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Investor and Analyst Meeting

2019

Disclaimer

This presentation contains forward looking statements which are based on the managementrsquos current

estimates with regard to future developments Such statements are subject to risks and uncertainties

which are beyond Leifheitrsquos ability to control or estimate precisely such as statements on the future

market environment and economic conditions the behavior of other market participants and government

measures

If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements

are based prove inaccurate actual results could differ materially from the results cited explicitly or

contained implicitly in these statements Leifheit neither intends to nor does it accept any specific

obligation to update forward-looking statements to reflect events or developments after the date of this

presentation

Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-

date accurate complete or of good quality or for the suitability of the information for specific purposes

Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong

or incomplete information is excluded

Investor and Analyst Meeting 28 March 2019 2

Agenda

bull Introduction to Leifheit

bull Financial Figures FY 2018

bull Key strategic initiatives

bull Forecast Financial Year 2019

bull Investment Highlights

bull Annex


Introduction

to Leifheit

Tradition ndash Innovation ndash Vision

Introduction to Leifheit

1959

2019

28 March 2019 Investor and Analyst Meeting 5

Leifheit Group

ldquoWe are your leading experts for

solutions that make your everyday life

at home more easy and convenientrdquo


Household

bull High-quality branded products with a high degree of consumer

benefit mid to upper price segment

bull Consistent brand management

bull Systematic processes for innovation and market launch

bull Distribution in international markets

bull Products in mid-price

range

bull Customer-specific

product development

bull Strong service

component

Wellbeing Private Label


Wellbeing

9 Turnover share

Scales medical products and air treatment

complementary new assortments for a modern lifestyle

Laundry care

40 Turnover share

Laundry dryers ironing boards and storage

for fresh clean and well-kept laundry

Cleaning

34 Turnover share

Easy and convenient solution

for every cleaning demand

Kitchen goods

17 Turnover share

Useful kitchen aids for

opening cooking cutting or storing

One of the leading suppliers of household

products in Europe



Previous experience

bull Many years of experience as

CTO at Igus GmbH and

Stoba Praumlzisionstechnik

bull Various technical

management positions at

Robert Bosch GmbH

Core competencies

bull Digitalization IoT Industry

40 implementation of lean

production systems agile

ldquoScrumrdquo methods

Experienced Management Board


Previous experience

bull Many years of management

experience at C-Level

bull Various global financial

management functions at

Stiebel Eltron and General

Electric

Core competencies

bull Digitalization IT cost

productivity strategic growth

models MampA and Post-

Merger Integration

Igor Iraeta Munduate COO amp CO-CEO ad interim

born 1974

Ivo Huhmann CFO amp CO-CEO ad interim

born 1969

Previous experience


President Europe at

SodaStream

bull Various leading positions at

Henkel Danone PepsiCo

and Procter amp Gamble

Core competencies

bull General Management

Business Development

and consumer goods

Marketing

Henner Rinsche CEO ab 01062019

born 1971


TOP-10 clients (50 of turnover)

Present in leading distribution channels


Turnover by distribution channel

in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018


Turnover share E-Commerce 15

La LoupeF (Herby) bull About 80 employees

bull Manufacturing of wall and tower dryers

ParisF (LeifheitBirambeau) bull About 80 employees

bull Marketing sales and administration

BlatnaacuteCZ (Leifheit) bull About 450 employees

bull Manufacturing of tower dryers wall dryers and floor wipers

bull Logistic center Eastern Europe

ZuzenhausenD (Leifheit) bull About 110 employees

bull Logistics center

NassauD (LeifheitSoehnle) bull About 320 employees

bull Marketing sales development quality assurance central administration

bull Manufacturing of rotary dryers vacuum jugs roll holders and floor wipers

Head office and branches Sales region


Operating in more than 80 countries

with 15 own branches


Financial Figures

FY 2018

Turnaround

in Wellbeing segment

Significant sales growth

in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth

Successful launch of

new products

Cleaning category grown

significantly

Successful implementation

of strategic projects

Highlights Financial Year 2018


At a glance


28 March 2019 Investor and Analyst Meeting

2017 2018 ∆

Group Turnover euro m 2368 2342 -11

Gross margin 464 436 -28 PP

Foreign currency results euro m -15 03 gt100

EBIT euro m 188 131 -307

EBIT margin 80 56 -24 PP

Earnings before taxes (EBT) euro m 177 119 -327

Net result for the period euro m 129 84 -347

ROCE 127 85 -42 PP

13

bull Gross profit impacted by foreign currency effects price increases for materials

