Cor blue print_ppt

COR Young Adult MinistryBlueprint for Growth

Developed for:COR Young Adult Ministry46 MaxwellIrvine, CA 92618November 2010

The objective of this document is to outline a strategy plan that will act as a first draft “blueprint” for growth, for COR AME Young Adults Ministry (YAM). The primary objectives are self sufficiency and ministry expansion within the community.

Executive Summary

1. Organizational Developmento Improved Structure (Personnel)o Systemso Procedures

2. Strategy Developmento Leverage Enthusiasm of Leaderso Modernizeo Expand Demographics

3. Revenue Developmento Set Goalso Track and Report

Priorities

Define Roles:• Identify Current Roles (from the bottom up)• Develop Organizational Chart• Write Job Descriptions Per Role• Begin with Pastors Job Description

Note: The overall goal for Organizational Development should be to leverage existing human capital and “free-up” the pastors of the ministry to focus on building the brand of the Church

in the community.

1. Delegation2. Leverage

Organizational Development

Improve Systems:• Communications • Reporting • Information Management• Website & Social Networks



Develop Procedures:• Document procedures of YAM (i.e. Services, Events,

etc.)o Use Wiki to provide leaders ability to document

and access procedures.• Begin with essential ministries, and work outward.

Advisory Board

Unofficial advisors to YAM leaders, with the responsibility of:• Listening• Provide Expertise in Core Disciplines:

o Managemento Accounting & Financeo Marketing

• Assist In Management (where needed)

Advisory Board

Strategy Development

• Pull Vs. Push• Focus on our 80/20• Brand Development• 21st Century Evangelism• Ministries • Events• Revenue Development


Pull Vs. Push:"And Jesus said to them, ‘Follow me, and I will make you become fishers of men.’" - Mark 1:17

• Develop a strong brand• Become the center of influence in the

community• Become a source of value to the community


Focus on our 80/20:"80 percent of your results come from 20 percent of your efforts." Pareto Principle

• Identify our 80/20 pathways• Reverse engineer the process • Reproduce and direct greater resources to

those pathways.


Brand Development:

• Greatest opportunity to increase follower-ship• Identify our Existing Brand

o African-American Church, College Church, etc?• Where is the Greatest Opportunity for Growth?• What Advantages do we have to pursue those

opportunities?• Branding Ideas...

o Expand to Young Professionals (18-40)o Diversify


Brand Development (Cont.) :

• Focus on Serving New Needs of Communityo Social Interactiono Career Developmento Emotional Developmento Relationshipso Health & Wellness

• Improve Image Qualityo Websiteo Flierso Photos, Logos, etc.


21st Century Evangelism:

• Online:o Develop Online & Social Media Ministry Team

Recommendation: Camy McGratho Website - WordPress Open-Source CMS

Themes Blogging, Social Network Integration Cheap

o Publishing Blogs, Articles, eBooks Video Sermons Podcasts - Interviews


Website: Themes:

• Use WordPress Theme:• http://themeforest.net/item/light-of-peace-wordpress-

template/full_screen_preview/120416• http://www.studiopress.com/demo/outreach.html• http://bsocial.ithemes.com/• http://demo.woothemes.com/?name=open-air


21st Century Evangelism (Cont.) :

• Online:o Social Media

Unified Facebook Use FB & Meetup for event management Use Social Network Aggregator such as Ping.fm

to automate processo Email & RSS

Automate system for content delivery to congregation and followers.

Content, Content, Content!


Community Outreach:

• Pastors (Go Out) to Guest Speak• Networking - Identify opportunities to connect the church with other

influential groups in the community.• Community Service - Gives us an opportunity show the wonders of

Christ through directly serving those the community• Street Teams - Goes out to public events and passively hands out

fliers for event. (Becoming a less effective way of promotion, but still an option)


Ministries:"And he called the twelve together and gave them power and authority over all demons and to cure diseases, and he sent them out to proclaim the kingdom of God and to heal." - Luke 9:1-2

• Focus Ministries on "Curing & Healing"• Identify Essential Ministries - "Stay Closest to the Money" • Appoint Leaders "Ministry Coordinators"

o Leader Submits Ministry Plan• Approved Ministries are added to Official List• Share Best Practices among ministries


Events:

• Focus - Evangelism. Make all events free!• Appoint - Events Coordinator• Create procedure for event planning• Increase Musical Events• Workshops focused on specific topics, e.g.: Personal, Professionals,

Emotional, Financial, Career Development. • Promote events online using Meetup.com & Facebook Events.• Smaller Ministry Meetups - Monthly small group events focused on:

o Activities such as: fitness, surfing, bowling, hiking, yoga, dancing, Happy-Holy Hours (at local bars and restaurants) Great for Young Professionals. Each event can sponsor a word by the pastor.

• Invite Free Guest Speakers


Revenue Development:

• Identify the 80/20 of current revenues• Designated Giving • Financial Counseling • Reoccurring Electronic Tithes (Exception: College students

would b exempt from using a Credit Card, to avoid incurring debt). Allow these givers to still fill out a form, so they can have the good feeling of giving while in service.

• Testimonies of Giving • Monthly Public Reporting

Cor blue print_ppt

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