Cornell Social Media Series: Week 5
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How Can Cornell’s Social Media Efforts Benefit My Business? WEEK FIVE:
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Transcript of Cornell Social Media Series: Week 5
How Can Cornell’s Social Media Efforts Benefit My Business?
WEEK FIVE:
Over the past 4 weeks, we’ve walked you through some of the beginner steps to getting your
business started on Facebook and LinkedIn.
By now, you should have…
By now, you should have…
• A company page on Facebook and/or LinkedIn
By now, you should have…
• A company page on Facebook and/or LinkedIn • A content strategy detailing what type of content you’ll share and what goals you’d like to achieve
By now, you should have…
• A company page on Facebook and/or LinkedIn • A content strategy detailing what type of content you’ll share and what goals you’d like to achieve • A confident understanding of how you can protect your business by adjusting your social media privacy settings
Now we’d like to share with you
Now we’d like to share with you
3 THINGS WE’RE DOING ON SOCIAL MEDIA
Now we’d like to share with you
3 THINGS WE’RE DOING ON SOCIAL MEDIA
that can benefit your business!
WE’RE SHARING OUR RESOURCES!
WE’VE PUT TOGETHER A SOCIAL MEDIA TOOLKIT
- Product Photos - Post Ideas - Product Videos - Privacy Guidelines - Photo Sizing Templates
Download this package of resources to spice up your company’s social media pages.
WE’RE HERE TO HELP YOU WITH DESIGN!
WE CAN HELP YOU FORMAT YOUR PHOTOS AND LOGOS
Send us your: - Photos - Logos
We can help format them to display in their best quality on your page!
Facebook and LinkedIn’s cover photo dimensions change often and can be tricky to format.
WE’RE POSTING CONTENT FOR YOU TO REPURPOSE
When we post product photos, videos, fun facts
and how-to’s on our page…
We encourage you to “Share” that content on
your page.
“Sharing” is the act of repurposing content from another company’s
page (links, articles, photos, etc.) to display them on your company page.
Here are some examples:
This is an article we posted on our Facebook page about Cornell counter shutters in stadiums around the country Find it interesting?
How about this awesome photo of a large service door with a beautiful graphic applied to it in our facility? You can click “Share” to post this same article on your company page.
When you click “Share” a pop up window will appear. You will have the option to select if you want to “Share” the post on your company page or your personal timeline.
To post on your company page, you will select “on a page you manage” and click on your company page from the drop down.
This is how the post will appear when you “share” on your company page.
We often post information about our new products on our Facebook
page.
We often post information about our new products on our Facebook
page.
So be sure to keep an eye out for content that you can share that will
help you be successful selling Cornell products.
Here are some posts that have been “shared” by the friends and followers of our company
page.
2 Shares! 2 Shares!
5 Shares!
Easy, right?
The process is the same to share photos and videos on
Facebook.
Sharing on LinkedIn is a little different…
It doesn’t have the “share” feature to post on your company page. But you can share interesting articles and topics on your personal page.
When you “Like” a post, it shows up in the newsfeed of your friends and connections.
“Sharing” a post will also show up in the newsfeed of your friends and connections, but you will have the ability to control where else it appears AND write an intro or comment to the post.
Repurposing posts from our page is an easy way for you to post industry related
content on your company page…
Repurposing posts from our page is an easy way for you to post industry related
content on your company page…
…and increase interaction on your page with your customers.
There are many more ways we can help you get more interaction on
your page.
If you just set up your company page….
If you just set up your company page….
Let us know so we can
make sure to follow your page and like your
updates!
When you finish a job installing Cornell doors or
grilles…
When you finish a job installing Cornell doors or
grilles.
Post pictures of the job on your page and we will
share them on our company page!
Receive a glowing testimonial from an end-user about a
Cornell product you installed?
Tell us about it! Post the quote on your page- and we would
love to share it on ours
Remember that building up the content on your
company’s social media page helps to:
• Increase brand recognition
• Encourage positive discussion about you products and services
So let us help!
Thank you for participating in our social media series!
You can watch these presentations
any time on the Dealer Resource Center.
