Coroprate Identity Book ( ARNOLD BREAD )

Brand Identity

Introduction to Branding

Introduction

Colors of Logo

Colors Pale�e

Logo Speci�cations

Typography

Logo Do’s & Dont’s

Stationery Designs

Advertisement Placement

Web Page Layout

Pg. 7 & 8

Pg. 16

Packaging Designs Pg. 17

Product Pg. 18

Closing Remarks Pg. 19 & 20

Pg. 15

Pg. 13 & 14

Pg. 11 & 12

Pg. 9 & 10

ContentBranding Intro

Contents

ContentsBranding Intro

Branding Intro

A strong brand is invaluable as the ba�le for customers intensi�es day by day. It's important to spend time investing in researching,

de�ning, and building your brand. A�er all your brand is the source of a promise to your consumer. It's a foundational piece in your

marketing communication and one you do not want to be without.

Introduction to Branding

Introduction

Colors of Logo

Colors Pale�e

Logo Speci�cations

Typography

Logo Do’s & Dont’s

Stationery Designs

Advertisement Placement

Web Page Layout

Pg. 7 & 8

Pg. 16

Packaging Designs Pg. 17

Product Pg. 18

Closing Remarks Pg. 19 & 20

Pg. 15

Pg. 13 & 14

Pg. 11 & 12

Pg. 9 & 10

ContentBranding Intro

Contents

ContentsBranding Intro

Branding Intro

A strong brand is invaluable as the ba�le for customers intensi�es day by day. It's important to spend time investing in researching,

de�ning, and building your brand. A�er all your brand is the source of a promise to your consumer. It's a foundational piece in your

marketing communication and one you do not want to be without.

�e new Arnold logo is more BRIGHT, and BOLD. It stands out more than the old logo did. We kept the wheat themegoing within the logo. We just made it

more formal. Inorder to give the Arnoldbrand a more serious look.

New Logo

Old Logo

Introduction Logo

LogoIntroduction

Introduction Logo

Introduction

A�er 15 years of amazing service we are reenergizing the Arnold Brand. With the same intense passion we hope to bring forth a new era and a new look to our Brand. With this rebranding

of Arnold we challenge competitors, not only in Quality and Quantity, but now Visually. With this rebranding we hope to improve sales, help stimulate the customer visually, as well as make

the Arnold Brand mark recognizable globally.

�is new Brand mark helps the new image of Arnold bread by giving the logo a more diverse feel and look. Some feel that the Symbol or “logo” of a store is not important, but in actuality the Logo is one of the main

things that make a store incredible when paired with Costumer Service as well as Selection .

�e new Arnold logo is more BRIGHT, and BOLD. It stands out more than the old logo did. We kept the wheat themegoing within the logo. We just made it

more formal. Inorder to give the Arnoldbrand a more serious look.

New Logo

Old Logo

Introduction Logo

LogoIntroduction

Introduction Logo

Introduction

A�er 15 years of amazing service we are reenergizing the Arnold Brand. With the same intense passion we hope to bring forth a new era and a new look to our Brand. With this rebranding

of Arnold we challenge competitors, not only in Quality and Quantity, but now Visually. With this rebranding we hope to improve sales, help stimulate the customer visually, as well as make

the Arnold Brand mark recognizable globally.

�is new Brand mark helps the new image of Arnold bread by giving the logo a more diverse feel and look. Some feel that the Symbol or “logo” of a store is not important, but in actuality the Logo is one of the main

things that make a store incredible when paired with Costumer Service as well as Selection .

Colorsof Logo Introduction

Color Pale�e

Contents

10089.8427.73`

14.8410089.9480.86

34.9584.520

5.59089.970

708083

3.113.1133

173174176

59.360.4260.539.64

245245245

1602235

14.8410089.8427.73

14.8410089.8480.86

010010033

2372836

2003442

01001000

2039.6196.476.67

19514646

238214136

1419337

66.6789.874.12

34.8660.4699.6223.87

38.4370.9893.3318

1448547

19213141

235193125

20.73491006.91

135141

4.115.4810.1

217214

13.0515.23843.51

00079.69

Colors of Logo

01001000

2372836

01001000

2552420

2539.8464.840

196154

108 ---

255255255

2539.8464.8429.69

196154108

255255255

00089.84

�e color choices above, were picked cause they bring out the BRIGHTEST and BOLDEST of the new Arnold logo.

