© Copyright Keller Williams Realty South Africa 2013


A Real Estate Powerhouse

Keller Williams® Realty, Inc. is an international real estate franchise company with more than 90 000+ real estate

agents. Keller Williams Realty is currently the largest residential real estate company in the USA and Canada.

Keller Williams Realty started the expansion of Keller Williams Realty beyond North America in 2010.

Keller Williams® Realty, Inc. is curre nt ly in the United States, Canada, South Africa, Indonesia, Vietnam, Turkey,

Germany, Switzerland, Austria, Belgium and UK and still expanding.

Founded in 1983 by Gary Keller and Joe Williams with the mission to build careers worth having, businesses worth owning and

lives worth living® for its associates, Keller Williams Realty has been among the fastest growing real estate franchises in North

America since its founding.

In 1991, the company began franchising, and in 1998, opened its first international franchise in Canada.

In 2011, during the most challenging real estate market in history, Keller Williams Realty became the 2nd largest real estate

franchise in the USA and in 2013 Keller Williams Realty became the #1 Real Estate Company based on agent count in the USA and

Canada. Keller Williams was also ranked as the #1 Real Estate Franchise on the 32nd Annual Franchise 500 list by Entrepreneur

magazine.


KELLER WILLIAMS INTERNATIONAL

1983 Keller Williams Realty is founded by Gary Keller and Joe Williams in Austin, Texas

1984 Keller Williams becomes the #1 single office in Austin

1988 KW becomes #1 real estate company in Austin, a position still held today

1990 KW begins franchising in the United States

1998 KW begins franchising in Canada

2004 KW becomes 4th

largest real estate company in the United States

2009 KW becomes 3rd

largest real estate company in the United States

2010 KW becomes 2nd

largest real estate company in the United States, announces intent to begin wide

scale international franchising

2012 KW opens in Vietnam, 1st

global office

KW opens in Southern Africa, 2nd

global office

KW opens in Indonesia, 3rd

global office

2013 KW becomes the #1 real estate company in USA and North America on agent count.

KW opens in Turkey, Germany, Switzerland, Belgium and signs license agreement with UK.

Keller Williams Realty History kw


kw Awards and Honours

J.D. Power & Associates -- Keller Williams Realty Ranked "Highest in Customer Satisfaction Among Home Buyer and Seller Segments" Workplace Dynamics – One of America’s Top 10 Workplaces, 2012

REAL Trends, Inc. – Represented 23% of the top 500 brokerages ranked by closed transactions and 24% of the top 500 brokerages ranked by closed volume in the annual REAL Trends 500, 2012

REAL Trends, Inc./Wall Street Journal – Represented 15 percent of the top 1 000 agents and teams in the USA in annual “The Thousand” report, including 35% of top teams ranked by transaction sides, 2012.

Entrepreneur Magazine – Ranked #1 real estate franchise on Franchise 500 list, 2012 American’s Top Global Franchises ranked #142

Inc. Magazine – One of the Top 5000 Fastest Growing Private Companies in America, 2012 Franchise Times – Top Quartile of Franchise Operations in the USA, 2011

Inman News – Co-Founder and Chairman of the Board Gary Keller named one of the 100 Most Influential Leaders in Real Estate, 2012

Inman News – eEdge named the Most Innovative Web Service in the real estate industry, 2012 Training Magazine – Highest ranked real estate franchise on Training Top 125, 2010 Swanepoel Trends Report – Most Recognizable Real Estate Franchise for 2009, #1 Industry Trendsetter for 2009 American Business Awards – Sales Training/Coaching Program of the Year in 2009

http://www.inman.com/

http://www.entrepreneur.com/


kw Executive Leadership USA

Gary Keller Co-founder and Chairman

Mission

To build careers worth having, businesses worth

owning and lives worth living.

Vision

To be the real estate company of choice.

Values

God, family and then business.



Mo Anderson Vice Chairman

The WI4C2TS Belief System

Win-Win – or no deal

Integrity – do the right thing

Customers – always come first

Commitment – in all things

Communication – seek first to understand

Creativity – ideas before results

Teamwork – together everyone achieves more

Trust – begins with honesty

Success – results through people


Shared Perspectives

We believe that real estate is a local business,

driven by individual agents and their presence

within their communities.

