Corporate OverviewBrochure

About Cobra

Cobra is a much-loved South African brand, having been a part of South Africans' lives formore than 60 years.

The company made a name for itself as the market leader in plumbing fittings but, with anever-increasing focus on cutting-edge design, flawless functionality and high impactaesthetics, its service offering has naturally evolved to become more lifestyle oriented.Just as the bathrooms and kitchens of the past consistently featured Cobra products, sothe future forward living spaces of tomorrow will too.

This, combined with Cobra's unwavering commitment to produce the best quality productsthat adhere to the highest independent standards, ensures that our products boast state-of-the-art global appeal.

The relaunch of the new corporate identity is the first step towards reaffirming what Cobrastands for and where it is going to. The fresh new look, underscored by the values ofexcellence, credibility, initiative and responsibility are values each and every Cobraemployee has embraced.

Cobra is also maximising its wealth of industry knowledge and experience in order toremain a highly competitive player in the local and international industrial design arena.This is critical, since Cobra views design as an art form and its products aren't merelymanufactured, but rather carefully crafted.

It is this craftsmanship, dedication to quality and strong design focus that has cementedCobra's position as both an industry and brand leader.

Over 60 years of quality, innovationand design excellence.

Over 60 years of quality,innovation and designexcellence.Cobra Watertech is a world leader in water control technology, research and development. Withits unwavering commitment to quality and constant focus on global trends, Cobra has long had areputation for bringing to market the most cutting-edge products based on the most forward-thinking designs.

Established in 1951, Cobra first opened its doors as the Cobra factory in Krugersdorpmanufacturing taps and plumbing fittings for the local market. The company was founded on thepremise that business success would only follow the production and supply of consistentlysuperior products and so the first cornerstone of its success Cobra's uncompromisingcommitment to quality was laid.

In 1966, Cobra amalgamated with Sanbra and Peglers South Africa, creating what was thenSouth Africa's largest plumbing fittings manufacturer. Almost 20 years later Cobra Watertechwas born when Cobra Brassware merged with Castle Brassworks. In 2004 the company was soldto the Dawn Group and is currently part of Dawn's portfolio of brands.

The original factory in Krugersdorp still serves as the primary production facility, supported bythe Cobra Springs factory. Together these plants employ more than 800 staff sourced from localcommunities.

From humble beginnings, Cobra now produces one of the most comprehensive ranges ofplumbing and sanitaryware fittings in the world. Cobra products are consistently specified forlocal; residential and commercial projects, while its world-class credentials are evidencedthrough high-profile projects in more than 36 countries around the world.

Cobra is more than just a plumbing, brassware manufacturer; it is a South African icon. Cobrahas been an intrinsic part of the very fabric and design of South African buildings, from familyhomes to corporate spaces. The Cobra brand has evolved over time and today it is not only astalwart in the industry but the leading South African lifestyle brand in its field.

A Truly South African BrandFor generations South African families have grown up with Cobra, its taps have gracedbathrooms from Malmesbury to Musina and the distinctive logo in red and blue has becomesynonymous with distinguishing hot taps from cold.

The Cobra brand has evolved significantly during this time, from one purely focused on theproduction of quality plumbing fittings to a leading lifestyle brand that is today considered aSouth African icon.

Cobra marketing has also reflected this evolution. Soon after the launch in 1951 Cobraadopted its trademark blue 'water swirl' logo that captured the movement, colour and veryessence of water.

This was followed by one of the most memorable TV advertising campaigns in South Africa,who can forget the catchy payoff line; Taps that 'll turn you on or the humorouscommercials featuring the millionaire in his foam-filled tub; the husband 'Harry' hiding in thelaundry basket and the little boy speaking to his Captain Cobra bath mixer?

Over the years, although the Cobra icon placement and size has varied slightly and tag lineshave evolved to the 'Tried. Trusted. Tested.', in essence the brand has remained consistent indesign, offering and service.

In 2012 Cobra relaunched its brand with a fresh new image that better reflects its position inthe market as a leading lifestyle brand. Cobra's one-dimensional blue insignia wasoverhauled to reflect a crisp, 3D 'chrome' logo that represents the craftsmanship andinnovation of every Cobra tap. A new payoff line has also been adopted 'A South Africanicon'. As an iconic brand, Cobra has increased the prominence of the icon part of the logo andmade the text less heavy and prominent. Cobra believes the icon is already recognisable andhopes to further entrench it as a symbol of the company.

This new identity successfully captures the heritage of its past and effectively positions thecompany for the future.

