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Unimrkt Research Corporate Overview - 2012

The information contained within this document is proprietary to Unimrkt and it reserves the right to all information provided. The recipient agrees not to distribute, share or use any part of the material without express written permission of Unimrkt. The recipient would treat this material as confidential information.

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Mission M Vision V Values V Unimrkt Research’s Mission is to be

a professional partner for companies

who pursue consumer & business

research, with zeal to be the best in

the industry

It’s our endeavor to deliver sound

data that companies can use to

evaluate the commercial potential of

ideas, services, products, concepts

and ventures

To become a globally recognized

name for quality and proactive

market research solutions across

public and private domain.

Discover | Innovate

Leadership

Integrity

Quality Relationship

Clear Communication

Wisdom

Mission – Vision - Values

• Unimrkt Research is a global data collection & market research outsourcing. With an effective back-end office in India for your worldwide operations with assurance on data security and confidentiality

• Founded in February 2009.

• A global data collection operation consisting of both CATI and Web capabilities, specializing in Consumer Research, supported by our extensive 4 M+ intensively profiled End Consumer Panel.

• Deep client servicing culture enables us to better understand and provide the whole life cycle of research and support services

• Razor sharp focus and specialization throughout life cycle activities.

• Expertise in conducting Consumer Research in various sectors.

• Expertise in conducting primary research among hard to reach target audience.

• Proprietary online panel of over 4 million consumers across the globe.

• Average cost savings of over 35-40%. • High quality and quick turn-around with 24*7 support from

the project managers. • Consistent, reliable project turnaround as per your / client

standards with dedicated project teams. • Our 80% repeat business speaks for the quality and

timely, reliable.

Key Features Domain Expertise

Company Overview

Unimrkt Research provides you with a customized solutions that offers high level, easy-to-utilize information and corporate panels into companies and industries most relevant for your B2B & B2C Research.

Unimrkt Research produces accurate and relevant data that decreases the amount of time spent researching and provides business insight that helps your organization reach its goals.

Unimrkt Research provides comprehensive coverage and powerful yet easy to use data that allow you to identify new trends in the marketplace.

You need a Business Data Resource that can help you make better, faster decisions.

You need a Business Data Resource that can improve your organization’s efficiency and effectiveness.

You need a business information resource that can help you stay ahead of the competition.

Your One Stop Data Solution

Client

Satisfaction

Efficient • Multiple parallel project teams • Component based Framework

approach

Quality • Robust Processes and Tested

Methodologies • Comprehensive quality system in

place covering Processes

Cost • Cost savings in Offshore • Development Lower defects, • hence lower re-work

Our People • Industry Renowned Market

Research Experts • Extensive multi-industry

experience

Service • On-time • On-budget Project • Focus on Communication &

Coordination

Support • Dedicated project staff • 24*7 project manager support

The Unimrkt Advantage

Data – collection,

processing & transcription

Survey Programming

& hosting

Business &

Consumer Research

Multiple country project

management

Unimrkt has conducted multi industry research across 90 countries in over 18 foreign languages.

Global, full-service custom research capabilities with extended range of advanced quantitative and qualitative approaches.

In-house online survey design, programming and hosting of any complexity.

Extensive array of customizable Business & Consumer research services.

We support our clients Across business requirements

Countries

o Unimrkt has conducted multi industry research across 90 countries in over 18 foreign languages. o Coverage in North America and Latin America in the English, Spanish, French and Portuguese, languages. o Coverage in Western and Eastern Europe in German, French, Italian and Russian languages. o Coverage in Asia, Africa and Middle East geographies in Chinese, Korean, Malay, Vietnamese, Bahasa, Arabic and

English languages

Languages

America covers United States, Canada, Mexico and Caribbean, covers Argentina, Brazil, Uruguay, Chile, Bolivia,

Paraguay, Peru, Colombia, Venezuela, and other Latin & Central America countries.

Europe Coverage includes France, Italy, Spain, Portugal, United Kingdom, Ireland, Belgium, The Netherlands,

Germany, Poland, Hungary, Czech Republic, Slovak Republic, Russia, Ukraine, Estonia, Latvia, Lithuania and other

European countries.

Asia-Pacific coverage includes India, Pakistan, Japan, Korea, China, Thailand, Malaysia, Australia, Singapore,

Taiwan, Philippines and other ASEAN countries.

Africa coverage includes South Africa, Zimbabwe, Nigeria, Morocco and other sub-Saharan African countries.

We support our clients Across boundaries

Methodologies Used

CATI – Computer Assisted Telephonic Interview

Panel Based

In-depth Research

Mystery Shopping

Centrally Located Test (CLTs)

Secondary Research using Databases, web, print and search engines

Competitive intelligence and benchmarking

Customer/ Employee satisfaction surveys

Brand tracking, indexing and awareness study

Financial analysis of the industries

Market assessment

Opinion polls

Customer segmentation and product penetration study

Expertise and focus on Information Technology, Telecom, Healthcare, Pharmaceuticals, Energy, Retail, CPG (FMCG), Financial Services & Media.

Global, full-service custom research capabilities with extended range of advanced quantitative and qualitative approaches.

Industry-leading experts with vast array of experience, all of whom have previously worked together.

Offerings

Highlights

Data Collection Capabilities

Study Design

Questionnaire Writing

Translation

Sample Procurement

Pre-test Interviewing

Multi-Lingual Interviews

Field Monitoring

Data Cleaning

Verbatim Coding

Offerings

Provides access to millions of consumer, business and key decision maker respondents

Geographic, random digit dial (RDD) and key decision maker targeting available

In-depth interviewing available in over 60 languages.