mix effects and lower contribution margins due to decreased turnover

bull EBIT also affected by expenses for changes to the Board of Management

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120

Germany CentralEurope

EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld

Strong domestic market

and growth in Eastern Europe

Financial Figures FY 2018

bull 2018 financial year fell short of expectations

bull Significant growth achieved in Eastern Europe

bull Household and Private Label segments

slightly declining

bull Turnover growth in Wellbeing

Group turnover by region

FY 2017 vs FY 2018 in euro m


FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3

Harmonized ldquogo-to-marketrdquo strategy drives

substantial growth in Eastern Europe



Turnover EE region and selected markets

2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15

1 Czech Republic turnover 2017 includes contract manufacturing for third parties at our Czech production site

which expired as planned

497

325

145

33

GermanyCentral EuropeEastern EuropeRest of the World

Highest turnover segment

of the Group

Significantly higher turnover

in the product category

cleaning

Earnings affected ao by

currency effects and higher

material prices

Household positive development of cleaning

cannot compensate decline in laundry care



2017 2018 ∆

Turnover euro m 1829 1804 -14

Gross profit euro m 887 828 -67

Segment-

EBIT euro m 133 102 -233

Results Household segment

2018 compared to 2017

16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12

Decline in EBIT due to

currency effects and one-

time higher expenses for the

Soehnle app

Strong growth recorded

in Germany and

Eastern Europe

Wellbeing ndash new Soehnle

assortement as growth drivers



399

501

53 47


2017 2018 ∆

Turnover euro m 196 199 +12


Segment

EBIT euro m 22 -03 -lt100

Results Wellbeing segment


17

Turnover Wellbeing

2018 by region

Continued weakness of

individual trading partners

and protests in France

EBIT at stable level Triple-digit percentage

growth in Eastern Europe

Private Label ndash

Focus on international accounts



2017 2018 ∆



Segment

EBIT euro m 33 32 -31

Results Private Label segment


18

Turnover Private Label

2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world

1 Sum of cash flow from operating activities and investment activities adjusted for financial assets

Free Cash Flow improved but still too

much impacted by working capital



in euro m 2017 2018 ∆

Cash flow from operating activities 72 102 30

Cash flow from investment activities -107 225 332

Cash flow from financing activities -138 -100 38

Change in cash and cash equivalents -173 227 400

Cash and Cash equivalents at the end of reporting period 282 509 227

Free cash flow1 15 37 22

in euro m 31122017 31122018 ∆


Current financial assets 290 - gt -100

Group liquidity 572 509 -110

Financial liabilities - - -

572 509 -110

19

Investments and continuous

improvement of the product portfolio

Investments 2018

bull 63 euro m (2017 67 euro m) in

fixed assets mainly in tools

and equipment

bull euro 03 m (2017 euro 11 m) in

intangible assets (mainly

softwareproduct and

customer-oriented systems)

bull Investment rate 36

(2017 45 )



Investments vs depreciation

in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018

Investments Depreciation

20

Solid finance structure of the Group



99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities

Other provisionsand liabilities

Pension reserves

Equity

Balance sheet ratios

in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets

Cash andfinancial assets

Inventories

Receivables andother currentassets

Other non-currentassets

Non-currentassets

225 225 222 222

21

Continuous strong capital structure

and financial flexibility



Equity-ratio

31 December in euro m

Cash cash equivalents and short-term

financial assets 31 December in euro m

948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household

Employees by segment

31 December 2018

Employees

By Region 31 December 2018

Number of employees on stable level



370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134

Development Leifheit share


0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Schlusskurs Leifheit Aktie Schlusskurs SDAX

10-year performance of Leifheit share price compared to SDAX in (indexed to 100)


Leifheit share price performance Jan 2018 ndash March 2019 compared to SDAX in (indexed to 100

0

20

40

60

80

100

120

Jan Feb Mrz Apr Mai Jun Jul Jul Aug Sep Okt Nov Dez Jan Feb


24

-1

2018 105 euro1

Long-term dividend development

Dividend per share in euro

1 Proposal to the Annual General Meeting

2 Based on the particular closing price at year-end

Committed to shareholder returns -

105 euro dividend proposed to the AGM



000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Bonusspecial dividend Dividend

