Corporate Hospitals
-
Upload
rahul-singh -
Category
Documents
-
view
482 -
download
2
description
Transcript of Corporate Hospitals
![Page 1: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/1.jpg)
CORPORATE HOSPITALS
CHANGING FACE
MAGAZINE- BUSINESS INDIA
JULY 24-2011
PRESENTED BY NATHIYA .N RAHUL KR.SINGH MBA(HA)
![Page 2: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/2.jpg)
INTRODUCTIONIndian healthcare industry is expected to grow up to $40
billion by 2012.The reason for growth- Private players entering into
hospital service.The result is growing trend of corporate hospital in
metros and even in non-metro cities.The corporate hospitals have totally changed the
healthcare delivery system and captured the major tertiary care market.
![Page 3: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/3.jpg)
WHY CHANGE?Revenue generationQualityCompetitionBranding Huge gap between demand and supply (860 bed /million)Harnessing the potential of Medical tourism($2 billion
industry by 2012)
![Page 4: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/4.jpg)
TOOLSIntensive Marketing and
powerful brand promotion.Hiring best Human
resources.Intensive expansion .Accepting Health
insurance($6 billion ).Technology.NRI doctors.
![Page 5: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/5.jpg)
KEY PLAYERSApollo Hospitals(52)Max Healthcare(13)Fortis(56)Care Hospital(12)Global hospital(8)Vasan Eye Care(80)Medica synergie(4)
And many mores…….
![Page 6: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/6.jpg)
STRATEGYFranchise model and management contract.Package system-Total charge, LOSAttracting Health insurance(IP as VIP)Medica doctor ecosystem- doctor can choose
their own talent pool.Fishing trips-Going foreign to attract NRI medicos.Admission privileges-Outside doctors can admit their
patient and can be part of hospital.Appointing senior consultant on full time basis.
![Page 7: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/7.jpg)
CONCLUSIONThere is a sea change in which people are now choosing
their healthcare provider and the corporate hospital are fulfilling there need along with commercializing the healthcare delivery system.
![Page 8: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/8.jpg)
![Page 9: Corporate Hospitals](https://reader036.fdocuments.us/reader036/viewer/2022082603/54976988ac79591d2e8b5306/html5/thumbnails/9.jpg)
IT’S A
TIME