Copy of St. George Book Completed

Q U A L I TAT I V E R E S E A R C H R E S U LT S A N D R E C O M M E N D AT I O N S

S T. G E O R G E - S O R E N S O N A D V E RT I S I N G

TA B L E O F C O N T E N T S

Executive Summary Objectives Methodology Survey

In-Depth Interviews

On-Site Interviews Research Insights Creative Brief Recommendations Appendix Appendix 1: Figures

Appendix 2: Intercepts

Appendix 3: Secondary

Appendix 4: Survey Results

Page 3

Page 4

Page 5-7

Page 5 Page 6 Page 7 Page 8

Page 9-10

Page 11

Page 12-67

Page 13-14 Page 15-17 Page 18-21 1-67

Page �2

E X E C U T I V E S U M M A RY

This report details the research results, insights, and recommendations for the St. George Utah Area Convention & Tourism Office. !The following research targeted those who live outside of Utah and Northern Nevada, but within the United States. Research about those who live within Utah and those that live outside the United States can be found in the corresponding reports. !Primary and secondary research for this report was conducted entirely by the previously mentioned Brigham Young University students under the supervision of Professor Douglas MicKinlay and Sorenson Advertising. !Raw research data may be found in the appendix section for further examination. !This report, results, and associated insights were created by by Brian Clay, Brooke Carter, James Myrick, Zachary Miller, Matt Casady, and Bryan Mortensen in association with the BYU Advertising Department and Sorenson Advertising. !For additional information regarding this report contact Brian Clay ([email protected]). !Design and production of this report and it’s associated deck were created by Bmort Productions (bmort.squarespace.com). !For additional copies of either the deck or report, contact Bryan Mortensen ([email protected]).

Page �3

O B J E C T I V E S

Based on the reasons and rationale provided by Sorenson Advertising, the objectives of all research conducted were as follows: !a. Discover if all the local attractions could fit under one brand umbrella. b. Understand what attractions/experiences caused emotional responses. c. Analyze how St. George could increase tourism in the area. !After reviewing the research data, insights, and information, our group takes the perspective that: !a. Outside the state, the perceived benefits for the ‘watchers’ are very different than the perceived

benefits for the ‘doers’, but both love the natural wonder aspect of St. George. A “one brand umbrella” strategy could address both types of consumers. !

b. Since different groups of people respond favorably to different area attractions, the emotional responses varied depending on:

1. Whether the consumer was a ‘doer or a watcher’. 2. The attraction that drew them to the area. !

c. Consider embracing the ‘hub’ status of the St. George brand and try and create connections to the major destinations in the area.

*Our team considered these objectives from the national brand perspective.

Page �4

M E T H O D O L O G Y

Primary research was conducted using the following methods: !• Survey Conducted through Mail-chimp. • In-Depth Interviews • On-site Interviews and Intercepts !

Survey • We conducted 509 completed online surveys. • The survey was primarily distributed through a Mail-chimp database. • Secondary distribution was supplemented through Facebook, Yelp, Trip-advisor, and Google+. • Our target was anyone outside of Utah and Northern Nevada (Logan to Las Vegas). • A total of 633 surveys were started, with 509 total completed (20.1% dropout rate). • Respondents came from all over the country, but the following states were most highly

represented:

*For all additional data, responses, graphs and results, please see the appendix at the end of this book.

Page �5

In-Depth Interviews • We conducted 13 in-depth interviews over the phone, Skype, and in-person. • We have identified and highlighted people interviewed, along with some of their demographic

information below:


Kevin, age 23, from Sacramento, California -Had been to St George once as a kid. -"Is St. George close to Zion? I had no idea. I've seen pictures of Zion and want to go there." -"[When I look for places to vacation] I look for places where I can have a home base. A place where I can walk to do my shopping, go to the pool, and then I can drive to other cool attractions." -"I look for something new about 1/4th of the time. Mostly I go to places I've been before like Yosemite. I've been to Yosemite like 7 times."

David, age 32, married with 2 kids, from Booneville, Mississippi

-Had never traveled to Southwestern, UT before. -"When I travel, its mainly to go see family." -"I want to do activities that I like to do, but also things that I can to with the people I go visit. I love camping, rock climbing, the whole thing. -"I would love to go rock climb in southern Utah, but I can't afford to go on a trip just to go rock climbing."

Brian, age 26, from Southern California

-Has visited Zion several times including once last summer. -Likes that there is different level hikes for all ages within a close vicinity -Hadn’t ever heard of Tuacahn and didn’t know it existed. -Thought of St George as just small town in the middle of nowhere, didn’t attract him to go on vacation on its own !

John, age 29, from Southern California -Has worked at Dixie State for the last 8 months -Loved that everything can be done and enjoyed outdoors, even outdoor seating at restaurants. -Main part that separates St George area from the rest of the world: Totally different view of the desert environment

Kazz and Brandy, married couple, ages 24 and 23, from Missouri and New York.

-Kazz had been there but Brandy had not -Both planned vacations, and preferred camping trips -Thought St George was hot and did not like the lack of main airport -Thought there may be too much Mormonism there.

Judy Clay, age 60, from Raleigh, North Carolina

-Had gone to Zion a few times because she had been to other National Parks before -Also was passing through on trips to other places -Felt it was an old person mecca -Overall, Judy felt that St. George is a beautiful place that has grown a lot and now has much to offer. !

Daniel Bird, age 40, from Newbury Park, California

-Looks for activities for he and his son who are active -But also needed activities for his wife and daughters who want to be pampered and relax -Looks for areas that have diverse and unique foods related to that area -“Being from California, I have to work really hard to to pay for where I live, and live the kind of lifestyle I enjoy. -When I go on vacation I want things to be taken care of for me so that I can just relax and not have to turn a vacation into more work.”

M E T H O D O L O G Y Page �6

On site interviews We visited southwestern Utah on a day of a half marathon in Zion National Park. We spent 2 hours (11-1) walking the streets of Springdale in groups of 2 people (one to ask questions and one to record the interview). We then spent the remainder of the day hiking Angels Landing, talking with and observing people on our way. !We asked people to rate some of their favorite destinations on a perceptual map. For results, see Figure 1.5.


M E T H O D O L O G Y Page �7

I N S I G H T S F R O M R E S E A R C HInsights from in-depth interviews:

• People want a "home base", a place where they can walk to the store, the pool, and to a decent attraction.

• People lack the connection between the different attractions. • St. George is, for better or worse, an outdoor recreational tourist area. St. George can’t compete

with Las Vegas in terms of shopping, food, or entertainment. Outdoor activities (rock climbing, biking, ATV, boating, hiking, camping, horseback riding, etc.) and golf are the main focal points of the area.

