CORBION: THE LACTIC ACID JOURNEY

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Hans van der Pol , Ph.D. Director Strategic Marketing New Business Ventures CORBION: THE LACTIC ACID JOURNEY Succinity Workshop July 21, 2015

Transcript of CORBION: THE LACTIC ACID JOURNEY

Page 1: CORBION: THE LACTIC ACID JOURNEY

Hans van der Pol , Ph.D.

Director Strategic MarketingNew Business Ventures

CORBION: THE LACTIC ACID JOURNEY

Succinity WorkshopJuly 21, 2015

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• Corbion profile

• Lactic acid product and applications

• Growth of lactic acid market

• CASE studies

• Partnerships

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Outline

July 21, 2015

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• Corbion profile

• Lactic acid product and applications

• Growth of lactic acid market

• CASE studies

• Partnerships

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Outline

July 21, 2015

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Corbion solutions address megatrends

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• World leader in Biobased Food Ingredients and Biochemicals

• 80 years of experience in the development, production and marketing of natural and biobased chemicals

• Revenue (2014) of € 770.1 M and EBITDA of € 109.6 M

• 1,900 Employees, 200 in R&D

• 11 production facilities across the globe

• Listed at NYSE Euronext Amsterdam: CRBN

Corbion profile

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• Corbion profile

• Lactic acid product and applications

• Growth of lactic acid market

• CASE studies

• Parterships

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Outline

July 21, 2015

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Lactic acid: 2 stereoisomers

L (+) lactic acid D (-) lactic acid

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Purac® Lactic Acid : Pure L(+) or D(-) Synthetic LA: 50/50 mixture

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Growth drivers for lactic acid market in different phases

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Phase Key Products Key Applications Functionalities Market Drivers

Until 1980 Synthetic lactic acid

• Leather Tanning• Metal plating• Textile dyeing

• pH control Basic functions

1980-1990 • Natural Lactic acid

• Lactate salts

• Food applications • pH control• Preservation• Fortification• Bio-availability

• Replacement of synthetic by natural L(+) LA

• Taste profile

1990-2000 • Lactate esters• Lactate salts

• Cosmetics• Personal care• Microelectronics• Agro• Detergents• Oil Field• Animal Feed• Bioremediation

• Moisturizing• Safety• Solvency• Adjuvancy• Descaling• Anti-bacterial

• Product Purity• Regulatory for

chemicals, solvents, biocides

2000 onward

• D(-) lactic acid• Lactides

• PLA• Acrylic Acid, PDO• Resins• Chiral synthesis

• Biodegradability• Bio-based• Chirality• Intermediate

• Sustainability• Technology

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• Corbion profile

• Lactic acid product and applications

• Growth of lactic acid market

• CASE studies

• Partnerships

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Outline

July 21, 2015

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Natural lactic acid growth has been driven bycontinuous innovation

Specialty industrial acid

Food ingredients

Chemicals and Pharma

Bioplastics and Chemicals

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PLA

Natural

Synthetic

Figure for illustrative purposes only

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In each growth phase different trends can be

addressed

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Growth driven by added value functionalities and innovation

Innovation topics:

• Technology• New products• Product purity• Functionalities• Applications• Services• Partnerships

External drivers:

• Safety• Natural• Environment• Regulations• Sustainability

Value Volume

Functionalities Cost

Application development

Processdevelopment

Focus shifting from: To:

Regulations Sustainability

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• Corbion profile

• Lactic acid product and applications

• Growth of lactic acid market

• CASE studies

• Partnerships

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Outline

July 21, 2015

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Product PortfolioHome Care and I&I

Product Functionalities Product Categories

• Antimicrobial• Antivirus• Antibacterial

• Descaling• Soap scum removal• Solvents• Buffering

• Surface Care• Disinfectants• Laundry Care• Dishwashing (manual)• Toilet Care• Industrial & Institutional

