CORPOR ATE FACT SHEET 2016

CORPORATE FACT SHEET

SWAROVSKI GROUPThe Swarovski Group comprises Swarovski Optik, which produces optical instruments of the highest precision such as telescopes and binoculars; Tyrolit, a leading manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines; and the Swarovski Crystal Business.

SWAROVSKI CRYSTAL BUSINESSSwarovski designs, manufactures, and sells crystal, genuine gemstones, created stones, and finished products such as accessories and lighting solutions. What started in 1895 as a small crystal manufacturing business in Wattens, Austria, and has grown to be a global company making every day extraordinary. With a rich history and a culture of creativity, Swarovski is committed to growth and to maintaining its place at the forefront of design, creativity, and technological innovation.

Swarovski’s products are sold in approx. 170 countries.

Production locations: Austria, India, Liechtenstein, Thailand, Vietnam, Serbia, and the US.

KEY FACTS 2015

SWAROVSKI GROUPRevenue: EUR 3.37 billion Number of employees: approx. 31,000

SWAROVSKI CRYSTAL BUSINESSRevenue: EUR 2.6 billion Number of employees: approx. 26,000

Total number of stores worldwide: approx. 2,680Number of stores operated by Swarovski: approx. 1,380Number of partner-operated stores: approx. 1,300

Number of stores by region:Asia/ Pacific: approx. 830North/South America: approx. 595Europe: approx. 1,240

MANAGEMENTSwarovski is run by the Executive Board of five fifth-generation family members:

ROBERT BUCHBAUERRobert has been a member of the Executive Board since 2002 and is Chairman of the Board. He is based in Männedorf, Switzerland, and is Head of the Swarovski Consumer Goods Business. Robert studied Business and Management at Leopold-Franzens University in Innsbruck, and at the University of California, Berkeley.

DANIEL J. COHENDaniel has been a member of the Executive Board since 2002 and is based in Cranston, USA. He is responsible for the Swarovski Gemstones Business, Swareflex, and the Swarovski Lighting Business. Daniel graduated from Colby College, USA, with a degree in Economics, and worked in the US commercial banking industry before joining Swarovski in 1993.

MARKUS LANGES-SWAROVSKIMarkus has been a member of the Executive Board since 2002 and is the Spokesperson of the Board. He is based in Wattens, Austria, and is Head of the Swarovski Professional Business. He studied at the Ludwig Maximilian University of Munich and the Bavarian Academy of Advertising and Marketing.

MATHIAS MARGREITERMathias has been a member of the Executive Board since 2002. He is based in Männedorf, Switzerland, and is Head of Finance and Administration. Mathias studied International Economics and Business Studies at Leopold-Franzens University in Innsbruck, and graduated from the Tuck School of Business in Dartmouth, USA, with a Master’s in Business Administration.

NADJA SWAROVSKINadja has been a member of the Executive Board since 2011 and is based in London, UK. She is Head of Corporate Branding & Communication and holds degrees in Art History, Foreign Languages, and Latin American Studies from the Southern Methodist University in Dallas. Nadja also studied at Harvard and INSEAD.

BUSINESS ACTIVITIES The world of Swarovski encompasses the production and marketing of a wide range of high-quality products

and services for consumers (B2C) and businesses (B2B).

CRYSTAL COMPONENTS Manufacturing loose crystals has been at the heart of the company since its foundation in 1895. With more than 120 years of experience in high-quality craftsmanship and mastery of precision cutting, Swarovski is known for its crystals of unmatched range and brilliance. They are used in creative industries such as fashion, jewelry, accessories, interior design, and lighting. Swarovski crystals are the most technologically advanced in the world, and are now made to the new Advanced Crystal standard.

JEWELRY, WATCHES, AND FASHION ACCESSORIESNumber one in the fashion jewelry segment, Swarovski sells its creations in approximately 2,680 own branded stores around the globe. Swarovski’s finely crafted jewelry, watches, and fashion accessories provide modern and multifaceted women with a unique touch of sparkle, glamour, and elegance. Each of Swarovski‘s eye-catching designs is infused with technical expertise and a passion for detail that has characterized the brand since its inception in 1895. With the addition of luxury fashion accessories line Atelier Swarovski, as well as the launch of the affordable fashion jewelry retail concept lolaandgrace and multi-brand designer jewelry store Cadenzza, Swarovski has considerably expanded its portfolio. Swarovski also now offers jewelry design, sourcing, and merchandising services for third-party brands.

FIGURINES AND HOME ACCESSORIES Since the creation of the original mouse in 1976, Swarovski has become famous around the world for its collections of crystal figurines and home décor objects, including vases and picture frames.

BEAUTY AND FRAGRANCE Luxurious, luminous, and unique – Swarovski perfumes and beauty products are marketed under the brand names “Aura by Swarovski” and “Swarovski Edition.”

SUNGLASSES AND OPTICAL EYWEAR Iconic, masterfully crafted and with a touch of glamour – Swarovski eyewear collections amplify sparkling individuality and modern feminiity.

CORPORATE GIFTS Swarovski offers a comprehensive range of corporate gifts and jewelry. It offers companies a one-stop business solutions service encompassing global design services, sourcing, as well as product development and retail merchandising. The corporate gifts assortment includes fashion jewelry and accessories, exclusive home and office accessories, seasonal collections, and corporate awards.

GENUINE GEMSTONES AND ZIRCONIA Since 1965, Swarovski has catered to the fine and bridge jewelry and watches sectors, and more recently the consumer electronics industry with a beautiful range of precision-cut genuine gemstones and zirconia. Each and every stone is masterfully crafted and unrivaled in its brilliance, quality, and uniformity.

LIGHTING Swarovski Lighting, formally established in 2011, includes two premium consumer lighting brands: Swarovski with its contemporary aesthetic and Schonbek with its classic designs, as well as Swarovski Architectural Solutions, which provides Custom Solutions as well as Custom Lighting Solutions, a team of experienced in-house lighting designers and engineers specializing in custom modification of its two premium crystal lighting brands for luxury living. Together, Swarovski and Schonbek share more than 250 years of crystal and lighting history.

TRAFFIC SAFETY AND FUNCTIONAL LIGHTING SOLUTIONS SWAREFLEX, a Swarovski Group company established in 1950, is one of the industry’s leading providers of functional lighting products and solutions. Building on its longstanding traffic safety systems, SWAREFLEX has continued to develop a diverse portfolio that now offers an impressive range of products such as LED-based intelligent road safety systems and lighting solutions for traffic zones, industrial facilities, and even hotels. The company is also at the forefront of the development of high-quality precision lenses for applications in illumination optics (LED).

CRYSTAL EXPERIENCES Swarovski has had a history of tradition and success since the family-owned company was founded in 1895. Today, the fascination commanded by crystal is greater than ever. To respond to this large interest, Swarovski created Swarovski Kristallwelten (Swarovski Crystal Worlds) in 1995, a place where crystal becomes a complete experience. Since then, this world of fantasy has delivered moments of wonder to more than twelve million visitors. It is a mix of art and culture, entertainment and shopping. There are various attractions for all ages, for fans of crystal and connoisseurs of art, all of which makes Swarovski Crystal Worlds unique in the entire world.

SWAROVSKI ENTERTAINMENT Swarovski Entertainment Limited is the company’s film division, which collaborates with exceptional talent and industry partners to develop, finance, and produce original and artistically accomplished feature films.

SWAROVSKI FOUNDATION The Swarovski Foundation was set up to build on the company’s philanthropic heritage by supporting initiatives and organizations under three main pillars: fostering culture and creativity, promoting well-being, and conserving natural resources.

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