Corp comm-strategy-marketing-2012
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Transcript of Corp comm-strategy-marketing-2012
TRANSFORMATION EXPERTS.
Marketing Mix Activities Traditional Advertising Print, Newspapers + Magazines Television + Radio Advertorials Billboards Press + Analyst Relations Press Releases Analyst Reports Analyst Endorsements Articles + Bi-Lines Events Tradeshows + Conferences Speaking Engagements Round Tables Direct Marketing Direct Mail Email Blast Online Destinations Our Website Partner Portals
Online Advertising + Social Pay-Per Click Search Engine Optimization Blogging LinkedIn, Facebook, Twitter, etc. Industry Specific Forums Business Solutions Content Business Themes Solutions Criteria Check Lists Company Descriptions (boiler plates) Business Solution Focused Webinars, Podcasts, Videos Business Value Analysis Articles/Publications Executive Roundtables Technical Content Buyer Guides + Product Overviews Customer Reference Stories Case Study Webinars, Podcasts, Whitepapers + Tech Briefs Datasheets + Catalogs Breakfast Lunch Seminars Articles + Publications Solution Promotion Coupons + Discounts Special Offers + Incentives Trials and Demos
Awareness
Consideration
Purchase
Strategic Initiatives
Communications & Messaging
Marketing & Coordination
Lead Generation
Sales & Contracts
Delivery
Our Process + Services
Develop the offerings & deliverables
Develop & Refine Messaging
Communicate & Deliver the Message
Drive the Messaging
SOWS, RFPS, Etc.
Refine Deliverables
Delivered Solutions
Success Experience
New Solutions
Who Do We Support
Optimize Insight Linium SOS C & C
Linium Resources
NYC
Linium Canada
Linium Staffing CT (Lauren
Staffing)
Linium Staffing Albany, NY
Facts & Figures
AVG 8000-10,000 Hits - Visitors a Month through Inbound Marketing to our site.
47 Webinars The Linium Marketing team and practice leads have built, marketed and delivered 40+ webinars.
$150,000 in MDF With support from the marketing and sales team has acquired $150,000 in HP MDF and Direct Spend Dollars.
353 Press Releases Linium has released more than 353 Press Releases this year alone.
35 Speaking Engagements Linium’s Practice Leads and Consultants spoke at more than 35 Conferences, User
Group Meetings and Events this year.
MDF
Visitors
Speaking + Events
Webinars
Press
QUICK OVERVIEW
WHO WE ARE.
LINIUM IS A NATIONALLY BASED IT, MANAGEMENT & BUSINESS PROCESS CONSULTING FIRM THAT FOCUSES ON ENHANCING
BUSINESS PERFORMANCE WITH TRANSFORMATIONAL SERVICES + SOLUTIONS.
WHAT WE DO. WE PROVIDE YOU WITH THE PEOPLE, PROCESS, STRATEGY,
PARTNERS & TECHNOLOGY YOU NEED TO TRANSFORM YOUR BUSINESS AND GAIN A COMPETITIVE ADVANTAGE.
OUR TRANSFORMATIONS INCLUDE:
TECHNOLOGY OPTIMIZATION + PERFORMANCE - IT Scorecards + Intelligence - IT Service Management - IT Asset Management/UCMDB - IT Project + Portfolio Management - IT Monitoring + Automation (OO)
CIO COO
OPERATIONS STRATEGY + PERFORMANCE - Ops Scorecards + Intelligence - Human Capital Management - Business Process Management - Merger + Acquisition Management - Operational Strategy Management - Strategic Operational Solutions
ENTERPRISE PLANNING + PERFORMANCE - EPM Scorecards + Intelligence - Planning + Budgeting - Cost Allocations - Consolidations - Financial Close + Reporting
CFO
CEO
HOW WE HELP YOU ü COST REDUCTION
ü PERFORMANCE ENHANCEMENT
ü OPERATIONAL EFFICIENCY
ü RISK REDUCTION & COMPLIANCE
ü CONTINUOUS IMPROVEMENT
ü INNOVATION & EXCELLENCE
HOW WE DO IT.
BY UTILIZING LINIUM’S DELIVERY METHODOLOGY (LDM) AND OUR START-2-FINISH TRANSFORMATIONAL SERVICES.
OUR TRANSFORMATIONAL SERVICES INCLUDE….
DISCOVERY WORKSHOP
ASSESSMENT ANALYSIS
STRATEGY + ADVISORY
PROCESS STANDARDIZATION
SOFTWARE IMPLEMENTATION
SYSTEMS INTEGRATION
SERVICES
FUNCTIONAL
STRATEGIC
TECHNICAL
TRAINING + AWARENESS + IMPROVEMENT+ SUPPORT
ADOPTION
ACCELERATION + VALUE
TRANSFORMATION ACHIEVED
FASTTRACKS + BEST PRACTICE PACKS
INDUSTRIES Co
mmer
cial
Healthcare Life Sciences Manufacturing Retail/Merchandising Utilities/Energy/Gas Financial Services Aerospace/Automotive Electronics Entertainment & Media
Educ
ation
Public Health Business Education Family Law & Order Environment Housing Transportation
Gove
rnme
nt
Armed Forces Public Safety Health & Nutrition Environment Agriculture Family & Community Benefits & Grants Science & Technology
Stat
e + Lo
cal
Public Education Private Education E-Learning Colleges/Universities Research Scientific Environmental Medical
Did you know that Linium is a GSA Contract Holder? Linium delivers innovative solutions to the Federal marketplace. We draw from a blend of cutting edge technologies such as HP Software, Oracle, and Microsoft and recognized frameworks such as ITILv3 to help you deliver better value and improve business integration.
VENDORS
OUR CUSTOMERS "are committed to improving the overall health and longevity of their business.” "understand that transformation is a strategically engineered model and process of change…. not a quick fix or ‘band-aid’ solution.” "are willing and wanting to achieve enhanced performance and operational excellence.” "understand that solutions are about quality and not quantity… and with that comes a price” "are looking to develop strategic and trusted partnerships with us, not one stop projects.”
"foster innovation and are seeking emerging solutions that enable stable growth, maturity and competitive advantages.” "know that technology is merely a tool, and without people and process… it will fail.” "understand their business, is our business and that we are committed to building successful teams and relationships…not individuals or deals.” "know that 90% of our business is the exactly the same as our competitors… but its the 10% that makes us different and them successful."
WHY CHOOSE US ü Celebrating Over a Decade of Award Winning Service ü 1000 + Project Engagements Nationwide & Globally ü Industry Leading and Renowned Certified Experts ü Impressive Portfolio of Commercial and Public Sector Clients ü Proven Strategy & Delivery Methodology ü Business Case and ROI Model Development ü Innovative Differentiators around Emerging Technologies ü Elite Technology Partnerships ü And…
OUR LATEST ACCOMPLISHMENT
2012 List of the Fastest Growing Private Companies in America. OUR RANK 3,328
FUTURE > 2013 ü Build Industry Driven Solutions + Vertical Expertise (Strongest First)
ü Extend IT Delivery Models – Cloud, SaaS, MSP, etc. ü Expansion of Solution/Technology Vendors – (SN, Cherwell, etc.)
ü Expansion of Capabilities + Transformations (bi, ppm, oo, mgmt consulting)
ü Brand Maturity & Reach ü Consolidation of Linium Brands (staffing, resources, sos, etc.)
SEND ANY LEADS TO
@leads