CORPORATE IDENTITY GUIDELINES - Corporate … · Reverse Reproduction of the CIT Logo Logo on White...

C O R P O R AT E I D E N T I T YG U I D E L I N E S

MALAYSIAPHILIPPINES

TAIWAN

HONG KONG

THAILAND

VIETNAM

SOUTH KOREA

SINGAPORE

CHINA

JAPAN

INDIA

UAE

INDONESIA

NEW ZEALAND

AUSTRALIA

CONTENT

INTRODUCTION ............................. 1

OVERVIEW

Company Logo ............................. 2

CIT LOGO Logo Application ............................. 3

Variable Logo Size ............................. 4

Typography / Typeface ............................. 5

Colour Pallet / Greyscale Pallet ............................. 6

Reversed Logo Application ............................. 7

Legibility Logo Application ............................. 8

CEO LOGO Logo Application ............................. 9





CIT GOLF LOGO Logo Application ............................. 14





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INTRODUCTION

This Corporate Identity Guidelines is established to

provide the foundation for a clear, consistent and

coherent communication both externally and

internally of CIT branding elements. It is therefore

important that each of us recognize the power of CIT

brand which represent who we are and what we stand

for, by following the correct and proper application

across all communications. To implement these

guidelines, the core identity and its different business

units are defined with the aim to strengthen our

presence in the marketplace and among our clients

more distinctively and effectively.

1

COMPANY LOGO

DIVISION PRODUCT

OVERVIEW

Students Travel with

Primary Logo Secondary Logo

EUROPEYour Travel... Our Priority

Primary LogoApplication on all formal and official business documentations i.e.

* Company Contracts | Agreements | Proposals* Company Invoices | Memos | Service Voucher* Company Business Cards | Envelope | Letterhead

Secondary LogoApplication on all marketing-driven activities with RED as the dominant colour.

i) Above the Line (ATL) * Newspapers * Magazines * Radio & Television

ii) Below the Line (BTL) * Company POSM (Point of Sales Materials) - brochures / leaflets / buntings

* Direct Marketing - mailers / flyers / cards

* Company Website / e-Newsletters / e-greetings

* Collateral materials: Polo Shirts / Calendar /

Notebooks etc.

* Travel fairs: Booth design

* Joint sponsorship’s communication materials

The Logo

Minimum Size

Primary Logo

Secondary Logo

0.5 CM

0.5 CM

0.5 CM0.5 CM

Clear Space

0.5 CM

0.5 CM

0.5 CM

5.08 CM

5.08 CM

2 CM

LOGO APPLICATION

CIT LOGO

3

VARIABLE LOGO SIZE

CIT LOGO

10 CM

9 CM

8 CM

5 CM

7 CM

6 CM

5 CM

6 CM

7 CM

8 CM

9 CM

10 CM

4

CITNever try to mimic the logo in text using different fonts or treatments.

Typography

CIT

TYPOGRAPHY / TYPEFACE

Typeface

Century Gothic - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Century Gothic - Regular


Libre Semi Sans Black SSi

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Primary Logo

Secondary Logo

CIT LOGO

5

COLOUR PALLET & GREYSCALE PALLET

Colour Pallet

Primary Logo

Secondary Logo

c/0 m/100 y/100 k/0r/237 g/28 b/36 pantone 185c

CIT REDc/0 m/100 y/100 k/0r/118 g/125 b/36pantone 9u cool grey

CIT GREY

c/0 m/0 y/0 k/100r/35 g/31 b/32

CIT BLACK

Greyscale Pallet

Primary Logo

Secondary Logo

c/0 m/0 y/0 k/60r/99 g/100 b/103pantone 9u cool grey

CIT GREYc/0 m/0 y/0 k/100r/35 g/31 b/32

CIT BLACK

CIT LOGO

6

The CIT Family logo may only be reproduced in the standard branding colors. Shown here are the only approved variations of the logo when printed on a different surface. Whenever it is possible, reproduce the logo on the full, 3-color signature.

Reverse Reproduction of the CIT Logo Logo on White Background

Logo on Light Background

Logo on Black Background

Logo on Dark Background

REVERSED LOGO APPLICATION

CIT LOGO

7

To ensure legibility, the positive logo should always be reproduced on a light, neutral background that has a visual density no greater than 30% value of black.

Reversed logo should be reproduced on a visual density no less than 75% black.

Legibility In Reverse Reproduction of the CIT Logo

30% 15% 5%

30% 15% 5%

100% 85% 75%

100% 85% 75%

LEGIBILITY LOGO APPLICATION

CIT LOGO

8

0.5 CM0.5 CM

0.5 CM

0.5 CM

LOGO APPLICATION

2 CM

Division LogoApplication on all formal and official business documentations i.e.

* Company Contracts | Agreements | Proposals* Company Letterheads | Envelope* Company Event Materials

The Logo

Minimum Size

Clear Space

CEO LOGO

9

Never try to mimic the logo in text using different fonts or treatments.

Typography


Typeface

CG Omega - Bold


CG Omega - Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Garamond - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

CECE

CEO LOGO

10


Colour Pallet

c/100 m/70 y/0 k/20r/0 g/75 b/145 pantone 662C

CEO BLUEc/0 m/0 y/0 k/100r/0 g/0 b/0

CEO BLACK

Greyscale Pallet

c/0 m/0 y/0 k/100r/35 g/31 b/32

CIT BLACK

CEO LOGO

The division logo may only be reproduced in the

standard branding colors. Shown here are the only

approved variations of the logo when printed on a

different surface. Whenever possible, reproduce the

logo on the full, 2-color signature.






CEO LOGO

12

Legibility In Reverse Reproduction of the division logo


30% 15% 5%

100% 85% 75%

CEO LOGO



13

The Logo

LOGO APPLICATION

0.5 CM

0.5 CM

0.5 CM

0.5 CM

Product LogoApplication on all golf related marketing activities i.e.

i) Above the Line (ATL) * Newspapers * Magazines

ii) Below the Line (BTL) * Company POSM (Point of Sales Materials) - brochures | leaflets | buntings

* Direct Marketing - mailers | flyers | cards

* Company Website | e-Newsletters

* Collateral materials: Polo Shirts

* Joint sponsorship’s communication materials

Minimum Size

Product Logo

Clear Space

4 CM

CIT GOLF LOGO

G LF

G LF

Never try to mimic the logo in text using different fonts ortreatments.

Typography


Typeface

Gill San - Bold


Garamond - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

CIT

CIT

CIT GOLF LOGO

G LF

15


Colour Pallet

Greyscale Pallet

c/0 m/0 y/0 k/100r/35 g/31 b/32

CIT BLACKc/0 m/0 y/0 k/70r/35 g/31 b/32

CIT BLACK

c/90 m /15 y/ 90 k/17r/0 g/113 b/75

CIT GREENc/41 m /11 y/ 48 k/0r/0 g/113 b/75

CIT GREENc/0 m/100 y/100 k/0r/237 g/28 b/36 pantone 185c

CIT RED

CIT GOLF LOGO

16

The CIT product logo may only be reproduced in the standard branding colors. Shown here are the only approved variations of the logo when printed on a different surface. Whenever possible, reproduce the logo on the full, 3-color signature.





CIT GOLF LOGO


Legibility In Reverse Reproduction of the CIT Logo


100% 85% 75%

30% 15% 5%

CIT GOLF LOGO



18

CORPORATE IDENTITY GUIDELINES - Corporate … · Reverse Reproduction of the CIT Logo Logo on White...

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