• People don’t really visit St. George when they come to Southern Utah, they visit the National Parks (specifically Zion). A visit specifically to St. George revolves more around a specific event (ie: a race or golf tournament)

• The typical Zion tourist may be different than the St. George tourist, and even different still than the Tuacahn tourist.

Insights from on-site interviews: • St. George isn’t recognized as a vacation destination to people outside of the state of Utah, while

Zion National Park is.

• Consumers seeking Zion National Park as a destination have different objectives than consumers who seek St. George as a destination.

• Members of the LDS church who live outside of Utah are most likely to visit St. George for family.

Insights from Survey: !• See figures 1.2, 1.3, and 1.4 in Appendix 1.

Page �8

C R E AT I V E B R I E FCurrent Situation ■ People may not make a connection between Zion National Park and St George.

■ Families are on a budget and need cheaper alternatives for vacations than amusement parks or other spendy activities. Retirees migrate to places of year-round warm weather. Outdoor enthusiasts travel the country and world in search of unique natural wonders to challenge their physical abilities.

■ Many respondents think Utah is boring, and might think there isn’t a whole lot to do in St George.

Target Audience Primary: Young experience driven families ages 18-45 with a low to moderate income. Their attraction to St. George is the variety of DIY adventures at low and high skill levels. This is the independent crowd that want to do things their way. Generally, they have a passion for something (whether it be rock climbing, photography, or nature). These people want to come home with a story to share. !Secondary: Middle-aged "cushy vacationers." Ages 30+ with a moderate to high income. Their attraction to St. George is the quality of relaxing activities and the beautiful sights. These people are relaxation driven. They want to see the world and then go to the spa and relax. They either walk or ride through the parks taking pictures as they go. In summary, they want a relaxing and easy vacation in a beautiful venue.

Page �9

Segments There are six groups that go to Southwestern Utah (see previous figure). These six groups can be summed into two main categories, The Watchers and The Doers. Each category comes to St. George for the beautiful nature but they approach St. George in different ways..

!Brand Position We want each group—the doers and watchers—to feel that St. George has value for them, whether that value is in outdoor activities, great weather, or just relaxing in a unique environment. We want the segments to visit St. George more often and for longer durations, spending their time at the nearby natural parks or participating in other activities in St. George, like discovering the local restaurants or golf courses. We want them to think of St George as a place that offers hiking, golfing, and eating out which all contribute to the unique “Red Rock experience.”

!Brand Promise St. George is unlike any other place in the world. We need to extend a challenge to our primary segment to come to St. George and conquer the experiences. We need to extend an invitation to our secondary market to come and relax in the St. George setting. Both segments need to be amazed by the value, experience, and environment they’ll find themselves in while in the St. George area. Both segments need to see how St George offers more than just Zion National Park. It offers countless other activities that are big draws for our target and secondary market.

!Brand Tone Reach our target audience with the USP. Invite ‘Doers’ to explore and conquer the wonders in the St. George area, and invite ‘Watchers’ to come relax and retreat.

!Creating and Defining Brand Success We know Zion National Park is very popular. However, we want our consumers to know about all that the area has to offer. If the consumers begin to connect Zion National Park to the other attractions near by this campaign should be considered a success. If this awareness is created there would be an increase in Park attendance, hotel and campground reservations, and a stronger social media presence.

!See figure 1.1 for the brand strategy considerations.

C R E AT I V E B R I E F Page �10

R E C O M M E N D AT I O N SThe recommendations we have proposed for the St. George Utah Area Convention & Tourism Office are based on the extensive research that we have conducted on the Zion National Park and St. George, Utah, areas. We believe that these recommendations will bring about the desired change sought by the St. George Utah Area Convention & Tourism Office. !Our recommendations fall on spectrum between recommendations regarding messaging and recommendations regarding strategy.

!Consider an ad campaign with a focus on the two very different kinds of consumers St. George, Utah, attracts: The Doer and The Watcher !!Consider buying ad space around other popular national parks, because that’s where the majority of your potential customers are going.

!!

Consider making the natural wonders of the area the headline feature of any out-of-state advertising.

!!

Consider a “St. George” mobile application which could connect users to all the destinations in the area. Advertise the app at most popular locations (Zion National Park, Sand Hollow Reservoir, etc.) !!Raise awareness at popular destinations of the benefits of the St. George experience.

1 .

2 .

3 .

4 .

Page �11

5 .

A P P E N D I XAppendix 1: Figures referenced in text.

Appendix 2: Consumer Intercepts.

Appendix 3: Secondary Research

Appendix 4: Survey Results. !

Page �12

Figure 1.1

Figure 1.2

Figure 1.3

Page �13

Two Different Consumers, Two Different Brands.

Two Different Consumers, One Brand Umbrella.

One brand, One kind of consumer.

Figure 1.4

Figure 1.5

A P P E N D I X 1 : F I G U R E S R E F E R E N C E D I N T E X T Page �14

A P P E N D I X 2 : C O N S U M E R I N T E R C E P T S

Consumer Intercepts conducted by Bryan Mortensen!St. George, Utah!February 15th-17th!‘A to Zion’ Research!!! Consumer One!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 28 !! Location:! ! ! ! ! Sandy, Utah!! Occupation:! ! ! ! ! Engineer!! Reason for visit:! ! ! ! Professional Conference!! Favorite St. George activity:! ! Golf!! Where they are staying:! ! ! Hotel!!! Consumer Two!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 62!! Location:! ! ! ! ! Star Valley, Idaho!! Occupation:! ! ! ! ! Rancher!! Reason for visit:! ! ! ! Lives in St. George for the Winter.!! Favorite St. George activity:! ! Golf!! Where they are staying:! ! ! Their ‘Winter’ House!!! Consumer Three!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 45!! Location:! ! ! ! ! Bountiful, Utah!! Occupation:! ! ! ! ! Real Estate Planner!! Reason for visit:! ! ! ! Daughter’s Soccer Tournament!! Favorite St. George activity:! ! Zion!! Where they are staying:! ! ! Condo!!! Consumer Four!! Sex:! ! ! ! ! ! Female!! Age:! ! ! ! ! ! 55 !! Location:! ! ! ! ! Northern California!! Occupation:! ! ! ! ! Housewife!! Reason for visit:! ! ! ! Vacation!! Favorite St. George activity:! ! Golf!! Where they are staying:! ! ! Condo!!! Consumer Five!! Sex:! ! ! ! ! ! Female!! Age:! ! ! ! ! ! 17!! Location:! ! ! ! ! Las Vegas, Nevada!! Occupation:! ! ! ! ! Student!! Reason for visit:! ! ! ! Soccer Tournament!! Favorite St. George activity:! ! Pool!! Where they are staying:! ! ! Hotel!

