CORPORATE CULTURE

The presentation today will be on 3 areas of interests:1. Malaysia Education Blueprint2. Corporate Culture Model3. Bank Rakyat's Corporate Culture

MALAYSIA EDUCATION BLUEPRINTAims to make innovation a driving force and encouraging collaboration between the industry and academia

Visual organization structures and process

Unconscious, taken-for-granted, belief, perception, thought feelingSocial principle, strategies, goal, philosophies.CORPORATE CULTURE MODEL*Based on Schein ModelPhysical environment, social environmentTechnologySymbolSpoken languageCognitive processesCommitment consensus, ethic, feeling, ideologyKnowledgeMind set

Quality consciousCustomer-orientedMarket-orientedemphasizes innovation and risk-taking

CORPORATE CULTURE

R.A.K.Y.A.T CULTURE

Visual organization structures and process

Unconscious, taken-for-granted, belief, perception, thought feelingSocial principle, strategies, goal, philosophies.CORPORATE CULTURE MODELAwards and Recognition

R.A.K.Y.A.T CultureTarget Operating Model (TOM)

19542003FULLY ISLAMIC BANKINGBank Rakyats total assets are fully Shariah-compliant.2008EXCEEDING RM1 BILLION & BRAND STRENGTHENINGBank Rakyat records over RM1 billion profit before tax and zakat for the first time in its history.1973CHANGES OF NAMEBank's name was changed to Bank Rakyat Kerjasama Malaysia Berhad, better known as Bank Rakyat.2015HISTORY OF BANK RAKYATS TRANSFORMATION?

Permutations of Bank Rakyats Target Operating/Business Model along the continuum of being commercially and/or development drivenBUSINESS MODEL

Phase 1: Getting the house in orderPhase 2: Accelerating the pacePhase 3: Value and growthOn completion of strategy visioning process and agreement on strategic thrusts, next steps include determining Bank Rakyats transformation approach to achieve target operating model with senior management of Bank RakyatTRANSFORMATION APPROACH

1. UNDERLYING ASSUMPTIONSRisk FrameworkHuman Capital BlueprintMarketing BlueprintCollection Blueprint?

TRANSFORMATION OFFICEPerformance Management(BSC, Stakeholder Management, Investors Relations)Project Management(Methodology, Process & Procedures, PMO)ROSF I REVENUE I PROFIT I POSITIONING I FINANCIALSBrandingDevelop and refresh product offerings Techno infra for future growth

Identify and target Segment

Where and How to go to Market

Where and What Biz to Finance

Distrib-ution and touch point *Celebrating MilestonesChange Management Approach Page *Transformation

2. VALUES AND BELIEFSHow to instillMonthly townhall meetingMonthly Bulletin Video via intranetCorporate Culture Booklet

3. ARTIFACTS Best Managed Bank Malaysia 2014 INTERNATIONAL FINANCE MAGAZINE CEO OF THE YEAR 2014National Award For Management Accounting (NAfMA)BEST SHARIA PROGRAMMASTERCARDBEST SHARIA PROGRAMMASTERCARDBEST ISLAMIC BANK 2014Global Islamic Finance Award (GIFA)BUSINESS MANAGER OF THE YEAR 2014National Award For Management Accounting (NAfMA)RecognitionAwards Others

EMPLOYEES ENGAGEMENTSOCIAL MEDIAINCUBATORDIGITAL APPSJOINT VENTURE/ COLLABORATIONPUBLICATIONMonthly BulletinMarket Analysis ReportRebrand NuriEg: FinTech (DEXT)

THANK YOU

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