Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high...
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Peter A. Gloor MIT Center for Collective Intelligence Coolhunting Overview
Transcript of Coolhunting Overvie · Most effective communicators personal community Degree of Sharing high...
Peter A. Gloor MIT Center for Collective Intelligence
Coolhunting Overview
Most effective communicators
personal
community
Degree of Sharing
high Degree of
Interactivity
low
high (m-m)
small (1-1)
Degree of Connectivity
(1-m)
Star
Galaxy
SCADU. Cologne
Cincinnati
Deloitte
Helsinki
MIT
Cincinnati
EC proposalICIS panel
Crowd Twitter/Web
(Google, Bing, Yahoo)
Experts Blogs/Wikipedia
Swarm Forums/Facebook
(Fanpages)
Network
Trend
Content
Unit of Observation
Interaction Archives
Research Goals
World Web/Blog/ Social Networking sites
Predict movie box office success Predict political elections Predict consumer sentiment Predict stocks
Organization Intranet/E-Mail/phone log
Predict project success Predict startup success
Individual Web/Blog/E-Mail/phone log/ sociometric badges
Predict personality characteristics Predict team success
1998
42 out of business
2004
successful founders from
public universities
successful founders from
private universities
# online friends
# online alumni friends
0
- 0
+
Tables by John D. Collins
Tables by John D. Collins
Tables by Qiaoyun Yun
Tables by Qiaoyun Yun
Unit of Observation
Interaction Archives
Research Goals
World Web/Blog/ Social Networking sites
Predict movie box office success Predict political elections Predict consumer sentiment Predict stocks
Organization Intranet/E-Mail/phone log
Predict project success Predict startup success
Individual Web/Blog/E-Mail/phone log/ sociometric badges
Predict personality characteristics Predict team success
3. Compare
with success
indicators
2. Compute social
interaction networks
1. Collect social
network data
1. “Centralized Leaders” 2. “Rotating Leaders”
3. “Waggle Dance” 4. “Attraction Pheromone”
Discover
Measure
Mirror
Optimize
June 2010 August 2010
October 2010 December 2010
high centrality/ density
high
suc
cess
lo
w s
ucce
ss
low centrality/density
positivity
negativity
honesty
Moderately happy customer (NPS 29%) Steady team
Leaders active senders
Relatively high GBC Clear leaders
Very happy customer (NPS 67%)
Steady team Leaders active senders Team well-balanced (send & receive same)
High GBC Clear leaders
Very unhappy customer (NPS -33%)
Changing team Passive leaders (get more than send)
Low GBC Leaders invisible
Unit of Observation
Interaction Archives
Research Goals
World Web/Blog/ Social Networking sites
Predict movie box office success Predict political elections Predict consumer sentiment Predict stocks
Organization Intranet/E-Mail/phone log
Predict project success Predict startup success
Individual Web/Blog/E-Mail/phone log/ sociometric badges
Predict personality characteristics Predict team success
Blue – drummerRed – singer/leaderGreen - audience