Page �15


! Consumer Eleven!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 40!! Location:! ! ! ! ! Reno, Nevada!! Occupation:! ! ! ! ! Optometrist!! Reason for visit:! ! ! ! Professional Conference!! Favorite St. George activity:! ! Rock Climbing and Hiking!! Where they are staying:! ! ! Hotel!!! Consumer Twelve!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 55!! Location:! ! ! ! ! Cedar City!! Occupation:! ! ! ! ! Business Owner!! Reason for visit:! ! ! ! Day Golfing Trip!! Favorite St. George activity:! ! Four-Wheeling!! Where they are staying:! ! ! Not Staying!!! Consumer Thirteen!! Sex:! ! ! ! ! ! Female!! Age:! ! ! ! ! ! 28!! Location:! ! ! ! ! Salt Lake City!! Occupation:! ! ! ! ! Soccer Coach!! Reason for visit:! ! ! ! Soccer Tournament!! Favorite St. George activity:! ! Biking!! Where they are staying:! ! ! Hotel!!! Consumer Fourteen!! Sex:! ! ! ! ! ! Female!! Age:! ! ! ! ! ! 64!! Location:! ! ! ! ! Logan, Utah!! Occupation:! ! ! ! ! Professor!! Reason for visit:! ! ! ! Visiting Winter Home!! Favorite St. George activity:! ! Golf!! Where they are staying:! ! ! Winter House!!! Consumer Fifthteen!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 65!! Location:! ! ! ! ! Logan, Utah!! Occupation:! ! ! ! ! Professor!! Reason for visit:! ! ! ! Visiting Winter Home!! Favorite St. George activity:! ! Tuacahn!! Where they are staying:! ! ! Winter House!!!*Data was collected in person by convenience sample at the St. George airport and St. George Golf Course over a two day period.

Page �16


! Consumer Six!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 24!! Location:! ! ! ! ! Denver, Colorado!! Occupation:! ! ! ! ! Teach for America!! Reason for visit:! ! ! ! Vacation!! Favorite St. George activity:! ! Rock Climbing & Hiking!! Where they are staying:! ! ! Condo!!! Consumer Seven!! Sex:! ! ! ! ! ! Female!! Age:! ! ! ! ! ! 17!! Location:! ! ! ! ! Murray, Utah!! Occupation:! ! ! ! ! Student!! Reason for visit:! ! ! ! Soccer Tournament!! Favorite St. George activity:! ! Pool!! Where they are staying:! ! ! Hotel!!! Consumer Eight!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 28 !! Location:! ! ! ! ! Sandy, Utah!! Occupation:! ! ! ! ! Engineer!! Reason for visit:! ! ! ! Professional Conference!! Favorite St. George activity:! ! Golf!! Where they are staying:! ! ! Hotel!!! Consumer Nine!! Sex:! ! ! ! ! ! Male!! Age:! ! ! ! ! ! 27!! Location:! ! ! ! ! Sandy, Utah!! Occupation:! ! ! ! ! Engineer!! Reason for visit:! ! ! ! Professional Conference!! Favorite St. George activity:! ! Golf!! Where they are staying:! ! ! Hotel!!! Consumer Ten!! Sex:! ! ! ! ! ! Female!! Age:! ! ! ! ! ! 30!! Location:! ! ! ! ! Sandy, Utah!! Occupation:! ! ! ! ! Engineer!! Reason for visit:! ! ! ! Professional Conference!! Favorite St. George activity:! ! Golf!! Where they are staying:! ! ! Hotel!!!!!!

Page �17

A P P E N D I X 3 : S E C O N D A R Y R E S E A R C H

Bryan Mortensen!St. George Insights

Literature Review of Mintel Reports for St. George Project !I. Insights for State Tourism !Factors Important in Destination Choice !

“More than eight in ten respondents say a unique vacation experience is an important factor in destination choice. States that position their natural sites as unique will appeal to these types of travelers.” !

“Senior respondents are the least likely to say they consider factors such as local scenery, culture, and kid-friendly attractions when deciding where to travel domestically.” ! “Marketing that positions states as bastions of local culture will likely appeal to those looking for an authentic experience.” ! “Close to three-quarters of respondents agree that unique restaurant/dining experiences are an important factor in choosing where to travel.” !Demographic Profile of Domestic Travelers ! “White and Asian respondents are much more likely than Black and Hispanic respondents to have taken a trip of more than 100 miles within the U.S. in the past year.” ! “Married respondents are much more likely than unmarried respondents to have taken a trip of more than 100 miles within the U.S. in the past year.” ! “[attempt] to target married couples in their campaigns, [realizing] the presence of children doesn’t have much impact on married couples likelihood to travel’ ! “Nearly six in 10 respondents who have traveled domestically more than 100 miles in the last year, report doing so for vacation, while less than three in ten say they traveled for personal reasons other than vacation and only one in ten traveled for business.” ! “Respondents aged 18-34 are the most likely to have traveled for vacation.” ! “Respondents with household income of less than $25K are the least likely to have traveled domestically for vacation, while those with household income of $75K-$99K are most likely to have traveled for this reason.” !

“The lifestyle segment that tends to travel most is the ‘Picture Perfect ! !! Families’ (1.1% of the survey population) report the highest likelihood to have traveled more than 100 miles domestically this year. Because this group is likely to have plenty of disposable income, and because they tend to enjoy the travel (especially the longer stays), arts, and outdoor activities, their propensity for domestic travel to destinations that satisfy these interests will be high. Trips can include teenage and

Page �18

A P P E N D I X 3 : S E C O N D A R Y R E S E A R C H Bryan Mortensen!St. George Insights

young adult children (many of whom have returned to the nest) should be alluring to this demographic.” !!

Tourism Advertising and Influence ! “Close to half of respondents who have traveled at least 100 miles domestically for vacation or personal reasons in the past 12 months say they have seen a variety of travel ads, from state tourism commercials and TV ads for specific in-state attractions to state tourism websites, mailers, and online banners, By contrast, only 27% of ! !! respondents say these types of ads have influenced them to choose a state as a destination. Nonetheless, ads are an important method for states to attract visitors, and even if consumers say that they do not impact decision-making, they may have an !! influence on their destination choices in the future.”!! “The likelihood that respondents have seen travel ads declines with age,” ! “More affluent consumers are the most apt to own computers and therefore encounter online travel ads and thus are more likely to consult travel websites and travel review sites indicating that they are primary targets for online travel marketers.” ! “Respondents with children younger than 18 in the household report higher likelihood than those without children to have seen travel ads of nearly all types.” !!Influence of Outdoor Activities on Destination Choice ! “Spotlighting natural sites is a key element of state tourism marketing campaigns.” ! “Respondents with children are more likely to say the presence of beaches, nature and camping sites, water sports, backpacking/hiking, and hunting/fishing influence their choice of domestic travel destinations.” !!Family Vacation Travel Planners ! “Family vacation planners have an increasingly wide array of tools and resources available to help them evaluate and choose destinations, hunt for deals, and plan activities during the trip, which inevitably means no single type of online or offline !! resource dominates.” ! “Vacation planners consult several sources, an average of four types of resources per participant.” ! “Families desire to return to favorite locations is driven by a number of factors, not the least of which is efficiency in the planning process due to familiarity with the destination and its logistics.” !

