Corporate culture
5
CORPORATE CULTURE TEACHER: Rocio Díaz García INTEGRANT: Romina Eslava Tello GLOBAL MARKET PERSPECTIVES
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cultura corporativa
Transcript of Corporate culture
CORPORATE CULTURE
TEACHER: Rocio Díaz García
INTEGRANT: Romina Eslava Tello
GLOBAL MARKET PERSPECTIVES
DEFINITION
Can be defined as :
The set of beliefs Values Customs and
practices
of a group of people forming an organization.
The corporate culture also has an impact on:
The morale
Productivity
Satisfaction of employees of a company,
“Corporate culture is key to business success”