Copyright 2013, Mobile Commons, Inc. reach everyone, everywhere Keep your mobile subscribers in the...

Copyright 2013, Mobile Commons, Inc.

reach everyone, everywhere

Keep your mobile subscribers in the know-on the go!April 3, 2013

Gloria [email protected]

Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 2


Overview

Today we’re going to go over how your organization or company can create a resource that your users can access anywhere; just by texting in. No need to build an expensive app, no need for a smartphone or wi-fi signal-just a phone that can send and receive texts!



Stats! Stats! Stats!

Why offer this to your users? 57.3% of the population has a smartphone1, so

you’re leaving almost half the population out when you only have an app!

Nothing for users to download Average # of times app is opened after download =

12

(Almost) Everyone texts! 78% of entire population texts3

95% of 18-29 year olds 88% of 30-49 year olds 82% of 50-64 year olds

Every text message is read, 99% within 15 mins 4

You can reach harder to serve populations that don’t have consistent access to internet, smartphones, etc.

1IDC, "Always Connected How Smartphones And Social Keep Us Engaged" Mar. 20132 Loyalitics, “26% of apps downloaded in 2010 were used just once”, 20103Pew Research Center, “Americans and Text Messaging” Sept. 20114Nielsen Mobile 2010



Agenda

Agenda:1) What is an mData?2) Different types of mDatas3) Examples of each type4) Demo of how to set one up5) Try it out!6) Questions



What is an mData?

An mData is a text-based campaign that allows you to have your users send a query to a spreadsheet or online webservice



2 Different Types of mDatas

1. Location-Based Find your nearest National Safe Place location Find your nearest polling place

2. Non Location-Based Find out if a fish is environmentally sustainable Find out if an company is LGBTQ-friendly



Location-Based

• People text in a keyword to your shortcode (e.g. WHERE to 877877)

• They reply with address info that is then geo-coded by Mobile Commons and compared with your database

• The user receives the nearest location to the address they texted in



Non Location-Based

• People text in a keyword to your shortcode (e.g. SHOP to 30644)

• No address information needed, just a search term, such as “company name” (e.g. Apple)

• The user’s response is compared to your database and a response is sent back to them based on matches



User Experience

• Send out a broadcast that triggers an mData

• Have users text in a keyword, and in that opt-in path, ask for a response (people will be subscribers)

• Have users text in a keyword and a search term (users will not be opted in)



What if there are no matches?

• You can customize autoresponse users receive, such as “reply with your address now to find the nearest location”

• You can also customize the “no results found” message if their response does not match anything in your database

• Great user experience!



This sounds awesome! But really complicated!

Can you fill in the cells of a csv in excel? Can you click a few buttons?

Then, you can do this!!

Copyright 2013, Mobile Commons, Inc.

reach everyone, everywhere

Thanks!

Gloria [email protected]

Copyright 2013, Mobile Commons, Inc. reach everyone, everywhere Keep your mobile subscribers in the...

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