Cornerstone Leisure and Travel Experts

The thoughtbehind the Initiative

Greetings my name is -----Suman Singh Founder of Cornerstrone Leisure and Travel and Experts

I am pleased to present to you a transformational initiative; on behalf of the CornerStone Leisure and Travel A foundation set up with an ambitious vision; to transform the landscape of Travel and Hospitality Industry in India.

At the outset, let me share with you the thought behind this new initiative.

As we know, a few companies continue to remain the first choice for customers in every city in the country.

Most often, these preferred companies fall in one of these categories (point to the categories):

• there are companies that enjoy many years of rich legacy & a strong local Brand

or

• there are companies known for Consistent and exceptional track record

or

• the companies that are a part of a famous chain of Mother Brand

These preferred Brand also attract high quality of customers and Employees at all times …resulting in better outcomes and reinforced word of mouth.

3.

Companies that do not fall in these categories, often find it challenging to become the most preferred Brand in a shorter span of time. This is despite their outstanding efforts and outcomes..

To be amongst these categories of Ventures … It may take years of gestation to be recognized and become preferred within a short time.

This is the challenge that CornerStone initiative helps the New Start Ups/ or any growing venture to overcome .

Slide 4

We invite Travel and Leisure Experts to join the prestigious fraternity of The Cornerstone Leisure and Travel Experts Foundation

..and be a part of the great vision set out for Cornerstone..

where Cornerstone ,will be widely recognized as a nationwide prestigious fraternity of Ventures ,delivering excellence through adoption of best practices, leading to enhanced community perception and goodwill of the Venture.

The member company , on joining the Cornerstone fraternity , will overtime achieve the preferred status in their respective areas . This is achieved through a combination of sustained brand pull and Practice push initiatives .

The Brand Pull will involve : a promotional campaign . This campaign will provide visibility to Cornerstone Member Ventures on a national platform

the Practice push will involve : introduction of a set of best practices in the Company, which will enhance the overall quality across a wide section of functions in the Company.

The impact of the Brand Pull and the Practice push initiatives together , will help the member schools gain a better recognition in the community and be amongst the preferred schools overtime.

Allow me to share with you how the “Brand Pull” initiatives will be carried out

As soon as the venture joins the fraternity of the Cornerstone Leisure and Travel Experts,The company will identify itself as a Cornerstone Venture by…

.adding the Cornerstone branding to its main signage in the Corporate Office or Campus…

the signage shall be prominently displayed at the reception…

…on the Company Buses or transport system…

And the whole environment of the Company…be it the Company prospectus…Company hoarding.. Promotional offers, Brouchure… Coporate bags…and so on..

…once this is done, Conerstone shall release a series of media campaigns targeted at the Client community…

the campaign shall involve ..

press launches,

Print and Electronic advertisements

Social Media/Webmall Shelf

Events and campaigns

This will build visibility of the Cornerstone Institutions , creating awareness that Cornerstone institutions are run and managed with world class best practices and Client can trust such Products/Services and Company

To facilitate a practice push…Cornerstone shall offer its Members a set of practices and help it to implement them efficiently.

Cornerstone practices have evolved from

Over a Million Man days of Extensive Research

Over a Decade of extensive engagement with over various private Ventures and Start ups across India

An illustrious Governing Council of exceptional leaders in Tourism and Leisure based Hospitality Industry–

and guidance from the Mentors, an accredited Group quality auditing body…that will ensure the Venture is guided to meet with high quality standards as per parameters prescribed by the state policy makers.

To give you a brief description of the Cornerstone practices ….

. ..that have a vision to create interconnected, high achieving, learning organizations through well researched best practices

Cornerstone Practices touch all functional areas of the Company such as

…practices for

Business success.

Brand Product/ Service success…

beyond the Corporate ,

Client connect..

leadership…

Staff development…

communication…

admin and

social connect.

The Cornerstone Leisure and Travel Experts Business success Practices-addresses important aspects of Business planning and implementation for Business Run , successful Launch Planning, Marketing methods, and stimulating the Business environment

The Cornerstone practices help a Venture plan and implement methods to develop Business areas for Staff, Client, identifying and developing new talent and skills.

The Cornerstone -Beyond the corporate practices --provide a detailed and systematic event planning roadmap for the Business events and Opportunity.

The Client/ Staff Connect practices.. provide detailed guidelines for

planning and conducting successful Events Surveys, methods of reaching out to them and building their Preference and bond with the Product and Services .

Lead to Transform practices -outlines world class practices which enable a Company leaders to become inspirational leaders

CornerStone development practices -makes available to the Ventures a clear plan for success and skill enhancement covering: Self-Reflection- Introspecting , collaborative Business operation and mentoring Them

Cornerstone -Communicate to connect practices -defines detailed processes for communication between the different stakeholders in a Venture

Cornerstone business administrative practices –outlines world class practices for administration of the Business

Cornerstone -Social Practices define best practices -Effectively establishing personal connect ,Planning community outreach initiatives , appreciation and empathy and adherence to value systems.

To ensure every stake holder in the Business is precisely aware of their own key responsibilities, they will be provided with detailed set of guidelines ..

The model of conformance with the member Business will be as follows:

- After the Venture has completed the brand identity association tasks ..

- The Venture shall nominate aConerstone anchor for each practice

- Cornerstone consultant shall induct the anchors in each task that is expected to be conformed in each functional area of the Business.

- Post induction into the practices ..the Business shall periodically upload the status of conformance with respect to each practice .

- Periodic audits will be thereafter conducted by the Cornerstone consultants to assess how well the Business has internalized the practices and identify areas of support required.

With a potent combination of a Brand Pull and the Practise Push as two key levers

The Cornerstone Members will gain ---an enhanced community perception, exhibit better outcomes, meet with stake holder expectations, acquire a recognition on a national Platform, gain brand advocacy and enjoy an enhanced preffered status over time….

In addition to these phenomenal benefits , Cornerstone members will also gain access to a comprehensive set of offerings from Cornerstone such as the Branding/ Market Devlopment / Atl/ BTL activities Events. B2B and B2c connect on profit sharing

- Once a year report on their Business profiles and detailed reports through its highly evolved – Program - a portal helping all stake holders to connect with each other, with access to a host of online features through Cornerstone Online for every Client , Venture of Business and operations

In addition to these additional highly valuable offerings..cornerstone members will also gain access to :

Entrepruners talent development program, where every Founder of the venture shall have a great opportunity to showcase their talent in their field of interest and get recognized on a national platform

- Cornerstone will provide the Member Venture instant information on regulatory guidelines, legal opinions, new policy mandates and so on.

The overall commercial model for a Business/ Venture to be a part of the prestigious Cornerstone movement will be as follows :

-the agreement term shall be for a period of three years initially, renewable thereafter for a term of another 3 to 5 years .

A fixed fees shall be charged for the engagement payable once a year or in two installments over the year during the contract which is based on the strength of the Venture each year.

Thank you…