Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!...

Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!

Good to GreatGreat by Choice


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Good to Great – Hedgehog Concept ReviewHedgehog vs. Fox


Hedgehog Concept

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The Hedgehog Concept is not a vision or strategy, but an understanding. Hedgehog companies are simple creatures that know one big thing and stick to it. Other companies are more like foxes that know many things but lack consistency

Organizations should only do what they:1. Can be great at.2. Can make money at.3. Have a passion for doing.

BOOM!


Hedgehog Concept

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Airrosti

Rocks!

What are we deeply

passionate about?

What drives our economic

engine?

What can we be the best in the world at?

Helping patients

Great patient

outcomes

Treating soft

tissue injuries


Hedgehog Concept

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Airrosti

Rocks!

For discussion what do the intersecting circles represent?

Helping patients

Great patient

outcomes

Treating soft

tissue injuries

?


Our Mission

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Great by Choice


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Great by Choice– SMaC Recipe

Specific, Methodical, and Consistent


SMaC Recipe

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A SMaC recipe is a set of durable operating practices that create a replicable and consistent success formula; it is clear and concrete, enabling the enterprise to unify and organize its efforts, giving clear guidance regarding what to do and what not to do. A SMaC recipe reflects empirical validation and insight about what actually works and why. SMaC!


SMaC

A SMaC recipe is the code for translating a high-level Hedgehog Concept into specific action and for keeping an organization focused in the same direction, thereby building flywheel momentum.

Southwest Airlines Hedgehog Concept was:• To be the best high

spirit, low cost airline, steadily increasing profit-per-fuselage, with great passion for being an industry renegade 10


Southwest Airlines

In 1979, after the Airline Deregulation Act Howard Putnam, CEO of SWA wrestled with a question

• Increased Competition

• Create price wars• Cut Costs &

Employees

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Does the sweeping disruption of deregulation call for a

revoloution in how we run our company?


Southwest Airlines SMaC

Putnam concluded NO!!!

“Southwest should continue to expand based on ‘the cookie-cutter approach’. Do the same thing that you are already doing well and do it

over and over again”

In 1979 Putnam created a SMaC list and for the most part remains true today. 12

Airrosti

Rocks!


Southwest Airlines SMaC• Remain a short haul, under

two hour segments• Utilize the 737 as our primary

aircraft for 10-12 years• Continued high aircraft

utilization and quick turns, 10 minutes in most cases

• The passenger is our #1 product. Do not carry air freight or mail, only small packages.

• Continued low fares and high frequency of service

• Stay out of food services• No interlining

• Retain Texas as our #1 priority and only go interstate if high-density short haul markets are available to us.

• Keep the family and people feeling in our service and a fun atmosphere aloft. We’re proud of our employees

• Keep it simple. Continue cash register tickets, ten-minute cancellation of reservations at the gate in order to clear standbys, simplified computer systems, free drinks, so seat selection on board, tape-record passenger manifest, bring airplanes and crews home to Dallas each night, only one domicle and maintenance facility

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Airrosti

Rocks!


Creating a SMaC

• Make a list of successes your enterprise has achieved• Make a list of disappointments your enterprise has

experienced• What specific practices correlate with the successes but not

the disappointments? • What specific practices correlate with the disappointments

but not the successes?• Which of these practices can last perhaps ten to thirty

years and apply across a wide range of circumstances?• Why do these specific practices work?• Based on the above, what SMaC recipe, consisting of 8 to

12 points that reinforce each other as a coherent system, best drive your results?

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Creating Airrosti’s Clinical SMaC

Who should create our Clinical SMaC?• We reached out to our League of Providers and they

responded– Dr. Christy– Dr. Bertrand– Dr. Smith– Dr. Ellspermann– Dr. Moll– Dr. Wallace– Dr. Perry– Dr. Fabling– Dr. Kelly– Dr. Vachhani

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Airrosti’s Clinical SMaC

We are 100% committed to making the entire patient experience as positive and impactful as possible. We will never waste a patient’s time or money.

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We will deliver this superior patient experience, by being the best at assessing, diagnosing, treatment planning, and educating our patients.

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2



Time – We are committed to spending a full hour with the patient 1-on-1. The foundation of the treatment model consists of 30 minutes of Evaluation and Treatment followed by 30 minutes of Active Rehabilitations with each visit. 18

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75% utilization with a CRS is the standard for our practices.

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All new patients receive a follow up phone call.

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Strive to always maintain our unique family and patient centered culture, especially out in the field. Fanatically support our clinical teams, and in turn those clinical teams will fanatically support each other in the region. 21

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Our Communication will always be simple, continuous, effective, personal, constantly improving and receptive. 22

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We will never be satisfied with our clinical skills and will lead the industry by always seeking to improve our assessment, diagnosing, treatment and rehabilitation skills.

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We will not introduce (Procedures or Products) unless it has been collectively determined through empirical data.

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We will work with great Medical and Professional partners, who get what we do.

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SMaC

Copyright ©2012. Airrosti Rehab Centers. All rights reserved. Not for distribution. Airrosti-Con!...

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