Corporate Blogging Strategy
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Corporate Blogging Strategy of the Fortune 500 companies Sang Lee, Taewon Hwang and Hong-Hee Lee, Department of Management, University of Nebraska-Lincoln Jessica Roberts | @thefullreport | COM 597 Summer 09 | 7.14.09
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Transcript of Corporate Blogging Strategy
- 1. Corporate Blogging Strategy of the Fortune 500 companiesSang
Lee, TaewonHwang and Hong-Hee Lee,Department of Management,
University of Nebraska-Lincoln
Jessica Roberts | @thefullreport | COM 597 Summer 09 | 7.14.09 - 2. The Research
How Fortune 500 Companies maintain control of blogs while also giving employees support to begin dialogue
ChoseBlogs from2005 Fortune 500 Firms
- Blogs chosen from Corporate Blog List & CEO Blogs List as well as key word search on Google
- 3. 18 Companies -- 3.6% of firms who blog
- 4. 50 blogs were reviewed