Copy of Simagine Sales Enablement

Copyright 2014 ITpreneurs. All rights reserved.

Driving Successes for Simagine Business

Simulations November 17, 2014


Co-Founder Simagine - Master Trainer Maarten Versteegh


Agenda UNDERSTANDING SIMAGINE BUSINESS SIMULATIONS

How does the Simagine portfolio look like (simulations & trainer program)

What are the Stakeholders involved Pricing the individual components

UNDERSTANDING THE CORPORATES PAIN POINTS

3 Core Pain Points Customers Simulations address THE BUSINESS SIMULATIONS MARKET

How large is the Simulations Market? Is it growing? DEVELOPING THE SIMAGINE BUSINESS CASE

What is the Business Case for adopting Simagine Business Simulations? Both for end customers as Consulting / Training organizations

What is the ROI? Why all organization should use Simagine Simulations?

USPS

What are the Key USPs for Simagine Simulations? What make Simagine simulations the most

comprehensive simulations portfolio in the Market for Change Program initiatives

What drove Simagine adoption around the world? COMPETITION

How to position against competition? How are they priced? how are they different? What

makes Simagine simulations the best in the market?

WHERE TO LOOK FOR SIMAGINE BUSINESS?

Understand the Core Target Audience

SIMAGINE CASE STUDIES Learn why Simagine partners adopted it - what

have they gained of using Simagine simulations? THE FUTURE OF SIMAGINE PORTFOLIO

Explain potential Product Road Map of Simagine


Understanding the Simagine Business Simulations


Professional Training & Coaching Founded in 1994 Dutch-based organization Pioneer in developing and

licensing business simulations & serious games o supporting training courses o supporting change processes

About Simagine Erik Stroek Co-Founder, General Management & Marketing

Maarten Versteegh Co-Founder, Sales Delivery & TTT

Herman Van Der Bij Co-Founder, Simulation Development


During a Business Simulation we simulate business processes and scenarios that are recognized by the participants. The environment is challenging and realistic.

Participants will have to design their own processes and work

together as a team. They will have to execute and improve their processes and agreed ways of working. Most simulations consist of a number of rounds, this gives teams the chance to reflect, discuss and learn to improve.

What are Business Simulations?


What are Simagine Business Simulations?

Flexible Relevant Authentic Customized Engaging No-computer driven

scenarios. 100% relevant for any organization.

Challenging and realistic.

The scenarios can be adapted to meet specific business

objectives.

Stimulate feedback and interaction.


A Preview of Simagine Simulations


Simagine Game Cycles

Preparing Working

Evaluating Theory


Simagine Business Simulation Portfolio

CLASSROOM Typically 1 day Interactive classroom

business simulation

BLENDED Blended learning programs

leading to certifications (ITIL / PRINCE2)

eLearning combined with classroom simulation

WORKSHOP 1-2 hour mini-games Interactive question game

workshops played in a large group setting with the objective to gather information and sense organizational mood


Simagine Classroom Simulations Portfolio

ITIL

ISO/IEC 20000

DevOps

Agile

PMP

PRINCE2

Lean IT

BPM

BisL

Enterprise Architecture

TOGAF

PMP

PRINCE2 (Out) sourcing

Cloud (coming up soon)


Class size: 8 - 15 learners

Typically 1-day (could vary from 4 hours to 3 days)

Scenarios for smaller or bigger groups

*

Classroom Simulations Delivery Options

Copyright 2014 ITpreneurs. All rights reserved. *

Top Management Operations and everyone in between in IT Organizations

Target Audiences for Simagine Simulations?

Copyright 2014 ITpreneurs. All rights reserved. *

Making knowledge stick Understanding the big picture Confidence in being successful Shared intelligence

Outcomes of Using Simagine Simulations


Simagine Compact Game - A Heart Effort A dynamic question game for kick-off and quick scan 1-2 hour mini-games, typically played in a large group setting Standard sets of questions on subjects such as customer focus, information security, demand management, and lean thinking. The questions ares tailored to the audience. Objective Allow participants to communicate with each other about a host of different subjects that relate to their jobs and the organisation in which they operate.


