Corporate Design Recruitment Advertisements · 2012-01-20 · © 2005 Robert Bosch GmbH | Edition...

© 2005 Robert Bosch GmbH | Edition 07.05 Contents | 3

Corporate DesignRecruitment Advertisements

Corporate Design – Recruitment Advertisements © 2005 Robert Bosch GmbH | Edition 07.05

Contents | Back | 73Contents

Contents 2

Introduction/Contact 3

Formats 4

Recruitment Ad 90 x 224 mm/2c 5



Collective Ad 321 x 211 mm/2c/Version 1 8

Collective Ad 321 x 211 mm/2c/Version 2 9

Recruitment Ad DIN A5/4c 10

Image Ad DIN A5/4c 11

Recruitment Ad DIN A4/4c 12

Image Ad DIN A4/4c 13


Contents | Back | 73Introduction/Contact

This “Recruitment Advertisements” guideline is

part of a complete set of guidelines which will

allow you to implement the Bosch Corporate

Design at all levels.

The specifi cations are binding for all design

applications of the Bosch brand.

You can make your contribution to a globally

strong, uniform Bosch brand identity by applying

the specifi cations in this guideline systematically.

It will also assure recognition of the Bosch brand

in all application areas.

The Bosch Corporate Design Extranet provides

templates for the advertisement formats listed

here. They are created for Adobe InDesign CS and

already contain all the major design elements.

Contact

Robert Bosch GmbH

Postfach 10 60 50, 70049 Stuttgart

Please contact the following persons if you have any

questions concerning the Bosch Corporate Design:

Corporate Design, C/SMC32

Regina Haberkorn

Tel.: +49 (0)711 811-6425

Fax: +49 (0)711 811-7078

[email protected]

Robb Horton (Director)

Tel.: +49 (0)711 811-6409

Fax: +49 (0)711 811-7078

[email protected]

Please contact the following person if you have any

questions concerning the Personnel Marketing:

Corporate Human Resources Management,

Personnel Marketing, Graduate Management

Trainee Programs, C/HMM

Eva-Maria Pampel

Telefon: +49 (0)711 811-6381

Telefax: +49 (0)711 811-6891

[email protected]

Susann Schneider

Telefon: +49 (0)711 811-6372

Telefax: +49 (0)711 811-5180783

[email protected]

You will fi nd information on the basic elements

of the Bosch Corporate Designs in the “Basic

Elements” guideline. Please read this through

carefully before you start designing advertise-

ments.

You will fi nd information and guidelines on

applications as well as downloads of the symbol/

logotype, typefaces, and templates in the Bosch

CD Extranet at www.design.bosch.com.

Seite 4Inhalt | Zurück | 73

Formats


Contents | Back | 73Formats – Recruitment Ad 90 x 224 mm/2c

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Recruitment Advertisement 90 x 224 mm/2c

1 Layout Grid

Grid unit (GU) 4.8 x 4.8 mm

2 Symbol/Logotype (with slogan)

Size of symbol/logotype: 24 mm

Position within transparent stripe:

Right border 1GU (4.8 mm)

Top border 1GU (4.8 mm)

3 Transparent Stripe

Position in lower third of visual

aligned with design grid

Height: 4GUs

Color: white, 75 % - 90 % transparency

Minimum spacing to bottom visual border: 1GU

4 Headline

Bosch Sans Black 18 pt/7.2 mm

Bosch Sans Light 11 pt

5 Claim

Bosch Sans Bold 9 pt

6 Running Text

Bosch Sans Bold/Regular

7.5 pt/4 mm

Left border 1GU (4.8 mm)

Paragraphs are separated by a blank line.

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Reproduction 65 %

1GU

1GU1GU

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1 Layout Grid



Size of symbol/logotype: 33.6 mm


Right border 2GUs (9.6 mm)





Height: 5GUs



4 Headline



5 Subheadline

Bosch Sans Light

11 pt/4.8 mm

additional space between 4 and 5 : 1.2 mm

6 Claim


7 Running Text


7.5 pt/4 mm

Left border 2GUs (9.6 mm)


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Reproduction 65 %

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1 Layout Grid










Height: 5GUs


Minimum spacing to bottom visual border: 2GUs

4 Headline



5 Claim


6 Running Text


7.5 pt/4 mm



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Reproduction 60 %

1GU

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Contents | Back | 73Formats – Collective Ad 321 x 211 mm/2c

Collective Advertisement 321 x 211 mm/2c/Version 1

1 Layout Grid










Height: 5GUs



4 Headline



5 Subheadline

Bosch Sans Light

11 pt/4.8 mm


6 Claim


7 Running Text


7.5 pt/4 mm



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Reproduction 45 %

1


Contents | Back | 73Formats – Collective Ad 321 x 211 mm/2c

Collective Advertisement 321 x 211 mm/2c/Version 2

1 Layout Grid










Height: 5GUs



4 Headline



5 Subheadline

Bosch Sans Light

11 pt/4.8 mm


6 Claim


7 Running Text


7.5 pt/4 mm



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Reproduction 45 %


Contents | Back | 73

Recruitment Advertisement DIN A5 (148 x 210 mm)/4c

1 Layout Grid










Height: 5GUs



4 Headline



5 Subheadline

Bosch Sans Light

11 pt/4.8 mm


6 Claim


7 Running Text


7.5 pt/4 mm



Formats – Recruitment Ad DIN A5/4c

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Contents | Back | 73Formats – Image Ad DIN A5/4c

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Image Advertisement DIN A5 (148 x 210 mm)/4c

1 Layout Grid










Height: 5GUs



4 Claim


5 Running Text


Depending on the amount of text you can choose

from the following sizes:

7.5 pt/4 mm

9 pt/4.8 mm

10 pt/5.3 mm



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Reproduction 65 %

1GU

2GUs2GUs

1

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Contents | Back | 73Formats – Recruitment Ad DIN A4/4c

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Recruitment Advertisement DIN A4 (210 x 297 mm)/4c

1 Layout Grid










Height: 6GUs



4 Headline



5 Subheadline

Bosch Sans Light

11 pt/4.8 mm


6 Claim


7 Running Text


9 pt/4.8 mm



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Reproduction 50 %

1GU

2GUs2GUs

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Contents | Back | 73Formats – Image Ad DIN A4/4c

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Image Advertisement DIN A4 (210 x 297 mm)/4c

1 Layout Grid





Right border 2 GUs (9.6 mm)

Top border 1 GU (4.8 mm)




Height: 6GUs



4 Claim


5 Running Text


Exceptional size for this format containing very little text:

13 pt/5.7 mm



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Reproduction 50 %

1GU

2GUs2GUs

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Corporate Design Recruitment Advertisements · 2012-01-20 · © 2005 Robert Bosch GmbH | Edition...

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Transcript of Corporate Design Recruitment Advertisements · 2012-01-20 · © 2005 Robert Bosch GmbH | Edition...