Cooney, Joan Ganz [Children's Television Workshop ...,T. ;711_7 I:7. ... research internship...
Transcript of Cooney, Joan Ganz [Children's Television Workshop ...,T. ;711_7 I:7. ... research internship...
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INSTITUTIONSPONS AGENCY
BUREAU NO%PUB DATEGRANTNOTE' -
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IDENTIFIERS
ABSTRACT
DOCUMENT RESUME
95 IR 003 158
Cooney, Joan Ganz[Children's Television Workshop) Quarterly ProgressReport, 0Otober 1, 1975 to December 31 1975.'Children's Television Workshop, New York, N.Y.Office of Education (DHEW), Washington, D.C. Bureauof Research.R080475F760EG-60-75-0007832p.; For related documents, see IR 003 157 and 703;Not Available in hard copy due to marginal legibilityof original
MF-$0.83 Plus Postage. HC Not Available from EDRS.Community Services; Early Childhood Education;*Educational Television; Ethnic Groups; FormativeEvaluation; Games; Instructional Materials;*Programing (Broadcast); Retarded Children;*Television Research*Childrens Television Workshop; Electric Company;progress Reports; *Sesame '"Street
A three-month suymaky of the producticn and'programing activities of the Children's Television Worksho,, producerof Sesame Street and The Electric Company, is,presented. Specialprograming for the mentally retarded and for ethnic groups, ongoingresearch efforts, and community tupport activities are summarized.Projected budget figures from October 1, 1975 to June 30, 1976 andnews stories frcm 11 newspaperg are included'. (NR)
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* a the ERIC Document Reproduction 'Service (EDRS)..EDRS is not* r sponsible for the quality of theioriginal document. Reproductions ** s pplied by EDRS are the best that can be made from the original.*** *******************************************************************
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One Lincoln Plaza New York. N. Y 10023 / 212 595- 3456
BEST COPY AVAILABLE
TITLE : QUARTERLY PROGRESS REPORT
SUBMITTED TO: OFFICE Or EDUCATION, BUREAU OF RESEARCH;5' #R080475F
GRANT NUYIEER:4
PERIOD:
NAME OFINSTITUTION:
GOO-75-00078
October 1, 1975 to December 31, 1975
Children's Television Workshop'Qne Lincoln PlazaNew York, ry 10023
(212) 595 -3456
. PROJECT DIRECTOR: Mrs. Joan, Ganz Cooney
11/
U S DEPARTMENT OF HEALTH.EDUCATION & WELFARENATIONAL INSTITUTE OF
EDUCATION
THIS DOCUMENT HAS BEEN REPRO.DUCED EXACTLY AS RECEIVED FROMTHE PERSON OR ORGANIZATION ORIGINA TING IT POINTS OF VIEW OR OPINIONSSTATED DO NOT NECESSARILY REPRESENT OFFICIAL NATIONAL INSTITUTE OFEDUCATION POSITION OR POLICY
2C4 BLI: SI,SAAfl.ST NEV YORK I TIVX 710-5Q 25,13 IWCA 2 36168
PP'
TAPIE OF co!,..Tr,n-rs
1.
2.
SF ME STREET RESELRO
SgCA:'!E GTT-ZET PnODUCTION
PAGi:
1
6
3. T I LLE CT C COM P1-0. SE ARC I 1 4
4 . THE ELECTLC CONPANY PRODUCTION 10
5. PU3LIC11
6. COMMUNITY EDT:CATION SERVICES 13
7. PER.S ON27318.
8. BUDGETa
19
9. CERTIFICATION20.
SECP.:,T. ;711_7 I:7
MAJOR ACTIVI'LIES AND :.ccr)717-LisH=7:s
Researchers continued work on the Sesame Street Curriculum Renorming Study.
This study, currently in the testing stage, was designed to measure present
competence levels of the Sesame Street target audience with the Sesame Street
curriculum. The follo::irg stages of the study were completed during the
Octcber-Decer.her quarter of 1975:
1. UNCO Corporation of Wac::lington, D.C., completed pretesting program
with sample test iter.ls. Pretest report completed and submitted.
2. Sesame Street researchers net with UNCO staff to select itcms for
final versioh of the test*
3. Revisions of items and artwork were completed; test was printed.
4. Sesame Street researcher Emily Findlay designed a coded data sheet
for teachers to use in the administration of test items.
Sesame St-reot researchers traveled to Washington, D.C., to attend
a tecte.t:-aining r,emn,7,r and to discuss data treatments with
Ul:CO
6 Test z,inistration begun; at the time of this report, it was about
half completed.
This study will be completed during the first quarter of 1976.
Sesame Street1 researchers designed and completed a program of formative
testing of program segments taped in New Mexico. These segments sere designed
to give a'fresh,Vpok to the program and to focus on the emotions involved in
entering social groups. An attempt was also ..macle to present a distinctive
culture, different from Sesame Street's usual inner-city culture, in a positiye
light. Reixiarchers performed testing to investigate children's attention to
and comprlicnsion of: those picceT-,.
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Researchers '..orked intensively with Barbara Kolucki, a student of'DL
Abraham Tannenbaum of the Siecial Education Department, Teachers College,
Columbia University. Ms. Kolucki is under con t with the Children's Tele-
vision Workshop to develop a taxonomy of educational objectives and television
treatments which will help researchers to order and evaluate existing and new
Sesame Street segments for theitd*usefulneSs to mentally retarded children.I
The taxonomy has Leen developed and is now being revised and refined.
Researchers cortpi.ed data tb amend the Sesame Street Pictureable Word List.
This document informs book editors, magazine feature creators, and others, how
children characteristically label pictures of familiar items. It is important
to know, fo'r example, that in a feature meant to teach the letter H, that most
children will not spontaneously label a picture of a-horse as a "Doggy."
The pictureable word list was ascended with test results obtained from
child testing pictures of items representing 130 simple words.
A new staff of student interns was interviewed and selected for the Spring
semester, 1976.' The students, affiliated with colleges and universities in New
York and New Jersey, will receive training in formative research ,practices and
methods, and will also be awarded academic credit by their host institutions.
Sesame Street .res.earchers assembled a panel of exPWts to review segments
which have thus far been produced in the format of the Joseph P. Kennedy.
Foundation's Play to Grow activities. These segments model simple physical
activities for mentally retarded children to practice with parents, teachers,
siblings, or peers-. Thy segments, each introduced by a distinctive logo, 'axe
)
scheduled for presentation during the first twenty minutes of each Wednesday
Sesame Street program.
These segments were reviewed by Mr. Herbert Kramer and Ms. Jean Smith of
the Joseph P. KeLedy Foundation, by Mrs. Bebe Bernstein, Director of the New
York CiLy CRMD Program, Dr. Brickner of the Univenlity of Miami. Aesemeetings
yielded vroduction guidelines and additiondl Writers Notebook suggetions fdr
producers to use in preparing materiaJe in the future.
3/
Researchers continued the ongoing process of review which is applied to
scripts, animation storyboard.,_ and the production videotaping process.'
Researchers assembled data regarding a class of segments referred to as the....
"George's Farr" format.. Producers were advised regarding the workability of
this format in the past, and a recommendation to produce further such segments
was offered.
Researchers met with Dr. Gerald Lesser, Head of CTW's Research Advisory
Committee, _and with Joa Stone, Executive Producer 017Sesame Street, to discuss
curriculum additions and revisions for Sesame Street's eighth broadcast season.
DISSEXI::.ATIX: ACTIVITIES
October 3, 1975: Sesame Street researchers presented a seminar wherein
Dr, Ken O'Bryan and Tim Hodapp, researchers from the Ontario Institute of Edu-
catidn, discussed resu s of their eye-movement research on Sesame Street
problem-solving and ,1assification segments.
October 7, 1975: A researcher discussed formative research methods with
a guest researcher from India.
October 7, 1075: A researcher Met with Leslie Halliwell, Head of Granada
TV, one of, the independent broadcasters in Britain.
