Corporate presentation (final)

Overview• The Plant• Infrastructure & Stakeholders• Quality Policy, Certifications• Manufacturing Goals and

Practices

Deleez Ready to Eat• The Range• Packaging• Market Information & Reach

Order Turnaround Time

Roadmap

Established: 2004 Infrastructure:

• Registered Office: Alwar, Rajasthan• Factory: Roorkee, Uttarakhand – an upcoming Industrial Hub of

India. Installed Capacity: 1000 MT p.a. Utilised – 78%• Marketing and Liaison Office: New Delhi

Turnover: Rs. 50 million (Apr ’11 – Mar ’12) Technology:

• Acquired from Defence Food Research Laboratory (DFRL), Mysore, Karnataka, India.

• Products manufactured and packaged utilising the MRE (Meals Ready to Eat) Technology; developed by NASA for the US Army

• Product Management & Processing Machinery from Europe & USA

Products: Ready to Eat Meals, Fruits & Vegetables

Overview

OverviewInfrastructure

Factory licensed under Food Safety and Standards Authority of India (FSSAI), Manufacturing License Number 10012012000037.

Plant specifications as per FSSAI Standards (highest benchmark set by Ministry of Food Processing Industries, Govt. of India)

Obtaining HACCP & ISO 9001:2008 Certifications Plant & Machinery operated by trained Personnel adhering to

• Standardised Manufacturing Guidelines• ‘Good Manufacturing Practices’

Unmatched Product Quality attained through:• Expertise of our Core Product Mgt. & Manufacturing Team with

40+ yrs. of experience in the Food Processing sector• High levels of Quality Conformance in Raw Materials &

Processing Methods

OverviewStakeholders

R & D+

Q.C.(4)

Production (58)

Institutional

Marketing (4)

Finance (6) Retail

Marketing (12)

CORE

TEAM (5)

Specialised Projects

Retail Market

Institutional Market

Vendors

We commit ourselves to produce Tasty and Wholesome

‘Ready To Eat’ Foods in Safe and Durable Packaging,

with a Long Shelf Life

We commit to achieve this goal by Continual

Improvement in our Quality & Food Safety

Management System conforming to the Quality

Control Manual

OverviewOur Quality Policy

OverviewHACCP at Flower Valley Implemented the HACCP

Standards in line with ISO 9001- 2008 and Good Manufacturing Practices

HACCP Certification received under the guidelines of United Registrar of Systems (URS), a United Kingdom based consultant

The certification is issued by “United Kingdom Accreditation Services (UKAS)” a body of International repute

To Create Uniformity in Quality by Strict Conformity to Quality Guidelines

To Increase Operational Efficiency by Improvement in the Manufacturing Process

To work towards Complete Customer Satisfaction through Continual Feedback and Research, thereby reducing Complaints

To Reduce Internal Rejection by taking QuantifiedPreventive Actions Annually

To continually train our Human Assets To manufacture under the Principles of HACCP and

GMP

OverviewOur Manufacturing Goals

OverviewFlexibility in ManufacturingFlower Valley Foods has been successful in creating a

Manufacturing Model to incorporate changes as per Customer Requirements and Taste Profiles.

We achieve this degree of Customisation by following our unique ‘Flexible Manufacturing Process’

Just-in-Time Production Planning enables us to planaccording to the buyers requirementsIn-house Research & Development team creates new recipes

and production methods through Innovative Recipe Management tools

OverviewRetort Pouch Advantages

Thermo Sterilization for Commercial Sterility

Process validation for Real-Time Control

Multilayer Retort pouch for Long Shelf Life

Freshness Intact without use of Preservatives Easy to Carry and Usage Flexibility

Instant Heating Property, 3-5minutes of Exposure No Risk of De-lacquering & No Off-Flavour

Ambient Storage, no refrigeration required

OverviewPlant & Equipment

Pic. 1 - Factory Entry


Pic. 2 - Raw Material Allocation & Production Standardisation


Pic. 3 - Double Jacket Steam Pans

Pic. 4 - Automatic Sterilizing Retort and Process Validation Equipment


Pic. 5 - Imported Bowl Chopper with Temperature Control


Pic.6 - Double Chambered Vacuum Machine

Overview –Plant & Equipment

Pic.7 - Automatic Coding Machine for Retort Pouches


Pic.8 – Palletised Material Ready for Dispatch


DeleezQuick Serve Meals

Cottage Cheese in Spinach Gravy

Mashed Vegetables Curry in Butter

Split Green Lentils Dessert

Diced Vegetables in Creamy Gravy

Cottage Cheese in Rich Tomato Curry

Split Gram Flour Dumplings

in Yogurt Gravy

Chickpeas Curry

DeleezQuick Serve Meals

Black Gram Lentils Curry

Kidney Beans Curry

Diced Potatoes & Peas Curry

Mutton Rogan Josh Base Gravy – Veg. Butter Chicken Base Gravy – Veg.

Deleez –Quick Serve Meals & Ready Use Gravy

Indian Cornmeal Flour Flatbread Indian Wheat-flour Flatbread

Deleez –Breads & Rice

Mix Veg. Rice Pilaf

‘WE DO WHAT WE KNOW BEST’:• North Indian Delicacies form 90% of Current bouquet

of Deleez• Popular dishes chosen and developed after rigorous

Market Survey, Competition Benchmarking and review by a panel of Gourmands

• Relative Parameters maintained for Taste and VisualAppeal

• Shelf Life: 18 Months• Packaging designed for

Higher On-Shelf Visibility and‘Breaking through the Clutter’Reduced Storage and Warehousing space

Salient Features

Launched in March 2005 Gradual and Strong uptake in fiercely competitive yet

Nascent Ready to Eat (Rs. 70 crore – estimated on Sales Turnover of major players) market.

Current Distribution Setup includes• India

Domestic Retail Market Institutional Market – Defence Forces,

Hotels, Catering Houses, Adventure Tourism

• Exports – Australia, Italy, USA

Market Information

68.3

128.8

12.5

Domestic Retail Exports Retail

Domestic Institutional Exports Institutional

Sales by Trade(% of Total)

Retail Formats catered to - Hypermarkets such as Big Apple, Spencers, 24X7 Supermarkets such as Food Plus, Needs, Store I8, Morning

Stores, Le Marche Community Stores such as Defence Stores, The Taste, Sugar n

Spice Corporate Tuck Shops

Market Information

Pic.2 - Deleez at Needs, Gurgaon

Pic.1 - Deleez at Spencers, Sahibabad

Market Reach

Pic.4 - Deleez at Le March, Vasant Vihar, Delhi

Pic.3 - Deleez at Defence Stores, Defence Colony, Delhi

Market Reach

Performance:• Cornered 25-30% avg. sales of Large Format Stores

in Ready to Eat Category• Competitive Pricing in relation to Aashirwaad and MTR

range combined with Refined Taste Parameters have contributed to High Customer repeats, Word-of-mouth leads and Retail Store support for sales and In-Store

recommendations

Market Reach

MRE( Meals Ready To Eat)

Visit Us: www.deleez.com Write to Us: [email protected]

http://www.deleez.com/

mailto:[email protected]

Corporate presentation (final)

Business

Transcript of Corporate presentation (final)