Cooperative Marketing with - Coocox · Debug Interface Supported IDE Supported ARM Cortex-M Device...

Free and Open ARM Cortex-M Development Tools www.coocox.org

July, 2012

CoLinkEx Cooperative Marketing with

CoLinkEx Hardware Open JTAG/SW Debug Adapter for ARM Cortex MCU

Agenda


Agenda

Market Analysis

Cooperative Marketing


Supports JTAG & SW debugging

Supports ARM Cortex MCU

Supports CooCox CoIDE and CoFlash

Supports MDK and IAR

Hardware open

□

Main Features

SCH, BOM List, PCB are all open, Firmware is free to use.

□

□

□

□

What is CoLinkEx?

CoLinkEx – Hardware Open JTAG/SW Debug Adapter


Supported Devices

Atmel (M3) ▪ SAM3Uxx series

Energy Micro (M3) ▪ EFM32G series

Holtek (M3) ▪ HT32F125x series

Nuvoton (M0) ▪ NUC1xx series ▪ M051 series ▪ Mini51 series

NXP (M0 & M3) ▪ LPC11xx series ▪ LPC11Cxx series ▪ LPC12xx series ▪ LPC13xx series ▪ LPC17xx series

ST (M3 & M4) ▪ STM32F1xx series ▪ STM32F4xx series

TI (M3) ▪ LM3S series


Two Products

CoLinkEx CoLinkEx_LPC11C14 EVB

• A stand-alone CoLinkEx • A CoLinkEx + LPC11C14 Evaluation Board (can be broken into 2 parts)

• Power supply and Debug via just one USB port Packing List

• A CoLinkEx / CoLinkEx_LPC11C14 EVB • One USB cable and one serial cable • A CooCox CD (schematics, CooCox Toolkit introductions & installers, installation

instructions, user manuals, etc. all included) • Packing list


Agenda

CoLinkEx Overview

Cooperative Marketing


Target Market & Customer

ARM Cortex-M Development

ARM Cortex-M Developers, hobbyists, students, teachers, training organizations members, etc. The total number is estimated

at 20K.


Product Differentiation

Debug Interface Supported IDE Supported ARM Cortex-M Device

Price

CoLinkEx JTAG + SWD MDK (via CoMDKPlugin*), IAR (via CoIARPlugin*), CoIDE, CoFlash

ARM Cortex-M0/M3/M4

$28

J-link JTAG + SWD MDK, IAR, CoIDE, CoFlash Cortex-M0/M1/M3/M4

€248

Olimex ARM-USB-OCD Olimex ARM-USB-TINY Olimex ARM-USB-TINY-H

JTAG (+ SWD with ARM-JTAG-SWD connected)

MDK (via CoMDKPlugin), IAR (via third party gdbserver), CoIDE, CoFlash

Cortex-M3

€54.95 €39.95 €39.95 (ARM-JTAG-SWD €4.95)

Amontec JTAGkey Amontec JTAGkey-Tiny

JTAG MDK (via CoMDKPlugin), IAR (via third party gdbserver), CoIDE, CoFlash

Cortex-M3 €129 €29

ST-Link ST-LinkII

JTAG + SWD MDK, IAR, CoIDE, CoFlash Only STM32 (Cortex-M3/M4)

€24.70868

* CoMDKPlugin and CoIARPlugin are plugins developed by CooCox to support debug adapters in MDK and IAR respectively.


Product Differentiation

Onboard Debugger

Board Specifications Supported IDE

Price

CoLinkEx_LPC11C14 EVB

CoLinkEx (JTAG/SWD)

• 1×LED, 1 power indication light • 1×mini USB for power supply and debugging • 1×RESET button • 1×UART supporting RS-485/EIA-485 • 1×SSP • 1×I2C • 8×10-bit ADC • 1×CAN2.0 Interface • All LPC11C14 pins available on expansion connector

MDK, IAR, CoIDE, CoFlash

$35

LPC1114 LPCXpresso board

LPC-link (JTAG)

• 1×LED • 3.15V-3.3V external powering, or from USB via JTAG

probe • All LPC1114 pins available on expansion connector

Code Red $29.95

MCB11C14UME Ulink-ME (JTAG)

• 1×CAN2.0 Interface • Serial Interface • Potentiometer for ADC Input • 8 User LEDs + power • 4 push-buttons (2 GPIO, ISP, Reset) • Power via USB connector • 10-pin Cortex debug interface connector (0.05 inch

connector)

MDK $195.00

* LPC11C14 has an extra CAN compared with LPC1114.


CoLinkEx Product Highlights

Highest performance price ratio

Free and professional development tools

Free and timely technical support


Sales Figures

2010 2011 1st half of 2012

99

155

71

143

199

81

0 0 0

Colink’ total sales CoLinkEx’ total sales Repair rate

Note:

Colink is a JTAG debug adapter for ARM Cortex-M3, CoLinkEx is an upgrade of Colink.

In 2012, we only have overseas customers, since CooCox closed the inland selling account.

As Colink and CoLinkEx are hardware open and low-cost, multiple corporations have asked our authorization to produce and sell Colink/CoLinkEx themselves, e.g. NGX Technologies, nce-tech, easyelectronics, CoiNel Technology Solutions LLP, etc.

CooCox sells Colink/CoLinkEx at almost cost price to expand users, but the sales are limited by high freight fees ($40 to USA within 0.5kg)


Software Downloads

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2nd half of2010

1st half of2011

2nd half of2011

1st half of2012*

Downloads 835 1578 3454 4105

To use Colink/CoLinkEx and the imitations in MDK/IAR, users need to install CoMDKPlugin/CoIARPlugin provided by CooCox.

Total: 9972

* CooCox stopped providing downloads of new version CoIARPlugin at the end of 2011.


Agenda

CoLinkEx Overview

Market Analysis


Cooperative Marketing with E14

e14 buy price: CoLinkEx $14.3 CoLinkEx_LPC11C14 EVB $21.5

Suggested resell price for e14: CoLinkEx $19.9 CoLinkEx_LPC11C14 EVB $29.9

Advantage: Regional sale strategy of Element14 Much cheaper freight fee (CooCox shipment cost $22- $81 within

0.5 kg)

CoLinkEx & CoLinkEx_LPC11C14 EVB

www.coocox.org

Cooperative Marketing with - Coocox · Debug Interface Supported IDE Supported ARM Cortex-M Device...

Documents

Transcript of Cooperative Marketing with - Coocox · Debug Interface Supported IDE Supported ARM Cortex-M Device...