Simagine Hands-On Program

ONLINE CLASSROOM SIMULATION ONLINE

Preparation work Workshop SIMULATION

Summary workshop and

deepen knowledge

Case Memotrainer Pre Assessment

Knowledge test

(online)

Competency test

(online)

Mock exam

(online)

Final Assessment Evaluation &

Reporting

ITIL / PRINCE2

Foundation exam


Hands-on Program Results: Transfer of Knowledge

Download White Paper: Competence Assessment in Hands-on Programs

Experience Game Simulation

Theory Concept Knowledge

Testing General Competence

Application Specific Working Situation

Transfer A

Transfer B

Transfer C


Benefits of Hands-On Programs

Greater Insight of the Situation

Participants have greater insight into the situation as a whole, and therefore better understand the context within which they work.

Follow-on IT best practice training

The simulations allow participants to follow training in the best practice organization.

Confidence in using best practices

They have experienced success in the context of the business simulations, which results in self- efficacy and

motivation with regard to the best practice way of organizing

work.


Simagine Trainers Levels

--

++

Expertise

Level 4

Objective To train other candidate trainers To run Hands-On programs and demos To run basic programs with Ease-it, Control IT and Bridge-it Open to anyone with an interest in Simulations

Level 3

Level 1

Level 2

Capabilities Registered Trainer who may deliver TTT programs Experienced in facilitating one or multiple simulations Independently facilitate business simulations Conduct intake interviews, position and sell business simulations

Prices $2,000 $1,250 $1,800 (for new trainers) $626 (for experienced trainers $225

Note: Simagines region definition is different from ITpreneurs region definition. It is mentioned in the price list


Train the Trainer Program > Online Program

Facilitation techniques

Simulation theory

Introduction to Ease-IT

what is (not) a simulation

Introduction to Bridge IT

Introduction to Control IT

Exam

Facilitation

Dashboards

Job instructions

Processes

2 hour virtual TTT

Exam + 1 hour virtual

assessment

1st delivery

coaching for new trainers

East-it Control-IT Bridge-it Hands-On Specialization

modules Framework

context

2x2 hour

virtual TTT

Exam + virtual assessm

ent

Expert Facilitation

Hands-On theory

Delivering demos

Attitude Meta level Principles 1 day

live TTT

increasing level of expertise

Online modules Coaching and Assessment Simulation products

Apprentice

Trainer

Expert

Master

East-it Control-IT Bridge-it


How to Become a Trainer?

Step 1 Step 2 Step 3 Step 4 Step 5 Register for the Trainer

TTT Receive the Trainer

Game Box Get Certified for

Simagine Trainer Start delivering

Simulations Maintain an Active

Registration

Prerequisite: Certified Simagine Business Simulation Apprentice ($225)

TTT for Control-IT, Ease-it or Bridge-it ($625)

The candidate receives the Trainer Game Box prior to the TTT

Specific Game Box for each game

Trainer game-box license $995

2 hour virtual TTT Exam + 1 hour virtual

assessment

Required to deliver a simulation at least 1 time per year

The trainer is responsible for taking the Game Box to the training site

1 pack $1,000 5 packs $4,250 10 packs $6,500

Maintain an active registration

Annual trainer registration fee - from year 2 onwards $299

Note: Simagines region definition is different from ITpreneurs region definition. It is mentioned in the price list


Integrate business simulations that match your offering Offer a blended solution by integrating the simulation in your course as a full training solution Expand your portfolio with business simulations and open a new revenue stream Integrate business simulations as an integral part of your consulting projects

How Do Simagine Simulations Fit in Your Partners Practice?


How Your Partners can Start Offering Simagine Simulations?

Arrange a Simagine Demo

Sign up Commercial

License

Pass the Trainer Exam and Get

Certified

Purchase the Simulations

Licenses

Start offering Simagine

Simulations

Experience it to believe it!

Sign the agreement with ITpreneurs to be

able to license the games

Trainer game-box license with ITpreneurs

Maintain your trainer certification with a yearly fee

from year two

Simulations license (1, 5 or 10 packs) with ITpreneurs


Next Steps...

1. Pass the Apprentice Level and familiarize yourself with the Business Simulations

2. Identify your top partners and promote the Simagine Simulations

3. Organize a demo roadshow for your top partners together with Simagine!

>> Experience it to believe it!


