COPY – Day 12 writing headlines #2. headline writing Copy ASSIGNMENT: Write 5 TEASERS for a spread...
-
Upload
charlene-tiffany-spencer -
Category
Documents
-
view
219 -
download
0
Transcript of COPY – Day 12 writing headlines #2. headline writing Copy ASSIGNMENT: Write 5 TEASERS for a spread...
COPY – Day 12writing headlines #2
headline writing Copy
ASSIGNMENT:ASSIGNMENT:
Write 5 TEASERS for a spread about a celebrationof Mole Day (6.02 x 1023). (This is the dominant photo.)
ASSIGNMENT:ASSIGNMENT:
headline writing Copy
headline writing Copy
•captures & keeps readers with clever diction & clear details
•reflects the dominant photo’s content
VERBAL
VISUAL•(an entry point)•uses type creatively
HEADLINESHEADLINES
headline writing Copy
• Identify content
•Tell something specific about the season, event, etc.
•Capture the readers’attention
HEADLINESHEADLINES
headline writing CopyHEADLINE ANATOMYHEADLINE ANATOMY
Primary headline – the Teaser
• Intrigues the reader visually and/or verbally
(larger than anything else on the spread.)
• Provides information specific to the year & identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.
Secondary headline – the Teller
headline writing Copy
secondary headlineTELLER
Homecoming
Reign DelayGame, field coronation cometo a thundering halt
label
primary headline TEASER
• Identify content?
• Captures the readers’attention?
HEADLINE ANATOMYHEADLINE ANATOMY
• Tells something specific about the event?
Quote for a secondary
When the first notes of the fight song were punctuated by a
crash of thunder, the marching band retreated for cover
under the stands. A record 1.9 inches of rain fell in less
than an hour. “ We use the 30-30 Rule to insure the safety
of the students and fans,” athletic director Kevin Brewster
said. “When the flash to thunder count approaches 30
seconds, everyone is undercover.”
“At first, I enjoyed the light show,but when I realized that
the storm would probably cancel the game & the half-time ceremony,
I was depressed.” -junior Jonah Martin
ReignDelay
This example uses the first paragraph to
summarize the event. It is set in larger type
than the copy.
headline writing Copy
Homecoming fans experience
Wet, Wild Washout
Thunder, lightning cause Homecoming
BASHtoCRASH
Get a Reign CheckHomecoming ceremony washes out
Lightning stormdestroys HomecomingRealReignWreck
TELLERSTELLERS
headline writing CopyEXAMPLESEXAMPLES
headline writing CopyEXAMPLESEXAMPLES
headline writing Copy
Refine headlines for strong
appeal• Keep headlines factual; no editorializing
• Use fresh, active verbs• Eliminate unnecessary words• Use a comma instead of “and”• Don’t break “grammatical go-togethers”
• Use single quote marks in headlines• Write headlines in present tense• Avoid school name, initials, mascot• Maintain style consistency
EDITING GUIDELINESEDITING GUIDELINES