Co r p o r at e Id e n t I t I e sIn t e r n at I o n a l st y l ealv I n lu s t I g1950 - 1970

5019Korean War Begins

51 6968

6765

6463

6261

5554

End of WWII

Segregation Ruled Illegal in U.S.

Rosa Parks Refuses To Give

Up Her Seat.

Berlin Wall is Built

Cuban Missile Crisis

JFK AssassinatedMLK Jr. “I Have A Dream” Speech

U.S. Sends Troops to Vietnam

Civil Rights Act Passes

Apollo ICatastrophe

MLK Jr. AssassinatedRobert Kennedy

Assassinated

Neil Armstrong is The First Man on

The Moon

Earth 1950 - 1970Earth 1950 - 1970

Earth 1950 - 1970Earth 1950 - 1970 International Style-Also known as Swiss Style and International Typography Style-Popularized in 1950-Originated from Switzerland

-Style is based upon: Cleanliness, Readability, and Objectivity.

The New TypographyBauhausDe Stijl

Swiss StyleSwiss StyleSwiss Style

Swiss StyleSwiss StyleSwiss Style

Characteristics: grid systemsans-serif typefaceflush leftasymmetricalwhite spacegeometrically uniformsimplicity

Die Neue TypographieBy Jan Tschichold

Typography as an art of communication.Influenced many designers throughout this era.

Ernst Keller - “Father of Swiss Style” - Initial creator of the Grid System

Poster for Reitberg Museum of Zürich in 1955

Josef Müller- Brockmann - Swiss designer - Studied under Keller - “Grid Systems in Graphic Design”

Festival en Juin à Zurique, 1959

Max Bill - Swiss designer - Theoretical writing & progressive work - Ulmer Hocker of 1954

Ulmer Hocker of 1954

Edouard Hoffmann - After college, held technology & engineering internships in Zürich, Berlin, & Munich - Worked for his uncle at Haas Type foundry - Approached Miedinger in regards to creating a neutral font.

Max Miedinger - Freelanced for a year until he met Edouard Hoffmann - Created Neue Haas Grotesk in 1957 and changed the name to Helvetica.

- Wider spacing- Neutral typeface - No intrinsic meaning

- Popularized in America after WWII - Businesses were seeking a modern style - Corporate Identities helped businesses establish credibility. - recognizability - symbolizes organization - structured - employee identification with organization

Designer“born modern” in 1915became a magician believe in curative power of designbelieved it was not necessary to design down

Book jacket for Monsieur Teste

Lorca: 3 Tragedies

Exhibit Invitation, 1950

Force and Freedom, Meridian Books, 1955

Gerald Holtom

SOURCES:

http://swissgraphicdesign.blogspot.com/http://www.1stwebdesigner.com/design/swiss-style-typography/http://guity-novin.blogspot.com/2012/03/history-of-type-face.html