Corporate Blogging Strategy

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Corporate Blogging Strategy of the Fortune 500 companies Sang Lee, Taewon Hwang and Hong-Hee Lee, Department of Management, University of Nebraska-Lincoln Jessica Roberts | @thefullreport | COM 597 Summer 09 | 7.14.09

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Transcript of Corporate Blogging Strategy

  • 1. Corporate Blogging Strategy of the Fortune 500 companiesSang Lee, TaewonHwang and Hong-Hee Lee,Department of Management, University of Nebraska-Lincoln
    Jessica Roberts | @thefullreport | COM 597 Summer 09 | 7.14.09
  • 2. The Research
    How Fortune 500 Companies maintain control of blogs while also giving employees support to begin dialogue
    ChoseBlogs from2005 Fortune 500 Firms
    • Blogs chosen from Corporate Blog List & CEO Blogs List as well as key word search on Google
    • 3. 18 Companies -- 3.6% of firms who blog
    • 4. 50 blogs were reviewed