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Transcript of Cooperative Extension Update 2006 Regional Conferences Larry W. Turner, Associate Dean for Extension...
Cooperative Extension Cooperative Extension Update 2006 Regional Update 2006 Regional
ConferencesConferencesLarry W. Turner, Associate Dean for
Extension and Director, Cooperative Extension Service,
College of Agriculture
Owensboro and Lexington, KyJanuary 30- February 2, 2006
www.ca.uky.edu/ces
OverviewOverview
Mission of Kentucky Cooperative Mission of Kentucky Cooperative ExtensionExtension
Strategies and Goals Strategies and Goals Program Metrics, AccountabilityProgram Metrics, Accountability Celebration of SuccessesCelebration of Successes Focus for 2006Focus for 2006
CES Impact – The Leverage CES Impact – The Leverage PointPoint ON MARCH 12th 1930 ON MARCH 12th 1930
Mohandas Karamchand Mohandas Karamchand GandhiGandhi set off with 78 disciples set off with 78 disciples from his ashram in western India from his ashram in western India on a 350-kilometre trek to the on a 350-kilometre trek to the coast. Twenty-five days later he coast. Twenty-five days later he stepped into a hollow, scooped stepped into a hollow, scooped up a handful of mud and salt, up a handful of mud and salt, and announced to a throng:and announced to a throng: ““With this salt I am shaking With this salt I am shaking the foundations of the the foundations of the [British] empire[British] empire.”.”
Vision for Ky CES in the 21Vision for Ky CES in the 21stst CenturyCentury
On the back of my business card:On the back of my business card: “ “Making a difference in the lives of people Making a difference in the lives of people
through research-based education in every through research-based education in every county of Kentucky”county of Kentucky”
We serve as catalysts for positive changeWe serve as catalysts for positive change In other words, we “take the University to the In other words, we “take the University to the
people”people” Same basic philosophy as when CES was Same basic philosophy as when CES was
begun nearly 100 years ago: “Helping people begun nearly 100 years ago: “Helping people help themselves; learning by doing”help themselves; learning by doing”
Goals of Re-envisioning Goals of Re-envisioning CESCES
Strengthen local programming supportStrengthen local programming support Strengthen the advisory council Strengthen the advisory council
systemsystem Streamline, or “flatten”, the Extension Streamline, or “flatten”, the Extension
administration administration Broaden the scope of CES while Broaden the scope of CES while
supporting base programs, andsupporting base programs, and Througout the process, allow for a Througout the process, allow for a
more flexible, adaptable, and more flexible, adaptable, and responsive Extension systemresponsive Extension system
CES Educational GoalsCES Educational Goals Enhance economic opportunity and quality of Enhance economic opportunity and quality of
lifelife Increase relationship skills, volunteer Increase relationship skills, volunteer
leadership, and community engagementleadership, and community engagement Support a productive, profitable, globally Support a productive, profitable, globally
competitive and sustainable agricultural competitive and sustainable agricultural production, processing and marketing systemproduction, processing and marketing system
Encourage the adoption of healthy lifestylesEncourage the adoption of healthy lifestyles Enhance life skill development for both Enhance life skill development for both
individuals and familiesindividuals and families Improve environmental quality and Improve environmental quality and
stewardshipstewardship
UK’s Top 20 Business Plan UK’s Top 20 Business Plan Will:Will:
President Lee President Lee ToddTodd
““increase increase engagement in Kentucky’s schools, farms, businesses, and
communities. UK will be even more active in every part of Kentucky.””
CoA Strategic Plan for CESCoA Strategic Plan for CES Sustain traditional Extension strengths while
offering innovative new programs to serve diverse stakeholders
Promote enhanced linkages between Cooperative Extension and new partners
Link all Kentucky communities and the University through Cooperative Extension
Establish baseline measures to assess and communicate the impact of Extension programs
Enhance recruiting, retention, training, and support for outreach personnel statewide
Continue to implement the “Re-Envisioning CES” process
COA CES Strategic Plan COA CES Strategic Plan IndicatorsIndicators
By 2006, we will have: Developed or expanded at least three major outreach
partnerships Increased annual Extension or outreach related grant
support obtained by 30 percent. Enhanced and refined an accessible, easily
understood database of Extension outcomes, with baseline data reported for each program area of Cooperative Extension
Increased knowledge of Extension programs, as indicated by a 5 percent increase in familiarity measures in statewide surveys.