Colorsof Logo Introduction

Color Pale�e

Contents

10089.8427.73`

14.8410089.9480.86

34.9584.520

5.59089.970

708083

3.113.1133

173174176

59.360.4260.539.64

245245245

1602235

14.8410089.8427.73

14.8410089.8480.86

010010033

2372836

2003442

01001000

2039.6196.476.67

19514646

238214136

1419337

66.6789.874.12

34.8660.4699.6223.87

38.4370.9893.3318

1448547

19213141

235193125

20.73491006.91

135141

4.115.4810.1

217214

13.0515.23843.51

00079.69

Colors of Logo

01001000

2372836

01001000

2552420

2539.8464.840

196154

108 ---

255255255

2539.8464.8429.69

196154108

255255255

00089.84

�e color choices above, were picked cause they bring out the BRIGHTEST and BOLDEST of the new Arnold logo.

1.0434 inch

2.1946 inch

SymbolSpeci�cations

Symbol Speci�cations

Clear Zone�e blank area surrounding the Arnold bread symbol (Clear Zone)should stay consistant with the speci�cations shown to the le�.

Standard Form�e Arnold bread symbol is a patented trademark by law. �is symbol will not and should not be alteredunder any curcumstances from its origanalstandard form. Without joint consent from Origanal Creative Design �rm as well as current CEO/Owner ofArnold bread.

See Arnold bread Copyright and Trademark Policy for futher terms and use.

Size and Position

2372836

10010033

1711520

01001000

238214146

39.6196.476.67

19514646

�e size of the Arnold bread Brand symbol should stay consistant by way of instructions and guidelines set forth on adjacent page and in this booklet. �e symbol should not be scaled smaller than 2.1946 x 1.0434 inches.

�e Arnold bread brand symbol colors should remain constant. �e brand symbol should always bereproduced on the colors within the book. �e main symbol color should stay consistant with that speci�edin the booklet. As folows:

1.0434 inch

2.1946 inch

SymbolSpeci�cations

Symbol Speci�cations

Clear Zone�e blank area surrounding the Arnold bread symbol (Clear Zone)should stay consistant with the speci�cations shown to the le�.

Standard Form�e Arnold bread symbol is a patented trademark by law. �is symbol will not and should not be alteredunder any curcumstances from its origanalstandard form. Without joint consent from Origanal Creative Design �rm as well as current CEO/Owner ofArnold bread.

See Arnold bread Copyright and Trademark Policy for futher terms and use.

Size and Position

2372836

10010033

1711520

01001000

238214146

39.6196.476.67

19514646

�e size of the Arnold bread Brand symbol should stay consistant by way of instructions and guidelines set forth on adjacent page and in this booklet. �e symbol should not be scaled smaller than 2.1946 x 1.0434 inches.

�e Arnold bread brand symbol colors should remain constant. �e brand symbol should always bereproduced on the colors within the book. �e main symbol color should stay consistant with that speci�edin the booklet. As folows:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

!@#$%^&*()

Arno Pro Regular

Arno Pro Caption

!@#$%^&*()

Arno Pro Semibold

!@#$%^&*()

Arno Pro Bold

Typopgraphy Typopgraphy

Typopgraphy

Arnold Bread in Text

When Arnold is used in a paragraph (such as in thisparagraph) the Arno Pro Regular typeface must be used. Unless the paragraphy calls for a change than any variation of Arno Pro can be used. If Arnold is used in the sentence ,(�e “A” must be capitalized, followed by lowercased le�ers.)

Never use all upper case le�ers for Arnold Bread in any paragraph. All capitals are not needed, unless it.

!@#$%^&*()

Arno Pro Regular

Arno Pro Caption

!@#$%^&*()

Arno Pro Semibold

!@#$%^&*()

Arno Pro Bold

Typopgraphy Typopgraphy

Typopgraphy

Arnold Bread in Text

When Arnold is used in a paragraph (such as in thisparagraph) the Arno Pro Regular typeface must be used. Unless the paragraphy calls for a change than any variation of Arno Pro can be used. If Arnold is used in the sentence ,(�e “A” must be capitalized, followed by lowercased le�ers.)

Never use all upper case le�ers for Arnold Bread in any paragraph. All capitals are not needed, unless it.

Logo Usuage Don’t’s

Logo Usuage Do’s

LogoDont’s

Dont’s Do’s

LogoDo’s

�e Arnold bread logos provided on the right are only forms that should used to illustrate the Arnold bread logo. Unless told so by the Origanal Creative Design

�rm as well as current CEO/Owner ofArnold bread.

�e Arnold bread logos provided on the le� are some of the many incorrect forms of the Arnold logo that

should never be used, under any circumstances. Anyone found using the Arnold logo, in the incorrect

way, can be changed.

Logo Usuage Don’t’s

Logo Usuage Do’s

LogoDont’s

Dont’s Do’s

LogoDo’s

�e Arnold bread logos provided on the right are only forms that should used to illustrate the Arnold bread logo. Unless told so by the Origanal Creative Design

�rm as well as current CEO/Owner ofArnold bread.