Benefits

• Multifunctional• Safe• Biobased

& readily biodegradable• Effective• Easy to formulate

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Application development, biocide directive, product registrations were required to address a market need for mild and safe products

CASE 1: Home & Personal Care

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Synergy effect of PURAC Sanilac

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• Sanilac is one of the few widely available natural anti-microbials. It plays a growing role in the consumer trend for natural biocides. As such it is competing with traditional – chemically based - biocides like Triclosan or Quats

• Many commonly used detergent ingredients, like surfactants and alcohols strongly enhance Sanilac efficacy by increasing the bacteria membrane permeability

• As a result when used in combination, Sanilac becomes a very potent bactericidal agent being very effective at low concentrations

• PURAC Sanilac is listed / supported by a number of Eco label organizations

Europe US

Value does not come from “Bio” as such, but of whole product and performance profile

CASE 1: Home & Personal Care

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Product PortfolioIndustrial Applications

Product Functionalities Product Categories

• Solvency• Purity (e.g. ppt metals)• Adjuvancy• Compatibility / Adhesion• Wax solubilization• Chiral purity• Reactivity

• Photoresists• Edge bead removal• Agrochemical formulations• Chiral synthesis• CASE resins

Benefits

• Multifunctional• Safe• Biobased

& readily biodegradable• Effective / Synergistic• Registered as Inert

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Product specifications, performance and industry requirements (registrations, supply security) have been key to build a sustainable position

CASE 2: Industrial Applications

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Next growth phase for lactic acid: PLAD(-) lactic acid opening up higher value markets

Disposables

Semi-durables

Time

Value & Performance

Durables

Ongoing technology development enables high volume applications like PLA

CASE 3: PLA

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• Corbion profile

• Lactic acid product and applications

• Growth of lactic acid market

• CASE studies

• Partnerships

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Outline

July 21, 2015

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Partnerships are essential for growth of our businesses:

• Market access and product application expertise

• Key technology platforms

• Captive-use markets

Partnerships

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Animal Health Solutions

Succinic acid

PLA

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Partnerships are essential for growth of our businesses:

• Market access and product application expertise

• Key technology platforms

• Captive-use markets

Partnerships

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Animal Health Solutions

Succinic acid

PLA

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Corbion fermentation & downstream processing: leverage lactic acid molecules & technology into new business

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• Application development to identify functionalities in key applications

o Low taste for preservation

o High purity solvents for electronics

o Specific registrations for different application fields

o Strong value propositions

• Strong and protected Technologyo Continuous improvement of manufacturing processo Sustainability as driver for improved process with low environmental impacto Continuous improvement of technology and product specifications

• Biobased in itself not the key-driver for growth, but rather safety, regulatory, functionality and performance

• Development of derivative products to broaden addressable market: o Solvents for electronics and agroo Blends for foodo Purac Sanilac® for household & personal careo D(-) and Lactides for PLAo Leveraging capabilities

Key Success Factors in Lactic acid growth

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• Leverage core competences

• Work with complementary partners with aligned objectives to increase chance of success

• De-risk before going to large scale: demo scale is indispensible

• Apply what you have learned and stay nimble

But most importantly

• Always look at the facts not fiction

• Avoid ‘tunnelvision’ on your technology; it should be ‘best-in-class’ throughout the process

• and …. be patient; development takes time with sometimes unexpected results in a process step

My lessons learned

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“Designed by Science, Powered by Nature and

delivered through dedication”

Bio MontrealJuly 21, 2015

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• Understanding product functionalities

• Understanding competitive product functionalities and draw-backs

• Identifying needs in the market

• Develop value proposition based on market needs

• Understand the ‘culture’ associated with each target segment

• Obtain required registration and regulatory approvals (FIFRA, FDA, etc.)

• Gain understanding on risk vs. reward

• Convincing own organization to allocate resources to new opportunities versus running business

• New product development

• Application development

• Sales organisation

• Manufacturing

• Supporting organisation

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Hurdles for growth

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