From chaos to predictable outcomes @Strategy and Innovation World Forum

Emanuel Martonca London, 2017

Good design, technology and engineering create trust.

The opposite is also true. You cannot do disruptive innovation without trust.

Your CFO’s definition for Chaos

A context where it’s ok to fail.

Making mistakes is encouraged. Every. Single. Day.

Being inneficient is not a tragedy.

And you spend (a lot of) money without an immediate, guaranteed return on investment.

The six obstacles standing in the way for Corporate

Innovation

6

Treating People as Resources

#1

Article on innovation in leading business journal, using “resources” instead of “people” or “team members”.

… the two companies didn’t plan for governance and resources to properly follow up on the generated ideas. The key resources were

owned by another function that was not involved in the process and had no incentives to

lend the resources.

What is your biggest asset? Airlines: fleet of airplanes Energy: oil fields and wind farms Banking: capital Technology: data

But if you want disruptive innovation, your biggest (and only) asset are people.

Too much focus on the Triple Constraints of Project Management

#2

and not enough attention given to People and Trust.

from Zero to Product Design to MVP to One

Work as a Real Team

People & Skills

Methodology & Process

SaaS Execution Map

2 out of 3 Critical Success Factors

are about people

Not enough communication between people / departments / stakeholders.

#3

Collections An innovation CRM to improve communication in corporate innovation teams

Over-reliance on rigid Policies, Frameworks and Procedures

#4

over competent People and Teams.

Team

Plan

second-rate

first-rate

first-rate second-rate

?

?too rare

— Sun Tzu

Every war is won or lost before it even begins.

You know if a project will be a success or not

before it even begins, if you look at the people you assign to the team.

Over-reliance on managers and super-star employees

#5

over Teams and their members.

The outdated mental models of how companies treat

stakeholders.

#6

Employees. Contractors. Freelancers. Partners. Subsidiaries. Vendors. Suppliers.

Voice as a platform and/or interface

AR / VR

Industrial IOT

Artificial Intelligence

Self-driving anything

Chatbots

… …

New New Things

No, the main lessons corporations need to learn from succesful startups are not about casual dress, flexible hours and stock options.

It’s about trust. For disruptive innovation to happen, you need trust.

www.thinslices.com/SaaS-Execution-Map