ГРАФИЧНИ СТАНДАРТИ • CORPORATE IDENTITY

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ЛОГА • LOGOTYPE • 1

LH-ITV PANT280C.epsPANTONE™ VERSION OF HORIZONTAL LOGOTYPE

LH-ITV QUADRI.epsSEPARATED VERSION OF HORIZONTAL LOGOTYPE

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LH-ITV BLACK.epsBLACK VERSION OF HORIZONTAL LOGOTYPE (OVERPRINT)

LH-ITV WHITE.epsNEGATIVE VERSION OF HORIZONTAL LOGOTYPE

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ЛОГА • LOGOTYPE • 2

LV-ITV PANT280C.epsPANTONE™ VERSION OF VERTCAL LOGOTYPE

LV-ITV QUADRI.epsSEPARATED VERSION OF VERTCAL LOGOTYPE

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LV-ITV BLACK.epsBLACK VERSION OF VERTCAL LOGOTYPE (OVERPRINT)

LV-ITV WHITE.epsNEGATIVE VERSION OF VERTCAL LOGOTYPE

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ЛОГА • LOGOTYPE • 3

USE OF LOGOTYPE VERSIONS ACCORDING TO BACKGROUND COLOURS AND DENSITIES

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USE OF LOGOTYPE VERSIONS ON PHOTOS

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CORPORATE TYPOGRAPHY

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLNOPQRSTUVWXYZ0123456789

abcdefghijklnopqrstuvwxyzABCDEFGHIJKLNOPQRSTUVXYZ0123456789

abcdefghijklnopqrstuvwxyzABCDEGHIJKLMNOPQRSTUVWXYZ0123456789

абвгдежзийклмнопрстуфхцчшщьюяАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЬЮЯ0123456789

‡·‚„‰ÂÊÁËÈÍÎÏÌÓÔÒÚÛÙıˆ˜¯˘¸˛flÄÅÇÉÑÖÜáàâäãåçéèêëíìîïñóòôúûü0123456789

‡·‚„‰ÂÊÁËÈÍÎÏÌÓÔÒÚÛÙıˆ˜¯˘¸˛flÄÅÇÉÑÖÜáàâäãMçéèêëíìîïñóòôúûü0123456789

HELEN BG CONDENSED HELEN BG NORMAL HELEN BG BLACK

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ВИЗИТКА • STATIONERY • 1

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ВИЗИТКА • STATIONERY • 1

BUSINESS CARDS

BUSINESS CARD SIDE A - BULGARIAN

BUSINESS CARD SIDE B - ENGLISH

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LETTERHEADS

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ВИЗИТКА • STATIONERY • 2

WRITING CARDS

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ENVELOPPES

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ВИЗИТКА • STATIONERY • 3

FOLDER COVERS

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FOLDER COVERS WITH PARTNERS

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ПРОМОЦИОНАЛНИ СТАНДАРТИ • PROMOTION DEVICES •1

ADVERTISING PAGE TEMPLATE

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ADVERTISING PAGE SAMPLE

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ПРОМОЦИОНАЛНИ СТАНДАРТИ • PROMOTION DEVICES •2

ADVERTISING PAGE SAMPLE

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ADVERTISING PAGE SAMPLE

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ПРОМОЦИОНАЛНИ СТАНДАРТИ • PROMOTION DEVICES • 3

PROMO A4 UP.epsBACKGROUND: MAGENTA 60 / YELLOW 100 • STRIPES: MAGENTA 40 / YELLOW 100LARGE 4 mm + inside 210 mm + 4 mm • THICK (top to bottom) 4 mm + inside 36 mm

PROMO A4 LOW.epsORANGE BACKGROUND: MAGENTA 60 / YELLOW 100 • LARGE 4 mm + inside 210 mm + 4 mm • THICK 15 mmWHITE STRIPE: LARGE 4 mm + inside 210 mm + 4 mm • THICK 2.5 mmBLUE BACKGROUND: LINEAR GRADIENT (top to bottom) FROM CYAN 100 / MAGENTA 100 / BLACK 20, TO CYAN 100/ MAGENTA 60• LARGE 4 mm + inside 210 mm + 4 mm • THICK (top to bottom) inside 30.5 mm +4 mmWIDTH OF BLUE STROKES (CYAN 100 / MAGENTA 100 / BLACK 20): 1ptLOGO: WHITE HORIZONTAL VERSION

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TEXTS CENTERED OVER ADS PHOTOS SHOULD BE SUSTAINED WHEN NECESSARY BY A SLIGHLY DARKER SEE-THROUGH BACKGROUND MAKING THE READING OF WHITE TYPE EASIER. ON SAMPLE ABOVE, THE WHITE SLOGANIS SUSTAINED BY A 33% OPACITY BLACK SHADE.

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INTERNET SITE • PAGE HEADER SAMPLE

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4/3 TV SPLASH SCREEN SAMPLES

4/3 SPLASH SCREEN 1

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4/3 SPLASH SCREEN 2

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БЕЛЕЖКИ • NOTES

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