Survey response rates are calculated using the AAPOR and CASRO formulas.

CATI highlights

Data Collection Computer Assisted Telephonic Interview

Unimrkt has a highly trained staff of 100 telephone interviewers (25% bi-lingual).

Capacity augmentation at your end with low risks and costs.

Rigorous training to keep our staff best in the business.

Our sampling methodology is based on vertical market coverage, employee numbers, revenue size, and regional coverage.

Interviews are conducted at an appointment scheduled with respondents.

In-house team of experienced programmers

Experienced in handling complex branching, piping, randomization etc.

Ability to support audio/video and flash programming

Supports translation and programming of almost all languages

Ability to manage quotas with any complexity.

Kiosk-based online surveys

Provides rapid data collection with a very high degree of accuracy in over 60

languages.

Ability to access millions of consumer, business and key decision makers through

Valiant Solutions Online Panel Network

Customized survey design on HTML, Confirm-It and Java platforms

In-house online survey design, programming and hosting

Highlights

Few Custom Panels

C- Suite Panel

Business Professionals

Travel Panel

Mobile Panel

Teens Panel

Moms Panel

Shoppers Panel

Gamers Panel

Entertainment Panel

Data Collection Online Surveys

Hard to reach ‘C’ segment panellist comprising of opinion leaders &

decision makers.

Over 3M+ panellists across North America, Latin America, Europe and

Asia Pacific

Phone based recruitment strategy to ensure better profiling,

screening and personalized contact with the members.

Higher than the industry average responses rate.

High participation and retention rate leading to increased

effectiveness and cost saving

Provides rapid data collection with a very high degree of accuracy in over

60 languages.

Kiosk-based online surveys

Our Panel recruitment / maintenance process

Quarterly update via

phone follow up.

Inactive panel purged

Potential panellists

are called, requested

to join our panel

Phone recruitment

followed by web

form filling

IP duplication

checks, GEO IP

checks &

secondary

credential checks

Incentives &

Gifts to

motivate panelists

Quarterly update via

phone follow up.

Inactive panel purged

Proprietary 4 M+ Online Panel

In-house online survey design, programming and hosting.

Customized survey design on HTML, Confirm-It and Java platforms

Survey Translation (into 60 different languages)

stringent quality monitoring processes

We closely monitor dropout rates so that control measures can be taken well in

advance to ensure accurate and timely delivery.

We work closely with clients to develop a customized, interactive survey that meets

their exact graphical requirements

Survey Design

Interactive survey Design

Survey Programming

Survey website hosting

Database support

Online and real-time

monitoring tools

Survey translation into 60

languages

Rigorous QA process

Offerings

Tools & Technology Expertise

mrInterview mrStudio mrTranslate mrTables

SurveyCraft MS ASP based custom built server ConfirmIT Cfmc webSurvent

Survey Programming & Processing

Phone Recruited panellists, Ready to be heard.

Cost Savings of 30 - 35%.

Large B2B database of over 1,500,000 Executives

Access to directory of all major markets

We target actual decision makers who determine the direction of their respective companies’ business development.

Our interviewers are highly proficient in conducting multi lingual and multi geographical qualitative interviews.

Our questioning is thorough enabling researchers to go beyond initial responses and rationales.

In-depth global & regional industry knowledge

Rapid industry consumer and business-to-business research capabilities

Experience in migrating phone and mail tracking studies to internet methodologies

Knowledge of key market drivers and extensive industry knowledge

Why choose Unimrkt?

•Quality monitoring at all levels of the process to ensure highly relevant data.

•Our team has extensive experience in Market Research & Business Research.

•In-house team of experienced programmers

•Experienced in handling complex branching, piping, randomization etc.

•Managing qualified respondent databases by strategic alliances and partnerships for distribution of incentives & gifts. Robust

Incentive management

Programming Expertise

Quality Monitoring

Experienced Research

Team

How do we do it? Our Project Management

Research team

Relationship manager & Project manager

Client

Research request 1

Acknowledgement 2

Timeline and Scope Confirmation 3

Team Engagement 4

Client Collaboration 5

Solution Delivery 7

Feedback Form 8

6 Research Completion

Our Service Delivery

24*7 Global Support Dedicated project manager and Senior research manager. Answering queries post delivery. In-depth global & regional industry knowledge

Rapid Research Quick turnaround time of few hours to a week Rapid deployment Secondary Research to a Short survey

Project Based Higher Customer engagement Turnaround time of a week to 3 months Dedicated Project Manager and a senior Researcher Complex & Interactive survey Customized skill sets deployed

Long Term Higher Customer engagement Turnaround time of more than 3 months Dedicated Research team including project managers Complex & Interactive survey Client specific skill sets deployed

Our Service Delivery Flexibility & Availability

The Right People For Right Research

Unimrkt Research 1405 Aragon Towers London SE8 3 AJ sales@unimrkt.com

Unimrkt Research 632, Plot# 5, Sector 9, Dwarka, New Delhi - 110077 India sales@unimrkt.com

Contact us – Anytime!

THANK YOU!

The information contained within this document is proprietary to Unimrkt and it reserves the right to all information provided. The recipient agrees not to distribute, share or use any part of the material without express written permission of Unimrkt. The recipient would treat this material as confidential information.

Confidential