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Corporate identity manual
Edition 2018
Corporate identity manual UCLG
Symbols and logosFull version Construction Production areas
Reduced version Construction Production areas
Versions of the logo and uses For international communication For national or local communicationIncorrect versions
Maximum reductions
TypographyBasic typography Secondary typography
ColorsCorporate colors Color fadesUsage in color and B/WUsage on backgrounds
Different logos together
Conceptual definition
Index
02. Basic elements of visual identity
Versions of the logo according to type of communication
Logo in other languages
Basic stationary EnvelopesLetter paper
Other usagesFlyers Briefings Circulars Statutory communicationPress communication
03.Usage
01. Introduction
Corporate identity manualUCLG
01.Introduction
Index
Corporate identity manual UCLG
01. Introduction
Conceptual definition The UCLG symbol was created in 2004 and is based on the following concepts.
Network Global, Local
City Union Diversity
City Network Union/Diversity
Berlin
Singapore
Corporate identity manual UCLG
02.Basic elements of visual identity
Index
Symbols and logosFull version Construction Production areas
Reduced version Construction Production areas
Reduced version For international communication For national or local communicationIncorrect versions
Maximum reductions
TypographyBasic typography Secondary typography
ColorsCorporate colors Color fadesUsage in color and B/WUsage on backgrounds
Different logos together
Corporate identity manual UCLG
02. Basic elements of visual identity
Symbol and logoFull version
Corporate identity manual UCLG
02. Basic elements of visual identity
Definition of the sizes that define the proportions of the various elements composing the logo.
Symbol and logoFull versionConstruction
4x
x
4x6x 9x
6x
9x
Corporate identity manual UCLG
02. Basic elements of visual identity
Symbol and logoFull versionProduction areas
To ensure optimum visual perception of the logo, a boundary area is used that cannot be invaded by any other graphic element.
x
x
x
x
x
x
Corporate identity manual UCLG
02. Basic elements of visual identity
Definition of proportions of the various elements composing the logo
Symbol and logoReduced version Construction
4x
x
4x6x 9x
6x
9x
Corporate identity manual UCLG
02. Basic elements of visual identity
Symbol and logoFull versionProduction areas
To ensure optimum visual perception of the logo, a boundary area is used that cannot be invaded by any other graphic element.
x
x
x
x
x
x
Corporate identity manual UCLG
02. Basic elements of visual identity
Original versionUsed in general communication
Reduced version Used in general communication, in reduced format in which optimal reading of the acronym is not required
Multilingual version Applied in communication that contains the 3 official languages of UCLG: English, French and Spanish
Versions of the logo and uses For international communication
The following versions of the logo can be used in international communication, according to the specific use and conditions detailed below.
Corporate identity manual UCLG
02. Basic elements of visual identity
English version Used in communication in English
Spanish versionUsed in communication in Spanish
French versionUsed in communication in French
Versions of the logo and uses For national or local communication
The following versions of the logo are used in national or local communication, according to the language
Reduced version
Corporate identity manual UCLG
02. Basic elements of visual identity
Under no circumstances can these versions of the logo be used
Versions of the logo and usesIncorrect versions
United Cities and Local GovernmentsCités et Gouvernements Locaux UnisCiudades y Gobiernos Locales Unidos
Hollow symbol Symbol with dashed outline
Other versionsSymbol with non corporate color
Corporate identity manual UCLG
02. Basic elements of visual identity
Maximum reductions
The maximum reduction of the printed logo is based on the height of the UCLG (measured in millemetres)
Original version
The maximum reduction of the digital logo is based on the height of the UCLG (measured in pixels)
Original version
Reduced version
Reduced version
5
21
4
18
Corporate identity manual UCLG
02. Basic elements of visual identity
TypographyBasic typography
ITC Oficina Sans BOLD
ITC Oficina Sans BOOK
Aa1abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ0123456789ºª!.$%&/()=?¿*
Aa1abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ0123456789ºª!.$%&/()=?¿*
The typography of the UCLG logo es ITC Oficina Sans Bold
The ITC Oficina Sans Book is used for texts in all printed communication of UCLG
Corporate identity manual UCLG
02. Basic elements of visual identity
TypographySecondary typography
Bebas
DIN*
A1abcdefghijklmnopqrstuvwxyz 0123456789ºª!.$%&/()=?¿*
Aa1abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ0123456789ºª!.$%&/()=?¿*
The Bebas typography is used in UCLG printed publications for titles, highlights, infographics and special pieces.