Page �19

A P P E N D I X 3 : S E C O N D A R Y R E S E A R C HBryan Mortensen!St. George Insights

“Some family-focused destinations may realize a better return from initiatives that improve the experience for current customers than from outreach programs designed to attract new customers.” ! “Nearly one third of respondents put coupons and promotions among their top three planning resources, but the sheer quantity of pricing information and promotions available can create an abundance of choice.” ! “One third of family vacationers say they do research after they have arrived at their !! destination. Because of the dominance of mobile technology, responding to an interest in doing something different is easy to achieve with a iPhone or other portable tablet computers.” !!Hotels Catering to Millennials ! “the most inclined to support hotel innovations—namely, those promoting the use of advanced technology and experiential recreational services.” ! “Those aged 18-24 are more likely than the average respondent to report having !! stayed at a hotel in the 12 months.” ! “Millennials (19-36) are more interested than older generations in nearly every type of hotel enhancements.” ! “Increasing the use of technology to decrease reliance on hotel staff (while also bringing down the prices), is one way to appeal to the generation.” !!!!!!!!!!!!!!!!!!!!!!

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A P P E N D I X 3 : S E C O N D A R Y R E S E A R C H

Bryan Mortensen!St. George Insights

!!! !II. Advertising & Media!!!Advertising on Mobile ! “Phone owners are willing to tolerate ads in exchange for something of value. Consumers feel that they should be compensated for accepting mobiles ads.” ! “Consider sponsoring content—internet radio playlists, short films, games, mobile apps —to satisfy the consumer concern to receive something of value in return for ads and may result in more in-depth engagement with the brand.” !Marketing to Millennials ! “About 3 in 5 millennials say that having life experiences (eg travel, exposure to other cultures) are critical to overall success.” ! “Millennials account for nearly one quarter of the US populations, by far the largest adult population.” ! “Consider emphasizing social activity and making your brand or service apart of !! the ‘sharing economy’.” ! “Buying a national ad on broadcast or cable television and expecting to reach Millennials in one fell swoop is not a cost-effective or productive choice.” ! “Marketing must be participatory and ‘must-see’. Millennials are content creators and well-known for their desire to be involved. Brands must motivate users to tweet, post, and share to have a shared experience. Brands should also consider inviting consumers to share as part of the overall campaign.” ! “55% of Millennial Women say that they only want email from a company or a brand if it offers them something in return—like a discount coupon code or an invitation to a special sale. 26% of Millennials have redeemed a promotion through their mobile !! phone, as opposed to the 16% population average.” ! “Half of millennials consider their mobile phone too personal to share, but only 29% say the same for their email address. Nevertheless, immediate-use discounts or percent-off coupons for one’s next sale have proven somewhat effective for convincing Millennials to share personal information.” ! “If the offer is customized for them, and compelling, Millennials will be more receptive to promotions and social sharing.” ! !

*All information is from the Mintel Reports and Analysis site.

Page �21

Appendix 4 - Survey Questions and Raw Results !1. Have you ever vacationed in Southwestern Utah? (Just driving through does not count)

!

!!!!

# Answer !

Response %

1 Yes !

457 75%

2 No !

150 25%

Total 607 100%

Statistic Value

Min Value 1

Max Value 2

Mean 1.25

Variance 0.19

Standard Deviation 0.43

Total Responses 607

Appendix 4, Page �22

A P P E N D I X 4 : S U R V E Y R E S U LT S

2. What activities did you do while in the Southwestern Utah area?

!

# Answer !

Response %

1 Shopping !

162 36%

2 Golfing !

178 40%

3 Hiking !

212 48%

4 Swimming !

119 27%

5 Eating Out !

292 65%

6 Camping !

72 16%

7 Horseback riding

!

10 2%

8 Fishing !

18 4%


9 Running !

91 20%

10 State/National Parks

!

291 65%

11 Backpacking !

31 7%

12 Rock Climbing !

27 6%

13 Resort/Hotel activities

!

81 18%

14 Visiting Family !

44 10%

15 Business Related Activities

!

14 3%

16 Other !

125 28%

Other

Athletic Event- IM

Athletic events

Bike

biking

biking

Biking

Biking

Bought property there

cycling

cycling

cycling

cycling


cycling

cycling

Cycling

horseshoe pitching

Horseshoe pitching tournament @ the Dixie Center

horseshoe torn

Horseshoe Tournament

Horseshoe Tournaments

Horseshoes

Hospital Stay

Hunting

hunting, St. George Ironman

Iron man 2011&2012

Iron Man races

Ironman

IRONMAN

Ironman

Ironman

Ironman

Ironman

Ironman

Ironman

ironman

IronMan 140.6 and 70.3

Ironman 2011

Ironman 2012

Ironman 70.3 SG!

Ironman Competition

Ironman event

ironman race

Ironman St George 2012


Ironman St. George 2011

Ironman three times

Ironman Triathlon

Ironman Triathlon

Ironman triathlon

Ironman Triathlon race

LDS Temple

looking at homes

Marathon, Ironman

Mt bike

Mtn Biking

NHPA WT '13

Outdoor Theatre

photography

Pitched horseshoes

Pitched horseshoes

pitching horseshoes

races

Rentals- Helicopter and 4X4

Riding off-road vehicles

Shooting

skiing

St George 70.3 triathlon

St. George Ironman

swimming

The Ironman

Theatre

Triathalon

triathlon

Triathlon

Triathlon


Triathlon

triathlon

Triathlon

Triathlon

Triathlon

triathlon

triathlon

triathlon

triathlon

triathlon

Triathlon

triathlon

Triathlon

Triathlon race

Triathlon racing

Triathlon St George Ironman

TRIATHLONS

Triathlons

visit friends

visiting friends

world horseshoe pitching tournament

World Horseshoe Tounament

world horseshoe tourn.

World Horseshoe Tournament


world horseshoe tournament


Statistic Value

Min Value 1

Max Value 16


3. What initially drew you to Southwestern Utah?

!