�e Arnold bread logos provided on the le� are some of the many incorrect forms of the Arnold logo that

should never be used, under any circumstances. Anyone found using the Arnold logo, in the incorrect

way, can be changed.

Stationery Designs

StationeryDesigns

Business Cards

Bimbo Bakeries USAConsumer Relations

DepartmentP. O. Box 976

Horsham, PA 19044

Bimbo Bakeries USAConsumer Relations DepartmentP. O. Box 976Horsham, PA 19044www.Arnoldbread.com

Stationery DesignsStationery Designs

T-Shirts

CompanyVan

CompanyDelivery Truck

Business Reply Mail

Envelopes

Le�erheads

Stationery Designs Stationery Designs

Examples of the ARNOLD Symbol on possible branding objects

Arnoldbread.com [email protected]

PLACESTAMP

Address

State Zip

E-mail

Thanks for shopping with us! Buisness Reply MailFirst-Class Mail Permit NO 8620 New York NY

POSTAGE PAID BY ADDRESSEE

6901 Security Blvd Space#139

Windsor Mill, MD 21244

NO POSTAGENECESSARY

IF MAILEDWITHIN THE

UNITED STATES

SUBSCRIE WITH US FOR NEW

UPDATES AND

DISCOUNTS

Bimbo Bakeries USAConsumer Relations Department

P. O. Box 976Horsham, PA 19044

Stationery Designs

StationeryDesigns

Business Cards

Horsham, PA 19044

Bimbo Bakeries USAConsumer Relations DepartmentP. O. Box 976Horsham, PA 19044www.Arnoldbread.com

Stationery DesignsStationery Designs

T-Shirts

CompanyVan

CompanyDelivery Truck

Business Reply Mail

Envelopes

Le�erheads

Stationery Designs Stationery Designs

Examples of the ARNOLD Symbol on possible branding objects

Arnoldbread.com [email protected]

PLACESTAMP

Address

State Zip

E-mail

Thanks for shopping with us! Buisness Reply MailFirst-Class Mail Permit NO 8620 New York NY

POSTAGE PAID BY ADDRESSEE

6901 Security Blvd Space#139

Windsor Mill, MD 21244

NO POSTAGENECESSARY

IF MAILEDWITHIN THE

UNITED STATES

SUBSCRIE WITH US FOR NEW

UPDATES AND

DISCOUNTS

Bimbo Bakeries USAConsumer Relations Department

P. O. Box 976Horsham, PA 19044

Advertisment Placement Web Page Layout

Web Page LayoutAdvertisment Placement

When placing the Arnold bread logo onto a advertisement the logo must be

always be visible. �e logo can be placed on any of the corners on the

layout, unless theres a placement given by the director of the head of the

original design �rm.

Placement of Arnold on Ads

Arnold Bread Making

www.arnoldbrakery.com

Memoriable Breakfast

www.arnoldbakery.com

Advertisment Placement Web Page Layout

Web Page LayoutAdvertisment Placement

When placing the Arnold bread logo onto a advertisement the logo must be

always be visible. �e logo can be placed on any of the corners on the

layout, unless theres a placement given by the director of the head of the

original design �rm.

Placement of Arnold on Ads

Arnold Bread Making

www.arnoldbrakery.com

Memoriable Breakfast

www.arnoldbakery.com

ProductPackaging

Design

Product

ProductPackaging Design

Packaging Design

Stu�ng

Packaging�e Arnold packaging design, is a simple basic design, of two colors, and one of the forms of the Arnold bread logo

ProductPackaging

Design

Product

ProductPackaging Design

Packaging Design

Stu�ng

Packaging�e Arnold packaging design, is a simple basic design, of two colors, and one of the forms of the Arnold bread logo

ClosingRemarks

Closing Remarks Closing Remarks

Designer : Jamar Cave

�e Arnold bread company, would like to thank everyone who helped to remake, and bring this logo to a new reenergized level, that would give our competitors, a run for there money. Recreating this logo was a challenge, but with the help of

some research. �e Arnold logo got a new reenergized look

ClosingRemarks

Closing Remarks Closing Remarks

Designer : Jamar Cave

�e Arnold bread company, would like to thank everyone who helped to remake, and bring this logo to a new reenergized level, that would give our competitors, a run for there money. Recreating this logo was a challenge, but with the help of

some research. �e Arnold logo got a new reenergized look

Brand Identity

Coroprate Identity Book ( ARNOLD BREAD )

Documents

Transcript of Coroprate Identity Book ( ARNOLD BREAD )