October 14, 1975: Mr. Kale, guest reqearcher. from India, accompanied Se :e,40
Street Researchers to a research site to observe testing methods.
October 16, 105t Meeting heween researchers and Dr. Charles Steinberg
of Hunter Colic:6Jc, to discuss the Sesame Street research internship program.
October 17, 1975: Associate Director 'of Research visited Dr. Robert Liebert
of Stony brook University to explore new research methods and ongoing projects.
Sesape Street researchers,discuf,sed projc.ft,; with several student and
ifaculty visitor:, representing various academic i stitutions.
4/
November 6, 1975: A Sesane Street researcher gave a presentation before
an Education seminar at :,tony Iroc;,: :;niver:,ity.
November 20, 1975: AssoCi 1:e Director met with Dr. Tony BAtes, Director
of London's Open University.
Trovember 20, 1975: Associate Director met with Ms. Diana Bander, producer
of- a Brooklyn College Television special about learning
December 4, 1975: Sesame Street researchers net with a panel of experts in
special education to review newly-produced Sesame, Street sej,ents for mentally
retarded children.
Associate Director made a trip through New England to discuss research
methods and studies with:
1. Dr. Glen Brickman, Motive Research Laboratory, Providence, Rhode Island
2. Dr. Aimee Leifer and Ms. Earbara Flagg, Harvard Center for the Study of
Education in Television
j3. Dr. Dan Anderso, Dr. Jennings Bryant, and Dr. Bernadette Nelson-Shapiro
of the University of Massacnusetts
'4. Dr. Robert Krull, Reniallaer Polyteciplic In.:='_;titute, and Dr. James Watt,
Un4,verz,,ity of Connecticut
OTIM% ACTrVTTIES
International: Associate Director screened segments from Sesamc:strasse.
4"
Product,; Division: 'Product testing and/or keview was provided'for the
following items:
1. Oscar Card Game
2. .Four coloring hooks
%3. Memory Game
4. Pbp-Up (Where',; Cookie Monster, Sesame Street Mother. Goose)
5: Bookmobile hooks
G. Friends TndusLries Sesame Street crafts
7. Milton flradley Puz2le!:
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8. Floor puzzles
9. Big Bird Jack-In-the-Box
10. Institutional Division filmstrips
11. Sesame Street Fair Game
As,in the past, ongoing research was continued on the Sesame Street Magazine.
Community Education Services: Researchers helped to create -guidelines
for producing the CES Sesame Street Activities Manual. Researchers continued
to review Sesame Street Program Highlights.
STAFC UTILIZATION
Ms. LaMarian Hayes was promoted to Assistant Director, Sesame Street Research
FUTURE ACTIVITII:S PLArl:ED
1. Furt'cer curriculum c:evelopment for Sesame Street's eighth broadcast seaso
2. Completion of Sesame'Strect Curriculum. Renorming Study.
3. Completion and application of Barbara Kolucki's taxonomy. 4
4. Formative research on selected new Sesame Street-segments. produced for
the seventh broadcast season.
5. ,FOrmative res6arch designed to investigate 'the effectiveness of existing
Sesame Street sebmentl with mentally retarded children. Characteristic format
will he examined for therability attentjon and comprehension from6
mentally retarded children.
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SESAME STREET PRODUCTION
MAJOR ACTIVITIES AND ACCOMPLISHMENTS
The quarterly period of September through December 31, 1975, was spent
in the writing of scripts, casting, and the preparation of all productions
elements for the second half (January.:March) of the Sesame Street taping season.
FUTUPE ACTIVITIES PLANIMD
Daring April, remote taping of five Sesame Street shows will take place
in Louisiana in preparation for next season.
O
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THE ELECTRIC COMPANY RESEARCH
41
MAJOR ACTIVITIES AND ACCOMPLISHMENTS
The completion of a study of responses of preschoolers to The Electric Compan
A final report is due on January, 1976. The continuation of a project to do a
content analysis of all The Electric Company segments. Also the continuation of
a project to investigate possibilities for teacher intervention to enhance the
classroom effectiveness of The Electric Company.
SIGNIFICANT EVENTS AND FINDINGS
44
The initiation of an Eye-Movement research program in conjunction with Harvar
University. Initial projects to be conducted by The Electric' Company including
an evaluation of responses of preschoolers to The Electric Company and an evaluati
of.the visual responses of poor readers to The Electric Company with and without
introduction of a "learning set" prior to viewing.
The continuation of a Pre-school Transition Study. The data is being col-
lected and analyzed. A final report will be completed by January, 1976.
DISSEMINATION ACTIVITIES
i,
A formal presentation of all eye-movement Tindings was prepared for delivery
in Janary of 1976.
A4 article entitled, "A Suggested Research Strategy" was publisHed in the
Journdl of CorrpinicLion,(1975) Vol. 25, No. 14.
2
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iet
A member of The Electric Company Pesearch°Division served as gueldcturer,
at Teachers College, Columbia University, on the topic of research in children's
television.
A special presentation was made by The Electric Company Research Division
to Swedish d6legates from National Television on the CTW model'of Research.
A member of The Electric Company Division sat in at the oral defense of an
OISE Student whoecompleted a dissertation on The Electric Company.
A, proposal to explore the use of foreign language co-productions-for the,'
teaching of foreign languages in the U.S. was developed with Middlebury College
A member of The Electric Company Research Division presented a paper on
directions in Children's television at the National Association for the Educati
of Young Children in Dallas, Texas on November, 1975.
An interview was given to Newsweek magazine on The Electric Company.
The development of.'TheElectr.ic'Company and its research was presented to
Jennie McKenzie, Direct of Research, for the Australian Broadcasting Corpdration
during this period.
The proposal for the Spanish langip7.qc version of The Electric Company for
possible co-:production has been reworked during this period.
/. DATA CC LFECTIONk
A three-phased study of childrens' responses to the humor on"The Electric
Company program was conducted.
An investigation of the appeal of characters and formats used on The Electric
Company is now in progress.
Field testing of new animation technicpzes kor The Electric Company is also
underway. Bost-hoc data on reading achievement has been initiated in Alcoa, Tenn.
OT;IER ACTIJTTIES
9/
The Elect'ic Company Research Department has participated in the development
of filmstrips by CTI1 and Guidance Associates for kindergarten throigh 3rd g44ade.
A systematic schedule for research production interaction in connection with
The Electric Company ndy Line has-been sta-rt d
Plans for the development for bilingual in-sbhool materials based on both
Sesame Street and The Electric dompany-have been confirmed.
FUTURn Ao,r;-I\ITTTms pr,AN,IED
The ,Electric Convany Research Department will play a major role in a pre-.
sentation on, instructional television 'AERA convention \i San Francisco, in April,
The Electric Company will also participate in the International Conference
on Evaluation andResearchOin Milton Keynes England, in April, 1976.
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ThT, ELECTRIC CO:',IPAs_71
MAJOR ACTIVITIES AND ACCOMPLISHME=
From October 13 through DeceffLer 19, the last half of the fifth season
was taped at the'studio.
DISSEnTNATION ACTIVITIES
Weekly studio production meetings and general production staff meetings
. relating to the taping of the show were.held during this peribd.
DATA COLLECTION
op
The Production Department is continuing to help the'outside study on ways
' in which a specific teacher's role can be programmed into the series.
FUTURE ACTIVITIES PLANUED
The last half of the fifth season will be edited in February. Writer and
general staff meetings beginning on the first of February will be held to dis-t,
cuss the sixth season.
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PUBLIC AFFAIRS
.MAJOR ACTIVITIES AND ACCO%!PLISJI:IENTS
Sesame Street embarked upon its seventh season with curriculum and production
,innovations that include its first outdoor-based programs (in the Rocky Mountains)
experimental programming for mentally retarded children and educational contri-
butions to the nation's bicentennial.
The Electric Company entered its fifth season in this period and Public
Affairs Completed a press package and a five year historical summary of the
project and distribuqd it to television and education editors and writers.
The 'division also created and distributed to public television stations'a'set of
photographs of their use in bringing the 105-76 Electric Company season to the
attention of educators, children and parents.
