Copyright Ellis Horowitz 2011-2012 1 Short Description of Patents Prof. Ellis Horowitz.

Copyright Ellis Horowitz 2011-20121

Short Description of Patents

Prof. Ellis Horowitz

Copyright Ellis Horowitz, 2011-2012 2

Patents

• In the United States, a person may patent any invention that is new, useful and, non-obvious.

• Unlike copyrights, the inventor must register the patent with the United States Patent Office.

• If the Patent Office determines that the patentability requirements have been satisfied, then a patent will be granted.

• The owner of a patent has the right to exclude all others from making, using, selling, or importing the invention.

• This exclusive right is granted for 20 years for most patents.• In order to pass the non-obvious, or novel, requirement, the invention must not

have been revealed in some form of “prior art.” – Prior art is defined as the body of public knowledge that predates the date of

invention. That is, the invention would not have been obvious to a person skilled in the art with which the invention is concerned at the time the invention was made. Prior art includes prior patents and publications and common knowledge in a field.

• In the United States, an application must be filed within one year of the date of first sale or offer of sale or the sale of anything incorporating the invention, within one year of a description of the invention, or within one year of a public or commercial use of the invention.


Search Engine Ads are Governed by The ‘361 Patent

Patent number

Patent title

Patent inventors

Patent owner

Patent filing date

Patents are highlyStructured documents

That include:1. Initial page

2. Abstract3. Summary of Invention

4. Description of Invention5. Claims


Patents are required to have figures;Every box is numbered and referred to in the body of the patent

This figure is describing thesystem for maintaining adsand the amounts advertisersare willing to pay if their adis clicked

4


Figure 7 of the Patent and Its Explanation


Patents includeClaims; here is

Claim 1

Claims may beindependentor dependent

Below claim 2is seen to depend

upon claim 1


The System for Advertisers Described in the ‘361 Patent

At any time an advertiser

can log intoa system for managing

his ads, altering bid amounts, increasing

the balance of the account, and

reviewing the click history

Google Adwords hasadopted a very similar

system

current position of your adif the search term is entered

bids of your competitors

click history


Overture Sues Google

http://www.evolt.org/article/Overture_Sues_Google/1/24115/index.html?format=print

Patent suits are heard inUS Federal Court, not

State courts


Yahoo and Google Settle

http://www.realseo.com/archives/000508.html

Google gives Yahoo2.7 million shares of Googlestock, worth approximately$300 million dollars

Copyright Ellis Horowitz 2011-2012 1 Short Description of Patents Prof. Ellis Horowitz.

Documents

Transcript of Copyright Ellis Horowitz 2011-2012 1 Short Description of Patents Prof. Ellis Horowitz.