Exceptionally, for the creation of logos or branding (Congress logo, UCLG seal, other possible branding and to label events) the DIN typography family will be used.
Verdana REGULAR BOLD Aa1
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ0123456789ºª!.$%&/()=?¿*
Aa1abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ0123456789ºª!.$%&/()=?¿*
The Verdana typography is used in internal PC communication
Corporate identity manual UCLG
02. Basic elements of visual identity
Colors
Secondary corporate colors Secondary corporate colors
20% 20% 20% 20%
40% 40% 40% 40%
60% 60% 60% 60%
80% 80% 80% 80%
65C 0M 100Y 8K96R 169G 44B#5fa82b
0C 100M 100Y 0K227R 6G 19B#e3051
0C 0M 0Y 80K87R 87G 86B#575756
0C 70M 80Y 0K236R 104G 57B#ec6739
100% 100% 100% 100%
Corporate identity manual UCLG
02. Basic elements of visual identity
ColorsColor fades
CMYK 23C 53M 89Y 13KPOSITION 50%
CMYK 0C 100M 100Y 0KPOSITION 100%
Angle: 45º
The color fade in the symbol is a linear fade at a 54 degree angle, from the coroporate colors green and red
CMYK 65C 0M 100Y 8KPOSITION 10%
Corporate identity manual UCLG
02. Basic elements of visual identity
Usage in color and B/W
Negative
1 color with possibility for outline
1 color without possibility for outline
4 Colors
Possitive
02. Basic elements of visual identity
Corporate identity manual UCLG
Usage on backgrounds
Light background colorLight photographic background color
Dark background color Dark photographic background color
02. Basic elements of visual identity
Corporate identity manual UCLG
Different logos together
Below are some examples the UCLG logo together with other logos
UCLG + Logo Centenary
(a = 5 mm minimum)
UCLG + Logo Rabat 2013 + Logo Centenary
(a = 5 mm minimum)
a
a
a
a
a a
a a
Corporate identity manual UCLG
03.Usage
Versions of the logo according to type of communication
Logo in other languages
Basic stationary EnvelopesLetter paper
Other usagesFlyers Briefings Circulars Statutory communicationPress communication
Index
Corporate identity manual UCLG
03. Usage
Versions of the logo according to type of communication
English version (preferred) Spanish version French version
English version (preferred) Spanish version French version
Version 3 languages Reduced size
For publications and basic stationary
For online communication and other communication
Web, newsletters, briefings, circulars, press communication
The Global Network of Cities, Local and Regional Governments
Le Réseau Mondial des Villes,Gouvernements Locaux et Régionaux
La Red Mundial de Ciudadesy Gobiernos Locales y Regionales
Corporate identity manual UCLG
03. Usage
Logo in other languages
Catalan Portuguese Italian Chinese
Ciutats i Governs Locals Units
Cidades e Governos Locais Unidos
Città e Governi Locali Uniti
Russian Turkish Arabic
ΟБЪЕДИНЕННЫЕ ГОРОДА И МЕСТНЫЕ ВЛАСТИ
Corporate identity manual UCLG
03. Usage
Basic stationary Envelopes
AmericanA5(measured in millemetres)
Typography
Address: Officina Sans Book. Body 9 pt. formatted 11 pt.
12
12
7
Carrer Avinyó, 1508002 Barcelona (Spain)www.uclg.org
Corporate identity manual UCLG
03. Usage
Basic stationary Envelopes
AmericanA5(measured in millemetres)
Typography:
Address: Officina Sans Book. Body 9 pt. formatted 11 pt.
12
12
7
Carrer Avinyó, 1508002 Barcelona (Spain)www.uclg.org
Corporate identity manual UCLG
03. Usage
Basic stationary Letter paper Model 1
A4(measured in millemetres)
Typography:
Address: Officina Sans Book. Body 8,5 pt. formatted 9,5 pt.
URL: Officina Sans Bold. Body 8,5 pt. formatted 9,5 pt.
UCLG Sections: Officina Sans Bold. Body 7,5 pt.
Regions: Officina Sans Book. Body 6,5 pt.
Carrer Avinyó, 15 08002 Barcelona (Spain)
Tel. +34 933 428 750Fax +34 933 428 760
Et di unt et, ullabores min.....
