Kbenhavns Lufthavn

Copenhagen Airport1November 28th and 29th 2013APNE Networking Meeting

CPH has a Vision2The Gateway of Northern EuropeWhere you come to move onAnd we make you wish to stay

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World Class Hub strategy3Unique customer experiences

Competitiveness

Efficient operations

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Parking Ambition4All outbound passengers should prefer parking at CPH

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Parking 3 categories, 11 areas5DirectP4, P6, P7, P8

StandardP1, P5, P9, P10, P12

BudgetP15, P17

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Parking systems6Zeag

Inventive

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Parking 3 categories, 11 areas7USPsCamera secured parking areasNorton secured payment systemOnline booking space guaranteeFree start helpPay with BroBizzFree Terminal busses24 hours service office

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Parking Products8Bundle with CPH LoungePark n Relax

Business ProductDirect cardAnnual cardLimo cardCompany+

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Parking Add ons9Car Clean

Aircon Service

Service Check

Anti Corrosion Treatment

Order Tires

Fix Windscreen Chips

Change Tires

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Parking Competitors10Train

Metro

Taxi, Busses,

Valet product providersPark XJust Drive

Parking providersParkZoneEuroPark

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Parking Marketing11Online marketing

Price campaigns

AwarenessPrice Service

Search/ RTB

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Parking Marketing12Offline Marketing

AdShells

BillBoards

Flyers

Car parks

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Parking Marketing13Viral marketing

3D Event Fall 2013

YouTube moviesCPH Parkering

Facebook competition

WebTV commercial

CPH Advantage

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Parking Marketing14Partners

AffiliatesBookingflowNewsletters

BridgesHomepageFacebookNewsletters

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CPH Advantage If you want more15CPH free customer programFree WiFiBonus pointsExclusive parkingNews and offers

Launched 30th November 2011

460.000 Members

53 % from Scandinavia

57 % travel once every three months or more

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CPH Advantage If you want more16Bonus point on all online orders

25 % discount on P1 and P12

Special offers on parking

Campaignsextra bonus points

FutureBonus point on drive in

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17Copenhagen Airport

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