Live Your Dream SpacesCobra s taps, mixers, showers and sanitaryware perfectly combine form and

function to offer beautifully crafted, statement pieces that enhance classicand contemporary bathroom and kitchen settings.

Individually styled, these pieces have a strong design element that bringspaces to life be it clean angular contours, sleek flowing lines or timelessly

traditional profiles that will never date.

This is complemented by the company's on-going investment into productresearch and development which ensures it is constantly at the forefront of

emerging trends and continually brings to market ground-breaking watersolutions. Currently, this includes a number of leading-edge green designs

that save both power and water for the ultimate in energy efficiency.

The Cobra product portfolio also includes a comprehensive range oftechnical products including; flush valves, pressure control valves, demand

and metering taps and its well-known compression and capillary fittings.

The first choice forSouth African plumbers.

From Here To The RestOf The WorldCobra's unwavering commitment to quality, innovation and pioneeringdesign combined with world-class manufacturing facilities have nurtured astrong following amongst its discerning global clientele.

Cobra products are sold in more than 36 countries in Sub-Saharan Africa,South America, the Middle East, Asia and Europe illustrating the trueflexibility of its plumbing solutions. Cobra's products have been specified innumerous projects covering a diverse range of areas from Hong KongInternational Airport and Cricket World Cup stadiums in the West Indies, toluxury hotels in the Easter Islands, Mauritius and Chile.

While demand in the export market is often for the same Cobra products asis distributed locally, occasionally these products have to be adapted to suitthe specific requirements of the international market. The company's strongtechnical capability ensures that it is able to adjust products to meet suchneeds, within the required turnaround time.

State Of The Art FacilitiesGreen, energy efficiency and environmentally friendly may be buzzwords at the

moment but Cobra does more than just pay lip service to these concepts. Cobrareally believes in changing the way the company does business to ensure a

healthier, happier planet.

So much so, that in 2010 Cobra completely overhauled its Krugersdorp factory,adding on a new 8000m² plant and introducing the latest energy-efficient

technologies to both buildings. This has allowed Cobra to successfully reduce itscarbon footprint while improving internal operational efficiencies and increasing

production capacity.

The revamped factory boasts new water and waste water treatment recyclingsystems that allow Cobra to claim back and reuse 100% of the water used every

day in its pressure testing and plating processes. The light-efficient design of thenew plant means no electrical lights are used in the factory during the day. This,

combined with the new solar geysers and the energy-saving control units fittedto machines and gas burners has radically reduced Cobra's energy

consumption. This emphasis on green technologies is being carried through toCobra products, ensuring that eco-conscious consumers, corporate clients and

commercial customers have a constant source of locally produced,environmentally-sound products to choose from.

All of this has helped ensure that Cobra's production facilities continue to carrythe internationally respected ISO 9001 quality assurance stamp of approval.

Cobra has really taken theplight of planet earth to heart

and has adopted a sustainableapproach to its business.

Outstanding quality begins with people.

Cobra is passionate about its people and is totally committed to their individualpersonal development. The company is proud to offer its staff access tocomprehensive training programs across all disciplines that not only ensureon-going skills transfer and development but also ensure standards ofexcellence are constantly maintained. This allows Cobra to actively nurture anethos of design innovation, creativity, teamwork and superior individualperformance both across the company as a whole and personally within eachand every employee.

As a truly South African company, Cobra actively employs staff drawn from localcommunities. For every one Cobra employee paid, an estimated eight peopleare fed. This amounts to more than 8000 people that indirectly depend on Cobraeach day a massive responsibility and a significant contribution to the peopleof South Africa.

Because Cobra's heart is in the right place, it has also established a SETAaccredited artisan training centre and plumbers' academy at the factory to trainquality artisans and plumbers to meet the on-going need for these skills in thecountry.

The Driving Force...Cobra s People

Cobra s Future Is GreenFor over 60 years Cobra has designed and produced products that revolvearound delivering, accentuating and enhancing the way it engages one ofnature's most formidable forces: water.Given the demands on this fast depleting natural resource, the company'sfocus has evolved over the years to include environmental resourcemanagement which is, today, key to Cobra's research and developmentprograms. Cobra's research teams constantly investigate ways in which toimprove the water efficiency of its products and it is not unusual for theCobra technical team to develop specific technologies to complement theexisting systems where critical consumption management is required.

Cobra offers an extensive range of water-saving products that aresophisticated in both design and function. This includes electronic taps andmixers, metered and demand taps, water-saving shower heads, pressurereducing valves and toilet flush mechanisms.

