of India

DNA


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Milestones

7

Timeline Launch of Edition in Each City

June 2003 Ahmedabad

March 2004 Surat

May 2004 International (New York )

July 2004 Mumbai

September 2004 Vadodara

November 2004 Added Saurashtra Samachar Edition inNovember 2006 Rajkot

July 2007 MY FM (Ahmedabad)

July 2007 Kutch

September 2007 DB Gold, Surat

November 2007 DNA, the English Daily

September 2008 Mehsana

August 2009 Charottar

November 2009 Launch of Bhaskar Print Planet


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Leading Players reach across Gujarat

EditionEdition DivyaDivya BhaskarBhaskar GujaratGujarat SamacharSamachar SandeshSandesh

AhmedabadAhmedabad RR RR RR

SuratSurat RR RR RR

BarodaBaroda RR RR RR

RajkotRajkot RR RR RR

BhavnagarBhavnagar RR RR RR

BhujBhuj RR XX XX

MehsanaMehsana RR XX XX

MumbaiMumbai RR RR XX

GujaratGujarat EditionsEditions 77 55 55

Divya Bhaskar in its 7 years of existence has dominated the market

in terms of its reach in all the Major Towns

Editions of Vapi and Junagadh under commissioning.


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GUJARAT

Circulation Break-Up

Total Circulation

Divya Bhaskar :

9.77 lakh

Divya Bhaskar is the only

Gujarati daily having ABC

certified circulationfigures.

Edition Divya Bhaskar

Ahmedabad Edition 4,78,002

Printed at Ahmedabad 4,10,331

Printed at Mehsana 67,671

Surat Edition 1,48,561

Baroda Edition 1,39,586

Rajkot Edition 1,15,204

Jamnagar Edition 23,940

SS - Bhavnagar Edition 41,801

Bhuj Edition 30,000


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GUJARAT Leadership in Urban Readership

Source: IRS 10 Q2

Figs 000s

*Includes Saurashtra Samachar

Gujarat DVB GS SND

Urban + Rural 3,700 4,506 3,127

% Mkt Share 33 39 28

Gujarat Urban 2,709 3,127 1,995


6 Major Cities 2100 2105 1300

%Mkt Share 38 38 24

Ahmedabad 1017 835 490



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Gujarat Unraveled

Ahmedabad, Surat, Vadodara,Rajkot, Bhavnagar, Jamnagar

S I X C R I T I C AL D I S T R I C T S OF TH E STATE

THE CORRIDOR OF VIBRANCY


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Gujarat : Concentrated Urban population

Top 6 Districts account

for two-third of States

urban population.

Gujarat

Urban

Population

Lac

Total

Number

of Urban

HHs lac

The Top 6

Districts151 33

Gujarat State

(All 25 Districts)220 48

Top 6 Districts as

a % of Gujarat 68% 68%

Source: Indicus Analytics, Market Skyline of India 2008

1. Ahmedabad.

2. Surat.

3. Vadodara.4. Rajkot.

5. Bhavnagar.

6. Jamnagar

THE CORRIDOR OF VIBRANCY


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Average Issue

Readership

Divya

Bhaskar

Gujarat

Samacha Sandesh

Ahmedabad 1,017 835 490

Surat* 458 546 390

Vadodara 296 309 203

Rajkot* 162 202 156

Jamnagar* 56 114 50

Bhavnagar* 111 99 11

All 6 Cities 2,100 2,105 1,300

SEC A 381 506 229

Source: IRS 10 Q2 Figs 000s*Saurashtra Samachar

Divya Bhaskarsharply focused to these 6 Cities


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Divya Bhaskar The Harbinger of Change

An Independent Survey by Mudra


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Gujarat SamacharVoice of Old Gujarat

Rigid

Sitting

on pastglory

Autocratic

& Aloof

Divya BhaskarVoice of New

Gujarat

Dynamic,

Evolving

Forward

Looking

Democratic &

Popular

A respected

but fearedinstitution

Current

Perception

Old

Change

Catalyst

A larger social

force beyond just

a newspaper

Rigid and

obsolete

institution

Intended

Perception


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Divya Bhaskars Strength

THE INFRASTRUCTUREExtremely efficient

production with its KBA

print planet

Network of a largenumber of reporters

providing news and views

across the country

THE TEAMYoung & Energetic MarketingTeam with an aggressiveapproach

Strong Circulation Base with adedicated operations teamactive in the market

Constant endeavor to explorenew avenues of business

THE BRANDDivya Bhaskar has constantly evolved with its readers changing

need & interests

Kept its appeal & vibrancy through the time

And remained a newspaper created by the people for the people


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Divya Bhaskar Print Planet

Asias largest Digital Drive Machine with Plow Fold.