Barcelona,
15
8
20
10
UCLG SectionsLatin AmericaAfrica Asia-Pacific Euro-Asia Europe Middle East-
West AsiaNorth America Metropolitan Section Forum of Regions
15
15
6
Corporate identity manual UCLG
03. Usage
Carrer Avinyó, 15 08002 Barcelona (Spain)
Tel. +34 933 428 750Fax +34 933 428 760
UCLG Sections
Latin America
Africa
Asia-Pacific
Euro-Asia
Europe
Middle East-West Asia
North America
Metropolitan Section
Forum of Regions
Basic stationary Letter paper Model 2
A4(measured in millemetres)
Typography:
Address: Officina Sans Book. Body 8,5 pt. formatted 9,5 pt.
URL: Officina Sans Bold. Body 8,5 pt. formatted 9,5 pt.
UCLG Sections: Officina Sans Bold. Body 7,5 pt.
Regions: Officina Sans Book. Body 6,5 pt.
15
8
15
6
15
12 20
Corporate identity manual UCLG
03. Usage
Other usagesFlyers Portada
A4(measured in millemetres)
The logo is placed in the top left or bottom left, whenever the design allows for it.
For publications varying by language, the following color code is used.
Publications in English: Corporate green
Publications in French: Corporate orange
Publications in Spanish: Corporate red
17
9
17
17
9
17
Corporate identity manual UCLG
03. Usage
Other usagesBriefings Cover and Interior page
A4(measured in millemetres)
Typography:
Cover
Document category (“Briefing”): Verdana Bold. Body 26 pt.
Title: Verdana Bold/Regular. Body 40/38 pt. formatted 38 pt.
in English: corporate greeenin French : corporate orangein Spanish: corporate red
Date: Verdana Regular. Body 14 pt.url: Verdana Bold. Body 12 pt.
Interior page
Information
Briefing: Verdana Bold Body 14Date: Verdana Regular Body 11
General Text: Verdana Regular. Body 10 pt. formatted 13 pt.
Url: Verdana Bold. Body 11 pt.Page numbering: Verdana Regular. Body 8 pt.
2315
15
15
65
133
118
52,5 3515
26
Briefing 1
October 2012
UCLG memberson the World Urban Forum
The Global Network of Cities, Local and Regional Governments
www.uclg.org
15
7
BackgroundEt di unt et, ullabores min reperspero ius sequae et elit por mo to mo omni ut hilliquas nusdae peri commodi gendis dolenim agnaturem repe eatectus, omn-ist quaspic tecatis molupta tenisque enis doloriatiati sandeli quiscit, nonsed mo ipiciunt aut enimus, quas rerchil ligent ommolorum quaes acepe prem. Et fuga. Oressimus et qui omnia eosa que cum quia seque la volorep udaeperfera ditat mo quid moluptas dis que pa sundit, aut la nobistem. Nequidis sam qui con pa do-luptio. Ut adi quae nem nam es enitaquo te nis sequis si si ditem faccus esequi corerumquame voluptat autet, tem quat quidemolo
Eperspero ius quaeet
Ullabores min reperspero ius quaeet elit por mo to mo omni ut hilliqua
Et di unt et, ullabores min reperspero ius sequae et elit por mo to mo omni ut hilliquas nusdae peri commodi gendis dolenim agnaturem repe eatectus, omn-ist quaspic tecatis molupta tenisque enis doloriatiati sandeli quiscit, nonsed mo ipiciunt aut enimus, quas rerchil ligent ommolorum quaes acepe prem. Et fuga. Oressimus et qui omnia eosa que cum quia seque la volorep udaeperfera ditat mo quid moluptas dis que pa sundit, aut la nobistem. Nequidis sam qui con pa do-luptio. Ut adi quae nem nam es enitaquo te nis sequis si si ditem faccus esequi
corerumquame voluptat autet, tem quat quidemolo. Et di unt et, ullabores min reperspero.
Ullabores min reperspero elit pormo to mo omni ut hilliqua
riatiati sandeli quiscit, nonsed mo ipiciunt aut enimus, quas rerchil ligent ommolo-rum quaes acepe prem. Et fuga. Ores-simus et qui omnia eosa que cum quia seque la volorep udaeperfera ditat mo quid moluptas dis que pa sundit.