Total Responses 446

# Answer !

Response %

1 State/National Parks

!

201 45%

2 Family !

39 9%

3 Golfing !

155 35%

4 Business !

9 2%

5 Races/Athletic Activities

!

116 26%

6 Other !

64 14%

Other

canyonlands


Climate and what it had to offer

Climbing

Climbing

County shooting range

Different part of country

DSU

EAsy access from LA

family

friends

friends

Friends

Friends

friends

friends

friends

Historical significance to the LDS church.

Horseshoe Pitching Tournament

Horseshoe tournament

horseshoes

Hunting

hunting, triathlon

Huntsman games

I'm LDS

Ironman

Ironman 2012

Ironman event

Ironman St George

Leisure

mountain biking

Natural Beauty; Friendly People

NHPA WT '13


!!

Quad riding

Races

Red Mountain Spa

Road trip

Softball

Theatre

Time share promo

Tornament

Triathlon/family

vacation

visit friends& future retirement

visiting friends

warm weather

weather

weather

work

world horseshoe tourn.




world horseshoe tournament


World Tournament

WT horseshoes

Statistic Value

Min Value 1

Max Value 6

Total Responses 446


4. Where did you stay when you came to Southwestern Utah?

!

# Answer !

Response %

1 Hotel or Resort

!

367 82%

2 RV !

21 5%

3 Camping !

55 12%

4 With family or friends

!

51 11%

5 Other !

35 8%

Other

Condo

Condo

Condo

condo

condo


condo

Condo

Elder House

Home rental

home rental

Hotel for triathlon

Just purchased home

Las Vegas

Mesquite

mesquite

Mesquite. Nv

Mt bike tour

Own a home there

private home rental

rent cabin

Rental house

rentals

Rented a home with 3 other couples

Rented condo

St George Hospital

Thompson Mansion

Time Share

timeshare

Timeshare condo

VRBO

VRBO home

Worldmark

Statistic Value

Min Value 1

Max Value 5


5. Do you have plans to visit again?

!

!!!

Total Responses 445

# Answer !

Response %

1 Yes !

376 84%

2 No !

70 16%

Total 446 100%

Statistic Value

Min Value 1

Max Value 2

Mean 1.16

Variance 0.13


Total Responses 446


6. Why not?

Text Response

?

70 years old and have other places I want to go

because you didn't put "sometime"...I have no current plans.

Because your survey has too many spelling, grammar and punctuation errors. And this is the Director of the St. George Area Tourism Office, by the way.

Bucket List: Golf in every state. This was a good one. I share my pictures and encourage others to golf here. The courses were so beautiful! Loved the National Parks too.

ddd

Great place, but we were there for the event only.

Have plans for other trips but will likely visit southwest Utah again in couple of years.

I do not know very much about the area at all other than Zion National Park is nearby.

I have no immediate plans to return. I saw and experienced everything I wanted to during my visit. I may return again in a few years.

I have nothing slated as for plans. However I know one day I want to visit again and for a more thorough visit through Zion.

I like to go to different places. It's not out of the question if I'd come back. I did have a bad experience while in St. George. Nothing to do with the city.

I like to travel to different places.

I'd love to visit there again, I just don't have any plans made to go there.

it was so hot.in July. Nothing to really do around the town of St. George by my self while my husband was at the horseshoe event. I did go to almost all the historical sites but was always given a book from the Mormons the last site I went to they actually had me read scripture out of the book...........That was it...... never ever going back

Just haven't made any plans......we will come back if doing so fits into a future schedule

Lost my job $$$

Maybe some day.. just no definite plans currently. I would like to come back some day.

Modest golf options

More of a city guy

My visit just ont now!

No more Ironman (only an Ironman Half)

No more Ironman St George.

no plans at this time but high on our list to return


no reason

no time right now

Not in the next few years.

Not much to see

Not sure - could happen -

Other places to see and usually follow the world tournament which takes place different every year

Played the golf courses, not interested in the other activities offered. Restaurant options weren't great.

Rarely do I vacation in the same spot twice.

Resources to fly/drive out.

Retired from racing

The Half Iron Man race was a wonderful experience.....except the water for the race was too cold for me. I became hypothermic. The course was too difficult for my husband and I to do again....we're 64 & 65.

They eliminated the full 140.6 Ironman St George. When they bring it back, I'll come back.

Too much more to see of the world.

Too remote . Unfriendly Mormons

We are to old to travel now

We came for horseshoe tournament and visited Bryce, Zion, and Grand Canyons at that time. Now on to the next adventure somewhere else. We did enjoy our stay and St. George has a lot to offer - hotels, restaurants, adventures, etc.

We could visit but have not make plans yet.

We enjoy Arizona more.

We have done the Golf trail the last two years and will be going elsewhere this year.

We have seen the areas that we were interested in.

We just vacationed in St. George and had a marvelous time. We hope to come back to southern Utah in the future, just haven't decided when yet.

We loved it, but we want to see more of the west and then we an go back to some of our favorites.

We may sometime but distant future. Our next national parks visit will be Yellowstone and Grand Teton in September/October.

We might


7. What State are you from?

We rarely return to previous vacation sites because there is such a big country (and world) that we like to exoerience different states and countries.

We were there in Oct, will probably visit in a year or two, but no plans right now.

We've been to the National Parks twice now and at our age, we probably wouldn't be coming back to the area. We did enjoy it very much and that museum in St. George is awesome.

Who knows what the future holds no plans now

Why not what.

Why not what?

Why not what? Unclear. If it's no plans to So. Utah it's because I've ben there twice, want to see other parts of the country first, but would enjoy going back sometime in the future

Would like to explore other areas

Would LOVE to visit Southern and ALL of Utah, just don't have any concrete plans in place at this time.

Statistic Value

Total Responses 57

Text Response

Arizona

Arizona

Arkansas

CA

CA

ca

ca

CA

CA

ca.

California

California

California


California

California

California

California

California

California

california

California

California

California

california

California

California

california

Colorado

Colorado

Colorado

colorado

colorado

Colorado

colorado

Colorado

Colorado

Colorado

Connecticut

florida

Florida

Florida

Florida

Florida

Idaho


IL

Indiana

Iowa

Iowa

MI

Michigan

minnesota

Missouri

mn

Nevada

Nevada

New Jersey

New Jersey

New York

North Carolina

North Carolina

Northa Carolina

NV

NY

Ohio

Ohio

Ohio

ohio

Ohio

OH-IO

Oregon

Oregon

Oregon

Oregon

Oregon

Oregon


!!!!