Public Affairs created and distribute& a "photo album" describing the first
location videotaping of Sesame Street, as told through the eyes of Big Bird. This
featured JICast. visit among Spanish - speaking Americans and Indians in New Mexico
A press package describing the new season',s experiments was also prepared
and distributed to television and education editors and writers plus public
broadcasting stations. Screenings were conducted for telAvision and education
writers in several cities and interviews arranged with the appropriate production
and research personnel.
Public Affairs disseminated information about Sesame Street-1.s bicentennial-
related episodes linking the program to official activities of the American Issue
Forum (the only nationwide treatment of bicentennial themes devoted'strictlY to
preschoolers).
de*/e-'
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SIGNIY70:T EVENTS AND ITI':Dr.:GS
A major new experiment is the production and research of materials for
mentally retarded children shown each week this season. Public Affairs worked
with the research, production and community education divisions and the Kennedy
Foundation in calling attention to this new curriculum, including distribution
of a story about, the experiment to specialized educationalpublications, dis-
tribution of a similar story in the general press. package, and photography to
illustrate the new curriculum.
Sesame Street's visit to New Mexico resulted in its first location interacticn
with Spahish-speakir.gAmericans and American Indians. Buffy St. Marie, the
Indian singer-composer, also joined the regular hosts this season and Public .*
Affairs distributedphotographs and a story about her to the general press as
well as numerous Indian publications.
The description of the new experiments resulted in widespread commentary
and coverage.
Public Affairs also arisistedthe Research Division in the graphic' design
and printing requirepents for test book, and began working with that unit on
a newsletter that will report on research findings at CTW. It also worked with
the research and advisory staff on responding to educators and journalists
interested in learning more about a critical study of earlier studies of Sesame
Street by,..,the Educational Testing Service.
\J
CO',1T:TTY EDUCATI(2,.: SERV3CEF,
The Community Education Services Division (CES) is charged witi the'
responsibility of reaching out to initiateactivities leading to the use
of Sesa'e Street and The Electric Company as a supplemental, resource in
formal and informal settings. The following descriptions are selected
highlights of CES activities during the October through December, 1975
period.
SELEC. :CD S
Sesame Street has embarked upon experimental programming designed
1.1
to teach Tsentally retarded youngsters.This new direction is an effort
to reach the country's estimated si> million mentally retarded youngsters.
The taniet audience consists of children whose mental age approximate's
that of a three to five year old. The special segments are based to a
large extent on the "Families Play to Grow" program of the Joseph P.
Kennedy Foundation and include physical activities with some simple
cognitive skills added. The Community Education Services Division is
coordinating a nationwide effort to alert parents and teachers to the
many possible applications of these p2'ogr ms and encouraging post-viewing
learning reinforcements activities.
In the western region, CES focused upon contacting the directors 92
special education within schools systems and utilizing them as a focal.
point for the distribution of material to teachers, parents and agenCies
conc.(.rned with mentally ruLarded children.
I 6
The follo:!ing school and school related organilations arp coopeLating
\I\ith CES in thiseffort: ....--
Los Angeles Unified School District
Los Angeles Country Schools
Compton Public ,Schools. 1
San Diego Public Schools
California State DTrtment of Education
Los Angeles County Department of Parks and Fbcreation.
!1/4
California State FederatiN of Council for Eiception Children
California P.:,-;ociation for the Retarded
L.
Valley Instructional Television Association cif Sacramento
KQED - TV of San francisco
HonolUlu School District
KCTS - TV of Seattle
Seattle Public Schools
Yakima Public Schools
Spokane Public Schools
Olympia Public Schools
Tuscon Public Schools
'Las Vegas Public Schools
Through those contacts and the dissemination of material to parents;
1
teachers and others the CES Regional Coordinator in; puilding an audience
for the experimentalprograimirig for mentally ratayded children. Fat4lowing
this period of alerting and informing concerned ir'li4iduals and organizations,
the CES Coordinator will engage in a series of worksp6ps explaining the
goals or the curriculum and suggested methods of reinforcing the content
of the broadcast: [n the post-viewing situat19ns. The activities con-
ducted by the Coordinator in the welera region are illustrative of7.
the efforts of CE:; staff in other areas4of. diecountty.
15
The Community Education Services Division in cooperation with the t
Universidad Boricua of Washington, D.C., an experimental post secondary
institution designed to serve peopleof a Hispanic origin, conducted a
ten week course for students,.parents, teachers and others working with
young Spanish speaking children. This pilot project used Sesame Street
and The Electric'Company to demonstrate the use of television as a sup-
plementary educational resource, for Spanish speaking children. The
curriculum included units on
An Understanding of Television
Educational TV as a Learning Resource
Parent Involvement in Using TV as a Learning Resource
The Local Spanish Speaking Community and Early Childhood Education
Using Sesame Street and The Electric Company in the Home or in Day
-Care Centers
Reinforcement Act;ivities with Children
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The course was-structuredto'provide a mix of classroom lectures,
discussions and practidal "hands on" experience working with children.
Due to the enthusiastic response to this project, it is anticipated that
the Univeridad Boricua will repeat the 'course and conduct a similar
project through its affiliate in New York.
The Community Education Services staff in cooperation with the
Massachusetts Edupational Television Authority initiated the development
of a reading bomic strip to complement the basic reading skills taught
on The Electric Company. The reading comic strip will appear in the Sunday
comic section of the Boston-Globe for thirty consecutive weeks, beginning
in the tarty part of December 105. The strip is designed to motivate
children to learn basic reading skills through a high interest comic strip
U:sing, The Electric Corhpany characters and a "cast of children 5,et in Boston
and surrounding localef,". 18
_.
The primary emphasis is upon actively involving ti children; parent
participation that is encouraged 'f-trough a brief weekly section of
teaching tips for parents.
The staff menbers in conjunction with the Bureau of Indian Affairs
Schools serving. the Choctaw tribe in Philadelphia, MissisSippi developed
a project utilizing Sesame Street'and The Electric Company. Workshops
were conducted for the pre-school staff and the K-3 staff. Both staffs
have enthusiasticialy adopted the use of CTW productions as supplementary
resources. The programs will be viewed on a daily basis by approximately
50 preschoolers and 200 K-3 students. In the K-3 classrooms space has
been set aside as an Electric Company activity area. As a follow up to
this project, CES is conducting exploratory discussions with the tribal,
chief about the use Of The Electric Company as a resource for .functionally
illiterate adult tribe-members.
Another element of the CES outreach to Native Americans, Wiaa a two
day wore hop conducted for Indian Education Training, Inc., in Al-
burquerq-.2e, New 'lexico. Indian Education Training, Inc., is a non-profit
organi%ation set up to provide educational services and information to
Indian parbnt groups, Indian educators, teachers, school administrators,
and tribal organizations. The participants in workshops Were trainers
employed by Indian Education. The trainers prov.i.ded.serviceS to the
Navahoes and Pueblos in Arizona and New Mexico and other tribes in the
Southwest. The objective of the workshop was 1::) equip them with the
information and skills necessary to train other groups, in the use of
CTW productions ar; supplementary resources.
The staff members of the California office has developed a project
with the State Motor Vehicle Bureau. The bureau provides child care
19
services for e,pployces with preschool children. In order to broaden the
educational options available to the preschoolers, CES is promoting the
use of Sesame Street as a supplementary resource with the staff of the
Sacramento child Care Center. It is anticipated that this center will
serve as a pilot site for the other centers on the Motor Vehicle Bureau.
The Coinmunity Education Services Division and members of the School
Volunteer Service (SVS), conducted two workshops for a total of three
hundred parents in 1:ew York City.' The objective of the workshops was
to demonstrate simple inexpensive activities that could be carried on at
home,, to reinforce the educational goals of CTW productions. These
workshops grew out of a two day training session, conducted for SVS staff,.
in the first quarter. The CIS Regional Coordinator and national staff,
as indicated in the foregoing highlights of their activities continue to
be the majortecIlnical,resource for CTW to reach out directly to teachers,
parents and others involved in the education of preschoolers and young
children in tornal and informal settings.
