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©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 1
Increase the Likelihood of Project Success
by
Collaboratively Defining Intangible Project Outcomes
Kersti Nogeste
Principal ConsultantProject Expertise Pty Ltd
Melbourne, Australia &
Doctor of Project Management candidateRMIT University, Melbourne, Australia
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 2
Overview
• Planning for Project Success
• Outcome Profile
• Collaborative Method for Defining Intangible Project Outcomes
• Summary
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 3
• Project stakeholders assess project success from their own perspective
• Collaborative definition of objectives and outcomes increases likelihood of common agreement about project success
• Project outputs, resources and activities aligned to objectives and expected outcomes
Planning for Project Success
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 4
Strategic Organisational Objectives
Project Objectives
Intangible TangibleProject Project
Outcomes Outcomes
Project Outputs
Project Activities & Resources
Alignment - Planning for Project Success
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 5
Definitions• Tangible
– Primary value is physical and quantifiable
• Intangible – Non-physical, primary value is
intellectual• Outcome
– A result or consequence e.g. a change of significance to the community
• Output– Product, service
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 6
Strategic Organisational Objectives
Project Objectives
Intangible TangibleProject Project
Outcomes Outcomes
Project Outputs
Project Activities & Resources
Alignment - Planning for Project Success
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 7
Outcome Profile• Name• Definition Statement• Owner (Beneficiary)• Benefit Description• Benefits Realisation Schedule• Roles and Responsibilities• Measures• Project Outputs• Dependencies• Risk Assessment• Financial Summary
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 8
Collaborative Method for Defining Intangible
Project Outcomes1. Identify Stakeholders2. Introductory Stakeholder Meeting3. Stakeholder Workshop
a. Identify Tangible Project Outcomesb. Identify Project Outputsc. Identify & Prioritise Intangible Project
Outcomesd. Define Intangible Project Outcomes
4. Link Intangible Outcomes to Outputs5. Define/Review Project Outputs
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 9
Identify Stakeholders
• Project Sponsor
• Project Steering Committee
• Project Resource Managers
• Operations Representatives
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 10
Introductory Stakeholder Meeting
Agenda• Alignment of Outcomes and Outputs
• Project Success partly dependent on intangible project outcomes
• Outcome Profiles can define project outcomes
• Stakeholder Workshop – date, time and duration
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 11
Stakeholder Workshop
• Identify tangible project outcomes
– Gain stakeholder focus
• Identify project outputs
– Tangible, Physical, Quantifiable
– Product, Service
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 12
• Identify Intangible Outcomes
Leadership Reputation
Innovation
Knowledge Communications
Culture/Values Processes
Relationships
• Prioritise Intangible Outcomes
Stakeholder Workshop
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 13
Strategic Organisational Objectives
Project Objectives
Intangible TangibleProject Project
Outcomes Outcomes
Project Outputs
Project Activities & Resources
Alignment - Planning for Project Success
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 14
Define Priority Intangible Outcomes• Name• Definition Statement• Owner • Benefit Description• Benefits Realisation Schedule• Roles and Responsibilities• Measures• Project Outputs• Dependencies• Risk Assessment• Financial Summary
Stakeholder Workshop
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 15
Define Project Knowledge Outcomes
• Name • Definition Statement
– Explicit and/or Tacit – “Quick Hits” ?
• Owner (Beneficiary) – Knowledge Workers
• Benefit Description– Strategic and/or Operational
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 16
Define Project Knowledge Outcomes
• Benefits Realisation Schedule– During and/or After Project
• Roles & Responsibilities– e.g. Knowledge Sharing Roles
• Measures– Anecdotal (ad hoc)
– Quantitative– Qualitative e.g. focus groups, case studies
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 17
Define Project Knowledge Outcomes
• Project Outputs– Lessons Learned– Project Profile– Personnel Contact Details
• Project and Non-Project– Learning Contracts– Contractors’ Exit Plans
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 18
Define Project Knowledge Outcomes
• Dependencies– Access to Operational Personnel– Communication Competencies
• Risk Assessment– Description– Effect– Severity x Probability = Risk– Mitigation/Contingency– Residual Risk
• Financial Summary
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 19
Link Project Outcomes to Outputs
Outcome 3
Outcome 4
Outcome 5
Outcome 2
Outcome 1
O1 O2 O3 O4D1 D2 D3 D4
Operational Outputs
Project Outputs
Outcome Definition StatementProject
Outcome
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 20
Define/Review Project Outputs
• Description–purpose, format, content, audience
• Activities • Resources • Schedule• Budget
©Copyright 2003 Project Expertise Pty Ltd - [email protected] PMI Honolulu Chapter – March 2004 21
Increase the Likelihood of Project Success
byCollaboratively Defining
Intangible Project Outcomes
• Alignment – Project Outcomes and Project Outputs
• Outcome Profiles• Collaborative Method• Define/Review Project Outputs