Copyright © 2002 by Harcourt, Inc. All rights reserved. Topic 22 : Communication in Business (2) By...

Copyright © 2002 by Harcourt, Inc. All rights reserved.

Topic 22 :Topic 22 :

Communication in Business (2) Communication in Business (2)

By Zhu Wenzhong By Zhu Wenzhong


• State the 4 types of communication networkState the 4 types of communication network• State the 6 barriers to effective State the 6 barriers to effective

communication communication • State how to improve communication skills State how to improve communication skills

LEARNING GOALSLEARNING GOALSLEARNING GOALSLEARNING GOALS


Types of communication network Types of communication network Types of communication network Types of communication network

• The cycle network The cycle network • The chain network The chain network • The wheel network The wheel network • The connected network The connected network

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Types of communication networkTypes of communication networkTypes of communication networkTypes of communication network • Sections or departments Sections or departments

communicate with only two communicate with only two others.others.

• The network may occur The network may occur between middle managers at between middle managers at the same level. the same level.

• Decision making may be slow Decision making may be slow and poor as it lacks and poor as it lacks coordination. coordination.

The cycle The cycle


The cycle network The cycle network The cycle network The cycle network

• Figure Figure

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Types of communication networkTypes of communication networkTypes of communication networkTypes of communication network• One person passes One person passes

information to others information to others who then passes it on. who then passes it on.

• It is a formal approach It is a formal approach adopted by a hierarchical adopted by a hierarchical organization fro organization fro downward and upward downward and upward communication. communication.

• But people at the bottom But people at the bottom may feel isolated; lateral may feel isolated; lateral communication is not communication is not encouraged. encouraged.

The cycle The cycle

The chain The chain


The chain network The chain network The chain network The chain network

• Figure Figure

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• A person, group or department occupies the central position in the network.

• It is good at solving problems, such as regional sales networks with a regional manager.

The cycle

The chain

The wheel

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Types of communication networkTypes of communication networkTypes of communication networkTypes of communication network


The wheel network The wheel network The wheel network The wheel network

• Figure Figure

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• This network is the ‘all channel’communication system which may be used in small group workings.

• It can provides the best solutions to complex problems through brainstorming.

• But decision making is slow.

The cycle

The chain

The wheel

The connected network

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Types of communication networkTypes of communication networkTypes of communication networkTypes of communication network


Barriers to communication Barriers to communication Barriers to communication Barriers to communication

• The skills of the sender and receiverThe skills of the sender and receiver• JargonJargon• Perceptions and attitudes Perceptions and attitudes • Form of the message Form of the message • Length of command or distance Length of command or distance • Breakdown of the channelBreakdown of the channel• Different cultures Different cultures • ……..

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Length of command or distance Length of command or distance Length of command or distance Length of command or distance

• Figure Figure

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Vice president 63%

General manager56%

Plant manager40%

Supervisor30%

Workers 20%

Board 100%


Improving communication skillsImproving communication skillsImproving communication skillsImproving communication skills

• Improving sender skillsImproving sender skills• Improving receiver skills Improving receiver skills

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Improving communication skills Improving communication skills Improving communication skills Improving communication skills • By making persuasive By making persuasive presentationspresentations: :

emphasizing accuracy and emphasizing accuracy and simplicity, demonstrating self-simplicity, demonstrating self-confidenceconfidence

• By improving writing skillsBy improving writing skills: : clarity, readability, correct spelling clarity, readability, correct spelling and grammar, and logical and clear and grammar, and logical and clear thinkingthinking

• By sending proper nonverbal By sending proper nonverbal messagesmessages: body languages showing : body languages showing respect, warmth, concern and a respect, warmth, concern and a willingness to listenwillingness to listen. .

Improving sender skills Improving sender skills


Improving communication skillsImproving communication skillsImproving communication skillsImproving communication skills• By improving listening skills: By improving listening skills:

Walking around regularly Walking around regularly having conservations with having conservations with employees, listening to people employees, listening to people through gatherings through gatherings

• By improving reading skills: By improving reading skills: Reading documents carefully Reading documents carefully and slowly, not limiting and slowly, not limiting reading to your industry reading to your industry

• By improving observing By improving observing skills: skills: observing and observing and interpreting nonverbal interpreting nonverbal communications communications

Improving sender skills Improving sender skills

Improving receiver skillsImproving receiver skills

Copyright © 2002 by Harcourt, Inc. All rights reserved. Topic 22 : Communication in Business (2) By...

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