Corporate Design Manual V 1 - Jikapresskit.jika.eu/files/File/manualy/Laufen_Manual.pdf ·...

laufen-bathrooms.info > marketing tools > LAUFEN templates > manual

Corporate Design Manual V 1.2

2

LAUFEN Corporate Design Manual V1.2

2012 / 11 /28

Logo

laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos

black Laufen red:Pantone 485 CCMYK 0 / 100 / 100 / 0RGB: 226 / 0 / 26

Laufen grey:Pantone Cool Gray 6 C

Logo Small

Logo Colours

length of logo smaller than 3cm

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Logo

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laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos

Logo exception - Brochure title

logo with smaller red cross - on brochure cover ONLY!

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15 cm

IMAGE

4 cm 9,5 cm

25 cm

30 cm

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laufen-bathrooms.info > marketing tools > LAUFEN templates > set logos

Designline / Set logo

Series name / Laufen text Set logo Pess text

ILBAGNOALESSI Il Bagno Alessi

ILBAGNOALESSI One Il Bagno Alessi One

ILBAGNOALESSI dOt Il Bagno Alessi dOt

PALOMBA COLLECTION Palomba Collection

living Living

living square Living Square

living city Living City

living style Living Style

Lb3 Lb3

moderna moderna

moderna plus moderna Plus

form Form

mimo Mimo

palace Palace

LAUFEN pro Laufen Pro

LAUFEN pro-n Laufen Pro-N

LAUFEN solutions Laufen Solutions

pro liberty / LAUFEN pro liberty Laufen Pro Liberty

florakids Florakids

case Case

case for living style Case for Living Style

case for palace Case for Palace

case plus Case Plus

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laufen-bathrooms.info > marketing tools > LAUFEN templates > set logos

Designline / Set logo

Series name / Laufen text Set logo Pess text

cityprime Cityprime

cityprime lumitouch Cityprime Lumitouch

citypro Citypro

curveprime Curveprime

curvepro Curvepro

mimo Mimo

quadriga Quadriga

twinprime Twinprime

twinprime pin Twinprime Pin

twinpro Twinpro

simibox Simibox

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TypographyCorporate typography for printing

Lead - Helvetica Neue LT Std, 45 Light, 20

Pt/29.7 Pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ÄÖÜÅØÆOE1234567890

abcdefghijklmnopqrstuvwxyzäöüàéèç

%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~

Running text - Helvetica Neue LT Std, 45 Light, 9 Pt/11,5 Pt




%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~

Running text bold - Helvetica Neue LT Std, 75 Bold, 9 Pt/11,5 PtABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~

Running text italic - Helvetica Neue LT Std, 46 Light Italic, 9 Pt/11,5 PtABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆ~

Catalogue Content - Helvetica Neue LT Std, 45 Light, 9 Pt/14 Pt




%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~

Captions - Helvetica Neue LT Std, 45 Light, 8 Pt/9 PtABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~

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TypographyCorporate typography for PC

Titles - Arial boldABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~

Running text - ArialABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~

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laufen-bathrooms.info > marketing tools > LAUFEN templates > templates

Letter

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Laufen Bathrooms AG

Postfach 432, CH - 4242 Laufen

Switzerland

Envelopes

enveloppe DL C5/6 110 x 220 mm

Laufen Bathrooms AG

Postfach 432, CH - 4242 Laufen

Switzerland

10

12

45Helvetica Neue LT Std. 45 light

9Pt / line spacing 12Pt

10

20

45

15

enveloppe C4 229 x 324 mm

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Business card

Use this line only for

Senior Managing Director

270g business card paper

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laufen-bathrooms.info > marketing tools > LAUFEN templates > EmailSignature

Email signature

Mit freundlichem Gruss / Best regards, André Michel

André Michel Marketing Manager ___________________

___________________

Laufen Bathrooms AG Wahlenstrasse 46 4242 Laufen

Tel.: +41 61 765 76 33 Fax: +41 61 761 36 60 Mobile: +41 79 691 72 36 [email protected]

Best regards, Daryl Ryan

Daryl Ryan Sales Office Manager___________________

___________________

___________________

___________________

Roca Ltd. Registered in England Reg. No. 2767941 Registered Office; Samson Road, Hermitage Industrial Estate Coalville, LE67 3FP

Tel: +44 (0) 1530 510 007 Fax: +44 (0) 1530 838 949 Mobile: +44 (0) 7714 137 412 [email protected] www.laufen.com www.roca.com www.jika.cz

Email signature LAUFEN brand

Email signature multi-brand

Please download word docu-

ment with sample signature,

customize it with your perso-

nal contact information and

copy/paste signature to the

signature section of your email

program.

