Copernicus Consulting: our research services
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About Copernicus Consulting
Consumer and Design Research Services
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About Copernicus
‣ Helping you understand a changing social world
‣ Founded in 2009
‣ Headquartered in Toronto, Ontario
‣ 4 core researchers, network of 12 more
‣ Highly trained sociologists and anthropologists
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Copernicus proved that the Earth revolved around the sun
Our story
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We show our clients what consumers are really doing...
...and that their lives don’t revolve around brands.
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Sector experience
‣ Financial services
‣ Pharmaceuticals and health care
‣ Consumer packaged goods
‣ Technology and telecom
‣ Government policy
‣ Not-for-profit and program evaluation
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Segment expertise
‣ Professionals: engineers; physicians
‣Women
‣ Families
‣ Gays and lesbians
‣ Early technology adopters
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Services
Qualitative Quantitative Consulting
•In-depth interviewing
• Focus group moderation
• Ethnography and shop-alongs
• Design research
• Semiotics
• Online focus groups
•Online surveys
• Key performance indicators
• Web analytics analysis
• Quantitative analysis of existing data
•Facilitation
• Creativity and innovation workshops
• Training
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Expertise in...
‣ Medical sociology
- behaviours and beliefs a!ecting medication, health outcomes, and patient compliance
‣ Sociology of new technologies
- attitudes toward technology adoption, technology behaviours and uses
‣ Economic sociology
- social attitudes toward money, credit and debit cards, transactional behaviours and preferences
‣ Sociology of gender and families
- understanding women’s purchasing and design preferences
‣ Cultural anthropology/ethnographic methods
- designing the right method for the right question
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design research social theory
market research
We use theories of social life...
...to help clients understand the social world of consumers.
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Text
Our Technology
Ecosystem
Audits
...show our clients
what technologies
consumers are using.
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...show what
technologies
employees actually
use.
Our office visits...
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Our home visits...
...shows what
consumers are
actually consuming.
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Our ethnographies...
...witness how people actually buy things.
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...discover
how
consumers
actually live
Our interviews...
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... uncover
consumers’
aspirations.
Our deep dives...
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Our shop-
alongs...
...show what tools
consumers need to
get the job done.
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We gather technicalemotionalculturalpracticalinsight into consumers.
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...answer the question, “so what?”
Our conceptual models...
Brand Value Map
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It
Tag clouds
Visual narratives
Our creative reporting techniques...
...bring insights to life.
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...produce simple, actionable results.
Our findings...
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Our facilitation
services...
...help clients apply
insights.
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Your source for understanding the cultural world of consumers.Sam Ladner, PhDPrincipal+1 (416) [email protected] http://copernicusconsulting.net