DISE=T77i,TIO:: ACTP7TTIFS
During the October through December1975.period, CES staff dis-
simated information about CTW at conferences and exhibits with the
following agencies and institutions interested in the range of services
proVid6d by CES:
Conferences of the Association of Puerto Rican School Workers (NYC)
Action for Children's Television Fifth National Symposium on
Children and Television (Atlanta, GeorgiaI`
Conference of the North Carolina A,,sociation for the Educationof
Young Children.(Winston Salem, North Carolina)
State Convention or. the Texas; Foster Parent Association (Dallas, Texas)
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Conference of the Intercultural Development Research Association
on the State of Education for Black Children and Youth in Texas
(Dallas, Texas)
South Alabama State Fair (Montgomery, Alabama)
Governor's Conference on Education (Jackson, Mississippi)
Conference of the Alabama Federation of the Council for Ex-
ceptional Children (Montgomery, Alabama)
Convention-of the Arkansas Association of-Teacherso(Little Rock, Ark.)
Conference of the California Federation of the Council for Ex-
ceptional Children (San Diego, California)t
California Junior State Convention (Los Angeles, California)
PE PS ONITEL
STAFF UTILIZMION
During the period of October through December 1975, no new hires
or terminations were done.
21
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1. FEDERAL AGENCY AND ORGANIZATIONAL ELEMENTFINANCIAL STATUS RERCRT Department of Health, Education & Welfare, Off. of:
;
3. NAME AN ADDRESS OF GRANTEE ORGANIZATION
Children's Television WorkshopOne Linccln PlazaNew York, Now York 10023
EMPLOYER IDENTIFICATION NO
11=2655731
S. GRANTEE ACCOUNT NO. ORIDENTIFYING NO.
S.S/TEC/76
8. PROJECT PERIOD (Month, Day, Year)
FROM 1 ITO I 6 30 I 76
to. sTATus C.' F _INDS PROGRAMS - FUNCTIONS - ACTIVITIE
(1)
Sesame Street
(21
The Electric Co.
(3) (4)
a. Total outlays previouslyreported $1,744,700 $2,908.900-
b. Total proram, out IdyS thisperiod 740,700 586,300
c. LESSPrOgrarn :.-:.orne credits .
. _
d. Net progras outlays this period740,700 586;300
e. Total program outlays to date2;485,400 - 3,495,200
. -
1. LESS.;qon-Fedr fa: share ofprogram. c..tlays.,
4.
g Total Federal share of prograrnoutlays
.k.,
h. Total unpaid obligationsR
i. LESS ties- Federal chore ofunpa.td obli,zotions
w.
_..1 ....__i_e-doz-a-I-stra-e-- 61 uhpoid
obligations .
k. Total Federal shore of outlaysand unpa:d ..bligations . .
I. Total Federal funds authorized _T
r
.rn.Unobligated. balance ofFederal funds
11. INDIRECT E \ PENSE a. TYPE
* OPROVISIONAL
OF RATE (Mark box)
El FINAL-
El FIXED h
12. REMARKS (Attach adds Iona: aheta tf necessary)
* To be determined..
/ I.
t
IN PREOE TERmiNFOb. RATE c. BASE
el. TOTAL AMOUNT . FEDERAL SNARE
HFW.A111T
"Sx GG
/
Ova NC% eo-R01e0
2. FEDERAL GRANT NO.OR OTHER IDENTIFYING NO.
Pending
6. FINAL REPORT
CI YESF3 NO
9. REPORT PERIOD (Mon th. Day. Yar
FROM I 10 I 1 1 75
7. BASIS OF REPORT'
0 CASH]ACCRUED ExPENDITURES
TO' I 121
31 1_ 75
s
(s) (6)TOTAL
$4,653,600
-
1,327,000
5,980,600
580,600
5,400,000
T
5,400,00
.._
13. Cerhf cation I crtify that to the best of my knowledge and belief this report is correct andcomplete and that' all outlays and unpaid obligations are for th. purpos mt forth in thegrant award-documents. ,
NAME; TITLE TELEPHONE
CE. Harnett AREA COOE NUMBER EX 1.
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SiGNATU:E OF_AUTHORI ED OFFICIAL/ ii 0
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DATE REPORT IS SUBMITTED
1/21/76
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THE NEW-YORK TIMES, TUESDAY DECEME1; 197S
TV: 'Sesame Street' Takes Some New DirectionsBicentennial Themes
and Visits Are Used
By JOHN J. O'CONNORDodging the slings and ar-
rows of suspicion automat-ically attracted by success,'public television's ".SesameStreet" has raised. about S5-million for still another newseason. The seventh season,which began yesterday, ,.111add 130 hour-long tide°taped segments to the seriesdesigned for preschool chil-dren. The p:ograms will bebroadcast weekdays, usuallyin both moTnings and after-noons, for 26 weeks.
After getting past the al-phabet and basic numbers,where does a children'sseries go for variety? Thisseason "Sesame Street" ven-tures firth in three nnw di-rections. And the results aremixed.
Onc Innovation, which be-gips today, will 'attemptfrtorelate Bicentennial themesto occasional segments Atieein with the American Is-sue; Forum will be used toexploic nine subjects duringthe current year. However,tic-ins with the Americanlssun Forum can be tricky,as WNLI/13's "Our Story"series has discovered. 1 he"lessons" tend to be as la-.bored and about as valuateas those comic-book dra-ings stuffed with notso-hidden images and refer-.ences.
0The "Sesame Street" ap-
proach is harmless enough, asort of children's, version ofth usical "Of Thee I Sing."In day's episode, Big ,pird
\runs .r President, propoSingt to he White House into
use, from which hethout fear of con-
t, as he is re-of his con-ation is notof birds."
a rd Ican uletradic 'on.mindedstituents,just madLesson dcliv ed.
At the .end this 'month,from Dee. 22 to 26, the serieswill leave the studio bordersof Sesame Street to visit a
y" o"This
up
Chicano family in the RioGrande Valley of New Mexico.Using the real-life Romofamily as the family of Luis,one of the regulai series char-acters, the five episodes arefilmed on location. Jon Stone,executive producer,, believesthat ."by presenting childrenin the settings where theylive, we add realism and dra-matic Impact to our goal ofteaching about different cul-tures."
Perhaps, but the "SesameStreet" format also gets ahealthy injection of badlyneeded variety. The switchto a rural setting opens theway for introducing newcharacters and situations.Gordon learns how to milka cow', Big Bird make newfriends in a chicken coop.The Spanish-speaking familyand the Amencan Southwestare used most attractively.
One of these shows fea-tures a trip to an Indianpueblo. The guide is thesinger Buffy Sainte - Marie.who has composed several
songs for -the program. Thetrip and bnef tour of Indianmusic and lair,uage are han-dled with skill and imagina-tion. Miss SainteMarie willappear as a guest on otherprograms during this season,and "Sesame Street" is al-ready planning to take fur-ther trips out of the studio.It should. This one worksbeautifully.
0The third major new ele-
ment in the sends this seasonis one on which the pro-ducersare "moving very cau-tiously." This is a collectionof special segments, to bepresented e,aeli Wednesdayduring the first 20 minutesof the intigram, aimed atchildren with learning dis-abilities. Based largely on re-seare,h developed by the Jos-eph P. Kennedy Foundation,the segments include physicalactivities mixed with 'somesimple cognitive skills.
There is no question thatsuch efforts are laudable fortelevision. With a target
C. tJ
Special Segthents Set. for the Retarded
audience of youngsters whosemental ages approximate 3to 5 (years old, "Sesame'Street' is attempting toreach the country's six mil-lion mentally retarded chil-dren, for whom no .specialTV programming has beendesigned so far. Using handi-capped children, the segmentsare limited to simple exer-cises, with a minimum ofbackground clutter.
Two problems, though, areimmediately apparent. Mhome, such children will needthe participation of a parent.And it is still difficultanticipate how the normalviewer will react to the in-clusion of the special ma-terial. Only, time and theenormous research connectedwith any "Sesame Street"project will tell. Meantime,any work Jins this sensitivearea demands encouragement.
