BRAND GUIDELINES

This information has been designed and presented to ensure that the cor branding is marketed in an appropriate and consistent

manner. It is essential that the quality, elegance and reliability of the brand name is upheld and adhered to in all circumstances.

We have separated the information into distinct, user-friendly sections.

You’ll find everything from brand history & positioning, identities and typefaces, colour

and photography to sample templates, stationery and rules.

Please read these guidelines carefully and ensure that they are implemented as

rigorously as possible.Thank you in advance for your coopration.

O1O2O3O4O5

Logo

Do’s and Dont’s

Typeface

Colours

Strap line

Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back.

This logo is to be used for all the printed collateral including all printed publications, advertising, billboards, posters, flyers and packaging.

Take a look, this is how our logo would work best.

Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo.

Do’s and Dont’s

This logo is to be used for all the printed collateral including all printed publications, advertising, billboards, posters, flyers and packing.

The ‘Lane - Narrow’ is our typeface. We believe that it reflect Cor’s identity.

This is our minimal typeface.

This typeface shall be used in all advertising material and also in corporate letters.

aA

Lane Narrow is the typeface we use for normal text.

abcdefghijklmnopqrstuvwxyz

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

These are our colours. We are bright, bold and clear.

We prefer that our text will be presented in black colour. But we can’t assume that other colours won’t work. We’re futuristic.

Our Colours

Cor Text Cor Text Cor TextCMYK 0 0 0 100 CMYK 0 0 0 0 CMYK 76 40 3 0

Cor Text Cor Text Cor TextCMYK 69 20 100 5 CMYK 12 99 100 3 CMYK 0 19 100 0

Wherever possible the Core logo should appear with the strap line. The logo has been set in number of different formats. Pick the one that best suits the usage.

This is our Strapline

Wherever possible the Cor logo should appear with the strapline.

self guard.

self guard.