LAUFEN logo width 3cm

logo width 3cm

Please download word docu-

ment with sample signature,

customize it with your personal

contact information and your

logos (width 3cm) and copy/

paste signature to the signa-

ture section of your email pro-

gram.

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laufen-bathrooms.info > marketing tools > LAUFEN templates > technical catalogue

Technical Catalogue

855

445555

555550000

170

50

5533000

600

85088880000-11120000

mmmmmaaaxxxx...1111222200Technischer Katalog V 9.0

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laufen-bathrooms.info > marketing tools > LAUFEN templates > technical catalogue

Technical Catalogue

855

445555

555550000

170

50

5533000

600

85088880000--11120000

mmmmmaaaxxxx...1111222200Keramik Laufen AGWahlenstrasse 46CH-4242 LaufenTel. +41 61 765 71 11Fax. +41 61 761 13 [email protected]

U.0

180.

0.4/

dru

cker

ei_m

uste

rhau

sen/

2011

/000

000

Technischer Katalog V 9.0Tech

nis

cher

Kat

alo

g V

9.0

CH/d

Tech

nis

cher

Kat

alo

g V

9.0

CH/d

U.0

180.

0.4/

dru

cker

ei_m

uste

rhau

sen/

2011

/000

000

855

445555

555550000

170

50

5533000

600

85088880000-11120000

mmmmmaaaxxxx...1111222200Keramik Laufen AGWahlenstrasse 46CH-4242 LaufenTel. +41 61 765 71 11Fax. +41 61 761 13 [email protected]

((Das OriginalFeindatenBild muss elektronisch verlängert werden inkl. Beschnitt))

((Hier gibt es dann noch eine CH-Variante mit dem arwa-Logo))

U.0

180.

0.4/

dru

cker

ei_m

uste

rhau

sen/

2011

/000

000

Technischer Katalog V 9.0Tech

nis

cher

Kat

alo

g V

9.0

CH/d

Tech

nis

cher

Kat

alo

g V

9.0

CH/d

Bilddngeert

U.0

180.

0.4/

dru

cker

ei_m

uste

rhau

sen/

2011

/000

000

Bn

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laufen-bathrooms.info > marketing tools > LAUFEN templates > price list

Pricelist

2013CH

PRICE LISTRecommended retail price in Euro, effective January 1st 2013

SANITARKERAMIK | BADMÖBEL

WELLNESS | ARMATUREN | ACCESSOIRES

2013SANITARY WARE | FURNITURE

WELLNESS | FAUCETS | ACCESSORIES

PRICE LISTRecommended retail price in Euro, effective January 1st 2013

PREISLISTEUnverbindliche Richtpreise in Euro, gültig ab 1. Januar 2013

CH

SANITARKERAMIK | BADMÖBEL

WELLNESS | ARMATUREN | ACCESSOIRES

Pricelist one language Pricelist backcover

Pricelist two languages

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laufen-bathrooms.info > marketing tools > LAUFEN templates > price list

PricelistChapter divider Pricelist backcover

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laufen-bathrooms.info > marketing tools > advertising campaign

Advertisements

Artwork to be ordered at Laufen Bathrooms

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laufen-bathrooms.info > marketing tools > online banners

Internet Banner

Artwork to be ordered at

Laufen Bathrooms

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laufen-bathrooms.info > marketing tools > Posters and Banners

Banners

LAUFEN palace, design by platinumdesign

HEART MADE.HAND F INISHED.