Documented that KY CES ranks in the top 10 in US Decreased by 1/2 salary disparity w/ benchmarks Increased fraction of minority staff by 10%
Metrics: Purpose and Target Metrics: Purpose and Target AudienceAudience
Clear and straightforward outcome-based Clear and straightforward outcome-based measures of success measures of success Answer the “So What?” QuestionAnswer the “So What?” Question Presented in quantifiable terms but linked to Presented in quantifiable terms but linked to
storiesstories Valuable in county, at state level, and federally to Valuable in county, at state level, and federally to
provide justification for funding and to document provide justification for funding and to document impactimpact
Target AudienceTarget Audience Legislators and other decision-makersLegislators and other decision-makers University administrationUniversity administration County government officialsCounty government officials Funding agencies, including USDAFunding agencies, including USDA ClienteleClientele
Metrics and Accountability Metrics and Accountability ResultsResults
Clear and straightforward outcome-based Clear and straightforward outcome-based measures of success measures of success Featured programs such as EFNEP, Master CattlemenFeatured programs such as EFNEP, Master Cattlemen Linking agents and specialists in both planning and Linking agents and specialists in both planning and
evaluationevaluation Not just $ value, but social, environmental measuresNot just $ value, but social, environmental measures Consistent across the state in key “featured” Consistent across the state in key “featured”
programsprograms Quantify, aggregate, and summarize for all Quantify, aggregate, and summarize for all
program areasprogram areas Communciate to clientele, decisionmakers, CES Communciate to clientele, decisionmakers, CES
system, upper administration, legislatorssystem, upper administration, legislators
Celebrating Our SuccessesCelebrating Our Successes Program successesProgram successes
Tobacco buyout, soybean rust, animal ID, Tobacco buyout, soybean rust, animal ID, livestock-forage, agri-tourismlivestock-forage, agri-tourism
Health, nutrition, family finance, leadershipHealth, nutrition, family finance, leadership Youth core curriculum implemented; civic Youth core curriculum implemented; civic
engagement programming enhanced, camps engagement programming enhanced, camps improvedimproved
Center for Leadership Development created, Center for Leadership Development created, entrepreneurship coaches instituteentrepreneurship coaches institute
Funding for support of professionalsFunding for support of professionals New partnerships and programs New partnerships and programs
implementedimplemented Councils enhanced in many countiesCouncils enhanced in many counties
CoA Targets of OpportunityCoA Targets of OpportunityOpportunities for Extension in Opportunities for Extension in
20062006 Animal Health and AgrosecurityAnimal Health and Agrosecurity Plant SciencesPlant Sciences Livestock-Forage SystemsLivestock-Forage Systems Food SystemsFood Systems Natural Resource, Natural Resource,
Environmental Systems Environmental Systems & & EnergyEnergy
Leadership, Families, and YouthLeadership, Families, and Youth Community and Economic Community and Economic
DevelopmentDevelopment
2006 Operational Goals for 2006 Operational Goals for CESCES
Enhance funding, particularly career ladder and external funding
Establish clear, measurable, and defendable metrics for success of programs
Continue to implement the “Re-Envisioning CES” process - Teamwork
Streamline and enhance agent orientation, training and in-service, along with development of viable options for distance education
Actively develop future leaders of CES programs
Overall Goal – The Leverage Overall Goal – The Leverage PointPoint Find the leverage Find the leverage
point, the “sweet point, the “sweet spot”, where we spot”, where we fulfill our mision of fulfill our mision of “Making a difference “Making a difference in the lives of people in the lives of people through research-through research-based education in based education in every county of every county of Kentucky”Kentucky”
“Making a positive difference in the lives of Kentuckians through research-based education”