Corporate culture a source for competitive advantage
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Corporate culture A source of competitive advantage Prepared by: Walid SAAFAN Dec 2014
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Transcript of Corporate culture a source for competitive advantage
Corporate cultureA source of competitive advantage
Prepared by: Walid SAAFAN
Dec 2014
Objective
Corporate culture_Dec., 20142
Discuss Corporate Culture‘s role in building&
sustaining Competitive Advantage
Content
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1. STRATEGY?
2. Corporate CULTURE
3. Culture importance
4. Culture change
5. Corporate Culture as a source of Competitive Advantage
STRATEGY?
Corporate culture_Dec., 20144
Perform SIMILAR ACTIVITIES better
then rivalsCorporate culture_Dec., 20145
O.E. Necessary but NOT SUFFICIENTCorporate culture_Dec., 20146
M.Porter
Easy EMULATION
Corporate culture_Dec., 20147
Productivity Frontier
Corporate culture_Dec., 20148
being DIFFERENTCorporate culture_Dec., 20149
“Creation of a
UNIQUE and
VALUABLEposition, involving a
DIFFERENT set
of activities”.
Corporate culture_Dec., 201410
M.Porter
Mission, Vision, Values
Corporate culture_Dec., 201411
Corporate culture_Dec., 201412
Long term
Shareholder value
Value chain
Vision
Organization capital
Human capital
Information capital
Value
proposition
Fin
ancia
lC
usto
mer
Inte
rnal
Learn
ing
& g
row
th
Corporate CULTURE
Corporate culture_Dec., 201413
Corporate culture_Dec., 201414
“a pattern of shared basic
assumptions that was
learned by a group as it solved
its problems of external
adaptation and internal
integration, that has worked
well enough to be considered
valid and, therefore, to be
taught to new members as the
correct way to perceive, think,
and feel in relation to those
problems”
Edgar H. Schein
Corporate culture_Dec., 201415
16 Corporate culture_Dec., 2014
Corporate culture_Dec., 201417
Professional discipline
Unit functions
Geographical locations
Employee age and experience
Culture importance
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19 Corporate culture_Dec., 2014
Corporate culture_Dec., 201420
“what keeps me awake at
night are the intangibles. It’s
the intangibles that are the
hardest thing for a
competitor to imitate, so my
biggest fear is that we lose
the culture, the spirit. If we
ever do lose that, we will
have lost our most important
competitive asset.” Gary C. KellySouthwest Airlines, CEO
Corporate culture_Dec., 201421
Right decisions
Appropriate behaviors
Deal with work
Speed and efficiency
organization's receptiveness to change
attitudes of outside stakeholders
22 Corporate culture_Dec., 2014
Global Innovation 1000 study, Booz& Company 2011
23 Corporate culture_Dec., 2014
Culture & Change survey, Booz& Company 2010
24 Corporate culture_Dec., 2014
Global Innovation 1000 study, Booz& Company 2011
25 Corporate culture_Dec., 2014
Culture CHANGE
26 Corporate culture_Dec., 2014
Circumstances
Stakeholder expectations
The demographics of the organization
The organization’s objectives
New technologies
Negative outcomes
27 Corporate culture_Dec., 2014
Culture & Change survey, Booz& Company 2010
28 Corporate culture_Dec., 2014
Culture & Change survey, Booz& Company 2010
Self ASSESSMENT
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1
2
3
4
5
6
7
HIRING the right people
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1
2
3
4
5
6
7
EQUIPING the people
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1
2
3
4
5
6
7
setting EXPECTATIONS
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1
2
3
4
5
6
7
getting OUT of the way
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1
2
3
4
5
6
7
show APPRECIATION
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1
2
3
4
5
6
7
letting people GO
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1
2
3
4
5
6
7
36 Corporate culture_Dec., 2014
O.C. as a source of
Competitive Advantage
37 Corporate culture_Dec., 2014
BELOW normal performance
NORMAL performance,
SUPERIOR performance
38 Corporate culture_Dec., 2014
Temporary Superior performance
39 Corporate culture_Dec., 2014
Sustained Superior performance
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valuable
rare
imperfectly imitable
Culture and Sustained Superior financial performance
41 Corporate culture_Dec., 2014
Culture & Change survey, Booz& Company 2010
Q & A
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Corporate culture_Dec., 201443
Walid SaafanEng., DBA (cand.), SFO, XPP, BSC Certified professionalHead of Strategy and Corporate Development
[email protected]/in/walidsaafan
+20 111 333 4161
References
Corporate culture_Dec., 201444
“What is Strategy”,
Michael E. Porter – Harvard Business Review Product no. 4134.
The global innovation 1000 “Why Culture Is Key”
Strategy+Business, Issue 65 Winter 2011.
Organizational Culture – Why Does It Matter
Kenneth Desson, Joseph Clouthier - November 3, 2010
Organizational Culture: Can It Be a Source of Sustained Competitive Advantage?
Jay B. Barney, The Academy of Management Review, Volume 11, Issue 3 (Jul., 1986), 656-665
“Culture Eats Strategy for Breakfast.”
Miles Anthony Smith
