Corporate mass-media
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Transcript of Corporate mass-media
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Corporate mass-media
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Corporate mass-media -
periodic printing editions, radio - TV, video programs, Internet sites, the Internet portals or other form of periodic distribution of social information, the employee to interests of a certain company and let out on its initiative.(Wikipedia)
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Structure of corporate media:
Corporate media for employees
Corporate media for external audience
Corporate media for external and internal audience
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Corporate media for employees
![Page 5: Corporate mass-media](https://reader033.fdocuments.us/reader033/viewer/2022061115/54633c2fb1af9fbc4d8b54f6/html5/thumbnails/5.jpg)
Tasks:•For loyalty of employees• For formation of corporate culture•For receiving feedback (the owner –
management – employees)•For informing of employees
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Types of corporate media:
Printing mass media (newspaper, magazine) Television
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Types of corporate media:
Radio Intranet (an internal network)
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Financing:Own enterprise assetsSubscription of employeesAdvertizing of the foreign
organizations
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Risks:
Position of ownersManagement position
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Corporate media for external audience
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Tasks:
•Loyalty to firm•Advances of the goods and services
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Types of corporate media:
•Printing mass media (newspaper, magazine)
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Financing:
Own enterprise assetsAdvertizing of the foreign organizations
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Risks:
Distribution Printing execution and contents
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Corporate media for external and internal audience
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Tasks:
•Loyalty of external and internal audience•Advance of the goods and services
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Risks:
Uncertainty of audience Distribution Printing execution and contents
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Who does corporate mass-media?
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•The enterprise •Contractor
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Who is better
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Let's solve!