1
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E101.' TON CRC:JNICL5HOUSTON. TEXAS
D. 299,223 SUN.30a7.51
NOV 2 2 1975 06: 7'
, :,ti. . . .
Si:reet`a:TEr
BY THOM SHALES1975. Los Aoa'Ies Timos-
Viashinoton Pcst Notos Scrvicc
Washington Big Birdruns for President on aplatform of "birdseed foreverybody" and hisses forall babies. But when thepertly yellow fowl wins theelection, ill learns thatpeople expec lifn to sohe
. their problem and notJtt go toilerska Tg, he is'isibly shaken.
mean," he ays.do amthin Ieen if I'mluint to,
days, Iv101)9"',Sures peaThis levain f o r frost- disabled"
dents as well as children addition.is included in the second ing nrogrep6de of t h e seventh the broadyear of "Sesame Street,"
The ascent, of Bird isone of several' feature.; OnBic'entennial themes ,a'ld"dto this'year's show. Therewill be other n e w ele-ments. For the first Time.the cast wilt leave myth-
ie2I Sesame Street and hitthe road. Five shows weretaped in rural New Mexicoand will be shown theweek of Dee. 22.26.
nd so we find Big P.irdrah on the back of Apicku truck with Oscarthe Gro t nearby in hisgarb c, while evei v-bi slags, " 're a lon,lont, g, long, t.
Sesame Sxico they learoyo" is and
cow.
11
sjisdi
howAlso n'e on spp1;i2eldnrveas-.
"loarninr-en. In"
4tciullearn-sist; are beingigstarted id t w o l'exasprisons, where volunteernutites v,11 tutor dutch enof other inmates. and inan Arkansas 3vokshop
'where English will hetaught to young Vietna-mese refugees.
t
Thif document was processed for the ERIC Document Reproduction Serviceby the ERIC Clearinghouse at Stanford. We are aware that some pages probably.wilj not be readable in microfiche or in Hdrdcopy form. However, this is the bestavailable copy, and we feel that the document should not be withheld frominterested readers on the basis of these unreadable pages alone.
26
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WKAR-TV Highlights
Dt-rnL
It "1 he Elec 0 nc Company"; has returned to 'KART'. Ch.
Si. Michigan State University'spubIR' television station. Mon-day though I rtd6-v at II a m.%col' a repeat al 5 .10 p ni . andYourdays or 9 a in and IIil in
Ha' I ellIrll of this popularWI e-, from the ( hildren's Tel -e rain Wcokshop s a directresult of public contributions,to \ lei/ er supported (. h. 23ilitough the nonprofit organi-/at ion. People foi PublIcMoat!, asting puling ppfc'sMau ti fund raising drie, coo-t! ibutors.v,c le asked to specifyif they Nam( d then donations,to go toward ai (ation of this
, I i les 'I he got Ilion pone; atedilOlin It suppoii - na both dotis and enthusiasm ,thatII '2_1 made the purchase of
7,11is prolarn a high iii 'Orgylot the 19,a it; season
\'tv,ers familial v, oh thest i it s %Alit notice a fewclianoes in the trading senes.
ii
'773 1iri,,
II
which is entering its fifth sea-son on the air There's a newShort Circus (the teen rockgroup), increased audience in-vol% einem and adventures andskits more adaptablc to class-room use. A nev, character has'been 'added Spiderirran. acomic nook stmtr hero liedoesn't talk on the in ograro so
iev.ers have to lead 1Lhat heis sa mg or thinking in the hal.loons over his IH.ad, much thes v they %s ould lead histhoughts in a comic book
E% en v, oh these chang,:s,the goal of the wiles ternamsthe same The major ,.inphasisis still the tea( long of hastetPachng skill, to secondthrough fourth glade's
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THE STATE JOURNALLANSING, NCH.
D. 82,480 SUN. 84,541
arm fr6 V75
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The cast of The Electric Company Is shown en route
to the new season" that premiered Monday of this
week: (left to right) Jim Boyd as J. At thin. Cranf;;
Morgan I reeman as Easy Reader; I lattid Winston
as Valerie the Libra man; Luis Males as fli .Dtiolot!,; Rita Moreno as Pandora the brat; Skip
Ilinuant as Vargo North, D oder; Judy Craubart
as Jennifer of the Jut , and Danny Seagren as
Spidei Man,
se:!
NAPLES, FLA,
REV'S
D. 10.4500 SUIT. /mom
Or'T 1 9 "vk
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;
This is just a sample of the many characters played
by the repertory cast within The Electric Company
format, which uses entertainment as it vehicle for
teaching important reading skills. The half-hoot
program, produced by the Children's Television
Workshop,' is seen twice each day and again onweekends on most of the 25(i n:lober stations of P1
(Public Broadcasting Service).4.-
Locally The Electric Company can, he seen Mon-.
v day-Friday at 9.30 am and 5:30 pm and Saturday at
9 am and II ant CITICiAG2)
2? .
..,
, ........ ,' '
ti
L' tie c'r1 41r P "gn
TV Editor Ron Hutchison
'Electric Company' Opens Season
6.
I The involvement of kids in the readinglessons of 'The Electric Company... TV'sarlainied reading 'series. takes on added
:importance m the 1975-76 season as itsleen rock group the -Short Circus." withnew members and new sounds. plays a
...ett central role in encouraging in-school,nd alhome vicuers to get turned on to
..eading1Iso to he seen in the series. fifth sea-
%thief] opens ;oda% %till be some genare grade school pupils taking part in a
A dumber of teaching sequences and amore re-idable. Spidelan netting ahole crop of nett ,arch- villainsfine Einar au ard-u inning series. prod.
ant cd ht Children's Television Work-amp opens its season on 1% N11:1,-TV. Chan-- ael 33 and 11 SWR.TV. Channel 9 Most of. the inembei stations air the half-hour pro.:cram to i<e daily. once during school
it s for cl-assroom use and once in lateal ternoon (or home-Yining and reinforce-
. nu at; Woild-tuck The Electric Company is'hating an increasing impact. Great Brit-
411)this t ear became the 17th Englisheakng nation to adopt the series. To the
C:1E.SIOit W. VA.WAIL
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general approval of British teachers andthe press. the British Broadcasting Corporation t BBCt aired a number of ElecrtiCompany programs in an experiment forthe benefit of 10 -to 16year-old problemreaders
In the United States the series has had ameasurable impact on its target audienceof 7 to 10-year olds according to a twoyear study by the Educational:resting Ser-vice of Princeton. N J The second part ofthe study. conducted in The Electric Compay s second season. revealed that manyof the reading skills acquit ed by youngs,ters rn their first ear of viewing were stillapparent a year later.
A recently reached agreement betweenPBS and CTW provides (or the airing ofThe Electric Company through the 1980-81bioadeast season Accoiding to David DConnell. CTW vice president for produc-tion. the arrangement calls (or two yearsof nev production follou al by (our yearsof altei nate repeats of these shows Re-search and outreach activities related tothe sera, s will be continued through all si%sears and researth findings at the end of
that period ^will determine the future ofthe series.
Spider-Man, who debuted on the serieslast ear and quickly became a viewer fa-vorite, will be "mine readable- in thefifth ceason. From the start the superrrohas only communicated through comicbook-like speech and thought balloons that
enco age viewers to read Spider-Ma1'ssim ^ sentences in order to follow hi,actions.
SIIAI THOUGH IS. Justice, triumphs on The Electric Company," asSlade -Man. the popular colon hook boo who now appears on the %V read-ing, !grins, nett a villain named "Sandman" I lans Avalos and shares his re-sult uilh through a "thought balloon."
TIMESALBANY, N. Y.
80,048 Pitt. 195,691
mu 24 275 es-
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JUSTICE TRIUMPHS Spider Man, the popular comicbook hero who now appears on the TV reading series,"Electric Company," nets a villain named "Sandman"(Louis Avalos) and shares his results with viewers through a'Motor? balloon.' The series in its to, season airs in thedayfi e at 5:30 pm. over WMHT. -
VrertiMOBILE, ALA.