2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25

Key strategic initiatives 2019

Digitalization and

Connectivity

High demand for

battery-powered devices

Connectivity of products

and services

E-Commerce

High growth rates

for household

goods amp appliances

(20162017 +265)

Convenience

Demand-oriented product

innovation through systematic

innovation and market

introduction processes

Demographic change

More private households

rising proportion of older

population amp higher quality

orientation among young

households

Health

Demand for well-being and

healthcare products

due to growing health

awareness

Environment

Durable high

quality products

Trends and market environment

offer attractive growth opportunities

Key strategic initiatives


Interlock Online and

Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe

Internationalization

Increased efficiency

and speed from

processes and IT

along the entire

value chain

Efficiency

Strengthening strategy to consistently

address growth themes



Expansion of e-commerce activities

through European platform



Interlocking of

onlineoffline

sales channels

Create best in class

consumer communication

and service

Analysis of customer data

to better understand their

needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops

to be launched in 2019




Increased investments in Eastern Europe

bull Expansion of brands through

targeted sales activities

bull Focus on selected Eastern

European markets with attractive

growth opportunities

bull Increased investments in Poland

Czech Republic Romania and

Slovakia

bull Foundation of subsidiary in

China for sales activities in Asia

Pacific region



31

Product and Brand Initiatives 2019

Anniversary Colour Edition



bull Most comfortable floor wiper for

convenient in-between Cleaning

(highly relevant for consumer)

bull Refillable cartridge can be filled

with water and any chosen

branded floor cleaning liquid

bull Suitable for all kinds of floor

bull Good Classic Pico Spray (RRP

2799 euro)

bull Better Easy Spray XL (RRP

3999 euro)

bull Best Care amp Protect (fuumlr wooden

floors RRP 3999 euro6999 euro Set)



bull Width suction nozzle 26cm

bull App 30min runtime

bull 360deg- usage

bull Lateral tank plug for quick emptying

bull Large tank opening for hygienic

cleaning

bull ClickSystem for versatile application

with handle

Aquanta Clilck RRP 5499euro

-romotion 3499euro

Availablility 01 012019

Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro

Click-System for versatile application

with all Leifheit Click-System handles Product and Brand Initiatives 2019









Soehnle Scales Colour Editions 2019


Personal scales Style

Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood

pressure monitors range

Systo Monitor 180


Zuschaltbare LED- Beleuchtung

(atmosphaumlrisch oder konstant)

Zwei geraumluscharme Beduftungsmodi

(10 Sek oder konstant)

Geeignet fuumlr Parfuumlm- und

aumltherische Oumlle


Expansion of

Air treatment range

Bari Design

Aroma Diffuser



Expansion of Soehnle

Connect Scales range

Shape Sense Connect

Forecast Financial Year 2019

2019 Leifheit targets turnover growth

of 3 to 4

Financial Forecast


Slowdown in growth due to increasing global and economic tensions

Economic slowdown in the EU despite good domestic demand

Retail trade growth in Germany weak

European consumers propensity to consume worsens

Group Turnover growth of about 3 to 4

Household Turnover growth of about 2 to 3

Wellbeing Turnover growth of about 11 to 12

Private Label Turnover growth of about 3 to 4

EBIT of around euro 9 m to euro 10

Free cash flow of about euro 35 m to euro 45 m

Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of

the leading suppliers

of household products

in Europe

Excellent

product quality

High-quality innovative

products for cleaning

laundry care kitchen

and wellbeing with high

utility and functional

design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market

penetration and further

internationalization

Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy

Distribution of approx

75 of max (free cash

flow net income)

targeted surplus cash

for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)