To further improve water efficiency, most of Cobra's round outlet basinmixers are supplied with water-saving flow restrictors that reduce waterflow rates from the average 20 litres per minute to an economical 6 litresper minute without negatively impacting the water pressure in the system.

Commitment to sound environmentalmanagement is clear, when one considersthe number of systems and techniquesCobra has pioneered over the years. Thesehave now become the basis today forindustry-wide benchmarks.

Substandard Is NotAn OptionAn uncompromising commitment to quality is Cobra's founding philosophy.

Water control systems whether in simple, domestic environments or high-tech industrial operations should be extremely durable, highly efficient andtotally reliable.

Every component Cobra manufactures meets exacting quality and performancestandards that comply with its own internal quality specifications and themajority of which also not only meet but often exceed SABS quality assurancestandards in their respective product groups.

Cobra products are manufactured from the highest quality materials available,including corrosion resistant dezincification brass and all raw materials aresubject to continuous, rigorous analysis to ensure every component exceedsminimum performance, efficiency and safety requirements. For residentialclients this means peace of mind for years to come and for corporate,commercial and industrial clients, products that promise unparalleled returnson investments.

Cobra prides itself on constantly blendingengineering excellence with compellingaesthetic design. In addition to this is Cobra'sreputation for consistently remaining at theforefront of leading design trends.

After-Sales SupportCobra is renowned for its after-sales service and availability of spares whichensures that architects, designers, plumbers and specifiers consistentlychoose Cobra because of its reliable service back-up. A dedicated after-salesservice number enables customers to speak directly to a service consultantfor over-the-phone advice or to book a service call for a consultant topersonally visit the site in question.

Cobra prides itself on having spares for all of its products, readily available.Spares are guaranteed for 12 years but in some instances Cobra stillprovides spares for products manufactured under the Castle brand some 40years ago proof that customers can buy and install Cobra with confidence.

The fact that Cobra's products are locallyproduced ensures the consistency of thisservice, as well as greater flexibility onfuture refurbishments and upgrades asthere is no need to replace the entire mixeror tap.

Indulge In The CobraExperienceCobra has adopted a novel approach to demonstrating its product benefits andfeatures, with interactive showrooms that profile all of its latest productsalongside those of its sister companies in the Dawn Group.

The Dawn Lifestyle Design Centres, located in Cape Town, Johannesburg,Durban and Port Elizabeth move beyond the traditional showroom model tofeature working displays, state-of-the-art training, testing and demonstrationcentres and personal assistance by brand experts, to facilitate in matching formwith function.

In this way, homeowners, specifiers, architects and interior designers can plantheir dream bathrooms and kitchens or those of their clients in a relaxedenvironment, while assessing the products that will best suit their needs.

Although not a retail outlet, the showrooms streamline the pricing andpurchase process. Showroom staff are able to supply recommended retailprices and can compile specifications, finishing schedules and bills ofquantities in the showroom with customers and then send these to customerselected merchants for pricing. This eliminates the customer's time and effortinvolved in searching for quotes.

Light, bright and airy, these showroomsprovide a captivating space in which to touch,see and truly experience Cobra products, insitu.

Cobra is a South African company manufacturing for South African conditions.South African

12 year warranty

SABS approved

DZR brass

SABS ISO certified

After sales

Spares

Sales literature

Training

Product offering

Going green

Quality and reliability

With a 12 year warranty, you can buy with peace of mind.

SABS Approved and JASWIC listed. A stamp of quality that Cobra is renowned for.

Dezincification resistant brass (DZR Brass) is the name given to brass that has exceptional resistance to corrosion and is acritical aspect of the quality of your taps and mixers. All Cobra products which are in contact with water are made of DZR brass inaccordance SABS specifications.

ISO9001 certified manufacturing facilities.

After Sales Back up and Service (Tel: 0861 21 21 21)

With local manufacture, Cobra is able to keep an extensive range of spares enabling you to simply repair products and not have toreplace them.

Cobra literature is always available to educate and inform consumers.

Cobra does extensive training with staff, customers and installers.

Cobra has an extensive product offering to suit all customer requirements.

Cobra's products are continuously being improved to have water and energy saving advantages for the consumer.

Cobra is the plumber's first choice because of a proven track record over the past 60 years, on quality and reliability of productand service.

Upgrade

You are able to easily upgrade existing Cobra fittings with new head parts.

Tel: 0861 21 21 21

www.cobra.co.za

Email: marketing@cobrawatertech.co.za

WHY SHOULD BE YOURCOBRABRAND OF CHOICE