Corporate CultureCorporate Culture

Usborne Books At Home

Corporate CultureCorporate Culture

Company ProfileMission StatementHow UBAH is Different From Others?Achieving Success With UBAH

– 4 Steps to Success– Easy Math– Key Elements Of Your Success

Company ProfileCompany Profile Educational Development Corporation is a publicly

traded company listed on NASDAQ. Founded in 1961, EDC developed supplemental

curriculum material for schools. In 1978, EDC acquired the US rights to Usborne

Books. In 1988, Usborne Books At Home (UBAH) was

created. EDC also has a Retail division that sells to outlets

including bookstores, toy stores and major chains. The Company's strategic plan includes

maintaining market share in the retail division while depending on the growth engine of the Company to be the direct selling division, UBAH.

Mission StatementMission Statement

The future of our world depends on the education of our children. UBAH delivers

educational excellence one book at a time. We provide economic opportunity while fostering

strong family values. We touch the lives of children for a lifetime.

Why This Is the Mission of UBAHHow We Achieve This Mission Every

DayDevelop Your Own Mission Statement

How UBAH is Different How UBAH is Different From Others?From Others?

Low start up costsLow start up costs

We have a very economical start up, often as low as $30.

Competitive Competitive compensationcompensation

We are mid range of other direct selling companies and very competitive with hard goods

competitors.

Low minimumsLow minimums

Lowest in the industry which can be a hindrance to growth. Coincides

with our mission statement as being family friendly.

Fairly priced productsFairly priced products

The books are printed with the retail price on the back. Since the books

are sold at same price in retail stores, the fair market value of the

product is established.

Achieving Success With Achieving Success With UBAHUBAH

4 Steps to SuccessEasy MathKey Elements Of Your Success

4 Steps to Success4 Steps to Success

Love The ProductSell The ProductSell The OpportunityTeach Others To Do the Same

Easy MathEasy Math

Sell $1,000 monthly = $300 commissionBuild An Organization

– 250 Consultants x $350 = $87,500 Your Income = $4,000 to $5,000 monthly

Key Elements Of Your Key Elements Of Your SuccessSuccess

Belief in What You Are DoingKnowing the Difference Between a Dream

& a GoalAbility to Overcome Adversity

– Stockdale Paradox– Know How the Story Ends

What First Brought You to UBAH? What Keeps You Here?

Key Elements Of Your SuccessKey Elements Of Your Success cont…cont…

Multiple Marketing Channels– Home Shows– School & Library

Book Fairs Reach For the Stars!!

– Web SalesAttitudePersistence

Thank YouThank You