Investment Highlights


Annex

Financial calendar and contact

Dates 2019

28 March 2019

Annual Financial Reports 2018

Analystlsquos meeting FrankfurtMain Germany

14 May 2019

Quarterly statement Q1

29 May 2019

Annual General Meeting FrankfurtMain Germany

13 August 2019

Financial report for the period ending 30 June 2019

12 November 2019


Contact

Petra Dombrowsky

Corporate Communications Investor Relations

Phone +49 2604 977-218

Email irleifheitcom

wwwleifheit-groupcom


Annex

47

1 Adjusted by foreign currency results

-1

2014 2015 2016 2017 2018

Group turnover euro m 2207 2318 2371 2368 2342

Profitability

Gross margin 477 467 475 464 436

Cash flow

from operating activities

euro m

245

208

218

72

102

Free cash flow euro m 184 141 143 15 37

EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119

Net result for the period euro m 141 143 145 129 84

ROCE 203 181 163 127 85

Long-term financial overview

Annex


1 Scrip issue in June 2017 2013 ndash 2016 adjusted

2 Not including repurchased treasury shares

311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134

Balance sheet total2 euro m 2233 2379 2394 2249 2218

Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1

Net result for the period2 euro 149 151 153 135 088

Free cash flow euro 194 148 151 016 039

Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--

Investments euro m 62 71 78 78 66

Depreciation euro m 63 58 62 64 69


Annex


2010

bull Takeover of the remaining shares of HerbyF

2012

bull Termination of the license agreement with Dr Oetker Bakeware

1984

bull IPO of Leifheit AG

1970

bull Annual production of carpet sweepers reaches 2 m units Leifheit becomes European market leader

1959

bull Foundation

1988

bull License agreement for Dr Oetker Bakeware

bull Acquisition of Spirella and Kleine Wolke (bathroom furnishings and -accessories)

1972

bull Takeover of Leifheit by ITT (US)

2010

bull Sale of the business unit lsquobathroomrsquo including the brands Spirella Kleine Wolke and Meusch

1970 1980 1990 2000 1960

1998

bull Takeover of 346 of the shares of BirambeauF

1995

bull Start of the new production plant in BlatnaacuteCZ

2010

2008

bull Takeover of 60 of HerbyF

2001

bull Takeover of Soehnle Group

bull 2006

bull Takeover of the remaining shares of BirambeauF

2020 0

2015

bull Strategy ldquoLeifheit 2020rdquo

2017

bull Capital increase from company funds

Leifheit ndash 60 years of passion

for housework

Annex


1003

826

491

823

733

505 504

352

4763

303

Shareholder structure March 2018

Non free float shareholders1 232

Free float12 768

1 Definition of German stock exchange for indices

2 Including shareholdings of the Management Board

bull MKV Verwaltungs GmbH Gruumlnwald (GER)

1003

bull Joachim Loh Haiger (GER)

826

bull Leifheit AG Nassau (GER) treasury shares

491

bull Alantra EQMC Asset Management SGIIC

SA Madrid (ES) 823

bull DBAY Advisors Limited Douglas (IM)

733

bull MainFirst SICAV Senningerberg (LUX)

504

bull Teslin Capital Management BVGerlin NV

Maarsbergen (NL) 505

bull Blackmoor Ownership Holdings Master

Limited London (UK) 352

bull Share ownership under reporting threshold

4763

Significant free float and international

investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Disclaimer

This presentation contains forward looking statements which are based on the managementrsquos current

estimates with regard to future developments Such statements are subject to risks and uncertainties

which are beyond Leifheitrsquos ability to control or estimate precisely such as statements on the future

market environment and economic conditions the behavior of other market participants and government

measures

If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements

are based prove inaccurate actual results could differ materially from the results cited explicitly or

contained implicitly in these statements Leifheit neither intends to nor does it accept any specific

obligation to update forward-looking statements to reflect events or developments after the date of this

presentation

Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-

date accurate complete or of good quality or for the suitability of the information for specific purposes

Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong

or incomplete information is excluded


Agenda






bull Annex


Introduction

to Leifheit



1959

2019


Leifheit Group





Household







range


product development

bull Strong service

component



Wellbeing

9 Turnover share



Laundry care

40 Turnover share



Cleaning

34 Turnover share



Kitchen goods

17 Turnover share




products in Europe



Previous experience






Robert Bosch GmbH

Core competencies







Previous experience






Electric

Core competencies




Merger Integration


born 1974


born 1969

Previous experience


President Europe at

SodaStream




Core competencies



and consumer goods

Marketing


born 1971






in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018




















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Agenda






bull Annex


Introduction

to Leifheit



1959

2019


Leifheit Group





Household







range


product development

bull Strong service

component



Wellbeing

9 Turnover share



Laundry care

40 Turnover share



Cleaning

34 Turnover share



Kitchen goods

17 Turnover share




products in Europe



Previous experience






Robert Bosch GmbH

Core competencies







Previous experience






Electric

Core competencies




Merger Integration


born 1974


born 1969

Previous experience


President Europe at

SodaStream




Core competencies



and consumer goods

Marketing


born 1971






in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018




















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Introduction

to Leifheit



1959

2019


Leifheit Group





Household







range


product development

bull Strong service

component



Wellbeing

9 Turnover share



Laundry care

40 Turnover share



Cleaning

34 Turnover share



Kitchen goods

17 Turnover share




products in Europe



Previous experience






Robert Bosch GmbH

Core competencies







Previous experience






Electric

Core competencies




Merger Integration


born 1974


born 1969

Previous experience


President Europe at

SodaStream




Core competencies



and consumer goods

Marketing


born 1971






in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018




















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau



1959

2019


Leifheit Group





Household







range


product development

bull Strong service

component



Wellbeing

9 Turnover share



Laundry care

40 Turnover share



Cleaning

34 Turnover share



Kitchen goods

17 Turnover share




products in Europe



Previous experience






Robert Bosch GmbH

Core competencies







Previous experience






Electric

Core competencies




Merger Integration


born 1974


born 1969

Previous experience


President Europe at

SodaStream




Core competencies



and consumer goods

Marketing


born 1971






in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018




















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Leifheit Group





Household







range


product development

bull Strong service

component



Wellbeing

9 Turnover share



Laundry care

40 Turnover share



Cleaning

34 Turnover share



Kitchen goods

17 Turnover share




products in Europe



Previous experience






Robert Bosch GmbH

Core competencies







Previous experience






Electric

Core competencies




Merger Integration


born 1974


born 1969

Previous experience


President Europe at

SodaStream




Core competencies



and consumer goods

Marketing


born 1971






in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018




















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Wellbeing

9 Turnover share



Laundry care

40 Turnover share



Cleaning

34 Turnover share



Kitchen goods

17 Turnover share




products in Europe



Previous experience






Robert Bosch GmbH

Core competencies







Previous experience






Electric

Core competencies




Merger Integration


born 1974


born 1969

Previous experience


President Europe at

SodaStream




Core competencies



and consumer goods

Marketing


born 1971






in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018




















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Previous experience






Robert Bosch GmbH

Core competencies







Previous experience






Electric

Core competencies




Merger Integration


born 1974


born 1969

Previous experience


President Europe at

SodaStream




Core competencies



and consumer goods

Marketing


born 1971






in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018




















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau





in euro m

0

20

40

60

80

Hype

rmark

ets

DIY

E-C

om

merc

e

Re

tail-

Whole

sale

D

epart

ment

sto

res

Import

ers

Exp

ort

ers

Dis

cou

nte

r

Ca

sh

ampC

arr

y

Ele

ctr

o

Oth

ers

2017 2018




















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau


















Financial Figures

FY 2018

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Turnaround



in Eastern Europe

New Pan-European

pricing framework

Solid E-Commerce

growth


new products


significantly





At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

At a glance



2017 2018 ∆




EBIT euro m 188 131 -307




ROCE 127 85 -42 PP

13




969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

969

1029

278

92

976 1007

289

70

0

20

40

60

80

100

120


EasternEurope

Rest of theWorld

2017

2018417

430

123 30

Germany

Central Europe

Eastern Europe

Rest of theworld







slightly declining





FY 2018


+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

+9

Eastern Europe

Czech Rep Poland

+4

- 3






2015 - 2018 in euro m

Growth

2017 to 2018

EE

0

5

10

15

20

25

30

2015 2016 2017 2018

RO

EE

CZ

EE PL

EE

CZ

PL

EE

CZ

PL

EE

CZ

PL

RO RO RO

+50

Romania

15



497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

497

325

145

33



of the Group



cleaning



material prices





2017 2018 ∆



Segment-

EBIT euro m 133 102 -233



16

Turnover Household

2018 by region

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Turnaround due to

turnover growth

by 12




Soehnle app


in Germany and

Eastern Europe





399

501

53 47


2017 2018 ∆



Segment




17

Turnover Wellbeing

2018 by region






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau






Private Label ndash




2017 2018 ∆



Segment




18


2018 by region

947

47 06

Central Europe

Eastern Europe

Rest of world






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau






in euro m 2017 2018 ∆







in euro m 31122017 31122018 ∆





572 509 -110

19



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau



Investments 2018



and equipment



softwareproduct and



(2017 45 )