BriefingOctober 2012
1/5www.uclg.org
The Global Network of Cities, Local and Regional Governments
ius quaeetEt di unt et, ullabores min reperspero ius sequae et elit por mo to mo omni ut hilliquas nusdae peri commodi gen-dis dolenim agnaturem repe eatec-tus, omnist quaspic tecatis molupta tenisque enis doloriatiati sandeli quis-cit, nonsed mo ipiciunt aut enimus, quas rerchil ligent ommolorum quaes acepe prem. Et fuga. Oressimus et qui omnia eosa que cum quia seque la volorep udaeperfera ditat mo quid moluptas dis que pa sundit, aut la nobistem. Nequidis sam qui con pa doluptio. Ut adi quae nem nam es enitaquo te nis sequis si si ditem fac-cus esequi corerumquame voluptat autet, tem quat quidemolo. Et di unt et, ullabores min reperspero ius seq-uae et elit por mo to tectus, omnist quaspic tecatis molupta tenisque enis doloriatiati sandeli quiscit, nonsed mo ipiciunt aut enimus, quas rerchil ligent ommolorum quaes.
15
Corporate identity manual UCLG
03. Usage
Other usagesCirculars
A4(measured in millemetres)
Typography:
Portada
Document category (“Circular”) Verdana Bold. Body 20 pt.
Number: Verdana Regular. Body 18 pt.
Date: Verdana Regular. Body 11 pt.
Text
Addressed to: Verdana Regular. Body 11 pt. formatted 15 pt.
Title: Verdana Regular. Body 26/24 pt.
in English: corporate greeenin French : corporate orangein Spanish: corporate red
General Text: Verdana Regular. Body 10 pt. formatted 13 pt
7
15
15
15
15
Circular39/2013Barcelona, 14 February 2014
To the members of UCLG / the World Council / the Executive BureauTo the Secretaries GeneralTo the Vice-Presidents of United Cities and Local GovernmentsFor information: To the Presidency
The Global Network of Cities, Local and Regional Governments
Working Group blablabalaUpdate Report on balabala5-11 April 2014, Medellin
Dear xxx,
Et di unt et, ullabores min reperspero ius sequae et elit por mo to mo omni ut hilliquas nusdae peri commodi gendis dolenim agnaturem repe eatectus, omnist quaspic tecatis molupta tenisque enis doloriatiati sandeli quiscit, nonsed mo ipiciunt aut enimus, quas rerchil ligent ommolorum quaes acepe prem. Et fuga. Oressimus et qui omnia eosa que cum quia seque la volorep udaeperfera ditat mo quid moluptas dis que pa sundit, aut la nobistem. Nequidis sam qui con pa doluptio. Ut adi quae nem nam es enitaquo te nis sequis si si ditem faccus esequi corerumquame voluptat autet, tem quat quidemolo Et di unt et, ullabores min reperspero ius sequae et elit por mo to mo omni ut hilliquas nusdae peri commodi gendis dolenim agnaturem repe eatectus, omnist quaspic tecatis molupta tenisque enis doloriatiati sandeli quiscit, nonsed mo ipiciunt aut enimus, quas rerchil ligent ommolorum quaes acepe prem.
Sincerely, The UCLG World Secretariat
Please click on the links below to access the following documents:[Title of hyperlink document][Title of hyperlink document]
Corporate identity manual UCLG
03. Usage
Other usagesStatutory communication Cover and Interior page
A4(measured in millemetres)
Typography:
Cover
Executive Bureau: Verdana Bold. Body 40 pt.
in English: corporate greeenin French : corporate orangein Spanish: corporate red
Year: Verdana Regular. Body 38 pt.
Date: Verdana Regular. Body 14 pt.
Interior page
Executive Bureau: Verdana BoldBody 14 pt.
Data: Verdana Regular. Body 11 pt. formatted 14 pt.
Title: Verdana Regular. Body 24 pt
General Text: Verdana Regular. Body 11 pt. formatted 15 pt.
url: Verdana Bold. Body 11 pt. Page numbering: Verdana Regular. Body 8 pt.