Oregon

Oregon

Oregon

PA

Tennesse

texas

Texas

texas

Texas

Texas

TX

Tx

tx

ut

Utah

Utah

Utah

Utah

WA

wa

wa

Washington

Washington

Wisconsin

Wyoming

Statistic Value

Total Responses 502


8. How did you travel to Southwestern Utah?

!

# Answer !

Response %

1 Plane !

108 27%

2 Personal Car !

260 64%

3 Rental Car !

104 26%

4 RV !

17 4%

5 Other !

6 1%

Other

airport shuttle from Vegas

Flew to Vegas and rented a car

I had to fly into vagus then rent a car to drive in

plane to Colorado and rental car to Utah

Shuttle from Vegas


9. Have you ever considering going to the St. George area for a vacation?

Statistic Value

Min Value 1

Max Value 5

Total Responses 407

# Answer !

Response %

1 Yes !

77 65%

2 No, Why not?

!

41 35%

Total 118 100%

No, Why not?

Didn't know or don't know much about St. George.

I don't like Utah.

I live had ere

I prefer beach vacations!

its boring

its utah

It's Utah...

Looking for more exotic locales

Many other places I would like to see first

Never head of it

Never heard of it

never really think of utah as a vacation spot ( i like lots of sun)

no particilar reason.

no reason

not a vacation destination


!!!!!!!!!!

Not at this time

Not aware of points of interest

Not aware of this area and what it offers

Not familiar with the area so I don't know the major attractions

not interested

Not interested.

Om from New york.

to open, stoney

too far

too far from Iowa

Toomany other choices and commitments. Would love to explore the area.

Utah sounds boring

Was not aware of draw

what's my motivation?

Where is dat b

Why should I?

Statistic Value

Min Value 1

Max Value 2

Mean 1.35

Variance 0.23


Total Responses 118


10. Who plans your vacations?

!

# Answer !

Response %

1 Spouse or Significant Other

!

142 27%

2 Myself !

447 85%

3 Children !

8 2%

4 Other !

21 4%

Other

both

Both me and spouse

both of us

Both spouse and self

by invitation

Friend

Friend group


11. How often do you go on vacation?

!

Friends

Friends

Golfing group

My WIFE and I

myself & spouse

Myself & Spouse

spouse and me

Spouse and myself

Triathlon teammates

We plan the trips together

Statistic Value

Min Value 1

Max Value 4

Total Responses 525

# Answer !

Response %

1 Never !

5 1%


12. On average how long are your vacation trips?

!

2 Once a year !

119 23%

3 Twice a year !

163 31%

4 Three times a year

!

96 18%

5 Four times a year

!

52 10%

6 Four or more time a year

!

90 17%

Total 525 100%

Statistic Value

Min Value 1

Max Value 6

Mean 3.65

Variance 1.97


Total Responses 525


13. Where was the last place you went on vacation?

# Answer !

Response %

1 1-3 Days !

45 9%

2 4-6 Days !

228 43%

3 7-10 Days !

181 34%

4 11-14 Days !

34 6%

5 14+ Days !

37 7%

Total 525 100%

Statistic Value

Min Value 1

Max Value 5

Mean 2.60

Variance 0.97


Total Responses 525

Text Response

Arizona

Atlanta, GA

barcelona , spain

Belize

Big Bend National Park

California


California

California

California

Cancun

Costa Rica

Costa Rica

Cozumel

Disneyland

disneyworld

Florida

Florida

France

Guatemala

Hawaii

hawaii

Hawaii, Maui and Oahu

Hawaii.

Hurricane Utah

Italy

Kansas City, KS

Korea

Lake Powell

LAKE POWELL

Lake Tahoe

Lake Tahoe

Lake Tahoe/ Truckee

Las Vegas

Las Vegas

London

London, UK

Long Beach,Ca


Longboat Key, FL

Los Angeles

Los Angeles

Marinas (Monterey area)

Maui

Maui

Mexico

Mexico

Miami

Minneapolis MN

Missouri

Montana

Mount Shasta, CA and Corvalis, OR

Napa Valley Ca.

new mexico

Newport, RI

no answeer

Northeastern US down to tip of Florida

Northern utah

Northern Utah

nyc

ocean city MD

Ojai

Orange Beach, AL

Orlando

Orlando, Florida

Outter banks

Palm Springs, CA

Phoenix AZ

Richmond, VA

Saint George, Utah


San Antonio, Texas

San Diego

San Diego

san diego, ca

San Francisco

San Francisco

San Francisco

San Francisco

San Francisco

San Francisco, CA

San Francisco, CA

Seattle

seattle wa

Seattle Washington

South Africa and Eastern Europe

South Dakota and Wyoming

Southeast

Southern Utah - Bryce Canyon and Zion, and Las Vegas (same trip)

st george

St George UT

St George Utah

St George Utah

St. George Utah

St. George.

SW Utah

tucson/phoenix/sedona arizona

Utah

Utah

Vail

Virgin Islands

Washington and Oregon Coast


14. How much do you spend annually on vacations?

!

Washington, UT

Statistic Value

Total Responses 522

# Answer !

Response %

1 1-1000 !

90 17%

2 1000-5000 !

297 57%

3 5000+ !

138 26%

Total 525 100%

Statistic Value

Min Value 1

Max Value 3

Mean 2.09

Variance 0.43


15. What time of year do you go on vacation? (Select all that apply)

!

!


Total Responses 525

# Answer !

Response %

1 Spring !

362 69%

2 Summer !

377 72%

3 Fall/Autumn !

355 68%

4 Winter !

246 47%

Statistic Value

Min Value 1

Max Value 4

Total Responses 525


16. Define a successful vacation.

Text Response

A relaxing environment with plenty of fun activities.

A relaxing week away from work with good food and family/friends and lots of sunshine!

A successful vacation is fulfilling and enlightening with as little burden and hassle as possible.

active

Active things to do, relaxing, new experiences, good food

Adventure, physical activity (hiking, climbing, running, skiing), seeing new places, relaxation and enjoyment.

Another Ironman medal

any trip i have fun on.

anything with a race and then followed by relaxation

As long as it is enjoyable

Balance of fun and relaxation. If it's an area with lots of sites to see that is beneficial as well

Being able to relax and explore new places/see new things.

by relaxing

Come home feeling relaxed and decompressed.

Coming home with a smile on one's face from having seen and done the things you planned to see/do.

Easily accessible, reasonably priced, good accommodations, good golf, great weather

Enjoy new sites and experiences while keeping not exceeding our budget.

Everyone has at least one great story to tell.

Everyone has fun, relaxes and returns feeling refreshed.

explore something new and exciting. breathtaking view and good company

exploring new city/area; culture; dining out; memories

Exploring new places and having fun

Forget about work for a little while, recharge my batteries

Friendly community. Small town atmosphere. Outdoor recreational community.