We believe in results through people.

We are a company that thinks like a top producer,

acts like a trainer-consultant, and focuses all its

activities on service, productivity, and profitability.


Mark Willis CEO



Mary Tennant President

Shared Decision Making

“The ALC is the heartbeat of the market

center – involved and invested in every

decision that affects our agents.”

“As long as we listen to our agents and

deliver what they want – they will

prosper and so will we.”



Chris Heller President

KW Worldwide

The Fifteen KW Value Propositions

1. Education and Training 2. Culture 3. Coaching 4. Consulting 5. Events 6. The History of Keller Williams Realty 7. The Business Model 8. Technology 9. Compensation 10. Industry Specialization 11. Profit Share and Growth Share 12. Health and Wellness Program 13. Growth 14. Accomplishments 15. Your Market Centre


kw Outpacing the Industry

GROWTH TRAJECTORY | Surpassing All Major Franchise Competitors

2012 2010 2009

90,000

Pru

den

tial

Cen

tury 2

1

#3 #2

#1 Co

ldw

ell Ban

ker

#4

RE/M

AX

#5

kw

ERA

kw kw kw kw

2004 2006


kw Keller Williams Southern Africa

Directors and Shareholders SA

Niël Cronje

Director and CEO

Tertius Zitzke

Director and CFO

Johan Gouws

Director and COO

Stefan Swanepoel Global Real Estate Strategy Advisor and Shareholder


kw The Evolution of the Industry

Keller Williams Realty

• Associates are dependent on the company;

• Financial gain is directed primarily to the brokers and the company;

• Associates have fewer opportunities for accumulating wealth

• Associates have an interdependent relationship with the company and a mutual interest in success;

• Associates and brokers work as teams in achieving financial goals;

• Associates do not assume financial, legal or management responsibilities

• Associates are independent and have landlord/tenant relationship with their company

• Associate –focused environment with limited high-level support

• Associates assume all the financial, legal and management responsibilities

Traditional Companies 100% Companies

dependent interdependent independent


kw Not Ordinary

We like to think we stand out from other real estate firms in many ways, and FOUR areas in particular define Keller Williams Realty. Through these FOUR pillars, we build the career of people.

1

education technology wealth building culture

4 3 2

At Keller Williams Realty, our commit-ment to education is unparalleled. We provide the most advanced and com-prehensive learning opportunity in real estate.

Our technology platform is among the most innovative in the real estate industry – with a complete focus on driving your business and saving you time and money.

The KW wealth building platform is built around the premise that our associates actively participate in building the dominant real estate company in their market and the opportunity to reap the accompanying financial rewards.

Finally, our culture creates a sense of family and com-munity that is rare and unique in the real estate industry. When you’re here, you’re family.


kw | EDUCATION

“I feel like I’ve uncovered a company that took education and training just as, if not more, seriously as

anything I had ever experienced before.”

PAUL CHIOLO, OCEAN CITY, N.J.


kw Education and Training

A Resource for Every Career Level

“We are a training and coaching company – that just happens to be in the business of real estate.”

- Gary Keller

In collaboration with the University of Pretoria a certificate in Real Estate will be offered soon. The curriculum for the residential component of the course will be based on the Millionaire Real Estate Agent.



More than 60 KWU courses are downloadable from the KWU Website at no cost to our associates.



Cornerstone Courses

Ignite

Ignite is packed with the skills and scripts to spark any real estate career. A great starting point for anyone looking to close at least 16 transactions a year.

Lead Generation 36:12:3

Lead Generation 36:12:3 teaches you the disciplines and habits you need to close 36 transactions in 12 months by mastering 3 hours a day of lead generation.

Buyer Mastery and Seller Mastery

These two courses teach you the scripts and tactics of top producers on the both sides of the transaction.



Support in Building Your Team

Recruit-Select

Recruit-Select lays out how to build a pipeline of qualified candidates, effectively use behavioral job matching, and gives you a specific, defined system for three interviews to hire talent

Action Training

Action Training defines the process for a new hire’s first hundred days on the job so that at the end of that period you know if you have a highly productive, self-managed employee.

Leadership & Motivation

These are the systems for building highly productive, rock-solid relationships that retain talent on your team.