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JUSTICE Tili:iiI;;PITS on The Eleetri':puny, as S.,yi..:zr Mon, 11,e popolai co; 0
- who now appears on the TV reading sqr,..?s, rict:villain named "Sandman (Luis Avalos) andshares his results with vir!wers through a"thought balloon." His thought balloons' giveviewers the opportunity to,ollow the action foran enjoyable reading experience. In the series'fifth season prmiering Monday at 3:30 p.m. onChaniy..1 42, the balloons will grow 411 ger on thescreen in order to give the 5lowes,t readers thechance they heed to read what Spider Man, whois played by Danny Seagren, is ti;lYinif
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[vrbics eitd e vs d enc.]:Buffy St. Marie is t, ring "Sesame Street"
to the Indians and a prominent Indian,herself, to Sesame Street.
The versatile minstrel, arn ?.d with amouth bow, original songs and a mission topresent the "Indian reality" tc a nationwidetelevision viewing audience of youngchildren, leads Big Bird and other SesameStreet characters to the 600-year-old Indianpueblo near Taos, N.M. this season.
Buffy plays a key role in two "firsts" forSesame Street during 1975-76: the firstcreation of programs on location and thdfirst presentation of Indian culture on the"street" portions of the show.
( Buff2,r's Sesame Street methcd is at oncesimple and complex; she composes andsings music that combines Indian ,rhythmand English lyrics. "I want to get ari Indianfeeling," she explains, "and at the sametime I still want to be understandable to allchildrewho watch Sesame Street."
A scene: Buffy -alongside a mountainstream with Sesame Street's Maria (Sonia,Monzano) and a dozen Tewa Indian children.She teaches them her new composition, "I'mAnIndian and I'm Real." They are clappinga Southwest Indian rhythm but the words are
= in English.--To Ms: St. Marie, "Indians are special andunique in many beautiful ways but arehuman like eveone else. So the trick is tocombine the iwol.ealitie,s on a child's level.These kids at the Taos Pueblo are real In-dians and real children so they help to make'it easier."
A critic once described Buffy as "anaboriginal original blessed with a rarecommand of the powers that communicate.Her compositions and songs, for SesameStreet demonstrate that she wants to corn-
-
"The problem in many places is that kidshave only heard of Indians in stories, and forthem to see Indians and Indian children intheir own homes on television establishesvery gently the Indian reality. I want toreach all children and that's why I chose tocombine Indian feeling with English lyrics."
Ms. St. Marie and executive producerStone began talking early in 1975 about howSesame Street, which is seen by anestimated nine million youngsters, couldbest approach its first presentation of nativeAmerican Indians. They agreed that theprogramming should convey a sense offeeling about Indians to non-Indian viewersthat would be understood and appreciated byboth groups of youngsters.
Ms: St. Marie, who devotes much of hertime to correcting perjurious stereotypesabout American Indians, describes herpresence on Sesame Street as one effort toillustrate the uniqueness of Indians and thefact that they are human like everybodyelse. She says: "I'm trying to do this gapbridging which is essential to Americancontemporary life, to build, mutual un-derstanding on the level of charm."
She is back in a New York TV studio withher guitar, her mouth bow and her charm.Instead of singing with Indian children intheir homes, she is demonstrating Indianmusic and culture to the kids on SesameStreet and playing ."Buffy" as a regularguest host on the program..:.She's making new friends there, too, in-
cluding the Muppets. One of them, thecompulsive enumerator Count von fount,helps solve the Cree number problem posedin New Mexico. The Count stopped countingat five, avoiding`humbers of more than twosyllables in the qree language. So on SesameStreet this SP.2 vin rliaraltt nicti
r
29
11
- a.
gLarge r role lor youth I
Special to The TimesNEW YORK The involvement of
youngsters in the reading lessons ofThe Electric Company.' Public TVs
popular reading series. takes on addedimportance in the 1975-76 season as itsteen rock group. The Short Circus."with new members and new sounds.plays a key role, in encouraging in-school and athome viewers to getturned on to reading."
Also to be wen in the fifth season,opening Monday are some genuinegrade school pi;p116 taking part in anumber of teaching seq,:ences and a"more readable" Spider. tan netting awhole crop of new arch-villians
The Ernmy.award winning series isproduceC by the Lin Wren s I elevisionWorksh' (CTW1. Most of 256-memberpublic stations including Chs 24 and 2air the halfhour programtwice daily, once during school hours forclasbrooni use and once in late after-noon for home-viewing and rein-forcement
World-wide," ''The Electric Com-pany" is having an increasing impact.
Great Britain this sear became the
1110English speaking nation to adopt
series.The general approval of British
teacheis and the press. the Bi itishBroadcasting Corporation (BBC) aireda number of "Electric Company"progi arcs in an expei iment for thebenefit of 10- to 16-yedrold problem
. readers. The experiment will berepeated next year
In the li S the series has had ameasurable impact on its targetaudience of seven- to 10-year-olds ac-cording to a two year study by theEducational Testing Service ofPrinceton, N.J.
The second part of the study, con-ducted in '"fhe Electric Company's se-cond season, revealed that many of thereading skills acquired by youngstersintheir first year of viewi'ne'were stillapparent a year later.
A recently reached agreementbetween Public TV network and CTWpros ides for the airing of "The Elect: is i
Company" through the 1930-81 broad-Icast season.
According to David D. Connell, CTW1vice president for iroduction, the-arrangement calls for two years of new
4itoduction followed by four years ofmate repeats of these shows,esearcli and outreach actIvitle.31
relater: to the series will be continuedthrough all Si., >cars and research fin-dings at the end of that period willdetermine the future of the series.
"The Electric Company" researchstiff is ealliating all materials produc-ed in prevaA, seasons in order to in-clude the molt effective elements inthe 260 progiams created for airingduring the ne:;t six years
Spider-Man, who detuted on theseries last yGir and quickly became aviewer favcrite. will be "morereadable" in ,,he fifth season.
Frorii the shirt the super-hero has onlycommunication thrcugh comic book-like speech ';nd thoight br.11oons thatencourage v,ewers to read Spider-Man's sunpl,t sentences in order tofollow his aci ions
,
In an experiment this season theill opand to Kulp, most of
the scram avid become more readableand then diss?Ive back to the action
"What we't e doing," said Andrew B.Ferguson Jr , the series' producer, "isgiving the lids at home and in theclassroom evrry chance to gel involvedwith reading Sul words and sentences.In the case of,,lie expanding balloons theballoons blozli out, potentially dis-tracting elements so the viewers get apure reading7;xpencnce. The complex-ity of the print used is of course gearedto the slow readers who are the core ofour target audience,
The new ";liort Circus" is like theold "Short grew`' in number onlyfive members/ but four of theyoungsters ale' new this year and newtoo is the iiroup's central rote inmotivating viewers to acquire readingskills
"Our studi;s have shown us," saidDr. Vivian /loner. series director ofresearch, "that viewers can becomeactively involved in the program ac-
.
tually work out reading elements onpaper and in their heads through par-ticipatory activities as long as we havebelievable kids on the screen takingpart In other words kids relate best tokids and the 'Short Circus' will reflectthis in season five. They will also act asa youthful bridge between youngviewers and the series' adult castmembers.
The types of inatenal the kids willbe doing," Dr. Horner continued, "willreflect recognition of the fact that theseries is used extensively in thenation's elementary schools. `The ShortCircus' members will be modelingmore behavior, frequently in games andother activities familiar to viewers butprovided with a twist that draws theminto the reading process."
"The Electric Company's" regularadult cast mem'bcrs include Oscar-andTony-winner Rita Moreno. familiar to"Electric Company" vievs as Pan -'dora (the brat), the movie director and lrrrthe "Hey You Guys!" shouting Millie- '1'the.lfelperg Hattie Winston, who waslast season in the new role of Valerie theLibrarian (girl friend of Easy Reader)and who continues The Fox; MorganFreeman, who has played the word.loving Easy Header since the show firststarted (along with many other roles);and Luis Avalos, who sets modernmedicine back centuries as the Dr.Doolots and horticulture back an equaltime span. as Pedro of "Pedro's PlantPlace."