Fun

Fun low stress


fun time, not in Utah

Fun, relaxing

getting home

Going

golf, sun, fun

Golf, Swim, Water Ski, great food, good restaurants, museums, art galleries, plays, movies, hiking trails, places to fly ultra lights, remote control air park, great places to stay.

good night life , good food and great scenery

Good prices, good golf courses and clean hotel

good time with family and/or friends

Good weather, good golf, great scenery.

great fly fishing, golf, ease of access via car or plane, not overcrowded, knowledgeable people working in area, good food

Great outdoors activities great weather.

Great weather with comfortable accomidations and above avearage quality golf courses

Happy family activities.

Have a good time, see and experience new things, friendly people, and no speed traps e.g. the one before Zion Park

Having a wonderful time, seeing lots of great scenery, good food.

Having fun, seeing landmarks, experiencing new things, reconnecting with friends.

I forget about work and relax.

I have fun and experience what I set out to do.

I left home

If I was able to accomplish what I set out to accomplish before the trip started.

If the travel to and from the destination is smooth with no major problems then I'd consider that a good vacation.

Leaving home.

Location

Lots of outdoor activities and scenery

Meeting nice people, good food, nice weather (it was pretty hot in Utah) seeing new sights

-Memorable -New & Exciting -Within Budget

Mentally relaxing, physically demanding


mild climate with sightseeing

Near a beach or in the mountains - slower paced time w/family - unique small dinning experiences - outdoor activities - near a small community

nice location, scenic, nice hotel & amenities, good food and wine - casual stuff to do - ancient or historic

Nice weather, beaches, food, things to do around the city.

No major incidents!

One that allows me to forget about "life" before or after where I am at on vacation!

one that brings the family closer together

One that I come back from well rested and full of excitement over the things I had done and seen

One that is so successful that I cannot wait to get up in the morning and see what I will experience that day, whether hiking, driving, golfing, or sometimes just sitting still and seeing what passes by me.

One that provides memories that will last a lifetime.

One where my whole family feels like we don't want to go back home

peace of relaxation in this busy fast world of ours.

Physical activity, good restaurants

Quality family time

Relaxation, fun, and memories

Relaxation, good food, good prices, nice sights to see.

Relaxation, seeing the sites, doing some shopping. Just getting away.

Relaxing and active. No car trouble or injuries, easy to find accommodations at the last minute, good food.

Relaxing and building memories as a family

Relaxing and enjoying the time off

relaxing entertaining good food and sights

Relaxing no plans

Relaxing, fun time

relaxing, hiking, cycling, running and enjoying theout of doors

Relaxing, scenic and ffordabe

Relaxing, spending quality time with family, maybe learning something.

Rest and relaxation


!!!!!!!!!!!

Rest and relaxation.

Safe,fun, with people I love

See family :-)

Seeing family and playing golf

Seeing new sites, finding great local places to eat, fun memories with group involved

Seeing new things

Seeing something new

Smooth arrangements- travel and accommodation, cooperating weather

Stess relief, relaxation, fun.

Stress free, cost effective, everyone enjoying themselves

Time spent by my husband and I enjoying area highlights (food, shopping, culture) while also riding our bikes and enjoying the beauty of outdoors

Travel convenience, family entertainment, memorable experience for all

Two weeks of relaxation and enjoyment with family

unknown

Visiting the many parks in Utah

We are happy just to be able to get away and relax. Seeing things we haven't before is a bonus.

When I'm able to enjoy the time with my friends or family doing something that brings us closer.

when you have fun

Statistic Value

Total Responses 514


17. How many National Parks have you been to?

!

# Answer !

Response %

1 0 !

25 5%

2 1 !

30 6%

3 2 !

34 7%

4 3 !

59 12%

5 4 !

61 12%

6 5 !

46 9%

7 6 !

34 7%

8 7 !

28 6%


9 8 !

30 6%

10 9 !

4 1%

11 10 !

60 12%

12 11 !

3 1%

13 12 !

23 5%

14 13 !

2 0%

15 14 !

2 0%

16 15 !

20 4%

17 16 !

5 1%

18 17 !

0 0%

19 18 !

4 1%

20 19 !

0 0%

21 20 !

38 7%

Total 508 100%

Statistic Value


18. What are the last five National Parks you visited?

Min Value 1

Max Value 21

Mean 8.09

Variance 29.25


Total Responses 508

Text Response

Acadia, Zion, Bryce, Smokey Mountain, Western Virginia

Acadia, Zion, Grand Teton, Yellowstone, Arches

alcatraz

Alcatraz island Yosemite Grand Canyon Lake Mead

All the ones in Utah

Arches, Zion, Yellowstone, Rocky Mountain, Yosemite

Banif

Big Bend, Zion, Byrce, Rocky Mountain, Yellowstone

bryce canyon

Bryce Canyon, Zion, Arches,

Bryce Canyon, Grand Canyon, Haleakala crater, San Onofre, Malibu

Bryce, Zion, Catilina, Grand Canyon, Moument Valley

Bryce, Zion, Cedar Breaks, Cuyahoga Valley, Sleeping Bear Dunes

Channel Islands...

Death Valley

don't remember

Don't remember all the names

El Yunque (Puerto Rico). Zions. Yellowstone. Uintas. The redwood forrest.

F

Glacier Acadia Minute Man Grand Tetons

Glacier, Yellowstone, Grand Teton, Zions, Rocky Mountain

Grand Canyon


Grand canyon Zion

Grand Canyon and don't remember

Grand Canyon, Crater Lake

Grand Canyon, San Juan Mtns National Forest, Kit Carson National Forest (Taos), Mesa Verde, Aztec Ruins

Grand Canyon, Yosemite, Zion, Yellowstone, Rocky Mountain

Grand Canyon, Zions, Teton,

Great canyon

Great Smokies, Yellowstone, Grand Canyon

haven't been to 5

I can't remember

Joshua Tree, Death Valley, Arches, Canyonlands, Zion

Joshua Tree, Death Valley, Arches, Rocky Mountain, Zion

Joshua Tree, Grand Canyon, Petrified Forest, Hot Springs, Death Valley

lake powell, sequoia, brice, lassen, yellowstone

many

Mount Shasta, Ca; Zion, UT; also various state parks in Hawai'i

Mt. Rainier National Park Zion National Park Yosemite Grand Canyon Bryce

Mt. Zion

n/a

N/a

N/A

Nicolet National Forest, Valley of the Gods, Smokey Mountains, S. Wayne National Forest, Perry Monument

none

Olympic National Park, Crater Lake, Mt St Helens, Zion, Grand Canyon

Olympic, Crater Lake, Death Valley, Mount Rainier, Mount St. Helens

Rocky Mountain

Rocky Mountain yosemite

Rocky Mountain (Estes park ) Yellow Stone Yosemite

Rocky Mtn National Park, Black Canyon, Grand Canyon, Mesa Verde, Redlands

Rushmore Tetons Yellowstone Wind cave Cape hatteras Wright brothers


Smokey mountains, Mammoth Caves, Hopewell Culture, George Rogers Clark National Historic, Indiana Dune National Park

Tonto, Zion's, Grand Canyon, Bryce, Angeles

Too many to recall.