Timeless Resources

The Millionaire Real Estate Agent

Do you ever ask yourself, “How do I, as a real estate salesperson, net $1 million a year?” Gary Keller’s nationally best-selling real estate career guide shows you how it’s done.

The MREA Curriculum

The complete MREA Curriculum drills down on the models of MREA, giving you and your team the steps, scripts and systems to

take your business to the 7th

level.



Timely Resources

SHIFT: How Top Real Estate Agents Tackle Tough Times

Shifts happen.

Markets shift and so can you. Both transform your business and your life. In Gary Keller’s third national best-seller, you will learn the 12 proven tactics that will power your business forward – no matter the market. An entire curriculum is also available that drills down on the 12 tactics from the book.

SHIFT Commercial

SHIFT Commercial takes the tactics of SHIFT and focuses on the implementation of each into a commercial broker’s business. This book is also packed with the proven models, tactics and insights from top commercial brokers across the U.S. and Canada.



Responding to the Market of the Moment



Building a Life Worth Living

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

In The ONE Thing, New York Times bestselling authors Gary Keller and Jay Papasan present the lies that block your success and how to identify (and thwart) the thieves that steal your time and your life. They model the laws of purpose, priority and productivity, and finally, they teach you that the ONE Thing can radically change the way you work, the choices you make and the results you get.



Family Reunion

Experience the most highly-attended private real estate franchise event in the industry!

This four-day companywide annual convention prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business.

Phoenix, AX

February 15-19, 2014


kw | TECHNOLOGY

The My Listings, My Leads Philosophy

You work hard to get your listings, so in our book, you deserve every lead that comes from them. Our entire online lead generation system is built around this philosophy.


kw Technology

This is the real estate industry’s first and only complete lead-to-close agent business solution – including lead management, contact management, a marketing library and a paperless transaction system. All your contacts and data feed straight through the system – no double entry, no multiple logons.

Agent-Driven End-to-End Solutions

eEdge – Exclusively envisioned by, voted on and built for Keller Williams Realty associates, eEdge is the real estate industry’s first and only complete lead-to-close agent business solution – including lead management, contact management, a marketing library and a paperless transaction system. All your contacts and data feed straight through the system – no double entry, no multiple logons.

eEdge was honored by industry trend-watchers at Inman News as the Most Innovative Web Service in the real estate industry in 2011!


kw Websites

International Reach


kw Local Reach


kw Agent Profiles


kw KW Feeding Systems


kw mykw - The Power to Produce

Don’t let another lead get away. Lead response time is crucial, and with myKW’s lead notification, you ensure your response is immediate and meets consumer needs.

Real estate is a contact sport and your business IS your database. myKW provides a state-of-the-art, fully functioning contact management system that allows you to track and tally each of your clients and all your communications with them.

Put an end to the marketing madness. With the myKW contact management system, your marketing campaigns run like a well-oiled machine. From emails postcards to listing presentations to phone scripts, myKW offers a customizable library of material.

Efficient. Economical. Environmentally-conscious. myTransactions makes you practically paperless and totally mobile all the way through closing.


kw | MARKETING

“I can honestly say that Keller Williams is a culture where the ‘best of the best’ share with everyone in our family and this brings tremendous value to every agent and team within the company.”


kw Marketing and Branding

While we believe in the power of the Keller Williams Realty name is an asset to your business, we also recognise the need you’ll have to customise and localise your marketing approach. Our goal is to deliver flexible world-class marketing systems that power your business – from attracting agents to your market centre to help them grow their business.

The Keller Williams brand philosophy differs from any other real estate franchise

“We stand behind our agents, not in front of them.”

Gary Keller on the KW Brand Philosophy


kw Who is the No. 1 Brand

Much has been said about who’s the No.1 brand in real estate. There are a myriad of

metrics that any company can use to place themselves in the top spot, and the press

releases and ad campaigns can go on forever.

Yet here’s the truth: what matters most is YOU.

For that reason, we:

Do not invest in national and consumer advertising.

We put all our focus in developing the models, training, coaching and technology that

powers a profitable and successful real estate business.


kw Customers do business with YOU

48% buyers and 64% of sellers

found their agent through a

referral or personal contact

with a friend, neighbor or

relative.

64% of buyers and 66% of

sellers only contacted one

real estate agent before

deciding who to work with.