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D. 123,376 SLIM 122,857 1,
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Mrs
Bla
ine
Sai
d sh
e's
conf
iden
t the
-Str
egt"
- e
spec
ially
if p
aren
ts u
se th
etw
ins
also
had
wat
ched
"S
esam
e S
tree
t "sh
ow a
s a
' bab
y si
tter"
and
neg
lect
dea
l-B
y th
e en
d of
the
first
gra
de y
ear,
the
inen
th th
e ch
ild o
n a
pers
onal
bas
is to
twin
s ha
d be
en In
trod
uced
to th
ird g
rade
dete
lop
lang
uage
and
com
mun
icat
ion
leve
l pho
nics
and
com
plet
ed tw
p th
irdlv
,w11
11b.
TN
muc
h te
lem
saon
may
Mie
ngr
ad*
read
ers
-
L..
" ha
mpe
r a
child
'sea
rly d
evel
opm
ent a
use
bons
had
an
'ext
rem
ely
high
whe
al p
syds
okig
ut s
ays.
It" c
ame
Rom
an
adva
ntag
ed h
ome-
and
"Man
y ed
ucat
ors
are
givi
ng "
Ses
ame
,_re
ceiv
edat
tiotto
sfr
om th
eir
pare
nts
-S
tree
t" 1
high
rat
ing,
" S
ays
Ora
`.."
'al
l fac
tors
that
con
trib
uted
I-t
hear
aca
-ed
Mac
tey,
ittc
ctor
of e
lem
enta
ry e
du-
denu
e se
ars.
Mrs
Bla
ine
dca
non
for
the
Ilavi
essC
otm
ty s
choo
ls.
Tea
cher
sre
reh
Icta
. how
ever
, to
."M
any,
_stou
r el
uldr
en c
ome
to u
s vn
thsa
y ho
w m
u, b
of
nipa
et 'S
esam
ela
agna
ge k
kith
l and
a g
reat
er r
eadi
ness
toS
tree
t" h
as u
s pr
ing
child
ren
for
fre
ad,',
she
Lar
k "M
any
of M
ourn
e sk
ills
scho
ol. a
lthou
ghsa
y th
ey e
ncou
rage
are
tritg
lat 0
11 -
Ses
aMea
reer
aala
ds a
nt,
pare
nts
to Y
et th
eir
child
ren
wat
ch '
Sk-
i,ta
ngtii
in g
iam
troo
ma.
"'e
-,;..
._...
.
sari:
27'4
nd"E
lect
ric C
ompa
ny "
Ann
Tot
er. a
km
derg
arte
n te
ache
rD
oris
Sub
lett,
a fi
rst g
rad.
teac
Ns.
ai-,
t at
ens
Me
mea
tary
Sch
ool.
says
she
sIT
hj.te
lvill
e...
..Ele
mes
42r,
Seb
o°I s
ari
nota
ted
mor
e aw
aren
ess
in s
tuck
sas
t ash
es =
urea
that
her
stu
dent
s "s
eem
to/e
lse
my,
she
d as
k st
uden
ts w
ho th
e11
2v11
1 be
tter
intr
odne
titet
t4 le
tter,
and
/pre
side
nt w
as a
nd o
ften
be to
ldG
eorg
ew
ordr
Ytth
ata
cadr
e' p
olls
,W
ashi
ngto
n N
crw
som
eone
will
say
Sfr
..
40ei
getab
ated
oft
Last
er."
she
314.
For
d,"
she
saiti
st'
the
ones
that
get
sta
rted
, fas
ter
iii d
,.Inj
..km
w a
that
's b
ecau
se o
f TV
......
.ese
einf
o be
tty "
ii)bo
a og
ats
edta
/ re ''
''P
oynt
er s
aid
`.
___.
oe-p
eopi
e am
, mor
e in
tere
sted
." M
rs
peel
edB
oma!
Tes
ting
Ser
vice
toey
fttoO
m
Res
eara
itidi
ees
by th
e hi
ghly
re
,nea
aare
's
Str
eet's
" ef
fect
ive-
ness
afte
r its
firs
t sea
son
prod
uced
thes
e
iindm
gs*
aco
me
honk
Led
acce
Pile
slib
liiee
a l
grad
eE
lem
enta
ryS
elso
ol.
We
Jul g
et d
irt lo
t fas
ter
and
it's
nor
i/-
7 7
of.
.sa
ys J
ean
at T
amar
ack
-01
4.1.
,
get h
igh
mar
ks fr
om lb
w! t
each
ers
'OP
/11C
50.5
C11
9Ct a
s IN
QU
IRE
R
MO
ND
AY
, DE
CE
MB
ER
15.
197
5S
EC
TIO
N s
- C
hild
ren
who
wat
ched
the
prog
ram
show
ed g
reat
er le
arni
ng g
ains
than
chi
t
=et
;they
wer
e fr
om in
ner-
city
, win
-o
didn
't w
atch
- r
egar
dles
s of
urba
n or
rur
al h
omes
or
whe
ther
they
wer
e bo
ys o
r gi
rls b
lavk
or
whi
te-
The
mor
e ch
ildre
n w
atch
ed th
e
gral
heir
lear
ning
gai
nsIls
bes
t lea
rned
Wer
e th
ose
who
hw
ed th
e m
ost t
ime
and
atte
ntio
non
the
prog
ram
suc
h as
rec
ogni
zing
let
tern
wor
ds, n
umbe
rs a
nd c
ount
ing
Thr
ee-y
ear
old
child
ren
mad
egr
eate
r ga
ins
than
okl
er c
hild
ren
- C
hild
ren
from
'dis
adva
ntag
ed '
(tow
inco
me)
situ
atio
ns w
ho w
atch
edfr
eque
ntly
mad
e ga
ins
that
sur
pass
edth
ose
ofm
iddl
e-cl
ass
child
ren
who
wat
ched
infr
eque
ntly
Ano
thtik
lyng
- a
nd It
s a
n im
por
'rem
embe
r, s
ay lo
cal t
each
ers
an s
choo
l psy
chol
ogis
ts -
is th
at th
ose/
child
ren
who
wat
ched
and
gai
ned
mas
tte
nded
to h
ave
mot
hers
who
wat
ched
and
disc
usse
d th
e pr
ogra
ms
with
thei
rci
nMre
nQ
ty s
choo
ls p
sych
olog
ist D
uane
kill
ersa
id th
at fi
ndin
g do
esn
t sur
pris
e hi
mbe
cam
e ' a
par
ent i
s th
e pr
imar
y'le
arn-
ing
agen
t up
to th
e ye
ar fo
ur o
r fiv
e A
lot
mor
e ha
ppen
s be
caus
e a
child
is d
epen
d-en
t on
pare
nts
Par
ent i
nvol
vem
ent w
ith th
e ch
ildw
hen
wat
chin
g ' S
esam
e S
tree
t' -
oran
y ot
her
prog
ram
- is
Impo
rtan
t to
ach
ild's
acq
uisi
tion
of v
erba
l abi
litie
ssa
p D
e Jo
hn, M
aure
lli p
sych
olog
ist f
or
Y
the
coun
ty s
choo
lsM
aure
lb, a
form
er u
nive
rsity
pio
ies-
sor
offe
red
som
e in
tere
stin
g -
and
criti
cal -
per
sona
l obs
erva
tions
aoo
ut tn
eIm
pact
of t
elev
isio
n ge
nera
lly o
n a
child
sea
rly d
evel
opm
ent
Par
ents
shou
ld, s
erio
usly
cons
ider
whe
ther
the
bene
fits
of te
levi
sion
vie
win
g by
chi
ldre
n ou
twei
gh th
e de
ficie
nci
es,fl
e is
con
cern
ed th
at p
aren
ts m
ayus
e 11
1111
pro
gram
s as
Ses
ame
Str
eet
asa
' bab
y si
tting
dev
ice"
with
out p
rovi
dm
g en
ough
inte
ract
ion
with
a c
hild
that
wou
ld p
rom
ote
verb
al d
evel
opm
ent
And
tele