The only language newspaper having the most modern and technologicallyadvanced printing press spread over 2.25 lakh sq ft area.

One of Indias largest integrated and fully automated print planet imported From

Germanys world famous and the biggest company in the printing press

technology Koeing and Bauer AG (KBA).

The KBA machine can print 2, 55, 000 copies per hour and can print 72 colour

pages in 3 pre-inserted sections at one go.

The entire machine is centrally controlled from the console room and can be

handled by 2 people at a time.


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Space Market Share

Publication Divya BhaskarGujarat

SamacharSandesh

Editions Mkt Shr% Mkt Shr% Mkt Shr%

Ahmedabad 39% 30% 30%

Baroda 42% 27% 29%

Surat 38% 18% 18%

Rajkot 40% 34% 26%

Bhavnagar 68% 31% 1%

Mehsana 59% 22% 19%Jamnagar 77% 12% 11%

Bhuj 56% 21% 23%

Total Gujarat 43% 28% 24%

EDITION WISE MARKET SHARE OF 2009-10


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Category wise market share

CATEGORIES

Divya

Bhaskar

Gujarat

SamacharSandesh

Mkt Shr% Mkt Shr% Mkt Shr%CINEMA/ENTERTAINMENT 59% 27% 10%

HEALTH CARE 53% 23% 19%

ELECTRONICS & ELECTR 47% 30% 19%

GENERAL CATEGORY 46% 20% 13%

AUTOMOBILE 42% 25% 30%

BANKING& FIN. SERVI 42% 27% 27%

LIFE STYLE 42% 28% 27%FMCG 40% 25% 28%

EDUCATIONAL 37% 32% 29%

CONSTRUCTION / BUILD 34% 33% 27%

TOTAL 43% 28% 24%

MARKET SHARE OF TOP 10 CATEGORIES OF 2009-10 FOR GUJARAT REGION


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Redefining the role of newspaper

Divya Bhaskar in its 7 years of existence has aimed at being more

than a newspaper

Has become a part of the fabric of the readers life, through its

various activities and by providing a platform for various issues

close to the readers heart. In continuation to the same spirit, we have introduced a new

branding initiative:

Aagad Vadhiye Vadata Rahiye


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Our Special Initiatives

We are committed to being a Media Partner to our client rather than

just a tool of communication.

We believe in packaging our strengths through both print and on groundactivities, ensuring that our client actual needs are met through creating

customer dialogue and excitement

Some of our endeavours are as follows

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Special Publications

Print & Publications

Spl. Booklets - Doctor's Directory,Wedding Lounge, Panchang,Better Half, Affordable housing

Coffee-table books The Power

100 series, Women of Substance,Sahakari Gujarat, $ King, Gurukulof Gujarat, Manchester of East,Jewels of Saurastra and manymore


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Events:

A series of exhibition and fairs spread across the year catering to the needs of

our clients across all segments Automobile, lifestyle, education, tour & travels,property developers, retailers etc.


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SamarpanAn initiative connecting usto ourreaders

Samarpan is an endeavour across all DB Corp markets to

connect with its readers

It is an endeavour to becoming a part of their livesthrough participating in their happiness and empathizing

with their problems and fears

We have carried out a plethora of activities which have

touched the lives of all members of society across agegroups, classes and gender

Through action which empowers, raises awareness as

also rewards..


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SamarpanAn initiative connecting us to our readers

We care

Career counseling

Health camps

Vadilo nu sathwaray

We Empower Ruburu

Bahas

Learning for old people

We Reward

Power 100 Bhaskar women awards

Best Singer

Best Orator

We make you aware

RTI

Seminars and symposiums

Pre Election awareness

We are your voice Taking on city issues

Lets make the world a better

place

Tree Plantation

Jal Satyagrah Drive Safe

Tilak Holi

Save Birds


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Some Pics


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To Conclude

Divya Bhaskar is committed to enhance value to its business

partners

To give readers delight by the most informative content and

product features Become the platform of the collective VOICE of the society

The core values of CHANGE and INNOVATION continues to

be our driving force

We believe in KEEP MOVING FORWARD..


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KEEP MOVING FORWARDKEEP MOVING FORWARD....

Corporate Presn 120910

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