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Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You?
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Transcript of Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You?
Corporate or Non-Profit PR Career Pathways: What's
the Best Fit for You?
Kevin Petschow, BS ’81 Twitter: @KevinPetschow Linkedin: www.linkedin.com/in/kevinpetschow1234/
Steve Smith, BS ‘89, MS ’93 Twitter: @ssmithaahpmLinkedin: www.linkedin.com/pub/steve-smith/6/769/b89/
April 15, 2014
Our Talk
1. Introductions2. What We Have in Common3. Alternate Pathways4. Today5. Stepping Stones6. Corporate vs. Non-Profit PR7. Tomorrow8. 10 Tips9. 5 Points to Ponder10.Q&A
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What We Have in Common
Same Area of Study; Different Career Pathways
Today
Senior Manager, Corporate
Communications & Social Media
Corporate/Technology
Volunteer Leader
Executive Director & CEO
Non-Profit, AssociationManagement
Volunteer Leader
How Did We Get Here?
The Wonder Years (Kevin)
High School Dreamer High School Reality
The Wonder Years (Kevin)
College Dreamer College Reality
Stepping Stones (Kevin)
PR “Oscars:”(Ameritech,
3Com & Cisco)
Current Job:Cisco
(Sr. Mgr. Global PR)
2nd Job:PR &
Fundraising(LF Academy)
1st Job: Fundraising
& PR (ATΩ HQ &
LeaderShape)
3rd Job: Corporate
Comms (GTE)
MajorMass Comms
Minor: PR
Fraternity(PRO, ARO,
Athletics Chair)
Campus Jobs (SoC, Vidette,
WZND, Rec Ctr.)
Jobs: SVP-Telecom & Tech Practices(PR Agencies)
Working in Corp. Communications
• Act like a business pro and be a comms pro.• Forcing-function to communicate an
organization’s point of view.• Protector of a brand, name and reputation• Think global and act local mindset in a
dynamic, ever-changing, fast-paced environment.
• Solution solver that requires being calm, cool and collected.
• Variety of industries of all shapes and sizes.
The Wonder Years (Steve)
Stepping Stones (Steve)
3rd Job:Medical
Association (Marketing)
Current Job:Medical
Association (CEO)
Grad SchoolCom; Center
for Aging)
1st Job: ISU
(Admissions)
Internships (PR Agency;
Senior Health; Association)
PR MajorSociology
(Gerontology)Minor
Fraternity(PR officer; IFC LeaderShape)
Campus Jobs (Career Center, Student Affairs, Preview Guide)
2nd Job: Alzheimer’s Association
(Education, Com)
Working in Nonprofit PR
• Great place to intern, start career• Compelling missions, causes• Complex organization, unique comm. challenges• Passionate people• 10% of U.S. workforce; don’t forget associations!• Range of size, budgets & pay• Variety of organizations
o Charities (local, regional, national)o Universities and collegeso Hospitals and health agencieso Professional associations
• Leadership focused (volunteers, staff)
PR Skills We Both Use Every Day
• Communication!o Writteno Verbal o Organizationalo Visual
• Issue Identification• Relationship Building • Group Process; Team Leadership• Persuasive Public Speaking• Research & Evaluation• Event Planning & Oversight• Social Media & Technology• Strategic Thinking & Planning
Tomorrow
10 Tips for Success
1. Set Goals2. Get Involved; Be Active3. Build & Sustain Relationships4. Be a Leader5. Do Your Best & Impress
10 Tips for Success
6. Do Work That You Enjoy7. Seek Mentors; Coaches8. Volunteer; Give Back9. Keep Learning; Growing 10. Celebrate Success
Points to Ponder
Either write something worth reading or do something worth writing about.
- Benjamin Franklin
Points to Ponder
People do not buy goods and services.They buy relations, stories and magic.
- Seth Godin
Points to Ponder
I've failed over and over again in my life and that is why I succeed.
- Michael Jordan
Points to Ponder
People should use their talent. If you’re in public relations you can offer PR help to a charity. These organizations are always looking forpeople to volunteer or raise money. We can all do that.
- Will Schwalbe
Points to Ponder
PR and Communication professionals have the skills and competencies today’s organizations and businesseswant and need. Go forth and do great things!
- Kevin & Steve
Questions?
Did u see it? Retweet it?
ssmithaahpm @ssmithaahpmISU #Com178 students: 7 best ways 2 start your PR career http://www.ragan.com/Main/Articles/48127.aspx … - RT to be eligible for a prize during #COMWeek2014 lecture!
Enjoy the Journey!
Corporate or Non-Profit PR Career Pathways: What's
the Best Fit for You?
Kevin PetschowTwitter: @KevinPetschow Linkedin: www.linkedin.com/in/kevinpetschow1234/
Steve SmithTwitter: @ssmithaahpmLinkedin: www.linkedin.com/pub/steve-smith/6/769/b89/
T H A N K Y O U ! G O R E D B I R D S !