LAUFEN Palomba Collection 2012, design by L+R Palomba


LAUFEN living square, design by platinumdesign


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laufen-bathrooms.info > marketing tools > Posters and Banners

Posters







LAUFEN PALOMBA COLLECTION 2012 | PHOTO: CARLO CIRAUDO + MAX MAJOLA | LOCATION: LAUFEN FORUM, SWITZERLANDLAUFEN PALOMBA COLLECTION 2012 | PHOTO: CARLO CIRAUDO + MAX MAJOLA | LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 | PHOTO: CARLO CIRAUDO + MAX MAJOLA | LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 | PHOTO: CARLO CIRAUDO + MAX MAJOLA | LOCATION: LAUFEN FORUM, SWITZERLAND

Format A1

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Product Packaging

100%

84.5%

~14%

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FRAGILE

HEAVY

CONSIDER:

TWO PERSON LIFT OR MECHANICAL AID

17-35kg

UP

FRAGILE

HEAVY

CONSIDER:


17-35k

g

FRAGILE

HEAVY

CONSIDER:TWO PERSON LIFT OR MECHANICAL AID

17-35kg

UP

FRAGILE HEAVY


17-35kg

Product Packaging

FRAGIL

E

HEAVY

CONSID

ER:

TWO P

ERSON L

IFT O

R MECHANIC

AL AID

17-3

5kg

FRAGILE

HEAVY

CONSIDER:


17-35kg

UP

FRAGILE

HEAVY

CONSIDER:


17-35kg

UP

FRAGILE HEAVY


17-35kg

18

10

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Product Packaging

FRAGILE

HEAVY


17-35kg

FRAGILE

HEAVY


17-35kg

FRA

GILE

HEA

VY

CO

NSID

ER:

TWO

PERSO

N LIFT O

R M

ECH

AN

ICA

L AID

17-35kg

UP

LAUFEN Logo: On 4 sides, font size = 84.5% of total box width

(Please note: all at same height if possible)

Packaging symbols: On upper side of box and on sides

Label corners: On 1 side: 2 small corner markings, internal size 165 mm

Cardboard box: Rectangle

Side SideFront/Back side

Upper side

~80

~100

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Packaging symbols: On upper side of box and back/front

Label corners: 2 small corner markings on back/front, internal size 110 mm

Product Packaging

FRA

GILE

HEA

VY

CO

NSID

ER:

TWO

PERSO

N LIFT O

R M

ECH

AN

ICA

L AID

17-35kg

UP

FRAGILE HEAVY


17-35kgFRAGILE HEAVY


17-35kg

Cardboard box: Urinal

Upper side

Back side Front side2 sides

~80

~100

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Product Packaging

FRAGILE

HEAVY


17-35kg

FRAGILE HEAVY


17-35kg

FRAGILE

HEAVY


17-35kg

UP



Packaging symbols: On upper side of box and on small/braod side of box

Label corners: 2 small corner markings on small/broad side, internal size 110 mm

Cardboard box: Vertical Trapeze

~80

~100

Broader side 2 sidesSmall sides

Upper side

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Packaging symbols: On upper side of box and on sides

Label corners: 2 small corner markings on sides, internal size 110 mm

Product PackagingCardboard box: Horizontal Trapeze

FRA

GIL

E

HEA

VY

CO

NSI

DER

:TW

O P

ERSO

N L

IFT

OR

MEC

HA

NIC

AL

AID

17-3

5kg

FRA

GILE

HEA

VY

CO

NSID

ER:

TWO

PERSO

N LIFT O

R M

ECH

AN

ICA

L AID

17-35kg

FRA

GILE

HEA

VY

CO

NSID

ER:

TWO

PERSO

N LIFT O

R M

ECH

AN

ICA

L AID

17-35kg

UP

Back

Upper side

FrontSide Side

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Product PackagingPackaging symbols: Icons side

choose respectively to

weight of package

please add RESY

logo and number if

possible

please add RESY

logo and number if

possible

choose respectively to

weight of package

Packaging symbols: Icons top

laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons

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Product PackagingPackaging symbols: Icons alignment

HEAVY

FRAGILE


17-35kg

100%

100%

15%

15%

FRAGILE HEAVY


17-35kg

100% 15%


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Product PackagingPackaging symbols: Icons alignment

FRAGILE

HEAVY


17-35kg

100%

15%

FRAGILE

HEAVY


17-35kg

100%

15%


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Product PackagingPackaging symbols: Icons size

max 60mm

min25 mm

40 mm

HEAVY


17-35kgHEAVY


17-35kg

HEAVY


17-35kg


Corporate Design Manual V 1 - Jikapresskit.jika.eu/files/File/manualy/Laufen_Manual.pdf ·...

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Transcript of Corporate Design Manual V 1 - Jikapresskit.jika.eu/files/File/manualy/Laufen_Manual.pdf ·...