2315
15
15
65
133
11
7
52,5 4015 20
30
Rabat, 2 octobre 201311h00-13h00Salle Royale-Hotel Sofitel
Executive Bureau 2013
Executive Bureau Rabat, 2 October 2012
Salle Royale- Hotel Sofitel
1/5www.uclg.org
Item 1For approval
Draft Agenda1. Adoption of the Agenda
2. Adoption of the Report of the Executive Bureau meeting on November 2009 in Guangzhou
Policy debate
3. Haiti: Local governments working for reconstruction
For decisión
4. Towards the 3rd uclg world congress1.Presentation by the Host: Marcelo Ebrard Casaubon, Head of Government of the Federal District, Mexico City
5. Policy1. Millennium Development Goals: Delegation to the UN September Summit for the Progress Review 2. Urban Strategic Planning: UCLG Policy Position3. Agenda 21 for Culture: Proposal to develop a Statement
6. International Agenda1.Representation before the UN: United Nations Advisory Committee of Local Authorities2.Update on the Climate Negotiations: Towards COP 16 in Cancun
7. UCLG statutory programme1. Report from the Financial Management Committee2. Report of the Committee on Statutory Affairs 3. Committees and Working Groups 2010-20134. Membership Requests
Corporate identity manual UCLG
03. Usage
Other usagesPress communication
Press noteBarcelona, 26 October 2013
Cities and Regions together towards Paris 2015
The Global Network of Cities, Local and Regional Governments
Local and regional governments take action to address 50% of the global emissions of CO2 linked to the daily running of their communities. As the level of government closest to citizens, they have the ability to play a substantial role in issues as di-verse as urban planning, consumption, transport and housing quality. Their participation cannot therefore be overlooked. By including a segment on local government, the COP in Warsaw was an important moment this recognition of the key roles of cities and regions in reducing global greenhouse gas emis-sions through implementation in their territories. This step forward should therefore be further confirmed and developed during the Conference of Parties (COP) in Paris 2015.
Welcomed by the Secretary General of the United Nations, Ban Ki-moon, and the Executive Director of the UNFCCC, Christiana Figueres, Mayors and Regional Leaders met with their ministerial counterparts on Thursday 21st November in Warsaw. This meeting was part of the first “Cities Day” organized in the framework of the COP and aimed to facilitate the much needed debate on possible local solutions to climate change.
Presenting the Nantes Declaration, endorsed by the main local and regional authorities’ networks, among which ICLEI, UCLG and its Regional Sections, Ronan Dantec, stressed the capacity of local and regional governments to engage in the process with one united voice. Furthermore, he advocated for bridges to be sought between the climate and the development agendas that both include the same challenges and require joint solutions. He also recalled the initiative set up by UCLG through the “Global Taskforce of Local and Re-gional Authorities”, which coordinates interventions in the current international negotiations.
Referring to the difficulties for States to reach an agreement, Gustavo Petro, Mayor of Bogota and host of the next UCLG World Congress in 2016, called for cities to take the lead in the fight against climate change. close, a great number of difficulties were still visible and lay before us to reach a universal and strong agreement.
About UCLGCreated in May 2004, United Cities and Local Govern-ments (UCLG) is the united voice and global advocate of democratic local self-gov-ernance. Representing over half of the world’s popula-tion, members of UCLG are present in 140 of the United Nations member states and in all regions of the world: Africa, Asia-Pacific, Europe, Eurasia, Middle-East West Asia, Latin and North Amer-ica – organized into seven continental sections and one metropolitan section. UCLG has more than one thousand cities in regions that are direct members and 155 member associations of local governments. Among the key areas of political interest for UCLG are: Local democracy, climate change and environmental protection, achievement of the Millennium Development Goals, local finance, urban development and city diplo-macy in peace building.
CONTACT
United Cities and Local Governments C/Avinyó, 15 08003 BarcelonaTel + 34 933 428 750Fax + 34 933 428 [email protected]
www.uclg.org
15
10
15
15
15
A4(measured in millemetres)
Typography:
“Press note”: Verdana Bold. Body 22 pt.
Date: Verdana Regular. Body 11 pt.
Title: Verdana Regular. Body 40/38 pt. formatted 40 pt.
in English: corporate greeenin French : corporate orangein Spanish: corporate red
Standfirst : Verdana Bold. Body 9 pt. formatted 13 pt.
General Text: Verdana Regular. Body 10 pt. formatted 13 pt.
Titular despiece: Verdana Bold. Body 16 pt.
Texto despiece: Verdana Regular. Body 10 pt. formatted 13,5 pt.