in euro m

62

71 78 78

66 63 58

62 64 69

0

2

4

6

8

10

2014 2015 2016 2017 2018


20




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau




99 102

70 65

56 55

0

50

100

150

200

250

2017 2018

Liabilities


Pension reserves

Equity


in Mio euro

57 57

11 10

56 58

44 46

57 51

0

50

100

150

200

250

2017 2018

Assets


Inventories



Non-currentassets

225 225 222 222

21





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau





Equity-ratio




948

1067 1046

985 1018

425

449 437 438

459

20

25

30

35

40

45

50

70

80

90

100

110

120

2014 2015 2016 2017 2018

Equity Equity ratio

628 682 695 572

509

0

10

20

30

40

50

60

70

2014 2015 2016 2017 2018

22

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

930 920

48 56

159 158

0

200

400

600

800

1000

1200

2017 2018

PrivateLabel

Wellbeing

Household


31 December 2018

Employees





370

414

143

73

Germany

Czech Republic

France

Other Countries

23

1137 1134



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau



0

200

400

600

800

1000

1200

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019





0

20

40

60

80

100

120



24

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

-1

2018 105 euro1









000

050

100

150

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018


2018 59

2017 38

2016 51

2015 56

2014 39

2013 53

2012 52

2011 63

Dividend yield 2

25


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau


Digitalization and

Connectivity

High demand for



and services

E-Commerce

High growth rates

for household


(20162017 +265)

Convenience





Demographic change





households

Health


healthcare products


awareness

Environment

Durable high

quality products






Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau


Offline sales

channels establish

Pan-European

E-Commerce team

launch own

web shop

Digitalization

Drive consumer-

oriented product

innovations and

renewal of existing

portfolio

Innovation

International

geographic

expansion

Brand building

activities

especially

in Eastern Europe



and speed from

processes and IT

along the entire

value chain

Efficiency









Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau





Interlocking of

onlineoffline

sales channels



and service



needs

Launch of new

Online-Shops

in core markets

29

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

New Online-Shops













Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau










Slovakia



Pacific region



31













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau













2799 euro)


3999 euro)







bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau



bull 360deg- usage



cleaning


with handle


-romotion 3499euro


Aquanta RRP 3999

Promotion 2999

Dry amp Clean

RRP 5999 euro

promo 3999 euro














Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau











Sense Compact 200

Kitchen scales

Page Compact 300



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau



28 March 2019 40

Expansion of blood


Systo Monitor 180









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau









Expansion of

Air treatment range

Bari Design

Aroma Diffuser





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau





Shape Sense Connect



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau



of 3 to 4

Financial Forecast












Economic

environment

2019

Forecast Group

development

2019

44

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Long-standing

track record

For 60 years one of



in Europe

Excellent

product quality






design

Non-cyclical

business

Leifheit products

used every day

Strong brands

Leifheit and

Soehnle

High awareness and

consumer confidence

Innovation

capability

Demand-oriented

product innovation

through systematic



Changing market

Digitalization

e-commerce and

convenience create

attractive growth

opportunities

International

sales network

Promotes market



Finance

structure

Efficient cost

structure and solid

financial position

Shareholder-

oriented

dividend policy



flow net income)


for shareholders

Strong long-term

share price

performance

Since 2008 +450

and thus above SDAX

(+240)



Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Annex


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau


Dates 2019

28 March 2019



14 May 2019


29 May 2019


13 August 2019


12 November 2019


Contact

Petra Dombrowsky


Phone +49 2604 977-218

Email irleifheitcom



Annex

47


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau


-1

2014 2015 2016 2017 2018


Profitability

Gross margin 477 467 475 464 436

Cash flow


euro m

245

208

218

72

102


EBIT

EBIT adjusted1

euro m

euro m

215

164

217

192

221

218

188

203

131

128

EBIT margin 98 93 93 80 56

EBT euro m 198 202 206 177 119


ROCE 203 181 163 127 85


Annex




311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau



311214 311215 311216 311217 311218

Employees No 1068 1074 1093 1137 1134


Equity euro m 948 1067 1046 985 1018

Equity ratio 425 449 437 438 459

Liquidity euro m 628 682 695 572 509

2014 2015 2016 2017 2018

Per Share1



Dividend

Special dividend

euro

euro

090

--

100

038

105

040

105

--

105

--




Annex


2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

2010


2012


1984


1970


1959

bull Foundation

1988



1972


2010


1970 1980 1990 2000 1960

1998


1995


2010

2008


2001


bull 2006


2020 0

2015


2017



for housework

Annex


1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

1003

826

491

823

733

505 504

352

4763

303



Free float12 768




1003


826


491


SA Madrid (ES) 823


733


504






4763


investors

Annex


Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

Aktiengesellschaft

Postfach 11 65

D-56377 Nassau

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