Understanding the Corporate Pain Points


Ive sent a group of 15 of my IT-staff to a 3-day Foundation course. They came back, all certified, but

not too enthusiast of the "bit boring" slides bombardment. But most of all, in the months after the course they returned to their normal day to day way of working. In short: nothing really changed in terms

of better service for our customers

We introduced a new framework in our department, but somehow it

doesn't bring the improvement, the change we hoped for...

We started a new way of working and in the beginning all looked fine and promising, but somewhere along the road we lost momentum, the people that were

against all this in the first place, gained influence in their negative outlook. We need to re-establish our

goals and objectives, we need new energy !

We have several problems and basically the vast majority of the

company, including myself !, wants change. We don't know

where to go though...


Example 1

Ive sent a group of 15 of my IT-staff to a 3-day Foundation course. They came back, all certified, but not too enthusiast of the "bit boring" slides bombardment. But most of all, in the months after the

course they returned to their normal day to day way of working. In short: nothing really changed in terms of better service

for our customers. CIO


Example 2

We introduced a new framework in our department, but somehow it doesn't

bring the improvement, the change we hoped for... CIO

The simulation will give them new motivation: 'this could work !'


Example 3


company, including myself !, wants change. We don't know where to go

though.. CIO

The simulation can be used to come up with and explore new ideas. A look into how the future could be like.


The Business Simulations Market


The cry for alternative learning experience is definitely growing The idea that games/simulations can help in change programs too. Simagine has been in this business for 20 years now and like many others

have surfed the economic conjuncture. At this moment we see great opportunities in the partnership with

ITpreneurs and in developments like our Hands-on programs, Devops, Cloud, Lean etc.

All subjects and fields that could benefit from simulations immensely, I'm convinced of that.

Simulations are essential in the transfer from theory to practice.

How Does the Simulations Market Look Like?


Developing the Simagine Business Case


Ive sent a group of 15 of my IT-staff to a 3-day Foundation course. They came back, all certified, but

not too enthusiast of the "bit boring" slides bombardment. But most of all, in the months after the course they returned to their normal day to day way of working. In short: nothing really changed in terms

of better service for our customers

We introduced a new framework in our department, but somehow it

doesn't bring the improvement, the change we hoped for...

We started a new way of working and in the beginning all looked fine and promising, but somewhere along the road we lost momentum, the people that were

against all this in the first place, gained influence in their negative outlook. We need to re-establish our

goals and objectives, we need new energy !


company, including myself !, wants change. We don't know

where to go though...

Top Main Pain Points


People got together more after

the simulation game to analyze

and improve their work together

Top Named Benefits by Customers Improved quality of

services resulting from the change in behavior

as agreed in the simulation game

experience.

People started applying the behavior they had

experienced in the simulation game

Reduces time, cost and effort to implement as people have a better

understanding of how to apply after following a

simulation


To support culture change initiatives To create understanding and buy-in for a best

practice - such as ITIL, PRINCE2 , PMI, BPM, CoBIT

Translating theory into practice Breaking down silos and creating end-to-end, team

working Empower people to capture improvements to their OWN

work

Where Do Simulations Add Value?


USPs


Simagine Simulations Benefits for Partners

Value Differentiate yourself from the competition and add a new revenue stream.

Complete range of simulations including classroom and blended simulations

Flexible, customized and realistic Online tiered trainer program

Synergy The Simagine portfolio aligns well with your existing IT Best Practices training offering.

The simulations align to the most in-demand IT domains such as DevOps, Lean IT, and Agile, as well as the more-established ITIL and PRINCE2 .

The games are engaging and follow a generic approach -Best Practice independant and dont need to be adjusted with the updates / evolution of the ITBP training.

Exclusivity The Simagine portfolio is a unique offering available only to ITpreneurs partners.

The Simagine portfolio includes a unique blended program; Hands-On program with integrated self study, social learning and coaching environment. Leads to ITIL / PRINCE2 certification. It is the first integrated EXIN certified program.

Differentiate by offering Compact Games - A hearth Effort


Introduction to Bridge-it


Sales & Marketing Support


Fact Sheets - Download Partner Presentation - Download Q&A - Download Email promotion for Roadshow - Download Partner PSU on Simagine - View Promotional Video

The 5 Reasons to Adopt Simagine Simulation Brochure - Download

Simagine Promotional Materials Available


Tap into this opportunity to offer exclusive simulations programs to your customers!

Watch video


The Future of Simagine

Copy of Simagine Sales Enablement

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