Only 3% of buyers and 4% of

sellers cited an agent’s affiliation

with a particular firm as the

most important factor when

choosing their agent.

It’s your own brand that matters most because nobody does it better than you.


kw Lead Generation and Your Marketing

We provide models and tools that help power your efforts. Our myKW myMarketing solution offers you a complete suite of lead generation materials and tools.


kw Winning Business

We stand behind you at every listing appointment and buyer consultation with benchmarked, proven presentations that help you stand out from the competition.


kw Marketing Properties and Projects

And when it’s time to market your listings, turnkey marketing solutions save you time and money.


kw myKW myMarketing Means Business

In less than one year, Keller Williams myKW Users…

28,384

Launched

Automated, customizable

marketing campaigns

Reached

2,529,456

Consumers

Experienced

67%

Increase in gross

commission income

Now, these numbers have more than doubled. As of Jan. 2013…

70,350 5,412,280

Launched Reached

Automated,

customizable

marketing campaigns

Consumers


THE POWER OF PASSIVE INCOME

kw | WEALTH BUILDING

ILAN BRACHA


kw Wealth Building – Growth Share kw Income beyond your Commission

AGENTS and EMPLOYEES CAN:

• Benefit from helping to grow the company

• Build long-term wealth for themselves

• Take care of their families for years to come

This program allows any Keller Williams Realty associate, affiliate broker, or employee the opportunity to participate in the business they help generate without assuming any financial risks.

Your growth share is vested after three years, and can be passed on through generations by willing it to a designee.

Grow Your Growth Share

Tree


kw 7 Levels of Passive Income

Sponsor A

Sponsor B

Sponsor C

Sponsor D

You Level 1

Level 2

Level 3

Level 4

Level 5

Sponsor E

50%

10%

5%

5%

7.5%

Your growth share is generated from the agent’s growth share contributions

10%

Level 6

12.5% Level 7 Sponsor F

Recruitment Level % Share Example

Agent

EXAMPLE You recruited Agent – Sponsor A recruited You – Sponsor B Recruited A and so forth up to Level 7

Example of an agent recruited by you who contributed R2000-00 to growth share over the applicable period. The 7 Levels of sharing will look as follows:

R1 000 = 50%

R 200 = 10%

R 100 = 5%

R 100 = 5%

R 150 = 7.5%

R 200 = 10%

R 250 = 12.5%

Level 6

Level 7


kw | CULTURE

“KW has a fundamental commitment to development and growth ….a commitment to building careers, building business and building lives…it’s a catalyst for transforming lives. I should know - it transformed mine."


kw Culture Open the Books, Share the Decision Making

At Keller Williams Realty, our books are open to our associates. On a monthly basis the market center financials are reviewed by our Associate Leadership Council (ALC).

Business

Accountability

Budget

Accountability

There are NO Secrets

Because we are all

in business

together and we

share in the

growth of our

market center,

you’ll be able to

review the office

financials

whenever you like.

Our ALC takes an

active role in the

budgeting process

and helps our

leadership team in

making decisions

that affect the

financials of the

office.

Many of our associates

participate in the office

financial planning and

learn principles they

can apply to their own

businesses.


kw Culture

KW Cares

KW Cares is a primary example of our culture in action. As a (501(c)(3), KW Cares is a public charity that supports Keller Williams Realty associates and their families in times of extreme hardship. From activities such as our $5.3 million fund drive in the wake of Hurricane Katrina, to driving trucks of supplies into Joplin, MO after devastating tornadoes, KW Cares, is there to lend a hand as soon as it’s needed.


kw Culture

Inaugurated in 2009, RED Day (Renew, Energize and Donate) is Keller Williams Realty’s annual, company-wide, day of community service. Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve.

RED Day


kw Changing Lives

Contact:

Johan Gouws

Chief Operating Officer

+27(0)82 412 7200

[email protected]

www.kwsa.co.za

www.kw.com

Contact:

Niël Cronje

Chief Executive Officer

+27(0)82 445 3376

[email protected]

www.kwsa.co.za

www.kw.com

We’re a Real Estate Company that changes lives

The next one could be yours ….

mailto:[email protected]

http://www.kwsa.co.za/

mailto:[email protected]

http://www.kwsa.co.za/

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