Copyright © 2014 Netbiscuits Product Screenshots Netbiscuits April 2014.

Copyright © 2014 Netbiscuits

Product Screenshots

NetbiscuitsApril 2014


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Operating System Version


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• Detailed version, down to ‘dot’ release of the device OS

• Helps marketers identify most important segments as well as understand the variety.

• Helps developers plan functionality to work on the OS versions used by their visitors.

Takeaways: • Not all Apple users are on the latest

version• It’s not just Android that’s

fragmented• Even just OS version can give

marketers insight into visitor preference

Operating System Version


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Custom Reports Builder


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• Intuitive UI for marketers to build custom reports

• Select from hundreds of device and visitor attributes, “parameters,” and filter by date, web page, country and more in order to build personas based on the behaviours and preferences of your customers

Takeaways: • Mobile analytics adds key customer

information which can no longer be ignored

• Mobile Analytics from Netbiscuits provides detailed insights into device and visitor context

Custom Reports builder


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Custom Reports builder


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Standard Reports Dashboard


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• Pre-built reports for key customer profiling, including detailed operating system and screen size analysis

• Operating system down to version number and quick categorisation of screen sizes into groups or your choice

Takeaways: • Quick access to detailed OS and

screen size• Mobile landscape more complex

and fragmented than ever



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Operating System Breakdown


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• Pre-built report providing the ability to quickly segment visitors by operating system and compare by country, domain and time period in order to help plan new requirements

• Version detail for each operating system vendor shows fragmented nature of device landscape and helps marketers and developers plan new features and identify test priorities

Takeaways: • Android and iOS dominate, but

significant use of ‘other’ continues



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(Alternative screen shot)


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Screen Size Report


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• Along with bandwidth, screen size has the single largest impact on customer experience. Use this pre-built report in Netbiscuits to group visitors based on chosen screen size ranges to identify major groupings

• Can be used by marketers as a preference indicator – e.g. smartphone vs phablet vs tablet visitors exhibit different behaviours – and developers when planning responsive web design break points

Takeaways: • Screen size variety increasing – now

a continuum from 3” upwards

Screen Size Report


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Screen Size Report


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Screen Size Report

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Profiling Customer Capabilities


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• Pre-built reports focused on visitor capabilities by combining parameters to deliver a yes / no answer – is the visitor video capable or not

• The true power of mobile analytics comes from grouping attributes, “parameters” into behaviour and capability profiles

• Is the visitor capable of consuming video, or using location-based services? This is far more useful than just knowing if they’re using an iPhone or a Samsung device – decisions can be made on content and UX that will increase engagement and conversion

• UI parameter selectors and sliders enable the user to set their own boundaries and definitions starting with the Netbiscuits recommended default

Takeaways: • Not all devices are created equal• Web visitors vary hugely in their

capabilities and preferences



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Alternatives


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Copyright © 2014 Netbiscuits Product Screenshots Netbiscuits April 2014.

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