Copyright Convention Data Services All Rights ReservedConvention Data Services 2006 SISO Executive Conference August 15 th, 2006 Registration as a Marketing Tool Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Can registration be a marketing tool and a source of revenue? Absolutely! Today we will review multiple initiatives you can use as part of your registration process both pre-show and onsite to increase attendance and revenue for your event. We will showcase up-selling techniques during the registration process, various sponsorship opportunities, personalizing registration to the attendee, as well as viral marketing techniques. Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Event Inquiry Page Year round presence Hosted live right after current event Registration placeholder Capture detailed information on interested attendees, exhibitors, speakers and more Real-time notification of key leads to your sales team Sponsorship opportunity Inquiry ROI tracked & reported Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Banner Ads Multiple placement options Exclusive or varied offerings Additional revenue opportunity or sponsorship package Clickable Link on confirmation page to exhibitor web site Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Dynamic Banner Ads Target the specific registrants that your exhibitors want to sell to Ad displayed based upon demographic answer Use your database in real time for additional revenue opportunities or sponsorship packages Clickable Link on confirmation page to exhibitor web site Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Up Selling Registration Demographic answers can be used to suggest education content, conference tracks and social events Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Targeted Messaging Demographic answers, customer ID numbers or Priority Codes can be used to personalize the registration process Soft up sell approach Reward Alumni attendees Highlight special offers or events Group Discounts Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Invite-a-Colleague Word-of-Mouth Marketing Tool Increase first-time attendees Effective attendee acquisition Invitations and Registrations are tracked and reported Promotional and discount codes embedded in registration link Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Invite-a-Colleague Reporting Real time report access Sort by converted or pending Easily measurable Prospect contact information exportable into Excel for futurecampaigns. Average 34% conversion rate Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Up selling Up sell to current registrants Use in conjunction with anor telemarketing campaign Promote additional program content Average of 11% of registrants upgrade Increase event revenue Copyright Convention Data Services All Rights ReservedRegistration as a Marketing Tool Invite-a-Customer Exhibitors invite their customers or prospects Exhibitors can send personalizedinvitations Registrations are tracked Exhibitors receive full contact list of those leads that registered Increase Exhibitor ROI Copyright Convention Data Services All Rights ReservedAdditional Marketing OpportunitiesAdditional Marketing Opportunities Confirmation Pre-Show Registration Reminder On-Site Marketing OpportunitiesOn-Site Marketing Opportunities Self-Registration Wireless Will Call Line Busters Message Center / Social Networking Cyber Caf Session Locator & Scrolling Monitors Registration as a Marketing Tool Copyright Convention Data Services All Rights ReservedQuestions & Discussion Registration as a Marketing Tool Copyright Convention Data Services All Rights ReservedThank You! Ken FerreiraJenabeth Ferguson CDSJD EventsRegistration as a Marketing Tool