Valley Forge, Estes Park

Volcano in Maui, Zion, Grand Canyon, Arches, Canyon Lands

Yellow stone , pinchonte, st hellens

Yellowstone

Yellowstone Bryce Zion Yosemite Glacier

Yellowstone rocky mtn smoky mtn Gettysburg. Everglades

Yellowstone, Grand Teton, Black Canyon, Denali, Devils Tower

Yellowstone, Grand Teton, Crater Lake, Zion, Arches/Canyonlands (same trip)

Yellowstone, Grand Tetons, Glacier, Zion, Bryce, Arches, Grand Canyon

yellowstone, yosemite, sierra, zion, arches

Yellowstone, Zions

Yosemite

Yosemite Redwood Crater Lake

Yosemite, Grand Canyon, Joshua Tree, and Kings Canyon

Yosemite, mount rushmore, sequoia, Teton, rocky mountain

Yosemite, sequoia, Channel Islands , Zion , arches

Yosemote. Grand Canyon. Bryce. Zion. Staircase

zion

Zion

Zion Bryce Canyon Canyonlands Crater Lake Arches

Zion Grand canyon Rocky Mountain Arches Yellowstone

Zion Grand Canyon Red Rock Canyon

Zion Washington D.C.

Zion National Park

Zion National Park, Pearl Harbor, Volcanoes, Capitol Reef, Arches

Zion, Bryce Canyon, Canyonlands, Arches, Mt. Rainier

Zion, Bryce Canyon, Muirwoods,


19. What motivated you to go there?

Zion, Bryce, Arches, Canyonlands, Capitol Reef.

zion, bryce, death valley, arches, gettysberg, hiakela, volcanic park

Zion, Bryce, Joshua Tree, Grand Canyon, Glacier

Zion, Bryce, Yellowstone, Ft Stevens, Ft Clatsop

Zion, Grand Canyon

Zion, Grand Canyon, Bryce

Zion, Mammoth Cave, Grand Canyon, Yellowstone, Bryce Canyon

Zion, Snow Canyon, Bryce Canyon

Zion, Yellowstone

Zion, Yosemite, Bryce, Death Valley,

Zion, Yosemite, Crater Lake, Glacier, Grand Canyon

Zion, Yosemite, Grand Canyon, Joshua Tree

zion, yosemite, yellowstone, joshua tree, crater lake

Zion's Yellowstone Little Big Horn Mount Rushmore

Zions, Bryce, Redwoods, Canyonlands, Yellowstone

Zions, Grand Canyon, Yellowstone, Appalachia, Gettysburg

Zion's, Yellowstone, grand Teton, Grand Canyon, glacier

Statistic Value

Total Responses 496

Text Response

2013 World Horseshoe Tournament

A marathon. And its liberal drinking laws.

beach

Beach, retail property, small community

Beach, surfing, tropical drinks

beach/own a condo

Beauty, recreational opportunities

Break before having our second child

Business and pleasure


change of scenery, visiting friend

Clean air, sunshine, warmth

close drive

Close to family

Cool break in the heat of summer

Disneyland

Environment

Family

Family

Family

family

Family

Family

family

family

family

family and change of culture and scenery

family christmas vacation

for fun

Friend

Friends

friends

Friends

Friends have a condo there, and it's the beach!

Friends living there, warm weather

general interest in those countries and flora and fauna

Geographic center of other people and friends. Facilities (Great Wolf Lodge, Shopping, activities)

Glacier Nat'l Pk

Golf

golf and home shopping


golf in winter

Home for holidays

houseboat

Ironman

Ironman

it's Hawaii

Lake Powell

location, near Joshua Tree NP, warm weather, resort town

lots of things

Love the area

marathon

mickey!

Music festival

National Horseshoe Tournament

National parks

need a vacation to relax

New City

Nice resorts

Ocean

On previous trip to San Francisco we felt we did not see all the sites we wanted to. We went back to take in what we missed previously.

parks and stores

Raced Ironman 70.3, but have visited several times for hiking trips.

Relaxation in the sun on a small island.

Relaxing

Rich history

Seasonal changes, adventure, never having been before

See the world

shopping and site seeing

sites

Ski


Snorkeling and Golf

Snowboarding

Sporting activity

Sun

Sun

Sun and beaches

Sunshine, Baseball, Family

Surfing

Theatre and great restaurants

timeshare and weather

To go somewhere new with history

Training for Ironman Saint George 70.3

Vacation

Visit @ tour winery

Visit family

Visit ruins and see mayan culture.

Visiting family for the holidays

Visiting family.

Visiting my grandparents for Christmas.

visitng family

Wanted to get away for a while.

Warm Weather

We went for my brother's wedding in Corvalis and decided to plan a longer trip around that event.

Weather

Wedding

wife

Wife.

Work

Work



20. Do you know where Zion National Park is located?

21. Gender

Statistic Value

Total Responses 522

# Answer !

Response %

1 Yes !

478 94%

2 No !

30 6%

Total 508 100%

Statistic Value

Min Value 1

Max Value 2

Mean 1.06

Variance 0.06


Total Responses 508

# Answer !

Response %

1 Male !

313 62%

2 Female !

192 38%

Total 505 100%

Statistic Value

Min Value 1

Max Value 2


22. Age

23. Race

Mean 1.38

Variance 0.24


Total Responses 505

# Answer !

Response %

1 1-18 !

2 0%

2 19-29 !

42 8%

3 30-45 !

108 21%

4 46-55 !

94 19%

5 55+ !

260 51%

Total 506 100%

Statistic Value

Min Value 1

Max Value 5

Mean 4.12

Variance 1.08


Total Responses 506

# Answer !

Response %


!

1 American Indian or Alaska Native

!

15 3%

2 Asian !

20 4%

3 Black or African American

!

9 2%

4 Native Hawaiian or Pacific Islander

!

2 0%

5 White !

460 91%

Total 506 100%

Statistic Value

Min Value 1

Max Value 5

Mean 4.72

Variance 0.83


Total Responses 506


Copy of St. George Book Completed

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Transcript of Copy of St. George Book Completed