on w
atch
ing
shou
ld b
eco
ntro
lled
by th
rent
s' I
do
thin
kin
disc
rimin
ate
use
oV
is Il
amag
ing
toth
e co
gniti
ve d
evel
opm
ent o
f chi
ldre
nhe
sai
d' G
ener
ally
, Ife
el c
hild
ren
who
are
allo
wed
to w
atch
TV
con
stan
tly a
rebo
mba
rded
with
ext
erna
l stim
uli w
hich
cuts
off
inte
rnal
thin
king
"he
sai
dA
sked
if h
e w
ould
rec
omm
end
that
pare
nts
let t
heir
i ful
dren
wat
ch S
esam
eS
tree
t," M
aure
lti s
aid
"My
answ
er L
s, y
esle
t the
m w
atch
"Ses
ame
Str
eet "
The
rea
soni
ng b
ehin
dth
is ts
that
TV
pla
ys a
n im
port
ant p
art I
nou
r ev
eryd
ay a
ffairs
If th
e ki
d is
doi
ngot
her
thin
gs, w
atch
ing
' Ses
ame
Str
eet '
prob
ably
won
t ha
ve a
ny d
etrim
enta
l ef-
fect
s How
ever
, ' h
eavy
dos
es"
of te
levi
slo
view
ing
by c
hild
ren
with
out t
he in
tera
cLo
n w
ith p
aren
ts m
ay "
arre
st"
a V
hild
sve
rbal
com
mun
icat
ion
rath
er th
an d
e-
velo
pM
aurc
lii-Y
ou g
et 3
and
4ye
ar o
ld p
resc
honk
f. w
ho c
an't
spea
k ip
sent
ence
she
uid
"Sty
ow
n pe
r...s
it bi
as U
that
if y
ouca
n co
ntro
l it
Msa
idT
V is
as
good
as
a bo
ok In
tl "le
nt p
eopl
e do
lw e
with
it a
nd c
ontr
ol It
Unf
ortu
nate
lyth
ose
who
hav
e M
t iea
st c
ontr
ol u
se iv
in a
flig
ht in
to u
nte
I ty
"
A s
peci
fic e
ritiv
i-ith
st S
tam
en, h
isO
fS
esam
e S
tree
tvo
lyes
the
fligh
tIn
to u
nrea
lity
Se
Inc
Str
eet d
oesn
hand
le th
e se
pal a
of n
uke-
belie
vean
d re
ality
as
wel
l*o
ther
chi
ldre
n s
show
s
' The
guy
who
bin
dles
that
bes
t is
Fre
d R
oger
s -
Miu
rtlli
sai
dbe
caus
ehe
mak
es a
rea
l rte
a d
istin
ctio
n be
late
nm
ake
belie
ve a
nd r
e ab
ly T
hat i
s a
little
mor
e di
fficu
lt to
It io
dic
with
' Ses
ame
Ste
elbe
elin
e th
i cha
ract
ers
take
on
real
per
sona
litie
s
Ano
ther
atti
c-is
m. a
rtno
wle
ile1
byth
eC
hild
ren'
Tel
evis
ion
_Wor
ksho
pw
hich
pro
duce
s'S
esam
e S
tree
tan
d'F
ieso
nc C
ompa
ny,
is th
at th
ere
may
be a
bac
klas
h ef
fect
whe
n ch
ildre
n en
ter
the
first
gra
deT
he a
thei
sm is
that
chi
ldre
n m
ay b
ebo
red
with
a c
lass
room
erw
ironm
eet
expe
ctin
g to
lint
' the
flas
hy a
nd R
ambo
)an
t cha
ract
eris
tics
ofS
esam
e S
tree
tth
ere
Mau
r el
ls b
elie
s,"
the
criti
cism
'has
ae.
awfu
l lot
of v
alid
ity. '
a v
iew
poin
t sha
red
by M
rs. P
oynt
er w
ho s
ays
its tr
ueIn
L.so
me
SitU
atha
lw b
ut U
se c
lass
room
s ar
eS
chan
gine
"K
inde
rgar
ten
and
first
gra
de c
lass
room
s ar
en't
the
stod
gy p
lace
s m
ost p
eopi
e th
ink
they
are
. say
s B
etty
Dun
nW
itrrc
tor
of p
resc
hool
pro
gram
s fo
r O
w,
enst
oro-
scho
nts
,We
try
to h
ave
all
kind
s of
acu
mtw
a go
ing
on a
Cie
the
child
ren
mov
e ar
ound
.- s
he w
its.
\i:--
"""1
.re
\...p
.irk
- -
)
I '
OE
C 1
519
/b
-
r-1C----"- 7, (-Ikm) O-
...
''' Ti lZ Ciii,DBEI'S Television V,,o,Isslop
(C1W), \Ade.. produ..xs tbc 6..ric., is rdcl ,;
cater In.:ovations in the new seascn. It will
:,ct into the .ict on 111.s. Bicentenni..1, for :a-
_ stiince, but i.. Its own way.That includes Big Bird's campaigo fo.- Pi ; , :-
. ; (iit, with a plodz,,e to turn the V.'hite ioi :.e
...o a Liichiou:;.-... There is )nfcvmati.,i on
l ow t'.1e r.7;tion itnetias a;ong writ ,' .. : 1.
:, -r; i;e3 -;71 t ,:: 1'..? tirotrican I.Fso, S .Thi .in
r+ro;;,;..-, fo:,.,.rin:.; aational dialogue o.-. U.S.
1.,...-.6,.hler.t;-1:.
'Y.' v -.. c..7 Cori -.,r.ter will be wcel,ly 5..,-;-
"is (...!.:,., (. to.- cl.ildren with iearr.,-;.
.,....- , .46,:',.1..,. ...; :.ov., aii.ca(y hies i ,..cii u d
..i.r..s (,: zo.c cinldi cr., so tbe C'.1'.' Lt.-- ;:
..c,. i f.) yok:ta.:2 40.r,ii.iute featthes estic-
e;. ii:. fo,-.' .n.
.T.,: tit; :': STil,!7;"; c...1 ..,e. scc-a thi-. se, ,
i 0,1 :'' P, S i",,i,j;1k3, 1111(; C.. C01-.1.ilere;a1
I, ('i. :1;', i 1 11 \t:.. - 'Rho:N., a Pi,S ootic... '..,.
1 (--,,i,r, ',cr. ii.iiici; States audience is e
7.'f-.- fo...r.:;.1 natio.ls -..oadcast the ori:) ki
:r..',1 -.1.J.,ion. Seve-..ai others 'J.:we an
Hell. T. A-1
-1 L.
"Cpz:r. Sc-r--y.2" series shorter segments in
i:12 ;1lire ,ant;uap, reflecting ioccl culiore.
Viev..crs ha,fle roi;_ht be suipriscd rt fhe
umisual uses to which the show is pl.A. .1
ericile :)..c.;.:.ct this year is at fcdcr;i
t th and Seagoville;, Te::
Cf17 ;ersonnel helped train 57 /who vehia eered to tutor the children 0;
cl..;.;..(n have benefited frc.ri ti.:
tutrin,!. built aronad the series. :odlgained eq,:..ic..cc
.-r.i.;ht be helpful III considc
later c atte.-natives.
l'i10.3ECT is at For:re a CT V: divis..oa 15 V1'011:1Z;; .1:1
Corilinuntt-: Collezc to halp
:cft.,-_,ze children learn via Si.7...za,c.
Strc6...%.1
:1.1. sante C''W'IRIVceS4C.P,1 riorriqua use aso,n,-.. SUL:.
Spar.ls.i.s,)eakinf; students a:4, daypersonnel how to use telcvisior,
tool.;sod t'...ere is to dave;op rim .CI
call be adapted In
cc ramunitics around the [Jilted States.
1