Presented by

The Concept Crew

• Hair care by Unilever

• Billion dollar brand

• Sold over 80 countries

• 1954 in UK

• 1975 best brand

• 1989 first in South Asia

• Re-launched 2000

Background

Marketing Strategy

Target Customer

• Age Based

• Class Based

IMC Factors

• Advertising

• Sales Promotion

• Public Relation

4P

Product Price Place Promotion

Marketing Mix of SUNSILK

Product Development Stage

Introduction Stage

Growth Stage

Maturity Stage

Decline Stage

Product Life Cycle Strategies

Strengths

• Efficient Operational Structure

• Quick In Product Development

• Restructure through vast

advertisement

Weaknesses

• Limited Target Market

• Absence from premium market

• Intense Competition

SWOT Analysis

Opportunities

• Potential of developing market

• Dynamic product sector

• Partnering with 7 of the world’s

best hair expert

Threats

• Multiple competitors with

similar offerings

• Not prevalent in the rural

market

• Retailing Changes

SWOT Analysis